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Uncovering Canadians' Lack of Awareness Around Deathcare Expenses with Daniel Baxter

Did you know many Canadians are unaware of the true cost of deathcare?

In our latest episode of Digging Deep, host President and CEO Heather Kiteley speaks with guest Daniel Baxter, Owner and Funeral Director of Maple Ridge Funeral Chapel in British Columbia, Canada. They explore findings that reveal surprising gaps in awareness and what professionals can do to educate, empower, and prepare families for the financial realities of final arrangements.

A must listen for anyone passionate about advancing the profession through transparency and education.

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