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Mark Wray on Matching Travelers and Businesses
In this episode of the Kanawha Valley Hustlers podcast, I talk with Mark Wray to talk about Travelese, a travel platform built to match travelers and businesses with more precision. He describes it as a mix of streaming discovery and one-to-one matching. The goal is to move past spray-and-pray marketing and help businesses reach people who are a better fit.
Mark got into this after years in web and marketing, where he kept seeing weak results from broad outreach. He spent years thinking through a better model. Now his team is building a system around hundreds of data points from both…
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