Latest / The Operator's Manual with Fexingo: Daily Decisions, Tactical Wins, and Business Execution
How One Delivery Firm Cut Returns 31 Percent With a Single Label
Returns are a 13-billion-dollar problem in US retail alone. But one mid-sized furniture delivery company — Metro Delivery out of Atlanta — found a fix that didn't involve better products or faster shipping. They changed one thing: the shape of the return label. Episode 99 of The Operator's Manual digs into how a single design detail cut their return rate from 14.7 percent to 10.1 percent in six months, and why behavioral friction matters more than most operations teams realize.
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