Latest / The Inspired Stories Podcast / Capital Tactics' Dino Lucarelli on Why the Win-Win Is Not Weakness, It's the Only Strategy That Lasts
Transcript
- 0:04Welcome to another edition of the Inspired Stories podcast,
- 0:08where leaders share their experiences so we can learn from
- 0:12their successes and be inspired by how they've overcome
- 0:14adversity. As you listen today, let one
- 0:17idea shape what you do next. My name is Anthony Kotaspodi and
- 0:21today's guest is Dino Lucarelli, CPA and Founder and Managing
- 0:26Director of Capital Tactics, a Cincinnati based financial
- 0:29advisory firm that guides business owners through mergers
- 0:33and acquisitions, capital raising and financial
- 0:36restructuring. Along with M&A support.
- 0:39The firm provides business valuations, cash flow planning,
- 0:43and day-to-day financial management, all to help middle
- 0:46market companies unlock lasting value.
- 0:49Since launching in 2021, Capital Tactics has already advised on
- 0:54dozens of successful transactions and Dino himself
- 0:58brings over 3 decades of leadership as a CEOCFO and board
- 1:03member, plus a long standing role as an MBA instructor in
- 1:07Business Valuation and M&A at Xavier University's Williams
- 1:12College of Business. His blend of classroom insight
- 1:15and real world deal making has earned him a reputation as a
- 1:19trusted voice and corporate finance.
- 1:22Now before we get into all that good stuff, today's episode is
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- 2:17Back benefits.com. All right, back to our guest
- 2:20today, the Managing Director of Capital Tactics, Dino Lucarelli.
- 2:24Thanks for making the time to Share your story today.
- 2:27Happy to do it. Thank you, Anthony.
- 2:29So, Dino, what first sparked your interest in finance?
- 2:33It's very simple. I was always worried as a young
- 2:38man about would I be able to sustain myself and live a happy
- 2:43life? And I was talking to an advisor
- 2:45in high school who said if you go into business, you'll never
- 2:48be out of work. I said, OK, I'm going to take up
- 2:52accounting in in school and college.
- 2:55I did that and I've never been out of work since.
- 2:57So it was just a question of sustainability.
- 3:02Where did that initial fear come from?
- 3:05I think growing up in a, in a household where my father worked
- 3:09very hard and he was in sales and the sales business can be
- 3:14very volatile and there were a lot of highs and a lot of lows.
- 3:19And it taught me that I wanted, I wanted more sustainability,
- 3:22more consistency in my life and in my career where I I wasn't
- 3:28living and dying on the next transaction, but I was able to
- 3:33build a, a knowledge base and work from that knowledge base
- 3:37and help create value for organizations and companies
- 3:40where I had a continuing role. So let's talk about some of your
- 3:46earlier roles before we get into what you're doing now at Capital
- 3:49Tactics. You were at Arts and Young for a
- 3:53year and that is the VP of Finance at a publicly held
- 3:56company, Edison Brothers Stores. It actually guided them through
- 4:00Chapter 11. Early on in your career, what
- 4:03was that experience like for you?
- 4:06It was amazing. It was an opportunity to expand
- 4:10my skill set and to to challenge myself to be my best self.
- 4:14When working in a multi billion dollar bankrupt company, one
- 4:19finds himself in in front of very, very accomplished
- 4:24professionals, whether it be bankers, attorneys, deal people,
- 4:27strategists. And what was interesting about
- 4:31that opportunity was it it It forced me to rethink how I
- 4:36approached opportunities, how to work for the win win instead of
- 4:42the win lose. It forced me to think about the
- 4:45dimensions of each facet, whether it be the legal or the
- 4:50financial or the HR component or the IT component, to to become
- 4:55well versed in a variety of disciplines instead of just
- 4:58simply focusing on finance. And in so doing, I was able to
- 5:03meet some incredibly interesting people who taught me a lot and
- 5:07helped fortify me for the next phases of my career.
- 5:11Say more about that Win Win philosophy, because I have to
- 5:14imagine a bankruptcy even though I've not been one through 1
- 5:17before. There's a lot of tension right
- 5:19there. Things haven't been going well.
- 5:21How are you trying to set up Win Win?
- 5:24You think about the constituents in a, in a bankruptcy, of course
- 5:28you have the financial partners who want their money, but then
- 5:30you also have employees who have worked hard for the company
- 5:33who's who didn't really directly contribute to the bankruptcy.
- 5:36Often times in a, in a situation like this, the bankruptcy was at
- 5:41Edison Brothers was a function of some poor decisions made at
- 5:45the top. And so when I'm looking for a
- 5:49win win, I want a solution that doesn't result in termination of
- 5:55all the employees and closing of all the stores and breaking of
- 5:58all the leases and having a whole bunch of people out of out
- 6:02of the money. What I was looking for is how
- 6:05can we satisfy the creditors, keep the employees working,
- 6:09build a sustainable organization kind of a phoenix from the ashes
- 6:14and and rethink how we go to market and continue to operate
- 6:20in the community, pay taxes, be a good corporate citizen and let
- 6:25our employees, vendors and customers continue to have
- 6:28access to our services and products.
- 6:31That's a win win. Often times bankruptcy is, is a
- 6:35situation where it's a pure financial play.
- 6:38Shutter the doors, pull all the cash, send everybody home.
- 6:44That's, that's a very, very dire circumstance.
- 6:48And I had the opportunity to Edison Brothers to work with
- 6:51people who shared a similar philosophy.
- 6:53And we ultimately were successful at doing what we what
- 6:57we set out to do, which was to keep the sustainability going.
- 7:01That's great. And I presume that that
- 7:03continues to influence the way that you approach deals today.
- 7:08In every deal, Anthony, we look for the win, win.
- 7:11I, I put myself in the shoes of the other party on a regular
- 7:14basis just to understand how would I interpret this if I were
- 7:18on their side? You know what, what are their
- 7:20concerns? What are their fears?
- 7:22And am I, am I, is there an overreach on either side?
- 7:24And let's let's do our best tonight.
- 7:26I have an overreach. I just, in fact, was just on a
- 7:29call today, just a few minutes ago with this, this podcast with
- 7:34the representative from another side of the deal.
- 7:37And we were negotiating some, some things that it kind of
- 7:42popped up in the last minute of the deal.
- 7:43We're supposed to close. And it was very collaborative
- 7:46conversation. It's not like, you know, we're,
- 7:49we're, we're stuck on one side and it's, it's this or we walk.
- 7:53We, we don't ever take that approach.
- 7:55Now we've had people doing deals, threatened to walk the
- 7:59deal at a very early stage. That's when it it becomes even
- 8:03more challenging to to show them that our intent is pure.
- 8:08We work from a posture of fairness and we want every
- 8:12party, every constituent to feel like they were treated with
- 8:15respect. And that I think is what has
- 8:18sustained us for 23 years, 22 years, whatever.
- 8:21Before it was capital tactics that was looked like a tactical
- 8:24group. We basically did the same thing
- 8:25with different name. But that's how we've been able
- 8:28to, to win favor with, you know, parties that otherwise could be
- 8:33in a contentious situation. And you know, we don't, we don't
- 8:36like contentious situations. We, we work very hard to, to
- 8:40jump to the other side and take their, take their position and
- 8:43understand it and then make concessions that are fair.
- 8:47Interestingly, a long time ago I ran into a person who I thought
- 8:50was very, very highly, highly respected and he told me that
- 8:54compromise is a tool of the week.
- 8:57And it was, it was staggering to me as a young man to hear that
- 9:01what I thought would be a, a, a very admirable trait, which is
- 9:06to compromise and look for mutual wins, mutual gains.
- 9:11That's the right way to do it. And my upbringing and my
- 9:14schooling, my and my faith is one of treat people the way you
- 9:19want to be treated. It's very simple, but it's not
- 9:23always implemented properly. Yeah, it strikes me that there's
- 9:28probably not a whole lot of your type of mindset in this line of
- 9:32work, right? There's there's a lot of ego,
- 9:35there's a lot of bravado. There's a lot of, I'm going to,
- 9:37you know, squeeze every last penny out of the deal that I can
- 9:41get for myself or for my client. Is that what you run into a lot?
- 9:46Sadly, that is so true. The, the prevalent behavior is
- 9:51for me to win, you have to lose. And early in my career, I read a
- 9:56book called getting to yes, it has, it's very well known
- 10:01popular book and it talked about how do you cause all parties to
- 10:05feel like they're being satisfied in the situation?
- 10:09So one of the things that I think sets us apart is the fact
- 10:13that we do work towards mutual success, mutual gains and, and
- 10:19the, your, your assertion is absolutely correct.
- 10:22The majority of people who do what we do don't behave this
- 10:26way. And so we sometimes have clients
- 10:29or would be clients who have a very aggressive posture towards
- 10:33deals. And I will tell you that we
- 10:37don't take clients on who have that demeanor.
- 10:40We we will just simply say, look, we're not the right 5th
- 10:42for you. What we want to do is fair
- 10:44deals. We want to do deals where people
- 10:47are rewarded for having built great companies.
- 10:50We don't want to disrespect them.
- 10:51We don't want to try to job them because they don't have the
- 10:54right attorney or they don't have the right accountant or
- 10:56they happen to be very kind hearted.
- 10:59We just completed a deal where the sellers were not represented
- 11:05and they didn't have a third party on the other side, you
- 11:09know, to represent them. And we worked very hard with my
- 11:13buyer and I did with them to make sure that what we did was
- 11:18fair. And it I would be proud if it
- 11:21got published on the front page of the Wall Street Journal.
- 11:23Oh, that's an interesting way to run a business, huh?
- 11:27Well, the financial people, that's a fairly common saying it
- 11:32when people start thinking about financial reporting and what's
- 11:35right, what's wrong. And I always use that as the
- 11:38barometer. If this if this were on the
- 11:39cover of the Wall Street Journal tomorrow, would I be proud of
- 11:42it? And so when you hold yourself to
- 11:44a standard. Like that?
- 11:47It things get exponentially harder, yeah.
- 11:52So OK, we talked about the Edison Brothers Stores Chapter
- 11:5611 that you helped guide them through.
- 11:57You learned a lot there about this win win philosophy.
- 12:00Although it sounds like this is kind of baked into your
- 12:02upbringing, your faith, you're just, you're kind of wired for
- 12:06this. You also were the CFO of a
- 12:10publicly traded company, Pomeroy Computer Resources.
- 12:13Tell us about a powerful lesson, learning experience that you had
- 12:17there. Do you know?
- 12:20That was a very fast growing organization that was, was going
- 12:281000 miles an hour to grow, to become big in the, in the early
- 12:32stages of the personal computer boom.
- 12:34It was, it was essentially, and I hate to use this trite saying
- 12:40it was definitely drinking from the fire hose.
- 12:43We had a company that in four years, three years of my tenure
- 12:46went from 400 million to almost a billion dollars in revenue.
- 12:50And what happens when you grow is you have to learn, you have
- 12:56to continue because I was growing with the company.
- 12:58And so it puts a premium on your willingness to listen and to
- 13:02interpret and understand and, and venture into new worlds that
- 13:07maybe are new for you, but but always work from a posture of
- 13:11what's best for the organization, what's best for
- 13:14our people, our customers, our suppliers.
- 13:15So it, it helped me create a holistic view of the world and
- 13:19also helped me with risk taking because there were things like
- 13:23that I had never done, like talking to Wall Street analysts
- 13:26about our stock and our stock price.
- 13:29Financial reporting became very important and one of the stories
- 13:34that I, I recite a lot is that there's a, there's a report that
- 13:38gets done by every public company every year.
- 13:39It's called a 10K report. It's an annual report that gets
- 13:41followed with the Securities Exchange Commission.
- 13:43And effectively our, our 10K was a bunch of words.
- 13:47It didn't really stipulate what was going on in the company and
- 13:49what the risk factors were and all the things like that.
- 13:52So I took that out of the hands of legal and I wrote the 10K
- 13:56myself after 10 years of being a public company.
- 13:58And I read it and I, I did what the SEC asks you to do, which is
- 14:02talk about the good, the bad and the ugly and give us a forecast
- 14:06of what's going to happen. Tell us what's what's coming
- 14:09down the Pike, what's good or bad, and tell us risk factors.
- 14:12So the 10 KS that I had reviewed prior to me taking authorship
- 14:18never talked about any risk factors.
- 14:20And So what I did is say, look, there are huge risk factors.
- 14:22There's this convergence of, of data and telephony.
- 14:25There's this issue of a, of a company named Dell that's, you
- 14:29know, the big giant taking over the world.
- 14:31IBM is on the decline. And so we went from having no
- 14:36risk factors in our 10K to having pages and pages of risk
- 14:40factors. And it wasn't that I was trying
- 14:42to, to downgrade the stock or downgrade the company.
- 14:45It was just let's be eyes open. Let's tell our shareholders what
- 14:48they deserve to know and let them make decisions.
- 14:51And interestingly, after we did that, the company stock had been
- 14:55trading at about $12.00 a share for the 45 years prior to my
- 14:59involvement. After my second year of
- 15:01involvement, the stock rose all the way up to $28.00 a share and
- 15:04stayed there for a long time. After I left.
- 15:08Some things happened and you know, the stock didn't prevail
- 15:11at that level, but while I was there and while we were being
- 15:14very transparent and telling the shareholders what they wanted to
- 15:17know, they felt like they were getting the best information.
- 15:20And you think that transparency was what led to the stability in
- 15:23the higher stock price? I don't think there's any doubt
- 15:26about it because in the past when I went to Wall Street, they
- 15:29said, oh, this is a family run business in Northern Kentucky.
- 15:31And what I did is establish us as a real force in the, in the
- 15:35technology world. And again, drawing it from 400
- 15:38to 900 million and telling them the things that they already
- 15:43knew but wanted to know if we knew.
- 15:46I think that caused them to have more confidence that we were.
- 15:49We had a 360 view of the world, and it wasn't just our way or
- 15:52the highway. So you were just mentioning
- 15:56before that Lucarelli Tactical Group founded the end of 2018
- 16:01was basically the the precursor to capital tactics that you run
- 16:06today. Walk us through sort of the
- 16:09connection between those two companies and how the idea to
- 16:12start Lucarelli Tactical Group came about.
- 16:15It was really a resource planning issue as a small firm,
- 16:19Luke Roy Tactical Group. I started it effectively after I
- 16:22left my last corporate job in 2003 and I grew it to 8 people
- 16:30and we worked closely with accounting firms, big accounting
- 16:32firms and accounting firms are constantly looking for new
- 16:37opportunities, new business lines.
- 16:38So we did, we did a lot of work with a particular firm here in
- 16:41town that's very large and they, they wanted to buy us because
- 16:46they felt like that was a new line of business they could take
- 16:48on. And we did.
- 16:49So we sold our firm into their company and then I ran the
- 16:53business unit for them. And after about three years it
- 16:58was, it was, there's not nothing wrong with either side, it just,
- 17:02it just wasn't a good fit. Accounting firms bill by the
- 17:06hour. We don't bill by the hour.
- 17:09You know, I might bill at the end of a deal.
- 17:12That's when we and we, we, we're success fee based.
- 17:15So I might burn 200 hours that would otherwise be billable by
- 17:19an accounting firm, but I don't get paid till maybe nine months,
- 17:2310 months, 11 months, 12 months down the road.
- 17:25And I think that over time that expenditure of hours became
- 17:33worrisome to the leadership of the firm.
- 17:35So we parted as friends and we still do lots of referral work
- 17:40between the two firms and it's fine.
- 17:43But not every merger is successful.
- 17:48And while I wouldn't say that ours was unsuccessful, I would
- 17:51say that we're better off a part and independent.
- 17:54So now I can use their work to do audit work that otherwise
- 17:59they couldn't do for my clients because there would be a
- 18:02perceived conflict of interest. So we we separated.
- 18:06I bought my company back and I renamed it because I felt like
- 18:10it it, it had, we had established A broader appeal and
- 18:14I didn't want it tied to my name so much.
- 18:17I wanted more of a, more of a corporate name because the
- 18:20companies with which we work tend to be sizable companies.
- 18:24And, you know, they don't. I don't really feel like running
- 18:28a business with a single person's name is the best.
- 18:32I feel like it's better to have a corporate presence where
- 18:35people recognize that you you're growing like they are.
- 18:39And that way when a client comes, they don't insist on
- 18:42talking to the guy whose name's on the door.
- 18:45They understand that there's lots of folks that are there who
- 18:47can help them in a similar. Way that's exactly right.
- 18:50My team are very talented people and you know, I, I stand as
- 18:55advisor to deals, but my people run deals and, you know, they're
- 19:00very talented and I, I don't want to be the critical link in
- 19:05the chain. That's that to me, that's a
- 19:07single point of failure is inappropriate.
- 19:09And so that doesn't happen anymore.
- 19:11And when people hear capital tactics, of course they think of
- 19:13me because I'm the founder, but they also think of Lisa or Chuck
- 19:18or Eddie or Chris. And so we, we do have, I think
- 19:24we have a, a broader footprint and, and I think we, we stand as
- 19:29a firm instead of as an individual who's looking for
- 19:32success. You said that you do sizable
- 19:35deals, Dino. Tell us what kind of size we're
- 19:38talking about. We purposely, so my, my
- 19:42background is coming from multi $1,000,000 cover 100,000,200
- 19:46million, 500 million. What I recognized in those roles
- 19:53is that the smaller companies anywhere from 5 million in
- 19:55revenue up to say 50 million were under represented.
- 19:58They didn't have a professional CFO, they didn't have corporate
- 20:01counsel and staff. They might have had a, you know,
- 20:04a good tactically skilled accountant, but they didn't
- 20:08really have a professional CPA firm.
- 20:10And so I recognize that that size of company, 5 million to
- 20:13say 50 million in revenue were not represented properly in the
- 20:18market and they didn't have the level of professional advisors.
- 20:21You know, a company at at a billion dollars in sales has a
- 20:24$400,000 CFOA company at $20 million in sales.
- 20:29Maybe they have an accounting degreed person who's learned
- 20:35QuickBooks. And so it's not to demean them,
- 20:37it's actually to help them. I, you know, my father had a
- 20:40small business in the Cincinnati market.
- 20:42I helped him set it up and been very successful.
- 20:44And I recognized that he didn't have the kind of skill sets and
- 20:48couldn't really afford a $400,000 CFO.
- 20:50So it, it taught me that, you know, there was a, there was a
- 20:53niche, there was a space where I could do great work and feel
- 20:58like I was creating real value instead of working in a
- 21:00corporate giant. So we could have a dividend
- 21:03increase of a nickel next quarter.
- 21:05We're saving companies, we're helping companies go, you know,
- 21:08borrow $5,000,000 and, and buy another add on company in Saint
- 21:12Louis. So we're doing things that are
- 21:14really organizationally changing, you know, development
- 21:20of companies. OK, so let's talk more
- 21:23specifically about everything that you guys offer.
- 21:25You're helping companies sell their business.
- 21:29You're helping folks buy businesses.
- 21:32You're helping them finance these deals.
- 21:35What else am I missing here? Do you know?
- 21:37Buying, selling, financing. We also scrub the books to do
- 21:41the due diligence. There's a whole body of science
- 21:43of accounting and financial science of you look at a
- 21:45company, you really want to do a forensic review, you want to
- 21:48dive in and look and make sure that you're getting what you're
- 21:50getting. So we look, we look at that
- 21:52along the way. Sometimes companies approach us
- 21:55and they're not ready to sell. We, we look at the company and,
- 21:58and you know, they'll say, let's, let's sell and we'll do
- 22:01an analysis and we'll find out. Well, there's some challenges
- 22:04and and you have some rather significant opportunities for
- 22:08improvement. And if you make these changes
- 22:11with these improvements, you'll be a much better company.
- 22:14You'll optimize the transaction for yourself and you'll deliver
- 22:18a better company to the buyer than it is today.
- 22:21So we'll do a ton of restructuring work.
- 22:23We'll help companies, you know, look at themselves, look at
- 22:26product lines, look at their operations, look at their
- 22:29staffing. And we do pretty detailed
- 22:33assessments of readiness for sale.
- 22:35And if they had a certain score, we'll take them to market.
- 22:38And if they don't, we'll help them implement these changes so
- 22:42that they are ready to go. What you don't want to do is
- 22:46have a a seller go to market. And this is one of the areas
- 22:50that is rife with with deception.
- 22:54You take a company to market that's flawed, you get a quick
- 22:57check and the seller is, is suboptimized.
- 23:01That's just not in our DNA. And we see that a lot where
- 23:06buyers will take advantage of companies that have flaws.
- 23:10And our ethos is that you've, you've taken the challenge,
- 23:14you've taken the risk, you've put your whole financial career
- 23:16at stake for your business. We're going to help you exit the
- 23:20right way and, and, and fairly. And, and then we'll tell them
- 23:23eyes open, you're, you're not ready.
- 23:25You're, you know, you can get an additional 30% in value and you
- 23:30can create more value for your associates and more
- 23:32sustainability for your company. And I've used that word a lot in
- 23:35this, in this podcast. Sustainability is the key.
- 23:40You know, one hit wonders are not interesting to me.
- 23:43The ability to build something that sustains and lasts is where
- 23:47real value is created. And that's the thing that I'm
- 23:51proudest of that we've been able to do.
- 23:54So tell me about the timing of all of this work because, you
- 23:58know, I've been through some exits myself and I know the way
- 24:01that a lot of entrepreneurs are wired, Like when you come up
- 24:04with the idea that you want to sell, you want to start marching
- 24:07towards that as quickly as possible.
- 24:09But it sounds like you're coming in and saying, hang on a second,
- 24:12we got a lot of work to do here first.
- 24:14How was that generally received? There's a fair amount of work
- 24:18that's necessary to prepare a company for sale.
- 24:21We do presentations to chambers and the like and talk about
- 24:23this. And I would not to dumb it down,
- 24:27but to put a, put a, a visual to it.
- 24:30If I'm hosting a dinner party and I'm going to have our local
- 24:34congressman attend and some dignitaries, I want to make sure
- 24:39that we use the fine China. I want to make sure that the
- 24:42house is right, the yard is right, everything's just
- 24:45perfect. I want, I want everybody to walk
- 24:48in and feel happy. On the upside, you know that
- 24:50that this is as good as it can be.
- 24:53And so we want our companies to look as good as they can look.
- 24:56And sometimes that means we have to make some structural changes.
- 24:59The typical deal that we do, whether it's a buy or sell,
- 25:03you're probably looking at a year, a year to get it done.
- 25:06We do some some things internally to create additional
- 25:09sustainability. We will put together the story
- 25:13and tell the story and that takes some time back and forth.
- 25:16We will put together the financial history and then we'll
- 25:19put together the financial future forecasting.
- 25:22And in that respect, we're able to come to the market with a
- 25:27very robust offering. And with that offering, we then
- 25:32feel like we're we're providing real value to our buyers.
- 25:36And if we happen to be and if we happen to be on the buy side,
- 25:41we're helping them to understand what their real criteria are.
- 25:44We have people come to us and say, oh gosh, I'm going to buy a
- 25:47company. Like what do you want to buy?
- 25:48Well, I don't know, I don't care.
- 25:49Like, well, no, that's not the right answer.
- 25:50The answer is we have to buy something that you have some
- 25:53particular interest in or some particular experience in or some
- 25:57secret sauce that you bring to the table.
- 26:00I had AI had a seller come to me a couple of years ago and he had
- 26:03some serious money, but he had never run a business.
- 26:06And he had, he had developed his money through some very
- 26:10successful sales in a large organization.
- 26:13He had several $1,000,000 of investable cash, but he had
- 26:16never run a team. He had never operated a
- 26:19business. He didn't understand finance.
- 26:20He understood how to sell. And I said, look, keep your
- 26:23money in the stock market. You're not a good client.
- 26:25I don't think that you're you're going to bring anything special
- 26:28to the table. And if you can't bring
- 26:32improvements to a company because of your particular
- 26:35orientation, your skill set, your background, you probably
- 26:39shouldn't buy a company. You should probably just, you
- 26:41know, you. Actually talked yourself out of
- 26:43a client in that case. I did, but at the end of the
- 26:46day, you always want people to feel like they were treated
- 26:50fairly. I always want my constituents
- 26:53and the people who follow me and trust me to tell them the truth.
- 26:57You don't stay in business for 20 years by turning a quick
- 27:00buck. You just don't.
- 27:02You have to look at the long term, look at the win.
- 27:05And this may be a bit of vanity, but I'm very proud of the
- 27:09reputation we've established. I'm proud of the fact that we
- 27:13have built and sustained for a number of people, not just
- 27:17growth companies, but sustainable and sustaining
- 27:20wealth, family wealth, generational wealth.
- 27:24Recently I, I received a call from one of my former clients.
- 27:26He bought a company in 2018. We helped him at the closing
- 27:31table. He said to me, gosh, we've been
- 27:33at this so long. I feel like that when I pay you
- 27:35your fee, your, I will have paid you $8 an hour for your work.
- 27:40We laughed. Well, that was in 2018.
- 27:43He just sold the company for $40 million.
- 27:46He has now generational wealth and he came back and said, let's
- 27:49do it again. So let's go back and buy another
- 27:51company. And that's, you know, in in a
- 27:55nutshell, that encompasses who we are.
- 27:57You know, we want to do great deals for great people, help
- 27:59them build and be referenceable that they can come back to us.
- 28:04You know, give us an example of a client's situation that was
- 28:07kind of messy and how you navigated the path for them.
- 28:12So we often run into situations where the client's disciplines
- 28:22are suspect. And so we'll run into
- 28:27circumstances where we have some highly intelligent people who
- 28:34are not playing by the rules and and we will discern this over
- 28:39time. So we had a very well spoken,
- 28:45highly educated, successful entrepreneur who wanted to sell
- 28:51his company. And as we started peeling back
- 28:54the layers of the onion we were, we became more comfortable than
- 28:59originally the what we saw was right.
- 29:02But as we got deeper and deeper in the situation, what we
- 29:05learned is that we were being used as a pawn to help them sell
- 29:13their story, which had some significant inconsistencies in
- 29:17it. So we, we dispatched that
- 29:21client. We decided after nine months to
- 29:27detach ourselves. And you say, well, gosh, how did
- 29:30it take nine months? There's some very smart people
- 29:33out there, some very deceitful, deceptive parties out there that
- 29:38can be very convincing and they'll build a whole team
- 29:41around them to be very convincing.
- 29:43But ultimately we found the truth and we decided that this
- 29:47was not a good client for us and we we exited.
- 29:50What can you say about what you were finding?
- 29:53Maybe is a lesson to folks listening on things to look for.
- 29:59When someone surrounds themselves with otherwise highly
- 30:03skilled professionals who are in on the deal and they have a
- 30:07piece of the action, I think about what the motivations are
- 30:11for people to shade the truth or to hide things.
- 30:21And when you, when you in a nutshell, say it this way, when
- 30:27things don't make sense in dealing with a client from a
- 30:30logical basis, they do make sense.
- 30:34It's just that I'm missing an important fact.
- 30:36I'm missing a material fact. And when I have that uh oh
- 30:39feeling, I dig in. And I'm very accomplished at
- 30:43digging in with my audit background and my CPA
- 30:46certification. We dig in and unfortunately what
- 30:49we did is we did find, we did, we found some very strong
- 30:54obviously fraudulent behavior. And you know, it was, it was
- 30:57inappropriate. And that's not an area that we
- 31:00play in. And now if he would have said
- 31:02let's fix it, I would have fixed it for him.
- 31:04OK, so let's stop talking about that client.
- 31:06Do you know, because I can tell that you want to be very careful
- 31:09about what you say and don't say.
- 31:11Let's talk more in hypotheticals.
- 31:13What are some red flags that you have found in deals in the past
- 31:18that have given you reason to pause?
- 31:21When a, when a, a company is executive centric, there's one
- 31:27or two key executives that control the company.
- 31:30Those people then control the future of the organization.
- 31:33So if we find a company where there's a hero and that person
- 31:37is referred to on a regular basis as this is the person to
- 31:41talk to, that typically is a is a weak link.
- 31:45As I said earlier in my, in my organization, I don't want to be
- 31:48a weak link in my organization. I want other people to have
- 31:50skill sets to do what we do. If we find erratic financial
- 31:55performance without explanation, that's a problem.
- 31:59If we see that the IT environment has not been
- 32:01refreshed, then the company has not been maintained on a current
- 32:04basis. That scares us.
- 32:06If we see that there's a heavy concentration in a customer or
- 32:10supplier, we get worried that that could dry up or they could
- 32:13hold us hostage. If we see that there's high
- 32:16turnover in the employee base, that means that the company
- 32:19probably has a culture that needs fixing.
- 32:22So those are some of the red flags.
- 32:24And we and we, we run up, we actually have 12 attributes of
- 32:27highly successful companies and the opposite of those attributes
- 32:31is what we look for to decide if we want to do the deal.
- 32:34How about red flags in terms of indicating possible fraud?
- 32:40The concentration of financial reporting into a single person
- 32:46is usually the scariest thing we're going to because they
- 32:50control everything and it all comes off their desk.
- 32:53The unwillingness to expose us directly to their financial
- 32:59people is a problem if they don't have a third party's tax
- 33:04firm or if they do and they don't want us to to talk to
- 33:07those people. Those are very scary situations.
- 33:12If you see a a company that is constantly churning, whether
- 33:17it's vendors, customers or associates, culturally that's a
- 33:22challenge. And so these are things that
- 33:25come out smart buyers know what to look for.
- 33:28So we don't ever hope that they don't ask the question.
- 33:30We assume they're going to ask the questions.
- 33:33And if we haven't answered the question in advance to
- 33:35ourselves, shame on us. We didn't go to market prepared.
- 33:39So this is, there's an awful lot of psychology, important
- 33:44psychology that goes into selling a company.
- 33:46For instance, one of my, one of my clients is a bit grumpy.
- 33:51And so we, we got in front of a buyer, perspective buyer and he,
- 33:54he was a little grumpy. And I, I chided him afterwards
- 33:56and I said, listen, you know, you're not like this all the
- 34:00time. You're a little guarded.
- 34:02Let your guard down. We've got a confidentiality
- 34:04agreement. Talk to them the way you would
- 34:06talk to a friend and tell them what you'd like, what you don't
- 34:09like, what you challenge yourself with, what the next
- 34:12buyer would do. And let's treat these people
- 34:14with kindness and respect and don't be scared of them.
- 34:16And so that works. And that's so we, we often want
- 34:21very, you know, the ultimate transparency.
- 34:24Tell the truth, be very clear. Oh, we have a great new
- 34:27customer, except he's starting to get a little edgy with us.
- 34:30He's looking for price concessions.
- 34:32Oh, well, let's deal with that. It's better that you told us
- 34:35upfront. We can work that into the
- 34:36transaction. But let's not just assume
- 34:39everything's fine and you hope we don't find it.
- 34:42Because ultimately, I guess this is a, a philosophy.
- 34:47All things come to light, all things become known in time.
- 34:50And from my perspective, if I want to stay in business and do
- 34:54great work, I want to make sure that I'm as transparent as
- 34:58humanly possible. Let's talk about the work that
- 35:03you've done in the past with Xavier University, taught there
- 35:07for 20 years, MBA level M&A and valuation courses.
- 35:12Is it unusual for this there to be this like 1 foot into
- 35:17academia and 1 foot into corporate America, or is that
- 35:21pretty common in that space? No, it's not common.
- 35:26I think there there are, you know, there are adjunct
- 35:28professors that contribute to universities all over the
- 35:30country. But in terms of what we do, I
- 35:34think I was the only adjunct in the finance department for a
- 35:36number of years. And the reason that we were able
- 35:40to, I was able to do work there is I have a particular skill
- 35:44set. I do exactly what I was
- 35:46teaching. I do it every day.
- 35:47So for me, it was, it was an opportunity to perform in front
- 35:53of a group of really smart people who we're going to ask a
- 35:56little awful lot of questions. And it, it gave me the
- 36:00opportunity to challenge myself to instead of being preachy, you
- 36:06know, be helpful, be a coach and coach these young people now
- 36:10over the last 22 years or whatever.
- 36:13We stopped in 2021. The COVID thing really killed
- 36:16their their enrollment. But over the last 20 years in
- 36:20teaching, I do have so, so many wonderful friendships and have
- 36:24been invited to sit on boards as these people have become, you
- 36:28know, matriculated through and become executives and companies.
- 36:30And it has paid dividends in terms of just enjoying the
- 36:33social aspect of feeling like I contributed to their success.
- 36:37And I have a number of people in the community.
- 36:39There have been over 800 MBAs come to my class.
- 36:41I've had a number of people who routinely call me up, thank me,
- 36:45tell me about the new success, tell me about their new
- 36:47promotion, invite me out for drinks.
- 36:50And, you know, it feels good. It feels good that I've
- 36:53contributed to their success. And we, you know, no adjuncts
- 36:58teach for the money. That's not that's not the game.
- 37:00You, you teach because you have a passion inside yourself.
- 37:03I was fortunate to have gotten outstanding education all the
- 37:07way through. And I think that was one of the
- 37:09things that helped me propel me to my.
- 37:10Success. Let's talk about capital raising
- 37:14because a lot of businesses really struggle with this.
- 37:17What do you think is the biggest misconception when it comes to
- 37:22securing funding and how do you help your clients with that?
- 37:26Probably the biggest misconception is people think
- 37:28that the banks are out there and and all I have to do is show up,
- 37:31give them my tax returns and they should lend me money.
- 37:34It's, it's not like that 25 years ago it was kind of like
- 37:38that. You know, you could go into a
- 37:40bank and with a signature loan, you could borrow $250,000 and
- 37:43write, write your name on a, on a loan application and give them
- 37:46a personal financial statement. Now it's you have to come
- 37:49prepared. You have to show a successful
- 37:52history. You have to show a, a great
- 37:54financial library. You have to show all the
- 37:56hallmarks I talked about. Good it, low turnover, no
- 38:00customer concentration, strong financial underpinnings, good
- 38:04team. And and those people think they
- 38:08can just go to the bank and because they've been around for
- 38:1020 years, the bank's gonna lend them money.
- 38:11That's not the case. The banking industry, they're
- 38:14all about risk. And the fallout of 2008, 2009
- 38:18taught us a lot. But what, what, what people,
- 38:23People don't look to have to take the same risk.
- 38:26So I'll have somebody say, well, you know, I want to buy this
- 38:27company. We need to borrow $5,000,000,
- 38:29but I'm not going to sign a personal guarantee.
- 38:32And I say to them, well, now let's just think about that for
- 38:36a minute. And not to be controversial,
- 38:37let's think about it. They're going to take $5,000,000
- 38:40risk on you, but you're not willing to take the same risk on
- 38:44you. You want them to be all at risk
- 38:46and you don't want the risk. Why would they do that?
- 38:49And do you think that's a fair expectation?
- 38:52It's not a fair expectation. But 20 years ago, personal
- 38:57guarantees weren't nearly as prevalent as they are today.
- 38:59And now, you know, it's just if I have somebody who doesn't want
- 39:03to sign a personal guarantee, we don't work with them.
- 39:07That's one of your filters. What are some of your other
- 39:09filters like what's a good fit for you guys?
- 39:11Do you know? When, when somebody has
- 39:14unrealistic expectations, we're, we're worth this.
- 39:18And then we say, well, no, you're not.
- 39:19You know, we have to look at his eyes open.
- 39:21So someone has a has an unrealistic value expectation.
- 39:25When someone says we're going to sell our company and I want to,
- 39:28I want to be gone in 30 days, inappropriate.
- 39:31Somebody's going to buy your company.
- 39:32They need you to stick around. They need you to stick around
- 39:34for six months, nine months a year.
- 39:36They, they, you can't, you can't take a take a check and run.
- 39:40So that's, that's important. Sloppy financial records are a
- 39:46death knell to doing banking, to getting financed, to getting
- 39:50deals done. And, and then absentee owners,
- 39:54you know, we, we recently we had a deal fall apart.
- 39:58We worked with this client for a year.
- 40:01And he decided it was going to take and leave, go to Florida
- 40:05every every other week and sell real estate down there.
- 40:09And so when we started watching the company performance, it
- 40:12started waning. And as his interest declined in
- 40:16the company and increased on the personal side, the company
- 40:19ultimately became less valuable. And we were not able to sell it
- 40:23because he, he, you know, he left it unattended.
- 40:27He did not have a strong team behind him and so the absentee
- 40:31owner is also very scary. So in a situation like that,
- 40:37you've done a whole bunch of work for a year, you guys are
- 40:40paid on a success fee. What happens in that case?
- 40:43We eat it, really. We eat it, you know, again.
- 40:48And what I, what I want on my tombstone is somebody to say he
- 40:55treated us fairly. If we don't get the deal done,
- 41:00they don't get the deal done. So I have to be judicious in how
- 41:02we take on clients who we take on.
- 41:04That's why you're so selective up front.
- 41:06You've got all those filters you.
- 41:07Have filters and, and, and that's that's a rarity.
- 41:11I mean, what I just said to you it's probably happened three
- 41:13times in 20 years. But at the end of the day, most
- 41:18people are really trans or they're fair.
- 41:20They, they're fair. And when we talk about it, and I
- 41:23say to them, look, we will get you fair value and that's yours.
- 41:26You know, here's what it looks like.
- 41:27And if you are willing to do that, then let's do it.
- 41:31You know, let's let's. And by the way, doing it the
- 41:35right way is far less expensive than doing it the wrong way.
- 41:38You might save a little bit on the purchase price, but you're
- 41:41going to have the lawyer's paper in that deal and your lawyer
- 41:43bill is going to be excruciating.
- 41:46And so it it's, you know, you're going to pay one way or another.
- 41:50And, and ultimately, think about the, the process of trying to
- 41:55ingratiate yourself to a seller. You're a buyer.
- 41:57You want them to want you. They have their legacy at stake.
- 42:00They have their friendships at stake.
- 42:01They have their relationships with their vendors and
- 42:03suppliers, companies and, and customers.
- 42:07They want to be sure that you're going to treat everybody with
- 42:11respect. So how do you demonstrate that?
- 42:13Treat them with respect. So in the 20 years that you've
- 42:17been doing this, Dino, what are some of the biggest changes that
- 42:20you've seen in the way that M&A deals are done?
- 42:29Probably different structures to get deals done in the past.
- 42:36Again, speaking in generalities, in the past deals were mostly
- 42:40cash deals. Now we see deals that are cash
- 42:44some future on out perspective. Sometimes there's a seller
- 42:50financing where the seller takes a piece of the pie.
- 42:54Sometimes there's a rollover of equity where the seller sells
- 42:5780% and keeps 20%. And so the currency that we use
- 43:03for deals is far more creative and it's and it opens the door
- 43:08to getting deals done that otherwise would not get done.
- 43:10So for instance, we recently had a transaction with a company and
- 43:14the owner had built a really strong company, very successful,
- 43:1835 years in business, great. He had more work than he could
- 43:20do and he had several people, like 50 people on his team.
- 43:23He had one guy in particular who wanted to buy the company, but
- 43:26the guy didn't have the skill set.
- 43:28So what we did is I brought in a buyer, we granted him 15% equity
- 43:34in the deal to stay and run the company.
- 43:37He was happy because he didn't have any financial investment.
- 43:39He now had a strong financial backer in the the main buyer,
- 43:44the owner was like, gosh, this is as good a transition as can
- 43:46happen because my general manager is the face of the
- 43:48company. So that was very different.
- 43:51And those things didn't happen with nearly the frequency that
- 43:54they do now that allows deals to get done where it's not so
- 44:00reliant on the bank lending. And so one other point I'll
- 44:05make. The other thing is we see a lot
- 44:07of companies trading stock for stock.
- 44:09So, you know, we'll give you so much money and so much of our
- 44:14stock as currency. And so now, you know there are
- 44:18tax benefits to be accrued on that and so that we can be much
- 44:22more creative with deal structures than than we were or
- 44:26than was true 25 years ago. So as you look forward, Dino, do
- 44:31you think there's other areas for innovation and how deals get
- 44:38done? I do I I'm still toying with the
- 44:42notion of how AI helps deals get done.
- 44:45But we have some diagnostic tools that are AI based that we
- 44:48use to shorten the cycle of understanding the company's go
- 44:53to market where we can, we can create in a tenth of the time.
- 44:59Now the story about the company and the market in which they
- 45:03operate so that we can be quicker, prompt, more prompt to
- 45:08market. And we have better data than we
- 45:11had if we were just researching through Internet searches.
- 45:14So recently I had a, a fellow call me from Cleveland, OH,
- 45:19which is, you know, 300 miles from us.
- 45:21And he had an interesting company.
- 45:23He had a company that was infusing certain foods with
- 45:25certain other foods. And he's asked if I would give
- 45:30him some help with the capital raising.
- 45:31So I I did a very deep dive into AI and we produced a 25 page
- 45:36report about the industry, the market, what was going on in the
- 45:39competitive landscape. This guy's been around for five
- 45:42years. He said that was the most
- 45:43comprehensive analysis he's ever seen on his business, including
- 45:46all the work he and his team have done over the last five
- 45:48years. So how are you guys going to
- 45:53leverage this more going forward?
- 45:56That's an interesting challenge. I think it's not imperative that
- 45:59we do it, but I think if we can become more efficient and we can
- 46:02leverage our skill sets and leverage the tools out there, I
- 46:05just think that we'll be faster responsibly to requests and I
- 46:09think we'll be able to take on a bigger book of work with without
- 46:13having, you know, an exponential increase in staffing.
- 46:18Where does that extra work come from?
- 46:20Where do you guys find your clients or how do they find you?
- 46:24We do some outbound marketing, which the effectiveness of which
- 46:29I'm not sure. So we, we've done some podcasts
- 46:34locally, we've done some radio advertising, we've done some
- 46:38public relations work where we hired a firm to we, we were
- 46:41published in a number of journals.
- 46:44But, but the answer is, and this may not be the best answer, but
- 46:49it's my truth is it's reputation based.
- 46:53When when somebody goes to buy or sell a company, it's probably
- 46:56the most important financial decision they will have made in
- 46:59their life. And so I can hire and not to
- 47:03demean this industry, I could hire an insurance broker, I
- 47:06could hire a wealth manager. I could.
- 47:09But if I'm talking about the most important asset that I
- 47:12have, I want to talk to that person.
- 47:14I want to look that person in the eye.
- 47:16I want to know that they're referenceable.
- 47:18So I would say 98% of what we get is reputation based.
- 47:25People know us. I'm constantly posting things on
- 47:28LinkedIn to talk about what we do.
- 47:30Having again, taught over 800 MBAs in the community, being
- 47:33active in various associations, you just constantly in front of
- 47:37people. And when people recently we have
- 47:41AI, have an, I have a writer doing a success story in one of
- 47:44our deals. That's what we do.
- 47:45We write a success story to talk about how, you know, make
- 47:48something happen and the writers come back and said, my gosh, the
- 47:53people were so gushing about how well you would you treated them.
- 47:57And I think that's the thing that causes people to want to
- 48:01work with us. Virtually everybody who comes to
- 48:04me has talked to somebody about us.
- 48:06They already have vetted us through the court of public
- 48:09opinion or whatever it is. I don't get cold calls to do
- 48:14deals. We just don't.
- 48:17You don't place cold calls to get deals is what you're saying?
- 48:20No, what I'm saying is we don't have.
- 48:21Poor people, people don't come to you cold.
- 48:24They've come to you through somebody that knows you.
- 48:27Right. I constantly have people saying,
- 48:28hell, we want, you know, let's let's beef up your website.
- 48:32And I'm like, well, my website is there as a proof point, but
- 48:34nobody's going to look at my website cold and say I'm going
- 48:37to, you know, I'm going to trust my biggest asset with this team.
- 48:40What they do is they'll look at their websites, say, well, at
- 48:42least they might be quasi legit. And then they make some calls to
- 48:45people they know. And you know, as I said, we've
- 48:47we've done so many deals and we've been known for So what
- 48:49long that it's not hard to find a reference for us.
- 48:56I'm going to shift gears on you now, Dino.
- 48:58I'd like to explore a serious personal challenge that you've
- 49:01overcome in your life, how you got through that, and what you
- 49:05learned going through it. So I'm 5 feet 5 inches tall and,
- 49:12you know, as, as sometimes little kids get picked on.
- 49:15So I developed early on a fairly straightforward and direct
- 49:24approach to people. And it I, I learned at a young
- 49:33age. In my early 20s, I took the Dale
- 49:35Carnegie course. And in that course, what I
- 49:38learned is that I was coming across in a way that was
- 49:43oppressive, offensive, too strong, too direct, not
- 49:48thoughtful enough. It didn't reflect how I felt
- 49:52inside. What it reflected is my reaction
- 49:54to, you know, being bullied as a kid.
- 49:56And, you know, and So what I had to do is start working very hard
- 50:00on self improvement to, to be a kinder person, to be not
- 50:06defensive in meeting new situations and to work really
- 50:10hard to soften my language, soften my approach.
- 50:15What I want to do is marry up what I felt inside with how I
- 50:17behaved on the outside. And it was a hard challenge to,
- 50:20to meet. I would say I still, I still
- 50:22deal with it. You know, often times clients
- 50:25are happier to talk to my people than to me.
- 50:29I tend to be very direct and, and I don't think it's a bad
- 50:33thing, but I think it comes off sometimes as too, too, too much.
- 50:40And that's, that's something I work with every single day to
- 50:43be, to let people know that I really do care about what the
- 50:48future is and, and what we do. And I really do want to play by
- 50:52the rules and I do really do want to be proud of our
- 50:55engagement together. And that's, and I think we make
- 50:58progress. I've made a lot of progress, but
- 51:00it's not been without consulting a number of mentors who have
- 51:04helped me in my life to be my best self.
- 51:08What do you think has been most helpful to you and kind of
- 51:12smoothing out the rough edges of Dino Lucarelli?
- 51:16I'm constantly seeking feedback. Are you comfortable with what we
- 51:20just said? So rarely do I get off a phone
- 51:23call with a client without saying, are we together?
- 51:26Are you, you know, we in agreement?
- 51:28Is there something else you'd rather do?
- 51:30I'm constantly second guessing myself to make sure that they're
- 51:33happy. I could be totally sated in what
- 51:36I do and to God, I'm right. I did the right thing.
- 51:38It's all you know, done it 100 times.
- 51:40But unless the party on the other end of the line or the
- 51:44other side of the computer is happy, then I've I've sub
- 51:48optimized the result. So my sense is I want people to
- 51:52feel good and I want them to tell me is this is I've said
- 51:55anything that's offensive to you, let me know.
- 51:57If I've done anything that you don't like, let me know.
- 51:59Here's our approach and let's talk again.
- 52:01Such and such day. And I, I do my best to get
- 52:05agreement and consensus on what we do.
- 52:08And it's worked. I mean, clearly I'm a different
- 52:10person than I was in my 30s. In my 30s, I was chop chop, you
- 52:13know, I was, I was good to go and, and, you know, always on on
- 52:18edge. Now, you know, sometimes it's
- 52:21just I'll call a client, let's just go out and have a drink
- 52:23just to have a drink. We don't have to talk business.
- 52:26And that's the difference for me.
- 52:28You're mellowing a bit as you get more mature.
- 52:32I would say yes, but it's, it's probably also a conscious
- 52:34decision. You know, it's, it's naturally I
- 52:37think as we get older, but, but I, I really do believe that in
- 52:41the past, there have been situations where I've, I've
- 52:45given people the wrong impression and the impression
- 52:47was, was detrimental to our relationship.
- 52:50And, and so now I'm like, let's just be really, really careful.
- 52:53And it's worked. Nice.
- 52:56Do you know what's your? Superpower.
- 53:01I've said it already before, I would say transparency.
- 53:04I just tell the truth, you know and, and it it sounds silly in
- 53:08the construct of a deal, but people aren't stupid.
- 53:14People get it, you know, and it we, we all have people different
- 53:18times trying to run a game on us or trying to convince us of
- 53:21something that they may or may not believe is true.
- 53:22But there's a financial incentive.
- 53:25I'm, I'm just open about everything.
- 53:28And if, if there's a problem with the deal, I'll tell the
- 53:31client, Hey, I don't agree with you.
- 53:33Here's why and here's what you should be thinking.
- 53:35Enough. Tell me where I'm wrong.
- 53:36I mean, I'm not afraid to have the hard conversation because it
- 53:40always comes from a, from a position of decency and
- 53:44kindness. And I used to, I used to joke if
- 53:47you have to talk about ethics, you probably lack them.
- 53:50But I've changed my perspective on that.
- 53:52There's, there's a lot of people in our business who do really
- 53:56bad things and I fight against that every day.
- 53:59We had a deal, I'll give you an example.
- 54:01We had a deal with another person like me on the other side
- 54:04of the deal. We worked for four weeks to get
- 54:07to an agreement. We signed an agreement to get a
- 54:10deal done. Now we had a four week period to
- 54:12get the the documentation done, called me two days later and
- 54:15said, hey, I got a better offer. I'd like to take that offer.
- 54:17Are you OK with that? And I said, no, our contract
- 54:20exclusively says you cannot do that.
- 54:23He said, well, can we just do it this one time?
- 54:26I said, sure, you can do it that one time.
- 54:27So I have my buyer. So I said, yeah, go with it.
- 54:30Well, that deal fell through. He came back to me and I said,
- 54:32hey, ship is sailed. We bought another company.
- 54:35And so that that is so common. And when I told the fellow on
- 54:39the other side, he's a very well respected guy in the market, I
- 54:42said, you know, in 22 years I have never done what you just
- 54:45tried to do to me. I've never done that.
- 54:47I would never do it. It's the worst thing you can do.
- 54:49It's called retraining The deal you got, you know, I got $10
- 54:52million on this piece of paper. I'm going to go sell that down
- 54:56the road. I'm going to get 12 million.
- 54:57I'm going to sell, you know, retrade the deal.
- 54:59And that's exactly what they did.
- 55:01And it turned out to their detriment.
- 55:03So that's that's a really bad thing.
- 55:05And so I have to be really careful to not be considered as
- 55:08doing those kinds of things. I've been accused of it, you
- 55:11know, because people are so used to people doing that.
- 55:13There are real circumstances where things change in the
- 55:16construct of a deal. Somebody loses, a customer picks
- 55:18up a new customer, you know, gets a big award, big government
- 55:21contract. That changes the dynamic of the
- 55:22company. So there can be reasons why
- 55:24things change, but I've never yanked a deal out from under a
- 55:27buyer or had a seller go the other direction because there's
- 55:33more money in it. We we make decisions with people
- 55:35we want to work with. We work with them, we work with
- 55:37them to success. And if they start to show
- 55:42challenges in their ethical behavior, we're out.
- 55:45We're out. Yeah, it's clear, Dino, that
- 55:49your, your ethics and the transparency that you provide or
- 55:54something that are, you know, really cornerstones to what you
- 55:57guys are doing at Capital Tactics.
- 56:00Yes. And again, when when there's
- 56:03several bad actors in the market and you distinguish yourself as
- 56:06being not that. So I got to get this around.
- 56:11I hired an author to write this story and she's, she's calling
- 56:15around talking to people in the industry.
- 56:17And she said, you know, one of my clients told her he talked to
- 56:22like 25 people about me before the he signed us up.
- 56:26And everybody had the same refrain about how, you know, I
- 56:30was good to work with and on. And that's, that's there's,
- 56:33there's, I don't know if you put a monetary value on that, but I
- 56:36certainly put a lot of relationship value on that, that
- 56:40people feel like when we deal with them, we can, you know,
- 56:43we're going to shoot straight. Do you know what's your favorite
- 56:47thing to do outside of work? Well, suddenly I have a great
- 56:51family. We're Italians, so I have three
- 56:54children and 9 grandchildren. So I I love spending time with
- 56:58them. But my, my individual hobby, I'm
- 57:01an avid, avid cyclist. I, I love riding a bike.
- 57:04I used to race competitively on a bicycle and I still have an
- 57:10enormous group of friends that I ride bikes with.
- 57:12It's a social activity, but it also teach me healthy.
- 57:15And so that's, that's, you know, when I, when I die, I want my
- 57:19bike to be buried in my casket with me.
- 57:23And what's the tombstone going to say other than transparency?
- 57:28You did it the right way, I like that.
- 57:31Dino, I've just got one more question for you today.
- 57:33But before I ask that, I want to do 3 quick things for the
- 57:35audience, First of all, to get in touch with Dino Lucarelli.
- 57:39His website iscapital-tactics.com,
- 57:43capital-tactics.com and his e-mail address is
- 57:48dinodino@capital-tactics.com. We'll have links to that in the
- 57:53show notes. And Speaking of the show, if
- 57:55you're enjoying it today, please take a moment to subscribe
- 57:59wherever you're listening. It sends a signal that helps
- 58:01others discover our podcast as well.
- 58:03So thank you for taking a quick moment to do that right now.
- 58:07And as a reminder, you can be the hero advisor that helps
- 58:10clients give their employees access to therapists, doctors,
- 58:13and prescription meds while paradoxically increasing their
- 58:17net profits, real gains that can change how a business is valued.
- 58:21Contact us today at adbackbenefits.com.
- 58:24So last question for you, Dino, a year from today, what is 1
- 58:28very specific thing that you hope to be celebrating?
- 58:32We have expanded our footprint to working with larger private
- 58:36equity firms and I'm looking to do a deal north of $100 million
- 58:45in value that that not just in from a financial perspective,
- 58:50but from a, a developmental perspective that would that
- 58:53would put us in the big leagues in the investment banking world.
- 58:58And I think that's always been my objective is to have, have a
- 59:02sustaining company that when I decide to retire, which could be
- 59:053-4, five years, this company will continue on with the people
- 59:09that I've built and the relationships we've built and
- 59:11the clients that we have so that we don't leave them high and
- 59:14dry. And I think going into that next
- 59:16level of size of deals is a big objective of ours.
- 59:22Dino Lucarelli from Capital Tactics, I want to be the first
- 59:25to thank you for sharing both your time and your story with us
- 59:28today. I really appreciate you being
- 59:30here. And thank you, Anthony.
- 59:31This was a great experience. Folks, that's a wrap on another
- 59:35episode of the Inspired Stories podcast.
- 59:37Thanks for learning with us. And if one thing stood out, put
- 59:41that into action today.