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How to go Viral In Your Local Area - Video Marketing Toolkit | EP 17
In this episode of the Video Marketing Toolkit podcast, I sit down with Leicester estate agent and creator, John Ghent, to break down how he has built a hyper engaged local audience by talking about streets, pubs, underpasses and storm drains.
We talk through his journey from traditional estate agency to short form content machine, how one simple nightlife video exploded to over a million views, and how that attention now turns into real instructions and high quality leads.
You will learn:
How to spot viral local story angles in everyday life
Why nostalgia and local history are gold for…
The skinny
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