Latest / Innovating Clinical Trials
ICT EP 2.7: Rethinking How Sponsors Build Site Relationships
In this episode of Innovating Clinical Trials, Liam and Ted explore why building strong relationships with clinical trial sites requires more than dedicated relationship teams, it requires fixing problems at their source.
They discuss how many site challenges stem from outdated processes, one-sided agreements, and preventable operational friction that relationship teams are left to manage after the fact. Using real-world examples from confidentiality agreements to lab and portal issues, the conversation highlights the need for sponsors and CROs to look inward, modernize systems, and address…
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