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AI Takes Center Stage in Real Estate | Real Estate News
AI is no longer a buzzword in real estate—it’s now central to brokerage strategy. Since 2024, leaders’ confidence in AI has surged from 5.45 to over 7.1, a 31% jump. Use of AI for front-office tasks and admin doubled—from 23% to 53%—while half now plan to automate workflows, recruit agents, and coach performance. The shift goes beyond marketing: brokers are embedding AI into core operations, using it for predictive analytics, market insights, and valuation to gain competitive advantages. This isn’t just adoption—it’s transformation. Listen in comfort:Get a discount on a Soli Pillow…
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