Latest / Bloomberg Intelligence / HomeAdvisor's Hunter Sees Top of Multi-Family in 2017 (Audio)
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- 1:00Speaker 1: taking stock with Pim Fox and Kathleen Hayes on Bloomberg
- 1:04Speaker 1: Radio Home Depot, new home construction both up very nicely. Today.
- 1:10Speaker 1: We have the housing starts numbers soaring suddenly in July,
- 1:15Speaker 1: and we have home Depot, the world's largest home improvement retailer,
- 1:19Speaker 1: posting second quarter profit that rose nine point three percent.
- 1:22Speaker 1: Who compact tie it all together for us. Well, he's
- 1:24Speaker 1: in studio today, Brad Hunter, chief economist at home ed
- 1:28Speaker 1: Advisor Bred. Welcome back. Well, thank you, Kathleen. Well, let's
- 1:32Speaker 1: start with home Depot, home improvement, all those trends, because
- 1:35Speaker 1: in your work at home advisor, with a home advisor
- 1:38Speaker 1: does helping people find these kinds of services and things online,
- 1:40Speaker 1: This is right up your alley. You have an interesting
- 1:43Speaker 1: statistic that you're seeing growth in large ticket items up
- 1:47Speaker 1: eight percent, eight percent in nine plus dollar items. Uh.
- 1:52Speaker 1: This is helping people in particular, really helping to drive
- 1:55Speaker 1: those earnings. Yeah. So what's happening is we're seeing some
- 1:59Speaker 1: differ maintenance projects and deferred home improvement projects finally get going.
- 2:04Speaker 1: And what's happened is people are finally at the point
- 2:06Speaker 1: where they're feeling okay about their income and they're feeling
- 2:09Speaker 1: great about the equity they have in their homes. You know,
- 2:13Speaker 1: home equity has doubled in the last four years and such. Yeah,
- 2:17Speaker 1: I mean it's you know, it's a multiplier, right when
- 2:19Speaker 1: you've got get an increase in home prices that we've had, Uh,
- 2:23Speaker 1: it just multiplies it when it gets to home equity.
- 2:26Speaker 1: So that means people feel wealthier, they feel more secure,
- 2:29Speaker 1: they feel well, and they can also get home equity
- 2:32Speaker 1: loans if they want to home equity lines of credit
- 2:34Speaker 1: or increasing. And so what's happening is they're taking on
- 2:38Speaker 1: larger projects, They're buying larger items from home depot and
- 2:42Speaker 1: so on, and they are also taking on more of
- 2:45Speaker 1: these whole room, whole kitchen, whole bathroom, garage remodels, that
- 2:49Speaker 1: kind of thing. I know that you spent a lot
- 2:51Speaker 1: of time reading remodeling magazines, So maybe you can enlighten
- 2:55Speaker 1: us just a little bit about the divergence between the
- 2:58Speaker 1: mainline retailers such as Mace, these Nordstrom calls and of
- 3:02Speaker 1: course homep depoone will get lows results tomorrow because back
- 3:05Speaker 1: in May, I'm reading your note, you said consumers are
- 3:08Speaker 1: becoming more cautious. But that's got positive implications for the
- 3:12Speaker 1: home improvement sector. Tell us why nesting is investing. That's
- 3:16Speaker 1: the term I used in that article. And what I
- 3:18Speaker 1: mean by that is that people are viewing investing in
- 3:21Speaker 1: their home as sort of a defensive investment strategy. You know,
- 3:25Speaker 1: they're sort of saying, if I fortify the castle, I
- 3:28Speaker 1: know I'm gonna get some money back out of whatever
- 3:30Speaker 1: I put into the home improvement project. Um, and certain
- 3:34Speaker 1: projects will pay you back a greater dividend than others.
- 3:37Speaker 1: Some of them pay you back more dollars than you
- 3:39Speaker 1: actually put in. You're talking about blown insulation. I think
- 3:42Speaker 1: that actually talking about Remodeling magazine. They have the cost
- 3:46Speaker 1: versus value report they do once a year, and they
- 3:48Speaker 1: found that that was, um the highest payoff thing that
- 3:53Speaker 1: can you can do to your house if you don't
- 3:55Speaker 1: have proper insulation. You add that you get the energy benefits,
- 3:59Speaker 1: and and that's recent ailable you can add to the
- 4:01Speaker 1: price of the house. You know. You've also found out
- 4:04Speaker 1: not too surprising that the most money is spent at
- 4:06Speaker 1: home just after someone moves in and just before they
- 4:09Speaker 1: move out. It seems all of this, uh, this trend
- 4:13Speaker 1: is being driven though so much by the fact that
- 4:15Speaker 1: mortgage rates are so low. So if you want to
- 4:18Speaker 1: sell your house lots more UH sellers who can do it.
- 4:23Speaker 1: If you want to spruce up your house, you can
- 4:25Speaker 1: refight at a much lower rate. Banks they make you
- 4:28Speaker 1: drum jump through a thousand hoops, but but they'll do
- 4:30Speaker 1: it right. This seems to be a very important part
- 4:32Speaker 1: of the trend to Yeah, it's a great leading indicator
- 4:35Speaker 1: to look at when you're looking at home improvement. I
- 4:38Speaker 1: call it churn, which is basically the turnover of homes.
- 4:41Speaker 1: Um you know, four or five oh the homes are
- 4:43Speaker 1: being turned over, which is about average. So we still
- 4:46Speaker 1: actually have some runway to go to to get above that,
- 4:49Speaker 1: which was where we would normally get to at this
- 4:51Speaker 1: stage in a recovery. But what's happening is, uh, you know,
- 4:56Speaker 1: whenever somebody is getting ready to sell their house, they
- 4:58Speaker 1: have to do some home improved work because they need
- 5:00Speaker 1: to get it ready to pass inspections. They have to
- 5:03Speaker 1: make it, you know, increase the curb appeal and all
- 5:05Speaker 1: of that. And then after the person buys the house,
- 5:07Speaker 1: they want to customize it and make it more personalized themselves.
- 5:10Speaker 1: So it's a double hit if you think that this
- 5:12Speaker 1: is also going to increase insurance companies profits because I mean,
- 5:17Speaker 1: if you're going to see more home turnover, that's typically
- 5:20Speaker 1: when you get sent that flyer in the mail that
- 5:23Speaker 1: says before you you know, re up with your existing ensure,
- 5:26Speaker 1: call us now and we'll get you know that kind
- 5:28Speaker 1: of sure that you know. There's a lot of kind
- 5:30Speaker 1: of spinoff effects, and that's one of them. Another one
- 5:33Speaker 1: is UH inspection services start to spike up. And we're
- 5:36Speaker 1: seeing that in our own numbers, and we track more
- 5:39Speaker 1: than ten million data points each year within Home Advisor.
- 5:43Speaker 1: That is the number of people who are actually coming
- 5:45Speaker 1: through our online network to find a professional of some
- 5:48Speaker 1: kind of and that includes movers, and it includes inspection services.
- 5:52Speaker 1: And these are the kinds of things that are spiking
- 5:54Speaker 1: up every time somebody moves. Housing starts UH up pretty
- 5:59Speaker 1: sharply last month, the one point two million units at
- 6:02Speaker 1: an annual rate. I'm looking at my Bloomberg to see
- 6:05Speaker 1: the last time we haven't been that. We haven't been
- 6:08Speaker 1: that high in a while. But but here's the way.
- 6:10Speaker 1: I don't see it as a particularly strong report. And
- 6:13Speaker 1: here's why. If you look at UH, look below the surface,
- 6:16Speaker 1: below the headline, you see that single family it was
- 6:18Speaker 1: actually completely flat, essentially up point five. I call that
- 6:22Speaker 1: flat given the you know, confidence in a rule that
- 6:25Speaker 1: you have. So all of the increase was multi family,
- 6:29Speaker 1: and I think that multifamily doesn't have much runway left.
- 6:33Speaker 1: I think multi family cannot continue to increase the way
- 6:37Speaker 1: it has. And I think that probably by some time
- 6:40Speaker 1: next year, we'll see the top in multi family and
- 6:43Speaker 1: starts will start to trend back downward after. Is that
- 6:46Speaker 1: because the inventory is there so much more capacity, There's
- 6:48Speaker 1: just a lot more places to rent now? Is that way? Well,
- 6:50Speaker 1: that's right. What's happened is uh, so much new construction
- 6:54Speaker 1: has happened, and there's a lot of buildings that are
- 6:57Speaker 1: still under construction. You know. These kinds of especially the
- 6:59Speaker 1: luxury high rise buildings, take three years to complete, so
- 7:03Speaker 1: by the time they actually get completed, you know, and
- 7:06Speaker 1: some of them will complete next year, and I think
- 7:08Speaker 1: that they're going to find maybe a little softness in
- 7:10Speaker 1: the rents compared to what they performed. I want to
- 7:13Speaker 1: thank you very much for coming in and spending time
- 7:14Speaker 1: with us as always, Brad Hunter, chief economist at Home Advisor,
- 7:19Speaker 1: telling us all about the home improvement sector and the
- 7:21Speaker 1: housing industry. Shares of Home Depot now down about six
- 7:25Speaker 1: tenths of a percent. The stock of Home depot Let's
- 7:29Speaker 1: up about three percent so far this year, and it
- 7:32Speaker 1: pays a two percent dividend. You're listening to taking stock.
- 7:35Speaker 1: I'm pim Fox my co host Kathleen Hayes. This is
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