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How Thought Leaders Win the Publishing Game | Ken Lizotte | 674
What's the real ROI of a book?
That's the question Peter Winick poses to Chief Imaginative Officer of Emerson Consulting, author of "The Expert's Edge: Become the Go-To Authority People Turn to Every Time" and publishing expert Ken Lizotte, in this episode of Leveraging Thought Leadership.
Ken has helped more than 350 thought leaders turn their ideas into published works—books, blogs, and articles that position them as authorities in their fields. He's seen it all: the excitement of a new book idea, the confusion around agents and publishers, and the reality that the book itself isn't the…
The skinny
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