Latest / AG Bull / AG Squawk with Zach Hefty | Ag PhD | Why 10,000 Farmers Show Up for Ag PhD Field Day

Transcript

AG Squawk with Zach Hefty | Ag PhD | Why 10,000 Farmers Show Up for Ag PhD Field Day · AG Bull

0:12
SPEAKER_01: We're rounding into the noon hour.
0:14
SPEAKER_01: I haven't even had my lunch yet.
0:16
SPEAKER_01: And Blaze, the handsome news dog, needs a walk.
0:19
SPEAKER_01: But I've been looking forward to this for uh for a good long time.
0:22
SPEAKER_01: It's gonna be a great conversation.
0:25
SPEAKER_01: The reason is I believe with my guest, we share a kindred spirit with my guest and his family, in fact.
0:32
SPEAKER_01: A mission you might say to connect farmers with information and to do it with a smile.
0:48
SPEAKER_01: From behind the big blue bodacious microphone of Ag Bull, your pal Davis Michelson here.
0:55
SPEAKER_01: I'm excited about today's show.
0:57
SPEAKER_01: I'm glad to have you here with us.
0:59
SPEAKER_01: We are the financial channel obsessed with all things agriculture, and that means that yes, we'll keep you updated to a degree on the markets as things happen.
1:09
SPEAKER_01: Of course, you can go to AgBull.com if you you really want to dig into the markets and find out the particulars.
1:16
SPEAKER_01: My guest today, Zach Hefty from Ag PhD.
1:19
SPEAKER_01: We're gonna bring him in in just a moment.
1:21
SPEAKER_01: Now, you're probably already familiar with the Hefty Boys, maybe Acres TV.
1:26
SPEAKER_01: And by the way, they've got a field day coming up that that we definitely want to talk about.
1:32
SPEAKER_01: I was looking at the the the list of guests of Ag dignitaries that they'll have on hand there.
1:39
SPEAKER_01: It's it's an impressive thing they've put together, and we're gonna hear straight from Zach.
1:44
SPEAKER_01: You know, what's what's the story, what's their plan, what's their mission?
1:47
SPEAKER_01: And I I think you'll be interested.
1:49
SPEAKER_01: That's coming up, I believe, on uh July 30.
1:53
SPEAKER_01: That's that's just two weeks away.
1:54
SPEAKER_01: Well, actually, they've got a counter coming up.
1:56
SPEAKER_01: It's uh 14 days, 20 hours, 54 minutes, and 30 seconds from right now.
2:02
SPEAKER_01: Agriculture's greatest one-day event, exclamation point on there.
2:06
SPEAKER_01: We're gonna get more from Zach.
2:08
SPEAKER_01: I know he's excited, and I'm excited to share, to share their message with you as we share our own.
2:14
SPEAKER_01: Couple of couple of little matters of housekeeping here.
2:17
SPEAKER_01: A shout out, an ag squawk shout-out.
2:21
SPEAKER_01: A shout out to Milk Can that's at Earth Tender 2 on X.
2:26
SPEAKER_01: He says he made it all the way through yesterday's Marathon Podcast.
2:30
SPEAKER_01: We went we were having a little too much fun yesterday, and we went we went a little long, and I dared those who had made it that long to reach out and say hello.
2:41
SPEAKER_01: And we we appreciate that milk can at earth tender 2 on X made it that far.
2:47
SPEAKER_01: And here's another one from a comment on our YouTube channel.
2:51
SPEAKER_01: Shout out to at Tom Wilton on YouTube.
2:55
SPEAKER_01: He says, quote, great to hear Davis.
2:57
SPEAKER_01: I agree.
2:58
SPEAKER_01: By the way, he says, Billy the kid was killed in my hometown, Fort Sumner.
3:04
SPEAKER_01: Great show.
3:05
SPEAKER_01: Shucks.
3:06
SPEAKER_01: That's a that's a double shout out to uh to two to two very big fans.
3:13
SPEAKER_01: Uh, we appreciate you both.
3:14
SPEAKER_01: We appreciate you all.
3:15
SPEAKER_01: If you're watching on YouTube, don't forget to like and subscribe and share this bad boy around to all your friends who who may be interested.
3:24
SPEAKER_01: Let's talk about the markets just a little bit.
3:26
SPEAKER_01: An overnight rally in the grains continued into the day session.
3:29
SPEAKER_01: Fed and feeder cattle futures were lower and lean hogs firmed in early trade.
3:34
SPEAKER_01: Now, good people, we are coming up on high noon on July 15.
3:39
SPEAKER_01: We're just ahead of noon here, so we're not closed or settled or anywhere near that.
3:45
SPEAKER_01: So we'll check in on where we're at in a moment in some news.
3:49
SPEAKER_01: Ethanol moved in the wrong direction, but uh only slightly.
3:53
SPEAKER_01: Production down, supplies higher in EIA's ethanol report this morning.
3:59
SPEAKER_01: We would obviously like to see production increase and supplies decrease.
4:04
SPEAKER_01: Meanwhile, the agency reported distillate inventories climbed week on week in the latest weekly energy stocks report.
4:11
SPEAKER_01: That's a piece of good news for you, diesel people out there.
4:15
SPEAKER_01: Back to the markets.
4:17
SPEAKER_01: Presently, we uh let's see.
4:19
SPEAKER_01: I'm looking at, let me get to my grains first.
4:21
SPEAKER_01: I've got December corn up eight and three quarters.
4:24
SPEAKER_01: We're just ahead of noon now.
4:25
SPEAKER_01: It's 11.50 and 56 seconds right now.
4:30
SPEAKER_01: Dies corn up eight and a quarter at or no, that's the March.
4:34
SPEAKER_01: Yeah.
4:34
SPEAKER_01: No, Dees is up eight and three quarters now.
4:36
SPEAKER_01: 469 and a quarter.
4:37
SPEAKER_01: Jeez, let me get myself together here.
4:39
SPEAKER_01: I've got uh soybeans, the November contract up eight cents at 11.99.
4:46
SPEAKER_01: Just short of a 12 handle in the Novi beans.
4:49
SPEAKER_01: I got meal higher.
4:51
SPEAKER_01: I've got oil higher.
4:53
SPEAKER_01: And then we've got the the winter wheat contracts.
4:56
SPEAKER_01: You know what?
4:56
SPEAKER_01: If we've got Mr.
4:57
SPEAKER_01: Tommy Grassofi, the godfather of Vagbo, get your headphones on, buddy.
5:01
SPEAKER_01: I'm gonna hit the livestock, and then I'm gonna come back to you for about a minute on this enormoid explosive rally in the wheats that we're seeing today onto the feeder cattle, presently down the October down about a buck sixty five, three thirty-eight, eighty-seven and a half around noon here.
5:17
SPEAKER_01: October fat cattle down a buck eighty-five-ish, two twenty-five eighty.
5:22
SPEAKER_01: And Lean Hogs having a great day.
5:24
SPEAKER_01: Look at the October, up a buck ninety-two and a half, eighty-six thirty two and one half.
5:30
SPEAKER_01: With that, let me bring in the godfather of Agbol himself to talk about the wheat market just for one minute, Tommy.
5:36
SPEAKER_01: I'm gonna cut you off after a minute.
5:37
SPEAKER_01: Well, I won't.
5:38
SPEAKER_01: I wouldn't dare do that.
5:39
SPEAKER_01: Who would cut off the godfather?
5:41
SPEAKER_01: Glad to have you, glad to see you, buddy boy.
5:43
SPEAKER_01: Uh thanks, David.
5:45
SPEAKER_01: Good morning.
5:45
SPEAKER_01: I can still say good morning.
5:46
SPEAKER_01: It's not quite noon yet, but we have got to talk about this rally in the winter wheat futures.
5:52
SPEAKER_01: What the heck is going on?
5:53
SPEAKER_01: What do we need to know, baby?
5:54
SPEAKER_02: Just pick the wrong wheat, the quick quit nicotine.
5:58
SPEAKER_02: I mean, I wanna I wanna zen right now so bad, brother.
6:01
SPEAKER_02: But we got a rally and it's dragging everything up.
6:04
SPEAKER_02: I mean, you the wheats were down last night, corn was down last night, beans were down this morning on the open.
6:10
SPEAKER_02: So to be sitting here in Nashville at Nesvig's trading floor and see wheat locked limit up, KC wheat, and border trade wheats trying to go up there.
6:18
SPEAKER_02: We have problems in the world.
6:19
SPEAKER_02: So I have one minute to talk.
6:21
SPEAKER_02: I'm already 30 seconds into it.
6:22
SPEAKER_01: You're already 30 seconds in, yeah.
6:24
SPEAKER_01: And if I continue to talk, it's just gonna burn more of your time, which would be a shame.
6:28
SPEAKER_02: I don't have anything to say.
6:29
SPEAKER_02: I was just turning to talk real quick.
6:32
SPEAKER_02: Go, go.
6:32
SPEAKER_02: There's problems in the world.
6:33
SPEAKER_02: We bombed a little bit in Iran, we might have hit some wheat.
6:36
SPEAKER_02: Russia and Ukraine are getting along worse than they ever did.
6:39
SPEAKER_02: It's getting real nasty now.
6:40
SPEAKER_02: It's probably getting to the end there.
6:42
SPEAKER_02: Of course, we've had a short crop in KC.
6:44
SPEAKER_02: We've known that that's not a secret.
6:46
SPEAKER_02: Last but not least, Europe's burning up.
6:49
SPEAKER_02: That is not a secret either.
6:50
SPEAKER_02: But for some reason, the markets decided to react, not to mention the funds had got out of all their longs, and now they're probably piling back in there.
6:59
SPEAKER_02: Back to you, my friend.
7:01
SPEAKER_01: Tommy Grissafi, the godfather of Ag Bull himself.
7:04
SPEAKER_01: Thank you, Tommy.
7:05
SPEAKER_01: We appreciate you.
7:06
SPEAKER_01: That was perfect, brother.
7:07
SPEAKER_01: Well done.
7:08
SPEAKER_01: Well done, Tommy Grasafi from Ag Bull.
7:12
SPEAKER_01: And by the way, Tommy and I, when we talk about markets, we're we're talking about plus 500.
7:16
SPEAKER_01: We use T4 software from plus 500 every day to keep track of futures and options pricing with a host of features at our fingertips.
7:24
SPEAKER_01: If you're looking for the best in real-time quotes, look no further than T4 from plus 500.
7:30
SPEAKER_01: That's plus 500.
7:32
SPEAKER_01: Alrighty then.
7:34
SPEAKER_01: Housekeeping out of the way.
7:35
SPEAKER_01: With that.
7:39
SPEAKER_01: I'm super psyched to bring in Zach Hefty from AgPHD.
7:44
SPEAKER_01: Zach Hefty, come on in here, buddy boy.
7:47
SPEAKER_01: Great to have you.
7:48
SPEAKER_01: I appreciate you taking the time.
7:50
SPEAKER_01: I said earlier, and maybe I'm pushing it.
7:52
SPEAKER_01: You you and I haven't spent a whole lot of time talking.
7:55
SPEAKER_01: I'm looking forward to more, but I feel like we're sort of kindred spirits here.
8:01
SPEAKER_01: You guys do an awful lot to make sure that agriculture is informed.
8:06
SPEAKER_01: And I've I feel like a good place to start the conversation is at Ag PhD.
8:12
SPEAKER_01: Just begin super broad for us.
8:14
SPEAKER_01: Pretend like people don't have any idea what AgPHD is or what you and the good folks over there do.
8:21
SPEAKER_01: Zach Hefty, take it away.
8:23
SPEAKER_01: Ag PhD, what's the story?
8:25
SPEAKER_00: Thanks, Davis, for having me.
8:27
SPEAKER_00: I really appreciate it.
8:27
SPEAKER_00: Yeah, I feel like we're gonna talk a lot more.
8:29
SPEAKER_00: You guys talk a lot about the markets, but ag PhD talks pretty much only about agronomy.
8:36
SPEAKER_00: The goal of Egg PhD, my dad and uncle started it 20 years ago, over 20, 25 years ago.
8:43
SPEAKER_00: The first episode of EggPHD TV was in 1998, I'm pretty sure.
8:48
SPEAKER_01: That long?
8:49
SPEAKER_00: So it's been a long time, yeah.
8:51
SPEAKER_00: So basically, what the whole point of what Egg PhD is, is to help educate farmers in agronomy and help them make more money on their farm and help them boost yields, boost profits in their operation.
9:04
SPEAKER_00: And so that's basically broad overview of what it is.
9:07
SPEAKER_00: But EggPHD has a TV show that's aired once a week, a new, brand new 30-minute TV show every single week.
9:16
SPEAKER_00: And then also we do, we used to have Egg PhD radio.
9:19
SPEAKER_00: It's transitioned to EggPHD Daily, which is a live radio show on Sirius XM and TV on RFD every single weekday from 2 to 3 p.m.
9:29
SPEAKER_00: Central.
9:30
SPEAKER_00: So that's a broad overview of what EggPHD is.
9:32
SPEAKER_00: Help farmers make more money on their operations.
9:36
SPEAKER_01: That that certainly keeps you busy on uh Sirius.
9:39
SPEAKER_01: Is it uh channel 147?
9:41
SPEAKER_01: Have I got that right?
9:42
SPEAKER_01: 147?
9:43
SPEAKER_00: Yep, that's correct.
9:44
SPEAKER_00: On uh rural radio on Sirius XM and then just on RFD TV for for the live TV part, yeah.
9:51
SPEAKER_01: Well, and I'm looking at the uh the AG PhD farm basics section of the uh of your website here.
10:00
SPEAKER_01: I mean, I'm looking at first of all, these are these look pretty concise, and I know you do longer form stuff on the website there, but I mean I'm looking at 350 3 minutes 57.
10:10
SPEAKER_01: Here's 321 under the crop canopy.
10:13
SPEAKER_01: What is a legume?
10:14
SPEAKER_01: Is it legume or legume, Zach?
10:18
SPEAKER_00: A legume, yes.
10:19
SPEAKER_01: Legume.
10:20
SPEAKER_01: I was off on both.
10:21
SPEAKER_01: Wow, okay.
10:22
SPEAKER_01: Salt and manure.
10:23
SPEAKER_01: I never even thought about that.
10:26
SPEAKER_01: All of these are are this is just some uh just a sample of some of the agronomic stuff that you're throwing out there, isn't it?
10:34
SPEAKER_00: Yeah, the farm basics is more tailored towards non-farmers, honestly.
10:39
SPEAKER_00: Also farmers and non-farmers, just basically more general agronomy topics, not getting in too deep, but kind of just laying the the basics of what's actually happening on the farm, what farmers are doing, and just a little bit of insight to people that aren't in agriculture anymore.
10:57
SPEAKER_00: And there's only one to two percent of people in the US that are farmers, so it's a very small subset of people.
11:05
SPEAKER_00: So the farm basics is more targeted towards everyone, but that's how we start out every single agd TV show is with the farm basic segment.
11:14
SPEAKER_01: All right, and then you've you've also got acres TV, acre, acres TV, and so I mean, just just a ton of content on there, dude, and it's all good stuff, it's all gold.
11:27
SPEAKER_00: Yeah, so we're we're on Acres TV, Egg PhD is, and so there's a lot of great content on there.
11:34
SPEAKER_00: That's another another way you can uh watch us, and you can also watch Eggbull Media too on there.
11:39
SPEAKER_00: They're they're on Acres TV.
11:41
SPEAKER_00: There's there's basically everything you could think of, and it's all agriculture related, basically Netflix for agriculture, but it's free.
11:50
SPEAKER_00: So it's great to go on there.
11:53
SPEAKER_00: There's a bunch of things, just life on the farm, there's different ways to help make more bushels on your farm, there's markets on there, business, basically anything related to agriculture, you'd be able to find on Acres TV.
12:07
SPEAKER_01: All right, I'm watching the clock count down here.
12:09
SPEAKER_01: We're now 14 days, 20 hours, 45 minutes, and 31 seconds away from agriculture's greatest one-day event.
12:18
SPEAKER_01: Your your field day there in Baltic, South Dakota, coming up on July 30.
12:25
SPEAKER_01: Dude, I'm just gonna read from the website here.
12:27
SPEAKER_01: The Ag PhD Field Day is agriculture's largest one-day event held in Baltic, South Dakota.
12:33
SPEAKER_01: Everything at Field Day is absolutely free.
12:36
SPEAKER_01: Question mark, admission, parking, meals, drinks, entertainment, and so much more runs from 7 a.m.
12:43
SPEAKER_01: to 4 p.m.
12:45
SPEAKER_01: Dude, seriously?
12:47
SPEAKER_01: Even parking is free?
12:48
SPEAKER_00: Yeah, everything's free at the Egg PhD Field Day.
12:51
SPEAKER_00: Well, my dad and Uncle Darren had decided when they first originally put together the field day idea is to say thank you for watching Egg PhD in any form that you do on social media, on live TV, on radio, just to say thank you and invite you out to our farm to show you some of the research trials that we're doing.
13:09
SPEAKER_00: My dad and uncle will take you through all of our trials that we're doing on the field day site.
13:14
SPEAKER_00: And that's what makes it different than pretty much every other ag show is we're actually growing crops in our field on our farm, and then we'll take you through them.
13:24
SPEAKER_00: We also have a bunch of great guest speakers that we'll be attending there, like Tommy Gersafi will be there as well, talking markets.
13:31
SPEAKER_00: So there's basically every single topic on agriculture there.
13:35
SPEAKER_00: But what we're mainly discussing is agronomy and just things that you actionable things you can take back to your operation uh to help grow more or help grow more grain and to just improve profits on your operation.
13:49
SPEAKER_00: So a few of the different things that I look forward to.
13:51
SPEAKER_00: I mean, we have a kid zone there, the free food you talked about, free parking, everything is free there, all the entertainment, water, pop, anything that you want there is free.
14:04
SPEAKER_00: So we would highly encourage you to come out.
14:06
SPEAKER_00: We have usually about 10,000 farmers there from all across the country and the world that attend this event one day on our farm.
14:14
SPEAKER_00: And it's just southeast South Dakota, so just north of Sioux Falls, South Dakota, about 20 minutes from airport and the largest city in South Dakota.
14:23
SPEAKER_00: So we're in a pretty nice location, but we're on a gravel road on our farm, and we have a lot of crops growing there.
14:30
SPEAKER_00: I think we have 13 different crops we have in our plots.
14:33
SPEAKER_00: So we have things like cotton that you won't see in South Dakota, we have rice growing there, edible beans, corn, soybeans, sugar beets, alfalfa, wheat.
14:43
SPEAKER_00: We have all the different crops there for you to look at.
14:45
SPEAKER_00: So, regardless of where you're at in the US or really anywhere in the world, we'll probably have some of the crops that you're growing on your farm.
14:53
SPEAKER_00: And we'll talk about the new things that are coming, new products, new traits, new varieties that are happening.
15:00
SPEAKER_00: And then we have a wide range of vendors, very few compared to other shows, because we we just invite people that we work with to show you things, and it's not a sales pitch, it's more just educational things.
15:13
SPEAKER_00: That's basically what the whole day is about is education, education, education.
15:18
SPEAKER_01: I love that.
15:20
SPEAKER_01: It feels like none of this is about the sales pitch.
15:22
SPEAKER_01: The you know, the website included and the content, uh, you know, it I I find that extremely refreshing.
15:30
SPEAKER_01: We the world of agriculture can kind of get obsessed with uh collecting uh things, and uh everything feels like a pitch sometimes.
15:40
SPEAKER_01: And so I really appreciate the fact that you guys are willing to put yourselves out there, stick your necks out there, invite people to your farm for Pete's sake, and let them park for free.
15:49
SPEAKER_01: You you got food, you got entertainment, everything, plus really, really great information.
15:55
SPEAKER_01: I'm looking at the guest list here.
15:56
SPEAKER_01: You got Shark Farmer, you got Tractor Gal, you got Chris Sherman, of course, Tommy G.
16:01
SPEAKER_01: I guess one question I might have, you're expecting 10,000 yikes.
16:08
SPEAKER_01: What if what if there are folks who can't make it over there?
16:11
SPEAKER_01: Is there some way that they can see at least what went on or some of the highlights or or something like that?
16:18
SPEAKER_00: We honestly don't have too much of that going on just because it's an outdoor event.
16:23
SPEAKER_01: Yeah.
16:23
SPEAKER_00: And it we just really encourage people to come to the field day because nothing's the same if you're at home versus when you're actually out there in the field.
16:31
SPEAKER_00: It's just not the same experience at all.
16:34
SPEAKER_00: But we don't we'll I mean, we'll post pictures about it, we'll post videos leading up to the event, but from the actual day of, there won't be a lot of video things that will be transported afterwards.
16:45
SPEAKER_00: I mean, we'll talk about how it went and all the different things that we kind of saw, and we have a lot of preview going up to it, but not much if you don't attend the event.
16:55
SPEAKER_00: It's very much you just need to be there.
16:58
SPEAKER_00: Once you go for the first time, you'll understand what it's like when you're there.
17:01
SPEAKER_00: But we have hundreds of volunteers and our employees that are working this event, it's it's just a a great one day thing.
17:11
SPEAKER_00: And people always ask, should we do it more than one day?
17:14
SPEAKER_00: Because there's so much packed into just uh 7 a.m.
17:18
SPEAKER_00: to 4 p.m.
17:19
SPEAKER_00: And the answer is no.
17:20
SPEAKER_00: My dad's been talking about this lately because it takes so much work just to do one day.
17:25
SPEAKER_00: And if you've ever been to a multiple-day show, you realize by day two or three, you're very tired, exhausted.
17:31
SPEAKER_00: But you can put all that effort into one day, be super happy, and be able to go to all the different people that you want to talk to and just have a fantastic day.
17:41
SPEAKER_00: And it's it's very nice in the morning in South Dakota at 7 a.m.
17:45
SPEAKER_00: So that's why we start early.
17:46
SPEAKER_00: We have things going on all day.
17:48
SPEAKER_00: There's free food during the lunch hour, but there's also a bunch of snacks at different booths throughout the day as well.
17:54
SPEAKER_01: Outstanding.
17:55
SPEAKER_01: That's uh Baltic, South Dakota.
17:57
SPEAKER_01: Sounds like if you really, really want to take it in, you gotta make your way out out to out to Baltic.
18:03
SPEAKER_01: How many how many of these have you done?
18:05
SPEAKER_01: How how many years has it been?
18:07
SPEAKER_00: This is a great question.
18:08
SPEAKER_00: A lot of people ask this as well.
18:09
SPEAKER_00: I think it's I mean, it's been going on in a few different ways for a lot longer than this, but honestly, the past 15 years or so, it's it hasn't been this scale, but it's started to make the same shape.
18:24
SPEAKER_00: And every year it just keeps improving and improving and improving.
18:28
SPEAKER_00: But my favorite part, honestly, which I think they've been doing since the beginning, is the plot tour with my dad, Brian, and Uncle Darren.
18:36
SPEAKER_00: So what they'll do from 8:30 a.m.
18:39
SPEAKER_00: to 10 30 a.m.
18:40
SPEAKER_00: and then they'll do it again in the afternoon, but they'll they'll take you through all the plots in four different sections.
18:45
SPEAKER_00: So they'll explain all the research that we're doing and then stop, give a give you a break, and then you get to go out into those plots and see what's happening and be able to look at it, dig up plans and look for yourself at what we're talking about or what we're researching.
19:01
SPEAKER_00: And I feel like that's really, really cool and beneficial, and one of my favorite parts of the day in general.
19:06
SPEAKER_00: And that's the main event in in the morning, then there's lunch, and then there's amazing speaking sessions all throughout the day, but in the afternoon is where the majority of them are underneath tents throughout this space, and so there's amazing educational sessions going on all afternoon, and really all day too.
19:27
SPEAKER_00: So that those are a few of honestly, I feel like my top highlights of the day.
19:33
SPEAKER_01: Okay, now be honest with me.
19:34
SPEAKER_01: Was the very first one, I mean, technically, like your dad and your uncle and a couple of their buddies just sort of wandering around out there?
19:42
SPEAKER_01: Was it and then they they called it a field day just so they could have an excuse to walk around out there?
19:47
SPEAKER_00: Yeah, I think it was a little bit different though.
19:49
SPEAKER_00: I I heard that it was they would do that, but they would go around to a few different fields around our area and basically doing the same thing instead of having it all in one spot.
19:59
SPEAKER_00: Is that that's how it started, and then it just morphed into the this one place at the field day site now.
20:05
SPEAKER_00: Yeah.
20:05
SPEAKER_01: Agronomically, why is July 30 a sweet spot for you guys to hold this event?
20:12
SPEAKER_00: I I feel like that that's a great question, actually.
20:15
SPEAKER_00: Don't get that question very often, but corn we plant it, so it's just hassling at that point.
20:20
SPEAKER_00: A lot of the different crops we don't have to plant as early because we want them to be at that right growth stage when there's gonna be people there.
20:29
SPEAKER_00: So that's also really nice.
20:30
SPEAKER_00: And then it's kind of in between things going on.
20:33
SPEAKER_00: So spraying fungicide season in our area is getting done right now, up to another week.
20:39
SPEAKER_00: So there's kind of a little gap in there, and then up north, they're about to harvest wheat right after the field day, usually in August.
20:48
SPEAKER_00: So there's a little bit of a gap there where it's nice out.
20:52
SPEAKER_00: I mean, it can be very hot or very cool on the field day, but it's a it's a good timing at the end of July.
20:57
SPEAKER_00: There's not much rain at the end of July because it's a one-day event, so we really can't change it if a rain event does come.
21:04
SPEAKER_00: But I feel like it's right in that sweet spot where we have the crops at a good growth stage to look at them.
21:11
SPEAKER_00: And then also there's a little bit less going on in our area as far as spraying or harvesting, so it works out perfectly for us for that timing.
21:21
SPEAKER_00: Now, obviously, way down south, it's a little bit different.
21:24
SPEAKER_00: They're harvesting crops and doing other things, but right in our area in the Midwest, there's it it's kind of a little gap in there.
21:31
SPEAKER_01: Yeah, excellent, excellent.
21:32
SPEAKER_01: That makes a ton of sense.
21:34
SPEAKER_01: You just made me think for people who want to attend, you'll go rain or shine.
21:38
SPEAKER_01: Rain or shine?
21:39
SPEAKER_00: Rain or shine.
21:39
SPEAKER_00: We have a lot of we have a few different air conditioning buildings on site, as well as a bunch of tents throughout it.
21:46
SPEAKER_00: But yeah, it typically doesn't, I mean, it only rains, it doesn't rain very much here.
21:51
SPEAKER_00: So if it rained, that would be a miracle anyway.
21:54
SPEAKER_00: So that would be great.
21:55
SPEAKER_00: We would we'd welcome it.
21:56
SPEAKER_00: Just hopefully it's not for the whole day.
21:58
SPEAKER_01: Yeah, yeah.
21:59
SPEAKER_01: 14 days, 20 hours, 35 minutes, and 36 seconds away.
22:04
SPEAKER_01: Ag PhD.com slash field day for For more information on that, ag PhD.com slash field day.
22:15
SPEAKER_01: Zach, your uh your dad and his brother loom large in in what we're calling, and I didn't realize it went so far back, but what some are calling the new ag media, the new way to communicate information.
22:29
SPEAKER_01: We're doing it right now.
22:31
SPEAKER_01: I'm a second generation broadcaster.
22:34
SPEAKER_01: My dad started his early career at WMT in the as as a farm reporter, you know, straight off, straight out of straight off the farm, basically.
22:44
SPEAKER_01: And and I've carried through with some of the lessons that he's taught me.
22:48
SPEAKER_01: I know that you have you have learned from the previous generation as well.
22:53
SPEAKER_01: Yesterday Tommy and I were talking about AM radio.
22:59
SPEAKER_01: It was where I except for from my dad, you know, it was also one of my one of my teachers as a young guy teaching me what a broadcaster should sound like, what how you how you speak with guests.
23:14
SPEAKER_01: It seems like AM radio has been under attack for the last few years for some reason.
23:19
SPEAKER_01: Vital resource for farmers.
23:20
SPEAKER_01: You get the local stuff.
23:22
SPEAKER_01: I totally get it.
23:23
SPEAKER_01: I love it.
23:24
SPEAKER_01: But just about every barn, farrowing house, milking parlor, machine shed I've ever been in, oftentimes there's a radio in there.
23:32
SPEAKER_01: Even if nobody's listening, it's it's in there and it's it's usually on.
23:38
SPEAKER_01: You're you're a little you're a little uh further forward than I am in this particular medium.
23:44
SPEAKER_01: And I just want to ask you, am I crazy way behind on suggesting that let's not throw out our radios, but let's add a Bluetooth speaker in that machine shed, in in in the milking parlor, wherever you might be.
23:59
SPEAKER_01: Am I am I way behind on that?
24:01
SPEAKER_01: Are people already doing that?
24:03
SPEAKER_00: No, it's kind of a both both sides.
24:05
SPEAKER_00: I I agree.
24:06
SPEAKER_00: I I carry a Bluetooth speaker around uh with me, but even in our farm shop right now, we have a radio that's been there for a long time, and it's always going.
24:17
SPEAKER_00: So I completely agree with your statement, and I assume it'll continue to move as move as we go forward, but I feel like especially in agriculture, we're kind of on all the mediums, all the media sources, and there's farmers listening to everything.
24:34
SPEAKER_01: Yeah, yeah.
24:35
SPEAKER_01: I think as uh as you are bringing the uh the hefty message out to that audience there, I wonder if you've noticed any any trends.
24:46
SPEAKER_01: What's what sorts of podcasts or shorts or what what are people most most often tuning into when it comes to your content?
24:56
SPEAKER_00: That's a great question.
24:57
SPEAKER_00: I feel like I get the most uh feedback on social media about things just because we're putting out a lot of content, and so when you get seen a lot of eyes a little bit more consistently, that's where I feel like I get most of the questions and most people feed feedback saying, Oh, I watched your real or your social media video.
25:18
SPEAKER_00: I feel like you get that a lot of times, but then it it it's generational thing too, because a lot of my generation I feel like is watching that on social media and and talking to me about that.
25:29
SPEAKER_00: But then the generation that's in my my dad's age and stuff like that, they're still watching a lot on TV or I'm listening to it on the radio.
25:39
SPEAKER_00: But a lot of it is for me is social media and then on the podcasting.
25:43
SPEAKER_00: So not as much live listening, but following up after when you're driving or you're in the tractor cab doing some work.
25:51
SPEAKER_01: Well, and that's that's an aspect that I really like.
25:54
SPEAKER_01: I'm I'm coming off a good long time, more than a decade, of live radio.
25:59
SPEAKER_01: And you know, we offered a podcast to to people, but part of what I really, really enjoy about this medium is that it it gives the listener or the the viewer, if you happen to be watching, it gives them the opportunity to decide well when they want to listen.
26:16
SPEAKER_01: You know, I've got a drive coming up, I'll I'll save that for later.
26:19
SPEAKER_01: I'll listen to it in the truck, I'll listen to it, you know, when I'm out spraying or or whatever.
26:24
SPEAKER_01: It it feels like it feels a little like the Wild West, but it also feels like like a genuine free market, brother.
26:30
SPEAKER_01: What do you say?
26:31
SPEAKER_00: Yeah, I agree.
26:32
SPEAKER_00: And people want to watch how they want to watch, or they want to listen when they want to listen to it.
26:37
SPEAKER_00: So if you do it both video, both audio, pretty much doing it on all different platforms, you're gonna reach all the people because they're on one of them.
26:46
SPEAKER_00: They're they're watching or listening on one of them.
26:48
SPEAKER_00: It's just making sure you're on all of them, so then it gives them the opportunity to tune in however they like.
26:54
unknown: Yeah.
26:55
SPEAKER_01: It's we're pushing up closer to uh 90 degrees today down here in Kansas City, which is a little cool for us, but we're headed for warmer temperatures.
27:03
SPEAKER_01: What's the what's the weather like up there?
27:06
SPEAKER_01: Are you in Baltic right now?
27:07
SPEAKER_00: Yeah, I'm in Baltic right now.
27:09
SPEAKER_00: We're about a mile and a half away from the field day site that we've been talking about.
27:13
SPEAKER_00: Yeah, and this week is the hottest week of the year so far.
27:16
SPEAKER_00: It's 95 degrees every single day, 70 degrees at night, no clouds in the sky at all.
27:23
SPEAKER_00: The corn is drying up for sure.
27:26
SPEAKER_00: We could use some moisture in our area, but next week it looks like there's a chance of rain, but at least it looks like the temperatures are going to drop back down into the mid-70s, low 80s.
27:36
SPEAKER_00: That's kind of more normal for July for us.
27:39
SPEAKER_00: We I mean we get some 90s, but not like this for a whole week.
27:43
SPEAKER_00: So this is probably the hottest week of the year or will be the hottest week of the year.
27:47
SPEAKER_01: How did the how did the winter snowpack recharge treat your area?
27:52
SPEAKER_01: Did you get we didn't get much snow at all here in KC?
27:55
SPEAKER_01: And we usually don't, but I think we had you know maybe one or two events over like a half inch down here, and we got dry in a big hurry.
28:03
SPEAKER_01: What's it look like in your area?
28:05
SPEAKER_00: Similar.
28:06
SPEAKER_00: We did not get much snow.
28:07
SPEAKER_00: We were dry from last fall.
28:10
SPEAKER_00: We were dry, and then through the winter we barely got any snow, and then dry again, and then we've not got much rain so far this year.
28:18
SPEAKER_00: I think we've only gotten a few inches up to maybe four or five inches total for the year.
28:23
SPEAKER_00: So we could definitely use some more moisture.
28:26
SPEAKER_00: The soil, the soil's very dry, even down deep into the soil, because it never got replenished after the past few years.
28:34
SPEAKER_00: Every year's been the past three or four years have been very dry in our area.
28:39
SPEAKER_01: Zach Hefty is my guest today.
28:41
SPEAKER_01: You know what?
28:42
SPEAKER_01: Let's let's keep going on the weather.
28:44
SPEAKER_01: Let's uh actually, before we do, agphd.com slash field day, agphd.com slash field day.
28:51
SPEAKER_01: This is going to be a humdinger gang.
28:53
SPEAKER_01: If you can get over there, uh I would absolutely highly recommend it.
28:58
SPEAKER_01: Uh the National Weather Service says a significant heat wave continues for the Rockies, northern plains, and Great Lakes into the mid-Atlantic, peaking in intensity through midweek and lingering across parts of the northern plains and midwest until this weekend.
29:12
SPEAKER_01: Excessive rainfall may bring life-threatening and locally catastrophic flash and urban flooding across portions of the south of southwestern Texas through early Friday.
29:21
SPEAKER_01: They've got some flood waters going on down there in Texas.
29:24
SPEAKER_01: Um remember them in your prayers.
29:26
SPEAKER_01: Some of this is a uh is a nasty biz.
29:29
SPEAKER_01: Um, and with that, Zach, can I just, if I can keep you for just a little bit longer, um, if you're interested at all, I've got some items of mild interest.
29:39
SPEAKER_01: Can I interest you in items of mild interest just really quickly before I cut you loose?
29:43
SPEAKER_00: Yeah, that sounds that sounds good to me.
29:44
SPEAKER_00: I'm very mildly interested in that.
29:46
SPEAKER_00: Outstanding.
29:47
SPEAKER_01: That's right where I want you.
29:49
SPEAKER_01: Turns out, today, uh, July 15, it's National Gummy Worm Day.
29:55
SPEAKER_01: Some candy facts to make you question everything.
29:58
SPEAKER_01: Are you ready?
29:59
SPEAKER_01: According to popculture madness.com, green smarties are strawberry flavored, green gummy bears are strawberry flavored, and yet green Skittles are green apple.
30:11
SPEAKER_01: It's a complicated relationship the uh color green has with candy.
30:15
SPEAKER_01: Are you are you a fan of the gummy stuff, the gummy worms, gummy bears?
30:19
SPEAKER_01: Are you into it?
30:19
SPEAKER_01: Some people don't like it.
30:20
SPEAKER_00: I do.
30:21
SPEAKER_00: I do like it a lot.
30:22
SPEAKER_00: I'm not as much into the sour, which a lot of people like those.
30:25
SPEAKER_00: I just like the traditional gummy.
30:28
SPEAKER_01: Well, in uh this day in 2006, Twitter was launched publicly.
30:33
SPEAKER_01: The 140 character limit was chosen to fit within a single SMS text message.
30:38
SPEAKER_01: The first tweet was sent by co-founder Jack Dorsey.
30:41
SPEAKER_01: It said, quote, just setting up my Twitter, and he abbreviated Twitter to TWTT.
30:47
SPEAKER_01: T T R there, of course, in true Twitter faction.
30:51
SPEAKER_01: Uh, it's the birthday of Adam Savage from Mythbusters, born this day in 1967.
30:55
SPEAKER_01: A quick quote, in the spirit of science, there really is no such thing as a failed experiment.
31:01
SPEAKER_01: Any test that yields valid data is a valid test.
31:04
SPEAKER_01: That a quote from the birthday boy, Adam Savage.
31:07
SPEAKER_01: I feel like you and the uh the hefty crew there would agree.
31:11
SPEAKER_01: Uh, really, no such thing as a failed experiment.
31:13
SPEAKER_01: It's all science.
31:14
SPEAKER_01: Fair to say, Zach.
31:15
SPEAKER_00: Yeah, I agree.
31:16
SPEAKER_00: If you want to do the trial, if you're paying attention, you're trying to learn something, you'll probably end up learning something, whether that's something that works out or if it doesn't work out.
31:25
SPEAKER_01: All right, and I'm making a habit, Zach, of of uh asking at least one unfair question of my guests uh during the show.
31:33
SPEAKER_01: Now, a group of crows is called a murder, right?
31:37
SPEAKER_01: A group of raccoons is called a masquerade.
31:41
SPEAKER_01: Let's talk about giraffes.
31:45
SPEAKER_01: You may be able to get this, just I don't know.
31:48
SPEAKER_01: I completely unfair question of the day.
31:51
SPEAKER_01: Any idea what a group of giraffes is called?
31:54
SPEAKER_00: I don't have any idea.
31:56
SPEAKER_00: No.
31:56
SPEAKER_01: Okay, that's fair.
31:57
SPEAKER_01: I didn't either.
31:58
SPEAKER_01: I totally didn't either until I saw it.
32:00
SPEAKER_01: A group of giraffes is called a tower.
32:03
SPEAKER_01: Oh giraffes.
32:05
SPEAKER_01: Not a herd, not a flock.
32:07
SPEAKER_01: It's a it's a tower of giraffes.
32:10
SPEAKER_01: I'm not sure where you're gonna need that, Zach, but I'm I'm happy to throw that in the old knowledge pool there, brother.
32:15
SPEAKER_01: Happy to do it.
32:16
SPEAKER_01: You're welcome.
32:17
SPEAKER_00: Yeah, thank you.
32:18
SPEAKER_00: Now I have some of this pretty necessary facts that I need to do.
32:22
SPEAKER_01: There you go.
32:22
SPEAKER_01: You're all set.
32:23
SPEAKER_01: You're all set.
32:24
SPEAKER_01: Well, 14 days, 20 hours, 25 minutes, and 59, 24 minutes and 56 seconds now until AgPHD field days, agphdfielddays.com.
32:35
SPEAKER_01: Give us one last shout out for uh for field day, brother.
32:38
SPEAKER_00: Yeah, if you want to attend the greatest agriculture's greatest one-day event, is what we call it.
32:44
SPEAKER_00: From 7 to 4 p.m.
32:45
SPEAKER_00: on our farm, we'll take you through our plots.
32:48
SPEAKER_00: We'll have a lot of guest speakers, people from all over the country and the world.
32:53
SPEAKER_00: Over.
32:54
SPEAKER_00: It's gonna be fantastic.
32:55
SPEAKER_00: It's all free, free food, free parking, everything.
33:00
SPEAKER_00: We'd love to have you on our farm.
33:01
SPEAKER_00: Just go to agphd.com to pre-register and to learn more.
33:05
SPEAKER_01: Agphd.com.
33:07
SPEAKER_01: Sirius XM channel 147, Zach Hefty from AgPHD.
33:11
SPEAKER_01: Thanks for spending some time with us today, man.
33:13
SPEAKER_01: It's good to get to know you.
33:15
SPEAKER_00: Yeah, it's uh good to talk to you.
33:17
SPEAKER_00: Thank you so much for having me on.
33:19
SPEAKER_01: Absolutely.
33:19
SPEAKER_01: And beloved viewers, we can catch you up with the specifics of the markets and the things you need to know on that side today and every day at AgBull.com.
33:28
SPEAKER_01: Take your marketing by the horns with AgBull Intel, Ag Bull.com, or give us a call, 855-737 Farm Jed Sidwell.
33:37
SPEAKER_01: Back first thing in the morning, and I'll be back tomorrow afternoon with Brad Downing from Cross Creek Ag Solutions.
33:44
SPEAKER_01: Have a great afternoon and a good evening.
33:46
SPEAKER_01: Be well.
33:47
SPEAKER_01: We'll see you again real soon for more Ag Squawk.