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Why Skincare is Healthcare According to Ever Skincare's Jessica Herrin · Skin Anarchy

• 0:02
  SPEAKER_00: Hey guys, welcome back to another episode of Skin Anarchy.
• 0:05
  SPEAKER_00: This is your host, Dekka, and I'm really excited to introduce you guys to the brand that we're hosting today because I feel like it's very hard to come across great products that you can really keep in your collection for a prolonged period of time, like and keep coming back to it over and over again.
• 0:20
  SPEAKER_00: And I feel like these the line itself just contains so many heavy hitters.
• 0:25
  SPEAKER_00: So I'm really excited to introduce you guys to the founder of Ever Skincare, Jessica Heron.
• 0:30
  SPEAKER_00: Welcome to the show, Jessica.
• 0:31
  SPEAKER_00: I'm so excited to host you.
• 0:33
  SPEAKER_01: Oh, thank you so much for having me.
• 0:34
  SPEAKER_01: I'm excited to be here.
• 0:35
  SPEAKER_01: And thank you for your kind words about Ever.
• 0:38
  SPEAKER_01: I I feel the same way.
• 0:40
  SPEAKER_00: Yeah, no, it's a great brand.
• 0:42
  SPEAKER_00: And I think you've created magic, you know, with a lot of the products that I've tried and experienced.
• 0:47
  SPEAKER_00: And I know our listeners are always looking for amazing, amazing products, you know, that you can really keep for a long time and keep coming back to.
• 0:54
  SPEAKER_00: More importantly, I'd love to learn, Jessica, if you don't mind, like just telling us a little bit about yourself and what got you interested in the skincare space and really led to the creation of Ever.
• 1:04
  SPEAKER_01: Sure.
• 1:05
  SPEAKER_01: Happy to share.
• 1:06
  SPEAKER_01: So I am a serial entrepreneur.
• 1:08
  SPEAKER_01: I think it's always been someone who early age looked around the world and saw it as I wanted it to be instead of the way that it was, and then would become very obsessive about trying to make it so.
• 1:21
  SPEAKER_01: And I started out of college in technology and software, uh, started a company in my early 20s that called the Wedding Channel, and then founded the Stella and Dot family of brands, which was really about the mission of democratizing entrepreneurship and giving a flexible way for women to earn.
• 1:40
  SPEAKER_01: We started in accessories and then ultimately went into skincare.
• 1:45
  SPEAKER_01: So I'm a mom of two.
• 1:47
  SPEAKER_01: I just became an empty nester about a month ago.
• 1:51
  SPEAKER_01: So acclamation for that.
• 1:52
  SPEAKER_01: But and I live in the Bay Area with my husband and my dog that you might hear on this podcast.
• 2:00
  SPEAKER_00: We love dogs here.
• 2:01
  SPEAKER_00: So that's awesome, though.
• 2:02
  SPEAKER_00: That's really cool that you have this background of entrepreneurship.
• 2:05
  SPEAKER_00: I feel like, you know, some of the best skincare brands and beauty brands that I've tried personally come from people who've just really been in the space of truly entrepreneurship across the field, you know, in various industries, because it's, I guess, maybe, you know, understanding consumers and and what they're really looking for and finding that white space, you know, you guys are just great at it.
• 2:27
  SPEAKER_00: So it makes sense why you've created such a wonderful skincare line.
• 2:30
  SPEAKER_01: Oh, thank you.
• 2:31
  SPEAKER_01: I think it with skincare, you know, and I think this is true for all business entrepreneurs.
• 2:37
  SPEAKER_01: When you start a company and you have enough passion to actually make it, you know, work to go from that zero-to-one, you know, idea to to fruition, it stems from the idea that you deeply believe it needs to exist in the world.
• 2:49
  SPEAKER_01: And for me, I was the frustrated user.
• 2:52
  SPEAKER_01: I was a person who I started ever, I'm 51, almost 52 now, but I started ever, you know, when I was in my late 30s.
• 2:59
  SPEAKER_01: And that's when I now know all the science behind it.
• 3:02
  SPEAKER_01: But obviously, you know, we know that as your hormones change, your skin starts to change.
• 3:06
  SPEAKER_01: And I was just the person, you know, working, was looking in the mirror and I was just like, what on earth is going on?
• 3:12
  SPEAKER_01: Like what what is why do I look tired all the time?
• 3:15
  SPEAKER_01: And obviously with hormonal shifts, your skin aging accelerates and you, your skin turnover slows, your collagen production declines, your, you know, your the hyaluronic acid depletes, your last elasticity declines.
• 3:28
  SPEAKER_01: So I was noticing that in the mirror, and I was just frustrated that I was going and trying to buy the solution.
• 3:34
  SPEAKER_01: And I was looking at doctor-led brands and and everything on the super, you know, shelf at this beauty superstores, and I wasn't getting the results that I wanted, and I wasn't finding something that was clean, you know, and that the good that would have that both of the intersection with visible results, good for you products.
• 3:52
  SPEAKER_01: I was like, there has got to, we've got to do better.
• 3:55
  SPEAKER_01: You know, when I really started talking to experts, I realized that that was the opportunity.
• 3:59
  SPEAKER_01: Like, how do you make this clean, luxurious product where it's very clear how to use it?
• 4:04
  SPEAKER_01: It's clearly formulated for my changing skin, and I'm gonna see the results in a mirror.
• 4:09
  SPEAKER_00: Yeah.
• 4:10
  SPEAKER_00: No, I mean, I think you really hit home with when you were mentioning the hormonal changes because I'm in my late 30s now and I know exactly what you're talking about because it's like it really does hit you like a truck out of nowhere.
• 4:21
  SPEAKER_00: I mean, you're in your and you're in your 20s, and then you get into your 30s, and it's just all of a sudden aging begins.
• 4:27
  SPEAKER_00: And it's like I watch a lot of these like younger, the younger generation, you know, they're really into skincare and I love that.
• 4:33
  SPEAKER_00: It's cool, like, you know, up to a degree.
• 4:35
  SPEAKER_00: But I'm just like, you don't know what's coming.
• 4:38
  SPEAKER_01: That's something like all of your grandparents are like you hear that from older people, they're like, you don't know what it's like to be old, like all the aches and the pains.
• 4:46
  SPEAKER_01: But honestly, I'm so happy that you are, as you said, like you're in your 30s, is really the time you want to be in the prevention game when it comes to skincare.
• 4:55
  SPEAKER_01: I mean, I wish I could get my, you know, teen and 20-year-olds to listen to me on the sunscreen, but you know, as of course, as their mother, they just don't do that.
• 5:02
  SPEAKER_01: But you feel like you're invincible, but it will catch up to you.
• 5:05
  SPEAKER_01: And your skin, you know, it's it's your it's your enlarged organ, it's something you've got to protect, and you want to take proper care of it.
• 5:12
  SPEAKER_01: And the steps you did in your 20s and your early 30s, and often the skincare you're using, you can't stick with that because you no longer have the same skin, right?
• 5:22
  SPEAKER_01: You have a very much a different skin in structure than you did previously.
• 5:27
  SPEAKER_01: So that's where the switch-up needs to happen in the products you use, the potency of those products, the order in which you use them all become so important.
• 5:36
  SPEAKER_00: Yeah, absolutely.
• 5:37
  SPEAKER_00: And I want to actually dive deeper into that because I think, you know, as I said earlier on, you know, ever has an amazing lineup of products.
• 5:44
  SPEAKER_00: I mean, you've really like just created a beautiful line.
• 5:47
  SPEAKER_00: And I want to dive into that a little bit more in terms of like you the ingredients, you know, what were some of the things that you realized, you know, through your research before creating the line that you're like, you know, I need this, my skin needs this.
• 6:00
  SPEAKER_00: Maybe you could walk us through some of those, like, you know, the great ingredients that you found to be really impactful.
• 6:06
  SPEAKER_01: Yes.
• 6:06
  SPEAKER_01: So for one, and I do think this is just such a fortuitous way, that the potency of Ever is the difference.
• 6:12
  SPEAKER_01: The fact that it's the formulas have a high concentration of actives.
• 6:18
  SPEAKER_01: And what that does is, of course, it makes the that's where the investment is in the in the in the actual active ingredients.
• 6:25
  SPEAKER_01: So what I found was out there with the market was that you skincare was way too like the dirty little secret about skincare, a lot of people think it's like, okay, because it has a lot of toxic ingredients.
• 6:36
  SPEAKER_01: And and that is true in some cases, but frankly, a lot of companies have cleaned up their line.
• 6:42
  SPEAKER_01: What is really the dirty secret of beauty is not what's in it, it's what's not in it, which is not enough actives to actually have results.
• 6:50
  SPEAKER_01: And because skincare is not regulated in any meaningful way, it's not like you can put on the bottle that this has hyaluronic acid or vitamin C.
• 7:00
  SPEAKER_01: Uh, but what you don't know is the concentration and stability to know that if when you actually go to put it on your face and use up that bottle to its last drop, is that doing anything for you?
• 7:10
  SPEAKER_01: Is it delivering?
• 7:12
  SPEAKER_01: So, and that was my when I started really looking into it, I almost felt like angry on behalf of like people that were purchasing this product.
• 7:20
  SPEAKER_01: I'm like, we're really being greatly misled, you know, like that you're it's all marketing, it's all hype, and that's not what skincare should be, right?
• 7:27
  SPEAKER_01: Skincare is a treatment that is about your the vital health of a really important organ, your barrier layer.
• 7:33
  SPEAKER_01: So we look pretty angry about the fact that a lot of it was is not really uh transparent.
• 7:39
  SPEAKER_01: So one thing that I knew is that we needed to, and we were in a position to do this because it was born out of the sell and up family of brands.
• 7:46
  SPEAKER_01: We spent millions of dollars on RD, right?
• 7:49
  SPEAKER_01: So we did not go buy off of a co-manufacturer's line of really just something that's somebody wants to go sell on like a TikTok shop or get to market fast and just sort of slap some marketing mumbo jumbo on it and then sell it to people.
• 8:02
  SPEAKER_01: We started with clinical trials of coming up with a breakthrough ingredient that would be more effective than what people have, so it could replace any kind of cool classic they had in there that I wanted to use it, right?
• 8:13
  SPEAKER_01: So that we started and did two years of research to come up with what we call LSR 10.
• 8:19
  SPEAKER_01: And that is a bioactive complex that we have patented that is a combination of mag uh Hinochial, ectuine, and ergothionine.
• 8:29
  SPEAKER_01: The is a derivative of magnolia bark.
• 8:32
  SPEAKER_01: Ergothionine is discovered in like the sand flats of the desert and in really all these things that it helps to combine how these act together is to address the major signs of aging.
• 8:43
  SPEAKER_01: So it's your loss of moisture, your loss of elastin, your last of collagen.
• 8:48
  SPEAKER_01: And we went back and kept tweaking the concentration and combination until you saw results that are visible.
• 8:56
  SPEAKER_01: And that's one of the things I'm most proud of at ever is that when people buy the product, they try it, they repeat it.
• 9:01
  SPEAKER_01: And when you look at our before and afters, they look fake.
• 9:04
  SPEAKER_01: They look like they're photoshopped because you really see like this radical difference.
• 9:09
  SPEAKER_01: And they're not, they're totally legit.
• 9:10
  SPEAKER_01: And we didn't stop with the formulation and testing and reformulation until we got results that like felt that good.
• 9:18
  SPEAKER_01: And so that's really where, and I did that with partners.
• 9:21
  SPEAKER_01: So I, you know, as an entrepreneur, you know, I've like been to business school, I've been to this.
• 9:26
  SPEAKER_01: I know that I'm not a chemist, I'm not about, you know, there to know everything.
• 9:29
  SPEAKER_01: I'm not a dermatologist, but I can tell you what, I can go find people who are and convince them of the mission and the vision to challenge them to do something better than what they've ever done before.
• 9:41
  SPEAKER_01: So I worked with Leslie Blodgett, who founded Bear Essentials, was on our board.
• 9:45
  SPEAKER_01: We went out to the very best chemists in the in the industry and found people that knew how to make products clean.
• 9:52
  SPEAKER_01: And then we gave them the budget and the time to work for years to have the breakthrough of the innovation that is the what is the key ingredient in ever, and that is that LSR 10 that powers the results.
• 10:05
  SPEAKER_00: Yeah, no, I think that it's easy to see the value because, like for anyone listening, you know, I don't know if you guys have tried ever skincare yet or not, but if you haven't, when you do, you're gonna see it.
• 10:15
  SPEAKER_00: Because for me, I remember the first time I was trying the line, I tried the peel pads because these this kind of product is one of my favorite products.
• 10:23
  SPEAKER_00: You know, I use them pretty regularly, you know, in terms of like just my overall routine.
• 10:27
  SPEAKER_00: I think they're really helpful, especially if you're busy, you know, like it's it just gets your exfoliation in and makes your skin just really well primed for the rest of your products.
• 10:35
  SPEAKER_00: And I remember using yours, the reveal biomometic peel pads, and I immediately noticed a huge difference between these and then everything else I've been using because your skin, like the thing is with peel pads that I've noticed with other brands is like, okay, yeah, you know, they claim like it exfoliates whatever, but then still patches are left over that are not exfoliated.
• 10:57
  SPEAKER_00: Like you don't feel like your skin is truly primed, you know, what you're the effects you're trying to get, you're not getting them, you know.
• 11:03
  SPEAKER_00: And that's the problem I kept running into.
• 11:05
  SPEAKER_00: So I'd keep using more product.
• 11:07
  SPEAKER_00: But the problem with that for me always was, well, I'm using more of their product and it's causing me to have sensitive skin, you know?
• 11:14
  SPEAKER_00: And it was like almost like counterproductive to like what I was trying to accomplish.
• 11:18
  SPEAKER_00: Yeah.
• 11:18
  SPEAKER_00: And so when I use the the ever ones, I was like, oh my God, I can use one pad and it gets it done.
• 11:24
  SPEAKER_00: Like I'm I'm good.
• 11:25
  SPEAKER_01: And it doesn't irritate your skin.
• 11:26
  SPEAKER_01: And it leaves smooth and refreshed instead of irritated and red.
• 11:30
  SPEAKER_01: And so I think that's one.
• 11:32
  SPEAKER_01: I mean, like, first of all, for all your listeners who may not be exfoliating like religion, let's talk about why you need to do that and why all the dead skill cells are like just diminishing your glow, your beautiful glow that's lying underneath that you need to like let out.
• 11:45
  SPEAKER_01: So you because you're so a cellular turnover of like a baby happens like every six days.
• 11:50
  SPEAKER_01: Like you see, like a little baby gets a scratch and like it's gone right away.
• 11:53
  SPEAKER_01: Whereas when you're older, you'll start to notice if you think about elder people that may be in their 80s or 90s, those are people where you're like they see a scratch and it doesn't heal.
• 12:02
  SPEAKER_01: That's because the cellular renewal radically slows.
• 12:04
  SPEAKER_01: But when you're in your 30s, 40s, and 50s, that starts moving to like 30 days, 45 days, 60 days.
• 12:09
  SPEAKER_01: So you're it's dead skin cells that are sitting on top.
• 12:13
  SPEAKER_01: That is what you're aiding when you start to gently remove them by putting exfoliation into your routine.
• 12:20
  SPEAKER_01: And so if a lot of people are in their early 30s, they're cleansing and they're moisturizing.
• 12:25
  SPEAKER_01: But what they're not doing is exfoliating and treating with the serum.
• 12:28
  SPEAKER_01: And those are the steps done in the right order that make all the difference.
• 12:32
  SPEAKER_01: So these peel pads were just a key, a key part of our ever pure results regimen that gets those dramatically different skin in 30 days because you are addressing that resurfacing and the promotion of radiance.
• 12:47
  SPEAKER_01: So that one is we've got our caviar lime in there, azalic acid, willow bark that clears bacteria and promote it reduces the appearance of blemishes, it gets rid of dark spots.
• 12:58
  SPEAKER_01: So that one is I was, I mean, I personally, like before ever, I had tried like IPL and you know, done like lasers to get rid of brown spots because I like punishing my skin in Arizona, like with baby oil, right?
• 13:11
  SPEAKER_01: So I call that like hyperpigmentation brown spots.
• 13:14
  SPEAKER_01: Use a reveal, like you do it for 30 days, then you take a picture like before 30 days and 60, and you will notice a dramatic reduction of those things.
• 13:23
  SPEAKER_01: And that really is you hit the nail on the head that these peel pads are huge different makers.
• 13:28
  SPEAKER_01: They're you know, five-star reviews.
• 13:29
  SPEAKER_01: They've been in Allure Best of Beauty Award, you know, so they're just a really, really killer product.
• 13:35
  SPEAKER_00: Yeah, it's amazing.
• 13:36
  SPEAKER_00: Like I've I mean, I I love that you brought up like kind of like the hyperpigmentation side or the brown spots, because I think I mean, all you know, melanin rich skin users and customers out there, like you guys know, like it's hard.
• 13:48
  SPEAKER_00: You know what I mean?
• 13:49
  SPEAKER_00: It's hard when you have changes in your skin in result of either sun exposure or maybe it's like post-inflammatory and hyperpigmentation or anything that has to do with just changes of like, you know, the evenness of your skin.
• 14:01
  SPEAKER_00: And a big problem is that products claim like, okay, this brightens your skin, which you know, whatever, like it does or it doesn't, you know, it either works or it doesn't.
• 14:10
  SPEAKER_00: But these peel pads I found like I have been using them pretty regularly, and it's been helping with obviously the exfoliation, but it just makes my skin really react to the products better.
• 14:20
  SPEAKER_00: I feel like, you know, I and I know it's not in my head because I've tried so many products, you know.
• 14:24
  SPEAKER_00: I'm so glad.
• 14:25
  SPEAKER_00: Yeah.
• 14:26
  SPEAKER_01: So they're really great.
• 14:27
  SPEAKER_01: When you use that juice pad, the juice is so good.
• 14:29
  SPEAKER_01: Again, it's the concentration, the stability factor.
• 14:32
  SPEAKER_01: Like take it down your neck, put it on your decollet, put it on the back of your hands.
• 14:36
  SPEAKER_01: Like you want to use up every last drop of that big pad.
• 14:39
  SPEAKER_00: Yeah, absolutely.
• 14:40
  SPEAKER_00: No, it's really, really good.
• 14:42
  SPEAKER_00: And I like that you brought up like the sequence that you should be applying your products.
• 14:46
  SPEAKER_00: I'd love for you to tell us a little bit more about that because I know that you know the serum is amazing as well.
• 14:50
  SPEAKER_00: Like the face and eye serum, it's so good.
• 14:52
  SPEAKER_00: Like it's, I feel like that's one of those products where you can use this alone.
• 14:56
  SPEAKER_00: Like if you need that one heavy hitting product, this is one of them.
• 15:00
  SPEAKER_00: So I'd love for you to dive into that.
• 15:03
  SPEAKER_01: I'll tell you that you can, but I'll tell you why you shouldn't.
• 15:06
  SPEAKER_01: Because you're right.
• 15:07
  SPEAKER_01: So our number one bestseller is a serum called Youthful.
• 15:09
  SPEAKER_01: It's our quattro peptide serum.
• 15:11
  SPEAKER_01: As I said, potency matters, and then the order in which you apply your products matters because you need it to penetrate down to the layers of your skin where it needs to get to work, right?
• 15:23
  SPEAKER_01: So it has to be hardworking and it has to be able to show up to the right, to the right spot to get the job done.
• 15:28
  SPEAKER_01: And if you have, if you don't exfoliate, it sits on top of the dead skin cells instead of penetrating into the deep layers.
• 15:35
  SPEAKER_01: So that's why the four steps of beauty are you going to start with cleansing, you're then going to exfoliate, you're then going to treat with a serum, and then you're going to use a moisturizer on top.
• 15:44
  SPEAKER_01: And I I confess that when I was in my early 30s, right, I did not know the difference between a serum and a moisturizer.
• 15:50
  SPEAKER_01: Serums are thinner in viscosity, so they're just like thinner and they seep down to a deeper layer.
• 15:56
  SPEAKER_01: And then a moisturizer you apply on top, which is typically a bit thicker, and it helps the barrier layer of your skin.
• 16:03
  SPEAKER_01: So it's working on the outer layer of your skin and it's holding in and helping the other serums do their job better.
• 16:11
  SPEAKER_01: So they work synergistically together.
• 16:14
  SPEAKER_01: So that is, but if you're not doing the serum, I can say this that is what's penetrating to the collagen, like it is the one producing collagen, which is that the structure of your skin that if you think about it like a mattress pad, like when it's like if it's if it's old and like it's been pushed down and deflated, it'll have like all lumpy and buffy.
• 16:35
  SPEAKER_01: And that's where you're seeing the wrinkles.
• 16:36
  SPEAKER_01: But if you pop up that under layer, it's going to be nice and smooth on top.
• 16:40
  SPEAKER_01: So the the collagen that you're restoring with the use of our serum is what's then getting back to that plump skin where it diminishes lines and wrinkles.
• 16:50
  SPEAKER_00: That makes sense.
• 16:50
  SPEAKER_00: That makes a lot of sense.
• 16:51
  SPEAKER_00: I mean, I think it's a very, I mean, it does absorb very quickly.
• 16:54
  SPEAKER_00: So it is, is it is a product that you could layer on a moisturizer because I won't lie, there are some times where I'm like using a product where it's claiming to be a serum and it just sits on the surface of my skin.
• 17:05
  SPEAKER_00: It just sits there.
• 17:06
  SPEAKER_00: And then you apply something else on top and it pills up and it's like a huge mess, you know.
• 17:10
  SPEAKER_00: So this one, yeah.
• 17:12
  SPEAKER_00: Yeah, I let me tell you exactly what's happening there.
• 17:14
  SPEAKER_01: Like it's because here's the thing like what I want everyone to know when you're buying skincare, like, don't waste your time and money buying things that are not quality.
• 17:20
  SPEAKER_01: And and essentially, like, you know, there's not like when people say vitamin C, there's not one type of vitamin C, there's lots of types of vitamin C.
• 17:27
  SPEAKER_01: And then how you keep it stable is the delivery system, right?
• 17:30
  SPEAKER_01: So then how fresh is it?
• 17:32
  SPEAKER_01: And therefore, how bioavailable is it to your body?
• 17:35
  SPEAKER_01: And I use vitamin C because most people have heard of it, but that's true for all hyaluronic, all kinds of the ingredients that go into skincare.
• 17:42
  SPEAKER_01: So when a formula is not performing well, or it's because it may no longer be stable, which means it's no longer available.
• 17:50
  SPEAKER_01: So you still the label on the packaging still says it's there, but that's not what's happening to your skin.
• 17:55
  SPEAKER_01: So the the use experience of it is really important.
• 17:58
  SPEAKER_01: So we use only the stable ingredients, the right types and your right in your skin and dry down quickly.
• 18:04
  SPEAKER_01: So there shouldn't be any peeling or anything that feels like it's on the top of your skin, or it's probably not going in properly to the layers of your skin where you want it to do its job.
• 18:14
  SPEAKER_00: Right.
• 18:14
  SPEAKER_00: No, that makes so much sense.
• 18:15
  SPEAKER_00: I like that.
• 18:16
  SPEAKER_00: I like that you explain that because I think I don't know, we've just kind of fallen into this like culture, I think, over time.
• 18:22
  SPEAKER_00: And I I do I don't want to say blame, but I I I'll give TikTok a lot of credit for this is this idea of like just keep on adding layers and layers and layers, you know, to your skin.
• 18:32
  SPEAKER_00: And I feel I don't think that serves a purpose at the end of the day.
• 18:35
  SPEAKER_00: So whatever you are putting on, it has to be mindful.
• 18:38
  SPEAKER_00: And if you're getting pilling, it means that it's not getting through.
• 18:42
  SPEAKER_00: You know what I mean?
• 18:42
  SPEAKER_00: Like the product is just sitting there on the top of your skin.
• 18:45
  SPEAKER_00: It's not actually hitting the cells and you know, making an impact.
• 18:49
  SPEAKER_00: So I I like that you've thought that out though, honestly, because I don't see a lot of brands doing that anymore.
• 18:54
  SPEAKER_00: You know, I just see a bunch of launches sometimes where I'm like, well, why do we need this?
• 18:58
  SPEAKER_00: You know, like and where are we gonna put this in the routine?
• 19:01
  SPEAKER_00: Because we already have five steps and you've added seven now, you know.
• 19:04
  SPEAKER_00: So like it gets a little daunting, you know?
• 19:07
  SPEAKER_01: It does feel daunting, but I talk about the steps of beauty much like I do healthy living.
• 19:13
  SPEAKER_01: I have also uh started Fly MD, which is a longevity clinic.
• 19:16
  SPEAKER_01: So I'm very deeply passionate about women's midlife health.
• 19:19
  SPEAKER_01: And and I really believe that when you think about health and wellness, it's time, it's it's a good place to invest time and money, right?
• 19:27
  SPEAKER_01: But when you think about skincare, when people say, God, do I really need to do more than one step?
• 19:32
  SPEAKER_01: Should I do two steps?
• 19:33
  SPEAKER_01: I was like, well, that's kind of like saying, Do I want to be healthy?
• 19:35
  SPEAKER_01: If you ask somebody how to be healthy, they'd be like, Well, you know, you should hydrate.
• 19:39
  SPEAKER_01: But should I do other steps?
• 19:40
  SPEAKER_01: Well, you should probably also get a good night's sleep.
• 19:42
  SPEAKER_01: You should probably also walk, you should do weights, you should do stretching.
• 19:45
  SPEAKER_01: Reality is the more you do, the better off you are.
• 19:48
  SPEAKER_01: So when people are like, oh my gosh, I don't have time for that at night, and I'm like, well, you know, maybe you should make time for quarterback.
• 19:55
  SPEAKER_01: Yeah.
• 19:55
  SPEAKER_01: Because it just how much do you want in terms of results?
• 19:58
  SPEAKER_01: And by the way, we've created this in 60 seconds a day.
• 20:01
  SPEAKER_01: Like it may be five steps, but it's not like each of them are taking an hour, right?
• 20:05
  SPEAKER_01: Like they're just like open the jar and we really try to make our product.
• 20:08
  SPEAKER_01: I want it to be a relaxing, luxurious end-of-day ritual where you smell the we use rose oil, which is uh Bulgarian rose oil in some of our products.
• 20:18
  SPEAKER_01: By weight, it's more expensive than gold.
• 20:20
  SPEAKER_01: It has antidepressant properties.
• 20:22
  SPEAKER_01: The the the actual like aromatherapy of it is amazing.
• 20:26
  SPEAKER_01: So you will look forward to step number two and step number three because they're just so sensorial.
• 20:32
  SPEAKER_01: So that's the other thing, too, is we wanted real luxury in the feel of the products, the scent of the products that you you look forward to doing it versus thinking like, oh, what a dread.
• 20:42
  SPEAKER_00: Yeah, absolutely.
• 20:42
  SPEAKER_00: No, I completely, I completely resonate with that.
• 20:44
  SPEAKER_00: And I want to actually, you know, shift a little bit because I know that a lot of the thought behind the brand had to do with like hormonal changes.
• 20:52
  SPEAKER_00: So if you would like, I'd love for you to walk us through some of those things because I think that people don't really know, especially women, we don't know what to expect, you know, when it comes to hormonal changes.
• 21:02
  SPEAKER_00: I think a lot of consumers don't know what to expect.
• 21:04
  SPEAKER_00: So, like just walking through that, like some changes that might be prominent or you know, more common and things that really inspired you, you know, when you were crafting the line to really combat those changes.
• 21:16
  SPEAKER_01: Yeah.
• 21:16
  SPEAKER_01: So that is the thing, like kind of the the things that you should know about what actually changes in your skin.
• 21:22
  SPEAKER_01: And you know, women start to lose about 1% of their collagen production, you know, in their 30s.
• 21:28
  SPEAKER_01: But what happens is in the years pre-menopause, when you go into perimenopause and you start to see declining in estrogen, which by the way, can happen a full 10 years before your actual last period.
• 21:40
  SPEAKER_01: So this is definitely something hitting you in your 40s.
• 21:44
  SPEAKER_01: You are your rate of decline in collagen starts to accelerate.
• 21:49
  SPEAKER_01: So you are now losing, you know, you'll lose like five, 10% in a matter of just a few years, which by the way, sadly does not happen to men.
• 21:56
  SPEAKER_01: Um, sorry for all the dinging.
• 21:58
  SPEAKER_01: I'm trying to, I've tried so many times to turn.
• 22:00
  SPEAKER_01: That off and it won't stop.
• 22:02
  SPEAKER_01: So, do you want me to start that again?
• 22:03
  SPEAKER_01: Hopefully with less dings.
• 22:04
  SPEAKER_01: No, it's like, I mean, you can if you want.
• 22:06
  SPEAKER_01: Yeah.
• 22:06
  SPEAKER_01: I didn't really notice it to be honest.
• 22:08
  SPEAKER_01: So okay, good.
• 22:08
  SPEAKER_01: Then I won't, I won't worry about it.
• 22:10
  SPEAKER_01: It's all right.
• 22:11
  SPEAKER_01: So let me just go back to what how your skin changes.
• 22:15
  SPEAKER_01: Here's the thing you need to know about women in their 30s and their skin.
• 22:20
  SPEAKER_01: As your hormones start to change, meaning your production of estrogen and progesterone start to become more sporadic, they start to decline in in your 30s, certainly in your 40s, as you get into perimenopause, your whole body has estrogen receptors, your skin being a big component of that.
• 22:38
  SPEAKER_01: So what will happen is you'll see a big decline in collagen.
• 22:41
  SPEAKER_01: Okay.
• 22:41
  SPEAKER_01: So collagen being that underlayer of your skin that makes it that you don't have lines and wrinkles, you start to lose 1% a year at the age of 30.
• 22:50
  SPEAKER_01: And then, I'm sorry to tell you this, but it happens to women and not men.
• 22:54
  SPEAKER_01: You get an acceleration where you start to lose five, 10% in just the few years of perimenopause.
• 23:01
  SPEAKER_01: So that's kind of what's happening when you're in like your late 30s, your early 40s, and you're looking in the mirror and you're like, what, what, what's going on?
• 23:06
  SPEAKER_01: It's it's the collagen loss is accelerated.
• 23:10
  SPEAKER_01: The next thing that really happens is you lose elastin, right?
• 23:13
  SPEAKER_01: So that's where you just, you know, especially if you've gone through any weight changes, which happens with pregnancy, right?
• 23:19
  SPEAKER_01: It's happening in your face.
• 23:20
  SPEAKER_01: It's like you puff it out and then you puff it back down.
• 23:22
  SPEAKER_01: But when you go back down, it starts to look like, you know, a deflated balloon versus it just bounces back to what it looked like before.
• 23:30
  SPEAKER_01: That's because you've lost elastin.
• 23:32
  SPEAKER_01: You also have less hyaluronic acid production, which is the what gives you your skin the glow.
• 23:38
  SPEAKER_01: And in you have lower cellular renewal, which is the turnover skin, which is like you get too many.
• 23:43
  SPEAKER_01: So it needs different skin care, different potency, different treatment.
• 23:45
  SPEAKER_01: And the good news is you can stimulate your body's ability to produce these key elements that your skin, healthy skin needs.
• 23:54
  SPEAKER_01: Um, but you need to do that.
• 23:56
  SPEAKER_01: You can do that with topical treatments, you can do that with ingestibles, you can do that in a number of ways.
• 24:01
  SPEAKER_01: But topical skincare, along with healthy living, right?
• 24:05
  SPEAKER_01: Sleep, proper nutrition, like food is medicine, and hydration are really important for your changing skin as you age.
• 24:14
  SPEAKER_00: Makes sense.
• 24:15
  SPEAKER_00: That makes sense.
• 24:16
  SPEAKER_00: I mean, I I think it's something that we don't really discuss.
• 24:19
  SPEAKER_01: And frankly, to keep your hormones balanced, which is women in general.
• 24:23
  SPEAKER_00: Yeah.
• 24:23
  SPEAKER_00: No, it it really is something we don't discuss enough, I think, um, is this idea of like what exactly is changing, you know, like on a molecular level in the skin.
• 24:32
  SPEAKER_00: And I think with collagen and elastin production, it's very interesting.
• 24:36
  SPEAKER_00: You know, the topic is very interesting because I think women think once I've lost my collagen, once you know, my skin starts to sag, the only cure for that is to go get a facelift or go get something really drastic done.
• 24:47
  SPEAKER_00: But really, it's about this consistent use of what works for you and keeping up with it because they're, you know, they're proteins.
• 24:55
  SPEAKER_00: They're your body's always going to be able to make them.
• 24:57
  SPEAKER_00: It's just a matter of giving it the right tools it needs to make those proteins.
• 25:01
  SPEAKER_00: So that's right.
• 25:02
  SPEAKER_00: Yeah, it makes a lot of sense.
• 25:03
  SPEAKER_00: I mean, at the end of the day, though, I think when it comes to hormonal changes, it's just it's shocking no matter what, right?
• 25:09
  SPEAKER_00: I mean, for women, especially, like our bodies change so quickly that it's hard to kind of wrap your head around what you need, you know, and what you need to start incorporating and when.
• 25:19
  SPEAKER_00: And I I've seen that a lot with consumers, you know, people will chime in, like, hey, you know, all of a sudden I have sagging neck skin.
• 25:26
  SPEAKER_00: I've never had that before, you know.
• 25:27
  SPEAKER_00: Like, what do I do now?
• 25:28
  SPEAKER_00: And and what products do I use?
• 25:30
  SPEAKER_00: And it's like, well, yeah, you know, preventative care is always the best, but it's it's good to know that things can be, you know, uh you can take steps to help things along, you know.
• 25:40
  SPEAKER_00: So it's it's good to know that for consumers out there.
• 25:43
  SPEAKER_00: But I would love to discuss actually more about this uh this idea of like, you know, these changes and what they mean for women, because I feel like no one really discusses the emotional impacts of hormonal changes and just you know, aging, I guess, overall.
• 25:56
  SPEAKER_00: And I'd love to get your take on it and your opinion.
• 25:58
  SPEAKER_00: Like, you know, where do you think how do you think women should approach this topic, really?
• 26:02
  SPEAKER_00: Let me ask you that.
• 26:04
  SPEAKER_01: You know, the first thing I think women should do is be pro-aging, right?
• 26:07
  SPEAKER_01: The opposite uh is not a good alternative, right?
• 26:10
  SPEAKER_01: So you should just embrace that beauty is inside out, the most beautiful thing you can be is competent.
• 26:16
  SPEAKER_01: Age as we age, right?
• 26:17
  SPEAKER_01: There's no elixir that's gonna put your, you know, like who would even want to still be 20?
• 26:22
  SPEAKER_01: You know, I I wouldn't.
• 26:23
  SPEAKER_01: I love the wisdom that comes with my age.
• 26:25
  SPEAKER_01: So I'm very pro-aging and I'm very pro-loving yourself with all with whatever beautiful lines you have, that is all still gonna happen.
• 26:34
  SPEAKER_01: However, skin is an organ that needs to be kept health, that serves a real purpose.
• 26:39
  SPEAKER_01: And it actually is a vital sign, right?
• 26:41
  SPEAKER_01: So if you look at someone who's healthy or not healthy, usually you can see that in their skin, right?
• 26:45
  SPEAKER_01: Are they gloppy?
• 26:46
  SPEAKER_01: Are they vibrant, or is it are they looking ashen?
• 26:48
  SPEAKER_01: Or is it are they looking scabby?
• 26:50
  SPEAKER_01: Are they looking dry and flaky?
• 26:51
  SPEAKER_01: Like that's actually a sign of your overall health.
• 26:53
  SPEAKER_01: So I think what is most important too, and in being in the beauty business, the last thing you want to do is try to make people feel like they're not good the way they are and they need to change, right?
• 27:04
  SPEAKER_01: Versus let's optimize your health so that you can live your best life and go confidently every day into the world.
• 27:10
  SPEAKER_01: And so that's I think how people should approach is seeing it aging is beautiful.
• 27:15
  SPEAKER_01: Whatever makes you happy, do it for you, not for others.
• 27:18
  SPEAKER_01: And I'm all for whatever women want to do, right?
• 27:21
  SPEAKER_01: We all do things like, I mean, I do, I dye my hair, I've gotten braces, like these are all cosmetic treatments.
• 27:26
  SPEAKER_01: I don't have any judgment for women that want to do any form of whatever they want to do beautifully, as long as they're doing it from a place of self-love and confidence and and loving themselves, then that's how you go into beauty.
• 27:38
  SPEAKER_01: I look at skincare as health care.
• 27:41
  SPEAKER_00: Yeah, yeah, no, that makes sense.
• 27:43
  SPEAKER_00: I mean, it is health care.
• 27:44
  SPEAKER_00: I mean, at the end of the day, it's an organ, right?
• 27:47
  SPEAKER_00: So it is your barrier layer.
• 27:49
  SPEAKER_01: And and I do think like the older you get, the more you get that that's true.
• 27:54
  SPEAKER_01: Because when you're in your 20s and 30s, like you don't have a lot of friends that have like psoriasis or this problem or that problem.
• 28:01
  SPEAKER_01: When you're when you start to be, you know, in your 50s, like we just like your joke, just like your friends are always like, Oh, they need reading glasses, they're they're feeling a little stiff, they start to have rashes and things like that that don't heal as easily, and you become much more aware that this whole body wellness, like you, that's why when people like, you know, you're investing in just like investing in like great food is a good choice.
• 28:20
  SPEAKER_01: Investing in great skincare is a great choice.
• 28:23
  SPEAKER_00: Yes, absolutely.
• 28:24
  SPEAKER_00: I like that.
• 28:24
  SPEAKER_00: I like that you said that because it's very true.
• 28:26
  SPEAKER_00: I mean, I think a lot of times we just get stuck on this idea that, well, do I really need this?
• 28:31
  SPEAKER_00: Do I, you know, do I really need to buy this?
• 28:33
  SPEAKER_00: And it's like, yeah, you do, because at the end of the day, if you don't invest in what's going to actually help you feel better about yourself, there's no such thing that as like overnight magic.
• 28:43
  SPEAKER_00: There's nothing somebody, not even a surgeon, can fix you overnight if you haven't taken certain steps.
• 28:49
  SPEAKER_00: I mean, some of the best plastic surgeons I know will always recommend to you that you need to augment every anything that they do, you need to augment.
• 28:56
  SPEAKER_00: And also, like with adjunct things, like, for example, skincare is one of the big things that you need to keep up with because yes, you can get surgery and that's fine.
• 29:06
  SPEAKER_00: If that's your route you want to go in, cool.
• 29:09
  SPEAKER_00: But you still have to maintain and you have to do that daily, otherwise, nothing is going to just fix you and then it's going to remain like that.
• 29:16
  SPEAKER_00: That's just not how the body works.
• 29:18
  SPEAKER_01: So I think that message tone and texture is really important.
• 29:22
  SPEAKER_00: Yeah, absolutely.
• 29:23
  SPEAKER_00: 100%.
• 29:23
  SPEAKER_00: I mean, I think that's where it's like it really matters what you, you know, you have to vote with your dollars.
• 29:28
  SPEAKER_00: Pick, you know, pick the products that are going to be impactful, you know, today versus like, I don't know, 90 days from now, you know, they're still gonna work for you.
• 29:37
  SPEAKER_00: And it really comes back to what you were saying earlier, you know, Jessica, about the whole like potency of your products.
• 29:43
  SPEAKER_00: You know, it's that's where the magic is.
• 29:44
  SPEAKER_00: You've put the right ingredients in here in the right concentrations that they actually create a difference.
• 29:50
  SPEAKER_00: You know, they you see it, you visibly see it.
• 29:52
  SPEAKER_00: And I think a lot of brands are really hitting the mark, you know, are missing the mark with that because a lot of times these ingredients are sourced from places you don't even know where they're coming from, you know, half the time.
• 30:02
  SPEAKER_00: Like I've I've tried products where I'm like, oh, really, is vitamin C even in here?
• 30:07
  SPEAKER_00: Because it's not changing color.
• 30:09
  SPEAKER_00: So I know you're not, you know, like you're not advertising this to be stabilized, but it's not changing color.
• 30:15
  SPEAKER_00: So I know there's no vitamin C probably, and it makes you wonder, like, you know, what am I really, what am I buying?
• 30:21
  SPEAKER_00: Why am I buying it?
• 30:22
  SPEAKER_00: So yeah, I think it's a big topic.
• 30:24
  SPEAKER_00: And women, women especially, I think, are very susceptible, in my opinion.
• 30:29
  SPEAKER_00: I mean, we're very vulnerable to being taken advantage of with these like predatory, you know, ways that companies kind of get you, especially if you're shopping on like uh in outlets that just don't have reliable brands that they're you know selling.
• 30:42
  SPEAKER_00: Uh, it can be very easy to see a serum that's ten dollars and invest in that and think, oh, it's the same thing as the next thing, but it's not because you know that's marketing that you're buying.
• 30:51
  SPEAKER_00: So that's right, that's right.
• 30:53
  SPEAKER_01: And honestly, I've learned like I, you know, know what it costs to put the fill in together.
• 30:57
  SPEAKER_01: And so I have to unfortunately tell you.
• 30:59
  SPEAKER_01: And when you think about what it is, like I often think about this when I think about like, well, when you think about it, I mean, literally, this is caveat caviar lime sourced from Australia.
• 31:08
  SPEAKER_01: Someone is growing that, that, that, that plant.
• 31:12
  SPEAKER_01: They are harvesting the plant, they are taking out the derivatives of this like really potent green.
• 31:16
  SPEAKER_01: Like, of course, it costs a bit of money to get that.
• 31:18
  SPEAKER_01: But if you want the impact of it, like it's it's worth it.
• 31:21
  SPEAKER_01: I often joke, like, hey, it's your face.
• 31:23
  SPEAKER_01: Like, let's not cheap out there, let's like find another area to economize.
• 31:26
  SPEAKER_01: But your face is like, you've only got one, you use it every day.
• 31:28
  SPEAKER_01: Like vibrant.
• 31:31
  SPEAKER_00: Absolutely.
• 31:32
  SPEAKER_00: No, I agree with you.
• 31:33
  SPEAKER_00: I really agree.
• 31:33
  SPEAKER_00: And I think it's very apparent that you know, you've really done your homework with the ingredients that you've chosen, and they're beautiful, beautiful products.
• 31:41
  SPEAKER_00: I've really been enjoying them.
• 31:42
  SPEAKER_00: And, you know, one thing I I really want to discuss with you is this idea of like also body care, because I think a lot of times we kind of skip over that, you know, we're so focused on facial skincare that we don't really discuss the body.
• 31:53
  SPEAKER_00: So I'd love for you to tell us a little bit about like what inspired the body line that ever has.
• 31:59
  SPEAKER_00: I mean, I know you have a wonderful body butter, the ultra-rich body butter.
• 32:02
  SPEAKER_00: It's wonderful.
• 32:03
  SPEAKER_00: And it is the best.
• 32:04
  SPEAKER_00: Yes.
• 32:05
  SPEAKER_01: It's amazing.
• 32:06
  SPEAKER_01: Well, you know, it truly is what I said when I started.
• 32:10
  SPEAKER_01: You know, I think a lot of it comes from being a frustrated user and aging into the into the awareness that you, your face, when I say like treat your face, I'm like, oh, then your neck, your duckle tape, and your arms and your hands, because you start to see it, right?
• 32:24
  SPEAKER_01: And I, you know, I now will look and again with beauty and like grace of my loving body that's like given me like this amazing.
• 32:31
  SPEAKER_01: I like try to celebrate the fact that my body can run.
• 32:33
  SPEAKER_01: It gave me two children, like, of course it has lines and wrinkles.
• 32:36
  SPEAKER_01: I'm gonna make it, I'm gonna optimize what I've got, but I'm gonna accept that my body is aging, right?
• 32:41
  SPEAKER_01: So I have sunspots on my knees, on my legs, and my thighs, but I still want to optimize.
• 32:47
  SPEAKER_01: I want to exfoliate, I want to treat, and I really want to moisturize because it is insane.
• 32:52
  SPEAKER_01: I am like the desert in my in your in your body, like unless you get that to be able to get the moisturizer to penetrate, get it to be really rich so that it lasts.
• 33:02
  SPEAKER_01: So we formulated a regimen for the body to do the same thing where you can exfoliate, you can treat, and you can uh moisturize and protect.
• 33:09
  SPEAKER_01: And so we've done that.
• 33:11
  SPEAKER_01: And we've again we've uh won awards for that body care line.
• 33:16
  SPEAKER_01: Lavish is, I promise you, if you get it for yourself, if you get it as a gift, you will not get it once it because everybody uses it and is like, oh my gosh, this is the most nourishing like difference maker in my skin I've ever seen.
• 33:27
  SPEAKER_01: Gets rid of crepiness, it the moisturizing moisturization lasts for days.
• 33:32
  SPEAKER_01: It really is amazing.
• 33:34
  SPEAKER_01: I I had on my arms for almost all my life Keratosis polaris, just like those little white bumps, the chicken skin.
• 33:40
  SPEAKER_01: And I used all kinds of like doctor-prescribed treatment and never got rid of it.
• 33:46
  SPEAKER_01: But for me, with the use of our body polish, which is the exfoliator that you use in the shower and lavish, that's just gone.
• 33:54
  SPEAKER_01: And now I have like arms that are smooth as a baby's butt, which is just like a huge difference maker.
• 33:59
  SPEAKER_00: That's so cool.
• 34:00
  SPEAKER_00: I love that you love that you thought about this stuff.
• 34:02
  SPEAKER_00: I mean, honestly, like this is and these your line is like it's before it's very ahead of its time.
• 34:08
  SPEAKER_00: You know, you were doing this back when nobody even had these products, right?
• 34:11
  SPEAKER_00: I mean, you guys were pretty like first when it comes to this stuff.
• 34:15
  SPEAKER_00: Because I know now, I mean, brands are catching on.
• 34:17
  SPEAKER_00: They're creating, you know, more products that are similar, but this is very, very new, you know, back then it was very new.
• 34:23
  SPEAKER_01: I think that people are are always catching on to the marketing, but not necessarily the formulations.
• 34:28
  SPEAKER_01: And I can tell you it's because it is expensive and hard to make products that really work.
• 34:34
  SPEAKER_01: And so if you're trying to rush to market, if you're trying to have a huge line, if you're trying to come out with something new or on on a TikTok trend, like you kind of are compromising there.
• 34:43
  SPEAKER_01: And I the thing I would say about Ever in both our face and body products, I often make the comparison of like, I'm actually having a cup of tea right now.
• 34:51
  SPEAKER_01: So I'm having like you could say it has caffeine in it, and you could put caffeine on the package, but there's a very big difference between like a couple tea, a cup of tea and a triple shot of espresso.
• 35:00
  SPEAKER_01: And ever is the triple shot of espresso of skincare.
• 35:03
  SPEAKER_00: Yeah, yeah.
• 35:04
  SPEAKER_00: No, it's because you've done it right.
• 35:06
  SPEAKER_00: I mean, at the end of the day, that's your skin should feel rejuvenated if you're using good skincare.
• 35:10
  SPEAKER_00: I feel like nobody can say that enough.
• 35:13
  SPEAKER_00: You know what I mean?
• 35:13
  SPEAKER_00: Because there's a lot of people who just settle.
• 35:16
  SPEAKER_00: And I've seen this happen time and time again, where, you know, people are settling for just, I guess, not even like I don't even want to say subpar results, just no results, you know, like truthfully, like just okay.
• 35:29
  SPEAKER_00: I use this, I'm using it regularly.
• 35:31
  SPEAKER_00: I'm not really seeing a difference, but you shouldn't do that.
• 35:34
  SPEAKER_01: You know, you have a 45-day money-back guarantee because you will see dramatically visible results within 30 days.
• 35:40
  SPEAKER_01: And so we you don't even have to don't take the risk yourself to try it.
• 35:44
  SPEAKER_01: We will give you an empty bottle money back guarantee promise because we're so confident that we will you will see the results in the mirror and feel great about what you see.
• 35:52
  SPEAKER_00: I love that.
• 35:53
  SPEAKER_00: That's really cool.
• 35:54
  SPEAKER_00: And I mean, I love your products, they're really, really they speak for themselves, and I think that's the ultimate test of a brand, you know, is a product speaks for itself, like it works.
• 36:03
  SPEAKER_00: And and I really encourage anyone listening, you guys gotta check out the whole brand.
• 36:07
  SPEAKER_00: I mean, obviously, the facial skincare is my favorite because we we dove into some of those products, but the whole brand, I think it's just so well thought out, and it it really is efficacious, you have.
• 36:18
  SPEAKER_00: Well, thank you so much, Jessica.
• 36:20
  SPEAKER_00: This has been lovely chatting with you.
• 36:21
  SPEAKER_00: I mean, I've loved learning about the brand, and I'm a huge fan of it, but I'd love to ask you one more question before you go, and that's advice for all of the young entrepreneurs out there.
• 36:30
  SPEAKER_00: We have quite a few that tune in, and you know, just any words of wisdom that you have about, you know, the entrepreneurial journey and getting into starting your own thing.
• 36:39
  SPEAKER_00: I mean, anything you could offer.
• 36:41
  SPEAKER_01: I have I have a lot of advice.
• 36:42
  SPEAKER_01: I I wrote a book.
• 36:43
  SPEAKER_01: It was a Wall Street um journal bestseller called Find Your Extraordinary, and it's about how to cultivate your entrepreneurial spirit and the steps to do that.
• 36:52
  SPEAKER_01: So there's there's a lot of advice in that.
• 36:54
  SPEAKER_01: But I talk about the six P's of entrepreneurship.
• 36:56
  SPEAKER_01: And the first one starts with passion.
• 36:58
  SPEAKER_01: And and you know, it's followed by a plan and persistence and people and uh some other great things.
• 37:04
  SPEAKER_01: But why I start with passion is because creating something is really hard.
• 37:08
  SPEAKER_01: And you will quit unless you are so fueled by passion and conviction that you this must exist in the world and it's a solution to a real problem, and that can't be solved elsewhere, otherwise, because it's hard.
• 37:22
  SPEAKER_01: It's hard to create something that is worthy of existing, that will endure.
• 37:27
  SPEAKER_01: And so I think you have to start with really answering the question, you know, what am I put on the planet to do?
• 37:33
  SPEAKER_01: What's my gift to give?
• 37:34
  SPEAKER_01: And, you know, why am I uniquely suited to doing this?
• 37:37
  SPEAKER_01: Um, and if you can align, you know, a passion and a purpose, you will create a product that solves a problem for real people.
• 37:43
  SPEAKER_01: And and I think that's where, you know, the key thing is to just truly try to start to identify that and then come up within the idea within that framework.
• 37:52
  SPEAKER_00: That makes so much sense.
• 37:53
  SPEAKER_00: I love that.
• 37:53
  SPEAKER_00: And I'm gonna link your book in the in the show notes because that's really cool.
• 37:58
  SPEAKER_00: If somebody can, you know, go and find that and actually dive into it.
• 38:02
  SPEAKER_00: That's really good advice.
• 38:03
  SPEAKER_00: Thank you.
• 38:04
  SPEAKER_01: Oh, you're welcome.
• 38:05
  SPEAKER_01: It's been my absolute pleasure.
• 38:06
  SPEAKER_00: Yeah, no, and pleasure is all mine.
• 38:08
  SPEAKER_00: And for anyone listening, I really encourage you guys, you gotta check out the line, check out ever.com and you know, let us know what you think.
• 38:16
  SPEAKER_00: Show us your results.
• 38:17
  SPEAKER_00: And if you're already using the brand, chime in and let us know what you think as well.
• 38:21
  SPEAKER_00: But thank you so much for tuning in and Jessica, thank you.
• 38:23
  SPEAKER_00: It's been an honor to host you and and to learn from you today.
• 38:26
  SPEAKER_01: Awesome.
• 38:27
  SPEAKER_01: Thanks for having me.
• 38:28
  SPEAKER_01: Thanks.
• 38:29
  SPEAKER_01: Bye, everybody.
• 38:31
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