#57 - Directing your sales process like a movie (Mark Kosoglow, VP of Sales @ Outreach)

30 Minutes to President's Club | No-Nonsense Sales · May 26, 2021 · 31m

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Four Actionable Takeaways:

* Send a quick video after a big team demo instead of the 17 page deck.

* Mark-up your case study with key takeaways before sending to the prospect.

* Pain Statement: Despite A we can’t do X which means we don’t get Y as measured by Z.

* Avoid the massive 8 person exec demo and opt to multi-thread instead.

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Marks’s Path to President’s Club:

* VP of Sales at Outreach

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