EP. 42: Mastering Launches: Strategies for Successful Promotions
In this episode of Ambitious, Kate dives deep into the crucial business skills of launching and promotion. She explains how to create structured marketing campaigns to generate a surge of traffic and interest. Kate breaks down the difference between evergreen marketing and limited-time promotions. She discusses the importance of product awareness, outlines the stages of a successful launch—from teasing and testing to pre-launch agitation and open-cart period—and shares essential tactics for making a product launch work.
01:12 Understanding Promotions and Launches
02:05 Evergreen Marketing vs…
The skinny
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