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307 - The New Business Paradigm · Unshakeable with Human Design - A Human Design For Business Podcast

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Welcome to Unshakeable with Human Design, the show dedicated to
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helping entrepreneurs use human design to shift from hustle to
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flow without sacrificing results.
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Come here to become an unshakeable human and build an unshakeable business
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according to your human design.
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I'm your host, Nicole Laino.
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Hello, and welcome to Unshakeable with Human Design, everybody.
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I'm your host, Nicole Laino, and we're going to talk about what I'm
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calling the new business paradigm.
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And really what this is and what I want to cover in this episode is these sort
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of cosmic shifts that we're feeling and then they're also the cosmic shifts are
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things that we see in our day to day life.
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So this will be a bit woo for sure.
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So sit down, get comfy.
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We're gonna go into like the cosmic woo land.
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Like I always try to do, I try to ground it in aspects that are very much real
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life to you where you can understand.
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What I'm talking about, about why it matters and how you're seeing
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it out in the world without just being esoteric and talking about the
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stars and these metaphoric things.
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How do we bring them down into real life so we can see them as they're happening?
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So we can be more aware of them and we can understand them better because
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once we understand things better, we usually are able to make better
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choices and trust in the right things.
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So before I get started, I do want to call out that we are in the middle of
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my Authority Accelerator Masterclass.
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This is my free 5 day masterclass where I take you through my entire
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soul strategy method on how to build a business according to your human design.
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I take you through the cosmic elements of getting into alignment, using your
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energy to be more magnetic, Crafting a genius brand where I take you through
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my authority matrix, which is my little cocktail of human design elements that
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I find help people really step into being an authority according to their
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design, according to their uniqueness, and then also building a strategic
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message and the strategic parts of their business so you actually make money.
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Because I haven't found a way yet to make money purely on energy.
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There does have to be some strategy.
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And that's usually where a lot of people are falling down.
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So we take you through the entire thing.
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It's a free masterclass.
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The feedback for this masterclass is tremendous.
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People have told me time and time again that this is more valuable
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than programs they paid for.
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So I highly recommend if you are in a spiritual entrepreneur looking
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to figure out how to monetize your purpose Then please come to this.
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All you have to do to register is go to my Instagram and DM me masterclass.
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I'm @NicoleLainoOfficial, or you can go to nicolelaino.com/masterclass, and you
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can register right there on the website.
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Okay.
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Without further ado, let's talk about this new paradigm of business.
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So this episode is particularly dedicated to the lightworkers.
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The healers, the spiritual entrepreneurs, as I call them, transformational coaches.
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All the people who, are in this, what, you know, I refer to affectionately
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as the squishier realms where we are somewhat dealing in intangibles, but
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it's really, really important work.
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You're changing people's lives, but maybe you're not making sales and you
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are not financially as successful as some of the people who are selling
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the 10 minute reels strategy or whatever, the million dollar formula
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for making money on Instagram.
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Those people, they have an easier sell, don't they?
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But what I want to start this episode off with is just letting you know
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that if you fall into the other category, the squishy category, much
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like I do, the light worker category.
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While I don't consider myself a healer, the most common thing that I hear from
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the people who work with me is that I've changed their lives, and that they see
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themselves differently, and they feel more empowered to do everything that they are
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doing and everything that they've dreamed, and they feel connected to their purpose.
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So I guess I am.
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It's just not necessarily something that I identify with, because
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I see myself as so practical.
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And I just feel like, Oh, that's for the angel people, like those people
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that just have that ethereal presence.
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But if you fall into that category, myself included into the
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spiritual entrepreneur world, the seekers, the seeker entrepreneurs.
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This is for you and this world needs what you do more than
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people need a new real strategy.
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And I understand how frustrating it can be when you know, you sell
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something so valuable and you offer something that is so life changing,
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but you can't really sell it.
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You can't convey that value to people to the point where they
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say, okay, I know that I need it.
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And I want to talk about the cosmic shift that we are in because
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what you probably are seeing.
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Is you are seeing that more people are interested in what you're doing,
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that they are more accepting of it.
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And I want to point out some of the things that I notice, this is
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mainly the people that I work with.
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Lots of people find me, and if I'm for you, I'm for you.
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But many people find me that are in that spiritual entrepreneur category.
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I work with entrepreneurs, I work with coaches, I work with service providers.
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Usually people who are building their own businesses, but sometimes it's not.
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Copywriters, photographers, lots of people, just creatives who are just
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looking to, like I said, monetize their purpose or just feel more connected to it.
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So, I see this all the time.
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These are the people that I'm surrounded with all the time and
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they've invited me into their lives to help them work and create a
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business that is sustainable for them.
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And I'm honored to do that work.
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And some of the things that I see that I'm going to point out in
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here are some of the things that I see them struggle with the most.
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Some of it is stuff that I have struggled with or continue to have work to do with.
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Okay.
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So one of the things that I notice is that in this new business paradigm
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that we're kind of shifting into, first of all, what does that mean?
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Like I said, you might be noticing that people are paying
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attention to your light work.
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To your creative work.
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They might be approaching you differently and more open to it.
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But while that's happening, part of the reason is that consciousness is changing.
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Consciousness is shifting.
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Like I said, this is going to be a woo episode.
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Consciousness is shifting and the evidence of that is already being
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played out on the world stage.
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We are already seeing the shifts.
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Now, I don't know if you've listened to it already, but episode 216,
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I actually did get the number before I started recording this.
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Episode 216 of this show, I did an entire episode on the
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cross of the sleeping phoenix.
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Which is the shift that we are going through in 2027 from a human
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design perspective, but there are astrological aspects to it too.
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If you ask an astrologer about what's happening over the next two years
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or so, they'll tell you, oh yeah, there are big, big shifts happening.
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It's a huge cosmic shift that we are going through where
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consciousness is being elevated in some ways that people think of it.
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From a human design perspective, the cross of the sleeping phoenix takes us
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from the cross of planning, which is very much strategic, which is very much about
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family, which is very much about the needs of many over the needs of me, that we put
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ourselves aside for the good of everybody.
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It's about building infrastructure and building, systems,
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governments, all of that stuff.
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And if you think about it, that there's like this background frequency that the
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stars are helping us is one way, like a really crude, simple way to say it,
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that if you think about the celestial weather, the stars, the activations
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where the planets are sitting at that moment, causing certain things to happen.
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They're causing shifts within us, and then the shifts within us cause us
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to do, think, feel different things.
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So if you think about it that way, like there's this background frequency
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that's happening all the time, and it is assisting with something.
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And the cross of the planning was assisting with these feelings of
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family matters and values matter and we have to build these things
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for the good of everybody and we've got to take care of everybody from
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like a structural standpoint, right?
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Very capitalist cross of planning, it's like let's plan it so that
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it doesn't fall apart, right?
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Cross of the sleeping phoenix is very different.
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And what we're shifting into is this elevated consciousness.
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There's another shift in the 55th gate, which is arguably the most spiritual
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gate in the human design chart, that is calling us to this new level.
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One way to look at it is gate 55, it's known as the gate of abundance.
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And one way to think about it is, is that this shift in spiritual
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abundance, in emotional abundance.
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That we are being called to a new level of it.
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So as we're going through this shift, if you are somebody who deals in helping
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people with this, they may not know that that's actually what they need.
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Those people that you're trying to reach that still think
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they need the Reels formula.
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They know deep down that they need something else.
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But they're still living in the cross of planning world.
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They're still living in the old structure.
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Another way to look at this is masculine and feminine.
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Bear with me.
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This isn't just another analogy to kind of give you this different
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way of seeing what's happening.
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Knowing where you fit in and how you can make this work for you and
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what is needed in my estimation.
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What's needed for these spiritual entrepreneurs, the transformational
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coaches, the healers, the light workers, all of those people
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to actually be successful.
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And to start making sales regularly on repeat to get people to understand
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the value that you deliver.
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Okay.
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The masculine-feminine example that I'm giving here is that we have been
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living in a very masculine paradigm.
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We've been living in a very run hard, go fast, stop at nothing, run through
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every wall that you hit, forget all of your feelings and just make it happen.
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Plan it.
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Execute the plan.
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Go, go, go, go.
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Okay?
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That's where we've been.
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And we're still kinda there.
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Again, we don't make these shifts where it's like we're all one thing a hundred
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percent and then one day when the shift happens cosmically, we all get amnesia
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and never remember that that existed.
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But what we are feeling is this gradual shift from one thing over to the other.
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Where maybe in the back of everybody's mind, in their energy,
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in their consciousness, the group consciousness, that we don't
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even know is really happening, is saying, it isn't this anymore.
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That's not gonna get you what you want anymore.
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Cause you're probably experiencing that, you've probably run hard, you've
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probably tried hard, you've probably worked hard, and you've muscled your
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way, to whatever success you've had and then you wanted to get further and you
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couldn't muscle your way there anymore.
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You couldn't get past it with pure hustle.
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You had to find something else.
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And this is where the flow comes in.
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This is where that feminine energy comes in.
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So how do we start to get people to know, so somebody who is a potential
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client who we know we could help.
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Who we know needs something other than the masculine stuff that they think they need.
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And I want you also, you're the healer, you're the spiritual entrepreneur.
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I want you to think right now about where you do this.
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Where do you not trust that your human design can get you there?
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Where do you not trust that deeper work that you're doing.
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Where thy are you not trusting that it is needed?
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Where are you not putting it out there?
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Like it's just as valuable as the big stuff, as the strategic stuff.
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Hmm.
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Something to notice.
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So the other aspect.
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As we're shifting this, you're looking at how do I convey the value of my stuff.
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You've got it.
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You still got to play a little bit of that masculine game
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You still need some strategy.
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We are never going to be all feminine energy or if we are I
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don't see that coming anytime.
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Just in this lifetime for me anyway.
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Maybe we are and then we can all sit back and we can float around and
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we can just get in tune with what we want and it'll come to us maybe.
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We aren't there yet, and we gotta eat today.
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So how do we do that?
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How do we start to be successful in this new paradigm, right now?
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While we're still one foot in the old and one foot in the new.
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The first thing that you need to do is, one, you need to recognize
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that that is where we are going.
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That what you do is part of the future, and start acting like it.
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Really ground yourself in how valuable this is for you and for everybody.
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And that you are doing God's work.
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That you are doing something that is going to help the transition, which could
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be very difficult for a lot of people.
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The people who are very, very tied to the masculine world,
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to the way things always were.
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They are going to hold on for dear life.
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And it will probably be a very rocky transition for them.
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They're either going to dig their heels in and refuse to go and have a
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lot of pain through that transition because the rest of the world is
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going to change around them and they're going to feel left behind.
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But you have the ability to take the other people who are like what's happening and
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maybe they're just a little disoriented from it or they know they need help.
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That there's something deeper that they can't do this.
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You know, people get low grade cracking going on.
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Where they're just like, I don't know what I need.
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I see this with friends, I see this with mom group and my real life
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friends who find out what I do.
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And they look at me like I'm pretty crazy at the start, which I'm fine with.
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They look at me like I'm pretty crazy when I start out.
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And then over time they just start asking me about it because they are curious.
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And they're curious for their kids and they're curious because they
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realize that when it comes out usually they start telling me about how
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uncomfortable they are how they're dealing with low grade trauma.
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How they have things that they've been carrying for so long and they
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see somebody like me, who openly talks about working with your trauma and
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working with your shadows and seeing your shadows as gifts and suddenly I'm
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a light and that's what you are too.
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But the one thing that I don't see enough spiritual entrepreneurs doing
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is speaking about what they do in a way that people can understand.
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It doesn't mean you're trying to get those people who are like, no way, you know,
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from my cold dead hands, you're not going to pull this masculine world from me.
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We're not looking to shift those people.
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They have to come to us.
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But the big thing for the spiritual workers to do.
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For these spiritual entrepreneurs to do, these heart centered
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entrepreneurs, these people who, where you want to be seen for your gifts.
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What you have to do is you've got to learn to speak in language
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that people can understand.
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It does not mean that you are changing what you do.
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You just have to speak about it in a way that people understand
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what value you offer them.
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What value do you offer them?
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And that comes from being really honest about what you do, being honest about
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the experiences that you've had yourself.
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But then also you have to look at the results that you get for people.
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You have to have a strategic message as I speak about it.
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The strategic message does not necessarily have to be overly structured all the time.
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But the process that I take people through in my business by design and mentorship.
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When you come into the mentorship, I take you through just looking
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at what you do differently.
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Looking at it through a strategic lens so that you're able to speak about it
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when somebody asks you about what you do.
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You can tell them what you do and then you can also- without giving
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them a sales pitch- very naturally let them know how it could help them.
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And that's when you have what I refer to as pitchless selling.
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Where you're just telling people what you do, but you're doing it in
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a way that is letting them know that if they have the problem that you
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solve, they can come to you for it.
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That's the magic.
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And I don't see a lot of people doing this.
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I don't see a lot of people leading with their gifts, but also
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shifting into something where they understand- I solved this problem.
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This is how I help.
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Because people still buy solutions to problems.
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People still buy something that will make their life better or
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ease their pain in some way.
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That doesn't change, you aren't asking people to just try it out.
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You're asking people to pay you.
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We want you to be paid.
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You deserve to be paid.
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Spiritual work is necessary.
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You deserve to be paid because without you, I don't think this world can handle
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the transition that it's going through.
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It needs people like us.
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Teaching systems like this, having services like Reiki healing and
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psychic readings and trauma relief and somatic coaching and yoga.
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All of these tools that so many of you are masters at.
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You just have to get great at telling people why this helps.
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You have to be here to provide that service, or I think people will not
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be able to handle this transition.
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We are the place that they go.
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So I want you to be seen, I want you to be heard, and I want you to
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be paid, because you deserve to be paid, because what you are doing is
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the New World's greatest service.
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And if you want to know how I break that down, I do take you through that in
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the Authority Accelerator Masterclass.
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If you want to see a little test drive of how I break down an argument and
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how I get you to look at your business and look at what you do, no matter
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how woo it is, and look at it from a way that entices people to buy and
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you start understanding what you do.
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Through the context of how it's a service to others.
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So people pay you.
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I encourage you to come to the Authority Accelerator Masterclass.
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Five days free with me.
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There are replays available.
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So we are already started, but you can catch up.
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The replays are up until next week.
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So you have plenty of time.
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All you have to do to register and then you'll get the
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links for all of the replays.
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All you have to do to register is go to nicolelaino.com/masterclass,
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or go to Instagram and DM me the word masterclass and we will
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register you right there in the DMs.
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Alright?
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Thank you so much.
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I appreciate you.
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I appreciate your work.
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If you are part of this shift into the new paradigm, you're going to be
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one of those people helping us, you are needed and I appreciate you and I
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appreciate you for listening to the show, regardless of who you are or what you do.
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Thank you.
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Thank you.
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Thank you.
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Remember in order to have an unshakable business, you must
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first become an unshakable human.
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So thanks for letting us help you become unshakable with human design, everybody.
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We'll see you next time.
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If you love this episode and you're a fan of the show, please show
18:28
us the love on iTunes, Spotify, or wherever you're listening to
18:30
the show and leave us a review.
18:32
And if you'd like to connect with other entrepreneurs on their human
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design journey, join our free Facebook community, Human Design for Entrepreneurs.
18:39
Go to nicolelaino.
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me forward slash podcast links to join the group, book a human
18:44
design reading with me, or access our free human design resources.
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We'll see you there.