Wirecutter's Leilani Han on Trust, Transparency and the Evolution of Affiliate Marketing
Host Gabriella Bock is joined by Leilani Han, executive director of commerce at Wirecutter, a New York Times-owned product review publication that attracts an average of 12 million readers a month. During their conversation, Leilani discusses the evolution of affiliate marketing as well as how Wirecutter tests products, identifies strategic partnerships and earns the trust of its readers. About Leilani Han: In her role at Wirecutter, Leilani is focused on driving strategy for affiliate revenue, licensing, programmatic and other strategic partnerships. During her tenure, she has diversified…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.