The Case for a Chief Pricing Officer at Your Bank

The Purposeful Banker · Jun 1, 2015 · 17m

You have Chief Officers for everything under the sun, but you probably don't have a Chief Pricing Officer who is tasked with making sure that your bank is doing everything it can to price your loans in a way to insure profitability and accelerate growth.

Dallas Wells makes the case for a Chief Pricing Officer.