Latest / Omni Talk Retail / Carbon Negative Fruit Production: It's A Real Thing & It's Spectacular
Transcript
- 0:00Welcome
- 0:00back,
- 0:00everybody.
- 0:01This
- 0:01is
- 0:01Omnitalk
- 0:02Retail.
- 0:02I'm
- 0:03Anne
- 0:03Mazinga.
- 0:03And
- 0:03I'm
- 0:04Chris
- 0:04Walton.
- 0:04And
- 0:05we
- 0:05are
- 0:05coming
- 0:05to
- 0:05you
- 0:06live
- 0:06from
- 0:06the
- 0:06Symbiont
- 0:07Omnitalk
- 0:07booth
- 0:08here
- 0:08at
- 0:09Spartan
- 0:09Nash
- 0:10Food
- 0:10Solution
- 0:11Expo.
- 0:12Standing
- 0:13between
- 0:13us,
- 0:13Chris
- 0:13and
- 0:14I
- 0:14have
- 0:15Lauren
- 0:15Foss,
- 0:16who
- 0:16is
- 0:16the
- 0:16VP
- 0:16of
- 0:17strategy
- 0:17for
- 0:18CMI
- 0:18Orchards.
- 0:18Lauren,
- 0:19welcome
- 0:19to
- 0:19omnichalk.
- 0:20Hey.
- 0:20Thank
- 0:21you.
- 0:21Excited
- 0:21to
- 0:21be
- 0:22here?
- 0:22Yes.
- 0:22How's
- 0:22the
- 0:22show
- 0:23been
- 0:23going
- 0:23so
- 0:23far?
- 0:24It's
- 0:24been
- 0:24great.
- 0:24You
- 0:24know,
- 0:25it's
- 0:25been
- 0:25great
- 0:25so
- 0:25far.
- 0:26It's
- 0:26so
- 0:27fun
- 0:27to
- 0:27get
- 0:27out
- 0:27and
- 0:27spend
- 0:28time
- 0:28with
- 0:28our,
- 0:29our
- 0:29friends
- 0:29at
- 0:29Spartan
- 0:30and
- 0:30then
- 0:30also
- 0:30get
- 0:30to
- 0:31meet
- 0:31all
- 0:31of
- 0:31their
- 0:31independent
- 0:31retailers.
- 0:32So
- 0:33it's
- 0:34my
- 0:34personal
- 0:34first
- 0:35time
- 0:35here.
- 0:36So
- 0:36it's
- 0:36great
- 0:36to
- 0:37put
- 0:37faces
- 0:37to
- 0:38names
- 0:38and
- 0:38see
- 0:39who
- 0:39we're
- 0:39selling
- 0:39fruit
- 0:39to.
- 0:40Excellent.
- 0:41So,
- 0:41Lauren,
- 0:41I
- 0:42gotta
- 0:42imagine.
- 0:42I
- 0:42know
- 0:43I
- 0:43am
- 0:43and
- 0:43I
- 0:43know
- 0:43probably
- 0:44our
- 0:44watchers
- 0:44are
- 0:45too.
- 0:45What
- 0:45is
- 0:46CMI
- 0:46Orchards?
- 0:47What
- 0:47is
- 0:47it?
- 0:47What
- 0:47does
- 0:47it
- 0:48do?
- 0:48And
- 0:48what's
- 0:49your
- 0:49role
- 0:49there?
- 0:50So
- 0:50CMI
- 0:51Orchards
- 0:51is
- 0:51an
- 0:51apple,
- 0:52pear
- 0:52and
- 0:52cherry
- 0:52shipper
- 0:53in
- 0:53Washington
- 0:54state.
- 0:55So
- 0:55we
- 0:56represent
- 0:57roughly
- 0:5715%
- 0:58of
- 0:58the
- 0:58state's
- 0:58apples
- 0:59and
- 0:5915%
- 1:00of,
- 1:00or
- 1:01really
- 1:01about
- 1:0120%
- 1:02of
- 1:02both
- 1:03pears
- 1:03and
- 1:03cherries
- 1:04as
- 1:04well.
- 1:04So
- 1:04we
- 1:05grow
- 1:05anywhere
- 1:06from
- 1:06basically
- 1:07the
- 1:07Oregon
- 1:07border
- 1:08all
- 1:08the
- 1:08way
- 1:08up
- 1:08to
- 1:08the
- 1:09Canadian
- 1:09border,
- 1:10all
- 1:10through
- 1:10central
- 1:10Washington
- 1:11there.
- 1:11Do
- 1:12you
- 1:12have
- 1:12a
- 1:12favorite
- 1:12in
- 1:12each
- 1:13of
- 1:13those
- 1:13categories?
- 1:15I
- 1:15do
- 1:16have
- 1:16a
- 1:16favorite.
- 1:16Okay,
- 1:17well,
- 1:17let's.
- 1:17I
- 1:17don't
- 1:18know
- 1:18if
- 1:18I
- 1:18could
- 1:18tell
- 1:18because
- 1:18then
- 1:19it
- 1:19might
- 1:19make
- 1:19some
- 1:19people
- 1:20a
- 1:20little
- 1:20bit,
- 1:20you
- 1:20know,
- 1:21little
- 1:21uneasy.
- 1:22No
- 1:22one
- 1:22listens
- 1:22to
- 1:22this.
- 1:23It's
- 1:23really
- 1:23funny.
- 1:24Sugar
- 1:24Bee
- 1:24is
- 1:24my
- 1:24favorite
- 1:25apple.
- 1:25I
- 1:25don't
- 1:25know.
- 1:25Sugar
- 1:26Bee.
- 1:26Sugar
- 1:26Bee,
- 1:27Yes.
- 1:27I
- 1:27don't
- 1:28know
- 1:28if
- 1:28you've
- 1:28had
- 1:28that
- 1:28one.
- 1:28I
- 1:29have
- 1:29not,
- 1:29but
- 1:29now
- 1:30I'm
- 1:30going.
- 1:30To
- 1:30now
- 1:31look
- 1:31for
- 1:31it.
- 1:31You
- 1:32should
- 1:32try
- 1:32it.
- 1:32Yes.
- 1:33That
- 1:34is
- 1:34a
- 1:34Washington
- 1:35originated
- 1:35apple.
- 1:36So
- 1:37definitely
- 1:37take
- 1:37a
- 1:37look
- 1:37for
- 1:38that.
- 1:38Okay.
- 1:40Cherries,
- 1:41definitely.
- 1:41Skyler
- 1:42Ray.
- 1:43Skyler
- 1:43Ray,
- 1:43yes.
- 1:44Wow.
- 1:44So
- 1:45that's
- 1:45another
- 1:45one
- 1:45of
- 1:45our
- 1:46Internet
- 1:46influencer.
- 1:47Yes,
- 1:49that
- 1:50one
- 1:50has
- 1:50a
- 1:50whole
- 1:50story
- 1:51in
- 1:51its
- 1:51own.
- 1:52Wow.
- 1:52Okay,
- 1:52I'll
- 1:53have
- 1:53to
- 1:53go
- 1:53take
- 1:53a
- 1:53look
- 1:53for
- 1:54that.
- 1:54That
- 1:54is
- 1:54a.
- 1:54It's
- 1:55a.
- 1:55It's
- 1:55a
- 1:55yellow
- 1:56cherry,
- 1:57but
- 1:57very
- 1:57firm,
- 1:58very
- 1:58large,
- 1:58very
- 1:59sweet
- 2:00again.
- 2:00And
- 2:00I
- 2:00came
- 2:01out
- 2:01of
- 2:01Washington,
- 2:01I.
- 2:01May
- 2:01have
- 2:01had
- 2:02that
- 2:02potentially.
- 2:02I
- 2:02just
- 2:03didn't
- 2:03know
- 2:03what
- 2:03it
- 2:03was
- 2:03called.
- 2:03I'm
- 2:04guessing.
- 2:04Yeah.
- 2:04Okay.
- 2:05And
- 2:05pears.
- 2:06I'm
- 2:07gonna
- 2:07go
- 2:07throw
- 2:08another
- 2:08one
- 2:08at
- 2:08you.
- 2:08You
- 2:08probably
- 2:09haven't
- 2:09heard
- 2:09of.
- 2:09It's
- 2:09called
- 2:09a
- 2:09gem
- 2:10pear.
- 2:11Gem
- 2:11pear.
- 2:11So
- 2:12that's
- 2:12a
- 2:12newer
- 2:12one.
- 2:12That
- 2:13just
- 2:13came
- 2:13out.
- 2:13And
- 2:14you
- 2:14know
- 2:15pears
- 2:15are
- 2:15finicky,
- 2:16right?
- 2:16Because.
- 2:16Yes,
- 2:17of
- 2:17course
- 2:17they
- 2:17are.
- 2:18They're
- 2:18kind
- 2:18of
- 2:18confusing
- 2:18as
- 2:19a.
- 2:19As
- 2:19a
- 2:19consumer.
- 2:20You
- 2:20gotta,
- 2:20you
- 2:21know,
- 2:21Bartlett's.
- 2:22You
- 2:22gotta
- 2:22wait
- 2:22till
- 2:23they
- 2:23break
- 2:23color
- 2:23to
- 2:24eat
- 2:24Em.
- 2:24Anjos
- 2:25are
- 2:25not
- 2:25gonna
- 2:25break
- 2:25color,
- 2:26but
- 2:26you
- 2:26just
- 2:26gotta
- 2:27feel
- 2:27them
- 2:27for
- 2:27the
- 2:27right
- 2:27texture.
- 2:28Well,
- 2:28the
- 2:29gem
- 2:29kind
- 2:29of
- 2:29takes
- 2:30the
- 2:30confusion
- 2:30out
- 2:30of
- 2:30that.
- 2:30It
- 2:31eats
- 2:31right
- 2:31off
- 2:32the
- 2:32tree.
- 2:32You
- 2:32can
- 2:32eat
- 2:32it
- 2:33crispy
- 2:33and
- 2:33it's
- 2:34still
- 2:34sweet,
- 2:34or
- 2:35it
- 2:35can
- 2:35ripen
- 2:35up
- 2:35and
- 2:36be
- 2:36soft
- 2:36like
- 2:36an
- 2:36Andrew
- 2:37pear
- 2:37and
- 2:37still
- 2:37taste
- 2:37great.
- 2:38Pear's
- 2:38a
- 2:38very
- 2:38underrated
- 2:39fruit,
- 2:39Ann,
- 2:39I
- 2:39think.
- 2:40Oh,
- 2:40absolutely.
- 2:40I
- 2:41think
- 2:41it's
- 2:41high
- 2:41on
- 2:41the
- 2:41underrated
- 2:42scale
- 2:42of
- 2:42fruits.
- 2:43Absolutely.
- 2:44On
- 2:44its
- 2:44own
- 2:45and
- 2:45as
- 2:46an
- 2:46ingredient
- 2:46in
- 2:46things,
- 2:47I
- 2:47feel
- 2:47like
- 2:47it's.
- 2:48It
- 2:48is
- 2:48one
- 2:48of
- 2:49the
- 2:49best.
- 2:49And
- 2:50now
- 2:50we're
- 2:50going
- 2:50to
- 2:50try
- 2:50this
- 2:51pear
- 2:51pearl.
- 2:52We're
- 2:52trying
- 2:53to
- 2:53make
- 2:53pears
- 2:53sexy
- 2:53again.
- 2:56I
- 2:56love
- 2:57it.
- 2:58So
- 2:58you
- 2:58said
- 2:58this
- 2:58is
- 2:59your
- 2:59first
- 2:59time
- 2:59at
- 3:00the
- 3:00show.
- 3:01Anything
- 3:02that's
- 3:02been
- 3:02noteworthy
- 3:03while
- 3:03you've
- 3:03been
- 3:03here
- 3:04or
- 3:04anything
- 3:05that,
- 3:05you
- 3:05know,
- 3:06you
- 3:06checked
- 3:06off
- 3:06your
- 3:07list
- 3:07while
- 3:07you
- 3:07were.
- 3:07You
- 3:08were
- 3:08here
- 3:08the
- 3:08last
- 3:08couple
- 3:09days?
- 3:10I
- 3:10think
- 3:10the
- 3:10most
- 3:11impressive
- 3:11piece
- 3:12that
- 3:12I've
- 3:12noticed
- 3:13is
- 3:13I
- 3:13got
- 3:13to
- 3:14go
- 3:14watch
- 3:14the
- 3:14auction
- 3:15to.
- 3:15So
- 3:16I
- 3:16was
- 3:16watching
- 3:16them
- 3:16auction
- 3:17off
- 3:17both
- 3:18meat
- 3:18and
- 3:19various
- 3:19produce
- 3:20items,
- 3:21so
- 3:21that
- 3:21was
- 3:21pretty
- 3:21impressive
- 3:22to
- 3:22watch
- 3:22all
- 3:23of
- 3:23the
- 3:23independent
- 3:23retailers
- 3:24putting
- 3:24in
- 3:24orders
- 3:25on
- 3:25the
- 3:25spot,
- 3:26watching
- 3:26the
- 3:26numbers
- 3:27grow.
- 3:27That's
- 3:27what
- 3:27was
- 3:27happening,
- 3:28how
- 3:28we
- 3:28heard
- 3:28it.
- 3:29That's
- 3:29what
- 3:29was
- 3:29going
- 3:29on.
- 3:29Oh,
- 3:30yeah.
- 3:30There's
- 3:30all
- 3:30kinds
- 3:30of
- 3:30commotion
- 3:31going
- 3:31on.
- 3:31So
- 3:31they're
- 3:32buying
- 3:32products
- 3:34at
- 3:34this
- 3:34conference.
- 3:35Exactly.
- 3:36So
- 3:36the
- 3:36more
- 3:37volume
- 3:38that
- 3:38the
- 3:38whole
- 3:39retailer
- 3:39base
- 3:40accumulates,
- 3:41the
- 3:41more
- 3:42they'll
- 3:42have
- 3:42tiered
- 3:42pricing.
- 3:43So
- 3:43the
- 3:43more
- 3:43volume,
- 3:44the
- 3:44lower
- 3:44the
- 3:44price
- 3:44goes
- 3:45down
- 3:45for
- 3:45everybody.
- 3:46So
- 3:46incentivizes
- 3:47everybody
- 3:47to
- 3:47buy
- 3:47more.
- 3:48It's
- 3:48like
- 3:48the
- 3:48creps
- 3:49table
- 3:49in
- 3:49Vegas.
- 3:52I
- 3:53love
- 3:53it.
- 3:53Wow.
- 3:53All
- 3:54right.
- 3:54So
- 3:55since
- 3:55you're
- 3:55in
- 3:55the
- 3:56fruit
- 3:56industry,
- 3:57sustainability
- 3:58is
- 3:58always
- 3:58a
- 3:58big
- 3:58topic.
- 3:59We
- 3:59hear
- 3:59that
- 3:59at
- 3:59every
- 4:00conference
- 4:00we
- 4:00go
- 4:01to.
- 4:01And
- 4:02you've
- 4:02done
- 4:02a
- 4:02lot
- 4:02of
- 4:02work
- 4:02on
- 4:03the
- 4:03regenerative
- 4:03agriculture
- 4:04side
- 4:04of
- 4:04things.
- 4:05So
- 4:05what
- 4:05do
- 4:05you
- 4:05think
- 4:05the
- 4:05opportunities
- 4:06are
- 4:06there
- 4:06in
- 4:07terms
- 4:07of
- 4:08what
- 4:08opportunities
- 4:09are
- 4:09there
- 4:09out
- 4:09there
- 4:09in
- 4:09sustainability
- 4:10and
- 4:10regenerative
- 4:11agriculture
- 4:11in
- 4:11particular?
- 4:13Absolutely.
- 4:13I
- 4:14think.
- 4:15Well,
- 4:16opportunities
- 4:16with
- 4:16regenerative
- 4:17are.
- 4:19They're
- 4:19endless.
- 4:20But
- 4:20the
- 4:21difficult
- 4:21piece,
- 4:21I
- 4:22believe,
- 4:22with
- 4:22that
- 4:22is
- 4:23bringing
- 4:23it
- 4:23to
- 4:23retail.
- 4:24So
- 4:25from
- 4:25what
- 4:25CMI
- 4:26is
- 4:26doing
- 4:26on
- 4:26our
- 4:27side,
- 4:27we
- 4:28position
- 4:28ourselves
- 4:29as
- 4:29kind
- 4:29of
- 4:29the
- 4:29sustainability
- 4:30leaders
- 4:30in
- 4:30the
- 4:30industry.
- 4:31And
- 4:31how
- 4:31we're
- 4:32doing
- 4:32that
- 4:32is
- 4:32through
- 4:33we
- 4:33have
- 4:34a
- 4:34regenerative
- 4:35Cattle
- 4:35ranch.
- 4:36That's
- 4:36part
- 4:36of
- 4:37our
- 4:37family.
- 4:38That
- 4:38sounds
- 4:39funny
- 4:39coming
- 4:39from
- 4:39Apple,
- 4:39Pear
- 4:40and
- 4:40cherry
- 4:40shipper.
- 4:40That's
- 4:41a
- 4:41whole
- 4:41nother
- 4:41story.
- 4:41Yeah,
- 4:41we
- 4:42got.
- 4:43It's
- 4:43actually
- 4:43a
- 4:43carbon
- 4:44negative
- 4:44cattle
- 4:45ranch.
- 4:46Within
- 4:46that
- 4:47also,
- 4:47we
- 4:47have
- 4:48created
- 4:48another
- 4:48company
- 4:48called
- 4:49the
- 4:49Soil
- 4:49center,
- 4:50and
- 4:50that
- 4:51is
- 4:51creating
- 4:52different
- 4:53soil
- 4:53amendments
- 4:54that
- 4:54we're
- 4:54using
- 4:55with
- 4:55byproducts
- 4:56from
- 4:57both
- 4:57the
- 4:57orchard
- 4:58and
- 4:58the
- 4:58cattle
- 4:58ranch.
- 4:59And
- 5:00those
- 5:00soil
- 5:01amendments
- 5:01go
- 5:01out
- 5:02back
- 5:02into
- 5:02the
- 5:02orchard.
- 5:03Kind
- 5:03of
- 5:03completes
- 5:04a
- 5:04life
- 5:04cycle.
- 5:05So
- 5:06with
- 5:06that,
- 5:07with
- 5:07cmi,
- 5:08we
- 5:08have
- 5:08a
- 5:09no
- 5:09burn
- 5:10commitment.
- 5:11So
- 5:11naturally,
- 5:11when
- 5:12trees
- 5:12reach
- 5:12the
- 5:12end
- 5:13of
- 5:13their
- 5:13life
- 5:13cycle,
- 5:14natural
- 5:15process
- 5:15is
- 5:15to
- 5:15burn
- 5:16trees.
- 5:16Right.
- 5:16Get
- 5:16rid
- 5:17of
- 5:17them.
- 5:17Well,
- 5:17when
- 5:17you
- 5:18burn
- 5:18trees,
- 5:18you're
- 5:19emitting
- 5:19all
- 5:20of
- 5:20that
- 5:20carbon
- 5:20that
- 5:21those
- 5:21trees
- 5:21have
- 5:21captured
- 5:22for
- 5:22the
- 5:2230
- 5:22years
- 5:22of
- 5:23your
- 5:23life.
- 5:23You're
- 5:23putting
- 5:23right
- 5:23back
- 5:24up
- 5:24into
- 5:24the
- 5:24air.
- 5:25So
- 5:25what
- 5:25we're
- 5:25doing,
- 5:26and
- 5:26this
- 5:26is
- 5:26just
- 5:26a
- 5:27piece
- 5:27of
- 5:27our
- 5:27regenerative
- 5:28processes,
- 5:28we're.
- 5:29We're
- 5:29chipping
- 5:29those
- 5:30trees,
- 5:30creating
- 5:31the
- 5:31wood
- 5:31chips,
- 5:32and
- 5:32then
- 5:33those
- 5:33are
- 5:33getting
- 5:34processed
- 5:34through.
- 5:35We
- 5:35have
- 5:35worm
- 5:35beds,
- 5:37which
- 5:37are
- 5:37the
- 5:38largest
- 5:38worm
- 5:38beds
- 5:38in
- 5:39the
- 5:39world.
- 5:39Okay.
- 5:40Eight
- 5:40acres
- 5:40of
- 5:40them.
- 5:41So
- 5:41that's
- 5:41the
- 5:41wood
- 5:42chips
- 5:42are
- 5:42the
- 5:42medium
- 5:43in
- 5:43the
- 5:44worm
- 5:44beds.
- 5:45And
- 5:46anyway,
- 5:47so
- 5:48the
- 5:48worms
- 5:49eat
- 5:49those
- 5:49wood
- 5:49chips
- 5:50and
- 5:50the
- 5:51byproduct
- 5:51is
- 5:52worm
- 5:53castings.
- 5:54Worm
- 5:54poop.
- 5:55Yeah.
- 5:56Which
- 5:56is,
- 5:56put
- 5:57it
- 5:57bluntly.
- 5:57Yes.
- 5:57Pretty
- 5:58much
- 5:58the
- 5:58most
- 5:59valuable
- 5:59soil
- 6:00amendment
- 6:00in
- 6:00the
- 6:00world,
- 6:01really.
- 6:01And
- 6:02then
- 6:02on
- 6:02the
- 6:02other
- 6:02side
- 6:02of
- 6:02that,
- 6:03too,
- 6:03we
- 6:03use
- 6:03biochar
- 6:04ovens.
- 6:05So
- 6:05that's
- 6:05another
- 6:05way.
- 6:07We
- 6:07take
- 6:07those
- 6:08wood
- 6:08chips,
- 6:08we'll
- 6:08burn
- 6:08them
- 6:09in
- 6:09the
- 6:09biochar,
- 6:10and
- 6:12that
- 6:12creates
- 6:13another
- 6:13extremely
- 6:13valuable
- 6:14soil
- 6:14amendment.
- 6:15So
- 6:16in
- 6:16essence,
- 6:16what
- 6:17we're
- 6:17doing
- 6:17is
- 6:17we're
- 6:17taking
- 6:18those
- 6:18trees
- 6:19instead
- 6:20of
- 6:20burning
- 6:20or
- 6:20releasing
- 6:21carbon,
- 6:21we're
- 6:21putting
- 6:22back
- 6:22into
- 6:23the
- 6:23soil
- 6:23where
- 6:23it
- 6:24belongs.
- 6:24And
- 6:24so
- 6:25with
- 6:25that,
- 6:26right
- 6:26now
- 6:26we
- 6:27found
- 6:27out
- 6:28through
- 6:28all
- 6:28of
- 6:28our
- 6:28regenerative
- 6:29processes,
- 6:29between
- 6:30the
- 6:30ranch
- 6:30as
- 6:30well
- 6:31as
- 6:31Soil
- 6:31center,
- 6:32we're
- 6:33sequestering
- 6:33enough
- 6:34carbon
- 6:34to
- 6:34take
- 6:35about
- 6:3560,000
- 6:36cars
- 6:36off
- 6:36the
- 6:37road
- 6:37each
- 6:37year.
- 6:37Oh,
- 6:38my
- 6:38God.
- 6:39So
- 6:40it's
- 6:40impressive.
- 6:41So
- 6:41we
- 6:41are
- 6:41the
- 6:41first
- 6:41ones
- 6:42to
- 6:42say
- 6:43we
- 6:43grow
- 6:44carbon
- 6:45negative
- 6:45fruit.
- 6:46Okay.
- 6:47Which
- 6:47is
- 6:47fun
- 6:47thing
- 6:48to
- 6:48say
- 6:48because
- 6:48now
- 6:49you
- 6:49could
- 6:49say
- 6:50every
- 6:50apple
- 6:51that
- 6:51we're
- 6:51growing
- 6:51and
- 6:51what
- 6:52you're
- 6:52eating,
- 6:53we're
- 6:53helping
- 6:53make
- 6:54the
- 6:54world
- 6:54a
- 6:54better
- 6:54place.
- 6:55Yeah.
- 6:55So.
- 6:56So
- 6:56it
- 6:56pays
- 6:56to
- 6:56be
- 6:56negative.
- 6:57It
- 6:57does
- 6:57pay
- 6:58to
- 6:58be
- 6:58negative.
- 6:58It's
- 6:58funny.
- 6:58It's
- 6:59kind
- 6:59of
- 6:59a,
- 6:59you
- 6:59know,
- 7:00different
- 7:01way
- 7:01of
- 7:01saying
- 7:01it.
- 7:01But
- 7:02I
- 7:02guess
- 7:02back
- 7:02to
- 7:03your
- 7:03question.
- 7:03What
- 7:03are
- 7:04the
- 7:04opportunities?
- 7:04Well,
- 7:05how
- 7:05do
- 7:05we
- 7:05take
- 7:05that
- 7:05and
- 7:05bring
- 7:06it
- 7:06to
- 7:06market?
- 7:06Right.
- 7:07So
- 7:08what
- 7:08we
- 7:08found
- 7:08Right
- 7:09now
- 7:09to.
- 7:09The
- 7:09obvious
- 7:09way
- 7:10is
- 7:10with
- 7:11packaging.
- 7:11Okay.
- 7:12How
- 7:12do
- 7:12we
- 7:12package
- 7:13that?
- 7:13How
- 7:13do
- 7:13we
- 7:13show
- 7:13it?
- 7:14How
- 7:14do
- 7:14we.
- 7:14How
- 7:14do
- 7:14we
- 7:15educate
- 7:15the
- 7:15consumer
- 7:16that
- 7:17by
- 7:17buying
- 7:18and
- 7:18eating
- 7:18these
- 7:18apples,
- 7:19you're
- 7:20making
- 7:20the
- 7:20world
- 7:20a
- 7:20better
- 7:20place?
- 7:21That's
- 7:21an
- 7:22easy
- 7:22way.
- 7:23A
- 7:24more
- 7:24difficult
- 7:24way
- 7:25is
- 7:27for
- 7:27companies
- 7:27such
- 7:28as
- 7:28Spartan
- 7:28to
- 7:29purchase
- 7:30carbon
- 7:30insets.
- 7:32Okay.
- 7:32Carbon
- 7:33inset
- 7:33is
- 7:33basically
- 7:34a
- 7:34carbon
- 7:34credit.
- 7:35So
- 7:35we
- 7:36are
- 7:36generating
- 7:36carbon
- 7:36credits,
- 7:37but
- 7:37being
- 7:37carbon
- 7:37negative.
- 7:38But
- 7:38an
- 7:38inset
- 7:39is
- 7:39investing
- 7:40within
- 7:41the
- 7:41product
- 7:42stream.
- 7:42Okay.
- 7:43If
- 7:43you
- 7:43will.
- 7:43So
- 7:44they're
- 7:44investing
- 7:44in
- 7:45what
- 7:45they
- 7:45are
- 7:45selling,
- 7:47so
- 7:47it's
- 7:47called
- 7:48an
- 7:48inset,
- 7:48and
- 7:48those
- 7:48are
- 7:48more
- 7:49valuable.
- 7:49Okay,
- 7:50great.
- 7:50Wow,
- 7:50great
- 7:51overview,
- 7:51man.
- 7:51Thanks,
- 7:52Lauren.
- 7:53You
- 7:53talked
- 7:53about
- 7:54a
- 7:54lot
- 7:54there.
- 7:55Do
- 7:55you
- 7:55feel,
- 7:56in
- 7:56your
- 7:57role
- 7:57as
- 7:57VP
- 7:57of
- 7:58strategy,
- 7:59do
- 7:59you
- 7:59feel
- 7:59like
- 8:00the
- 8:00things
- 8:00you
- 8:00just
- 8:01talked
- 8:01about
- 8:01being
- 8:02carbon
- 8:03negative,
- 8:04do
- 8:04you
- 8:04think
- 8:05that's
- 8:05what
- 8:05really
- 8:05sets
- 8:06you
- 8:06apart?
- 8:06Or
- 8:06as
- 8:07a.
- 8:07As
- 8:07a
- 8:07fruit
- 8:08producer,
- 8:10how
- 8:10do
- 8:10you
- 8:10differentiate
- 8:11yourselves
- 8:12outside
- 8:12of
- 8:12maybe
- 8:13that
- 8:13sustainability?
- 8:14Absolutely.
- 8:15That
- 8:15is
- 8:15most
- 8:15definitely,
- 8:16I
- 8:16would
- 8:16say,
- 8:17our
- 8:17biggest
- 8:17piece
- 8:18of
- 8:18what
- 8:18sets
- 8:18CMI
- 8:19apart.
- 8:19And,
- 8:19you
- 8:20know,
- 8:20aside
- 8:20from
- 8:20that,
- 8:21we've
- 8:21always
- 8:22positioned
- 8:22ourselves
- 8:22as
- 8:23the
- 8:23brand
- 8:24leaders.
- 8:24I
- 8:25just
- 8:25mentioned
- 8:25you
- 8:25before
- 8:25about
- 8:26the
- 8:26different
- 8:26apples
- 8:26and
- 8:26pears
- 8:27that
- 8:27we
- 8:27do
- 8:27and
- 8:27cherries
- 8:28that
- 8:28we
- 8:28market,
- 8:29specialty
- 8:30varieties.
- 8:30So
- 8:31we've
- 8:32always
- 8:32had
- 8:32more
- 8:33branded
- 8:33or
- 8:34specialty
- 8:34apple,
- 8:35pear,
- 8:36and
- 8:36cherry
- 8:36varieties
- 8:37than
- 8:37any
- 8:37other
- 8:37shipper.
- 8:38So
- 8:38we
- 8:38set
- 8:39ourselves
- 8:39apart
- 8:39that
- 8:39way.
- 8:39And
- 8:40then
- 8:40also
- 8:40with
- 8:40organics
- 8:41as
- 8:41well.
- 8:41So
- 8:42we're
- 8:43probably
- 8:43the
- 8:43largest
- 8:43organic
- 8:44shipper
- 8:46in
- 8:46the
- 8:46U.S.
- 8:48so,
- 8:48Lauren,
- 8:48I'm
- 8:49curious
- 8:49too.
- 8:49We
- 8:50talk
- 8:50a
- 8:50lot
- 8:50about
- 8:50technology
- 8:51on
- 8:51this
- 8:51show
- 8:51across
- 8:52the
- 8:52industry
- 8:52and
- 8:53all
- 8:53the
- 8:53people
- 8:54that
- 8:54play
- 8:54into
- 8:54it.
- 8:55In
- 8:56your
- 8:56job,
- 8:56heading
- 8:57up
- 8:57strategy,
- 8:58what
- 8:58role
- 8:58does
- 8:59technology
- 8:59particularly
- 9:00play
- 9:00on
- 9:00the
- 9:00strategic
- 9:01planning
- 9:01side
- 9:02of
- 9:02things
- 9:02for
- 9:02you?
- 9:04Well,
- 9:04obviously
- 9:05we're
- 9:05on
- 9:05the
- 9:06marketing
- 9:06and
- 9:06sales
- 9:06side
- 9:06of
- 9:07things.
- 9:07So
- 9:08technology,
- 9:10what
- 9:10we
- 9:10see
- 9:10is
- 9:10going
- 9:11to
- 9:11take
- 9:12place
- 9:12more
- 9:12on
- 9:12the
- 9:12warehousing
- 9:13side.
- 9:13Right.
- 9:13Which
- 9:14we
- 9:14are
- 9:14tied
- 9:14into,
- 9:15I
- 9:16guess,
- 9:16from
- 9:16what
- 9:16we
- 9:16are
- 9:17using.
- 9:18We're
- 9:18constantly
- 9:19trying
- 9:19to
- 9:19look
- 9:19into
- 9:20data
- 9:20and
- 9:20research
- 9:21data
- 9:21from
- 9:22a
- 9:22sales
- 9:22perspective
- 9:24and
- 9:24then
- 9:25leverage
- 9:25that,
- 9:26use
- 9:26that
- 9:26with
- 9:27our
- 9:27retail
- 9:27partners
- 9:28to.
- 9:29To
- 9:29be
- 9:30more
- 9:30efficient
- 9:30and
- 9:30to
- 9:31help
- 9:31drive
- 9:31sales.
- 9:32So
- 9:32on
- 9:32the
- 9:33production
- 9:33side,
- 9:34we're
- 9:34seeing,
- 9:35you
- 9:35know,
- 9:35continual
- 9:36improvements
- 9:37with
- 9:37robotics,
- 9:39AI.
- 9:39AI.
- 9:40I
- 9:41mean,
- 9:41everybody's
- 9:41talking
- 9:42about
- 9:42AI
- 9:42now
- 9:43and.
- 9:43And
- 9:44it's
- 9:45being
- 9:45used
- 9:45on
- 9:45the
- 9:45production
- 9:46side
- 9:46as
- 9:46well,
- 9:47I
- 9:47imagine.
- 9:47Yeah.
- 9:48Especially
- 9:49for,
- 9:49like,
- 9:49sorting
- 9:50machines.
- 9:50Okay.
- 9:51So
- 9:52when
- 9:52you're.
- 9:52When
- 9:52you're
- 9:53packing
- 9:53and
- 9:53sorting
- 9:55cherries
- 9:55and
- 9:56apples,
- 9:56for
- 9:56example,
- 9:57that
- 9:57go
- 9:57through
- 9:58camera
- 9:58banks,
- 10:00well,
- 10:01the
- 10:01AI
- 10:02technology
- 10:02will
- 10:03learn
- 10:04from
- 10:04itself.
- 10:05And
- 10:05so
- 10:05it's
- 10:06continually
- 10:07improving
- 10:07to
- 10:07detect
- 10:08internal
- 10:09defects
- 10:10and
- 10:10micro
- 10:11Defects
- 10:11that
- 10:11aren't
- 10:12visible
- 10:13to
- 10:13the
- 10:13normal
- 10:14eye.
- 10:15So
- 10:15constantly
- 10:16improving
- 10:17the
- 10:17packs
- 10:17that
- 10:18we
- 10:18are
- 10:18putting
- 10:18out
- 10:18and
- 10:19sending
- 10:19into
- 10:19retail.
- 10:20Wow.
- 10:21Okay.
- 10:22What
- 10:22else
- 10:23should
- 10:23we
- 10:23be
- 10:23looking
- 10:23forward
- 10:24to?
- 10:24What
- 10:24other
- 10:24innovations
- 10:25will
- 10:25there
- 10:26be
- 10:26in
- 10:26apples,
- 10:27pears,
- 10:27and
- 10:27cherries
- 10:28in
- 10:28the
- 10:28course
- 10:28of
- 10:29the
- 10:29next
- 10:29couple
- 10:29of
- 10:30months
- 10:30and
- 10:30year?
- 10:31Absolutely.
- 10:32So,
- 10:32again,
- 10:33we
- 10:33talk
- 10:33about
- 10:33branded
- 10:34varieties
- 10:34and
- 10:34being
- 10:35the
- 10:35brand
- 10:35leaders.
- 10:35We
- 10:36have
- 10:36a
- 10:36new
- 10:37apple
- 10:37that'll
- 10:37be
- 10:37coming
- 10:37out
- 10:38here
- 10:38probably
- 10:39in
- 10:39about
- 10:39two.
- 10:40Probably.
- 10:42Maybe
- 10:42not
- 10:42this
- 10:42season,
- 10:43but
- 10:43next
- 10:43season
- 10:43we'll
- 10:43see.
- 10:45It's
- 10:45called
- 10:46yellow,
- 10:47and
- 10:47guess
- 10:47what
- 10:47color
- 10:47it
- 10:47is.
- 10:48Just
- 10:48yellow.
- 10:49It's
- 10:50Y,
- 10:50E,
- 10:50L,
- 10:50L,
- 10:51O.
- 10:52It
- 10:53originated
- 10:53from
- 10:53Japan.
- 10:54And
- 10:55what
- 10:55it
- 10:55is
- 10:55is,
- 10:56you
- 10:56know,
- 10:56there's
- 10:57a
- 10:57sea
- 10:57of
- 10:57red
- 10:57apples
- 10:58out
- 10:58there.
- 10:58Right.
- 10:58And
- 10:58so
- 10:59we.
- 10:59Yeah,
- 11:00we're
- 11:01constantly
- 11:01getting,
- 11:02you
- 11:02know,
- 11:02questions
- 11:03from
- 11:03retailers.
- 11:04How
- 11:04do
- 11:04we.
- 11:05How
- 11:05do
- 11:05we
- 11:05put
- 11:05in
- 11:06a
- 11:06color
- 11:06break?
- 11:07How
- 11:07do
- 11:07we
- 11:07do
- 11:07something
- 11:07different?
- 11:08How
- 11:08do
- 11:08we
- 11:08make
- 11:08it
- 11:09pop?
- 11:09Exactly.
- 11:10So
- 11:10the
- 11:10yellow
- 11:11is
- 11:11an
- 11:11apple
- 11:11that
- 11:11is
- 11:12obviously
- 11:12yellow,
- 11:13but
- 11:13it's
- 11:14clean
- 11:14in
- 11:14appearance,
- 11:15doesn't
- 11:16have
- 11:16a
- 11:16lot
- 11:16of
- 11:16that
- 11:16rusty
- 11:17brown
- 11:17on
- 11:17there.
- 11:18It's
- 11:18very
- 11:19sweet,
- 11:19it's
- 11:20very
- 11:20crunchy,
- 11:21and
- 11:21it
- 11:22stores
- 11:22well
- 11:22through
- 11:22the
- 11:22season.
- 11:23So
- 11:25who
- 11:25would
- 11:25have
- 11:26thought
- 11:26that,
- 11:26like.
- 11:27Grocers
- 11:28asking
- 11:29for
- 11:29pops
- 11:29of
- 11:30color
- 11:30would
- 11:30impact
- 11:31what
- 11:31kind
- 11:31of
- 11:32fruit
- 11:32we're
- 11:32eating
- 11:32and
- 11:33buying?
- 11:33But
- 11:33I
- 11:33suppose
- 11:34that
- 11:35that's
- 11:35the
- 11:35business.
- 11:36Hey,
- 11:36the
- 11:36end
- 11:36consumer
- 11:37is
- 11:37the
- 11:37one
- 11:37that
- 11:39tells
- 11:39us
- 11:40what
- 11:40we're
- 11:40gonna
- 11:40grow
- 11:41and
- 11:41how
- 11:41we
- 11:41make
- 11:41money.
- 11:42So.
- 11:42So
- 11:42do.
- 11:42Are
- 11:43you
- 11:43accepting,
- 11:43like,
- 11:44do
- 11:44you
- 11:44have
- 11:44a
- 11:44suggestion
- 11:45box
- 11:45from
- 11:45our
- 11:45listeners
- 11:46who
- 11:46are
- 11:46like,
- 11:47I
- 11:47would
- 11:47like
- 11:47to
- 11:47have,
- 11:49I
- 11:49don't
- 11:49know,
- 11:50purple
- 11:50apple
- 11:50or
- 11:51purple
- 11:51pear?
- 11:53Well,
- 11:54that's
- 11:54the.
- 11:54That's
- 11:55the.
- 11:55The
- 11:55running
- 11:56joke,
- 11:56as
- 11:56we
- 11:56always
- 11:57say.
- 11:57We're.
- 11:57We're
- 11:57looking
- 11:57for
- 11:58the
- 11:58blue
- 11:58apple.
- 11:58You're
- 11:59looking
- 11:59for
- 11:59the
- 11:59blue
- 11:59apple
- 12:00because
- 12:00we're
- 12:00looking
- 12:00for
- 12:00something
- 12:00different.
- 12:02You
- 12:02always
- 12:02ask
- 12:02people,
- 12:02how
- 12:03do
- 12:03you
- 12:03like
- 12:03them
- 12:03apples?
- 12:03Right.
- 12:04Yeah,
- 12:04that's.
- 12:05That's
- 12:05probably
- 12:05it.
- 12:05So.
- 12:06All
- 12:06right,
- 12:07and
- 12:07on
- 12:08that
- 12:08note,
- 12:08let's
- 12:08take
- 12:08it
- 12:09home.
- 12:09Oh,
- 12:09my
- 12:09gosh.
- 12:10Thank
- 12:10you
- 12:10so
- 12:11much
- 12:11to
- 12:11Simbi
- 12:12and
- 12:12Smart
- 12:12and
- 12:13Ash
- 12:13again
- 12:13for
- 12:14having
- 12:14us
- 12:14here
- 12:15today.
- 12:15Thanks
- 12:16to
- 12:16all
- 12:16of
- 12:16you
- 12:16for
- 12:16following
- 12:17along.
- 12:17We
- 12:17still
- 12:17have
- 12:18a
- 12:18couple
- 12:18more
- 12:18interviews
- 12:19coming
- 12:19your
- 12:19way,
- 12:19so
- 12:20until
- 12:20then,
- 12:21be
- 12:21careful
- 12:22out
- 12:22there.