What It Takes to Sell a Great Product with Mary Beth Smith

Kanawha Valley Hustlers · Sep 10, 2026 · 4m

In this episode of Kanawha Valley Hustlers, I talk with Mary Beth Smith, co-owner and co-founder of Tipsy Roo’s Barbecue Sauce, about what it takes to build a product-based business. Our conversation focuses on the gap between what people expect when they start a company and what happens once they begin trying to sell. Mary Beth explains that creating a product is only one part of the work. Business owners also have to promote it, meet customers, attend events, offer samples, build relationships, and keep showing up. Her experience with Tipsy Roo’s shows how direct contact with customers can…