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Limitless Impact using Social Trends to help your Business Boom · Divas That Care Network

• 0:00
  SPEAKER_00: It's Divas That Care Radio.
• 0:02
  SPEAKER_00: Stories, strategies, and ideas to inspire positive change.
• 0:06
  SPEAKER_00: Welcome to Divas That Care, a network of women committed to making our world a better place for everyone.
• 0:13
  SPEAKER_00: This is a global movement for women, by women, engaged in a collaborative effort to create a better world for future generations.
• 0:21
  SPEAKER_00: To find out more about the movement, visit DivasThatCare.com after the show.
• 0:25
  SPEAKER_00: Right now, though, stay tuned for another jolt of inspiration.
• 0:32
  SPEAKER_01: Hello, everyone, and welcome back to the Divas That Care.
• 0:34
  SPEAKER_01: My name is Candice Gish.
• 0:36
  SPEAKER_01: Well, everyone, we have an amazing guest coming on today's program that is now a monthly speaker.
• 0:43
  SPEAKER_01: And I'm just beyond excited because this young, amazing diva shares so much knowledge and experience.
• 0:52
  SPEAKER_01: And it always gets me excited because I learn so much from her.
• 0:55
  SPEAKER_01: And I know you're going to learn so much and you're going to love her.
• 0:58
  SPEAKER_01: For any of you that have just tuned in today for the very first time, thank you so much.
• 1:03
  SPEAKER_01: The Divas That Care is now in its 11th season.
• 1:05
  SPEAKER_01: And it's because of all of our amazing listeners that we've continued to be able to do these programs.
• 1:10
  SPEAKER_01: And we are now listened to in over 30 countries around the world.
• 1:12
  SPEAKER_01: So a big shout out to all of you.
• 1:14
  SPEAKER_01: And thank you so much.
• 1:16
  SPEAKER_01: As I was saying, today's amazing guest is Brianna Kuhn.
• 1:19
  SPEAKER_01: And Brianna, I'm excited you're back.
• 1:21
  SPEAKER_01: Thank you so much for being here.
• 1:22
  SPEAKER_01: coming back on the program.
• 1:24
  SPEAKER_02: Thank you so much for having me.
• 1:26
  SPEAKER_02: It's definitely one of the things that I look forward to every month, coming back on and having a conversation with you.
• 1:33
  SPEAKER_01: Well, girl, I learned so much from you.
• 1:35
  SPEAKER_01: And that's what it's all about is being able to collaborate and learn and be inspired.
• 1:40
  SPEAKER_01: And you are so inspiring.
• 1:43
  SPEAKER_01: I have been keeping up with Brianna on her Instagram and her Facebook and her website are just amazing.
• 1:51
  SPEAKER_01: But her Instagram is what really catches my attention.
• 1:54
  SPEAKER_01: And I know we're going to be talking a little bit about that because you did some pretty cool things on there recently.
• 1:59
  SPEAKER_01: But for all of, if you don't mind, would you reintroduce it to yourself to all of our listeners that are maybe just tuning in for the first time?
• 2:07
  SPEAKER_02: Yeah, of course.
• 2:08
  SPEAKER_02: So I have my own business and it's called Limitless Impact Virtual Management and I am a virtual business consultant and social media strategist.
• 2:19
  SPEAKER_02: So I help small to medium-sized businesses with the daily tasks they don't have the time for or they just don't have the skill set for.
• 2:29
  SPEAKER_02: And one of the things I always say is let me work in your business so you can work on your business.
• 2:38
  SPEAKER_01: I love that.
• 2:39
  SPEAKER_01: And that's exactly what you're doing.
• 2:41
  SPEAKER_01: You are helping so many people doing different things.
• 2:45
  SPEAKER_01: But recently, I would love to talk about this cool video that you did on your Instagram.
• 2:50
  SPEAKER_01: I know we're going to be talking about some other things, but can you tell me what inspired you to do that and how can we learn how to do that?
• 2:59
  SPEAKER_02: Yeah, of course.
• 3:00
  SPEAKER_02: So definitely something that I realized that my social media was missing was the Instagram Reel as well as TikTok videos.
• 3:11
  SPEAKER_02: And that's something that is extremely important and it plays into the algorithm nowadays.
• 3:21
  SPEAKER_02: And they say that you should be posting three Reels consistently every week, but...
• 3:27
  SPEAKER_02: It's a little difficult even for myself.
• 3:31
  SPEAKER_02: just to keep up with that consistency because it is a lot of work editing those videos and even coming up with the ideas.
• 3:41
  SPEAKER_02: So what I did actually is the other night I had to moderate a meeting for one of my clients.
• 3:51
  SPEAKER_02: And so, you know, I had makeup on, I had my hair done.
• 3:56
  SPEAKER_02: So I just took the opportunity and I just said, filmed a bunch of content and that is probably one of the best things you can do as an online entrepreneur because when you have that moment you can dedicate you know an hour or two to do batch content and then you can be set up for the rest of the month or the next couple weeks and so that's what I did yeah and one of the things too to kind of think of different inspiration ideas and I You know, not necessarily like to copy other people's ideas, but to kind of, you know, get inspired was I just went on TikTok and watched a couple Instagram reels and kind of scrolled through to figure out different ways that I could capture my business in one of those kinds of videos.
• 4:51
  SPEAKER_01: Oh, I think that's great.
• 4:52
  SPEAKER_01: And I want to, you said that you were doing one to three a week.
• 4:55
  SPEAKER_01: And I was so excited when you just said that because I had been listening to somebody and they said, you need to do three to four a day.
• 5:01
  SPEAKER_01: And I was just like, I don't have time to do that.
• 5:06
  SPEAKER_02: Yeah, and you know, everyone says something different.
• 5:10
  SPEAKER_02: And I'm actually kind of running a bit of an experiment right now just to see how much truth is to those certain statements.
• 5:20
  SPEAKER_02: And I have a pretty decent social media following.
• 5:23
  SPEAKER_02: And, you know, I just posted my first video on TikTok this past week.
• 5:28
  SPEAKER_02: So by all means, I'm still pretty invisible on there.
• 5:32
  SPEAKER_02: But it's very interesting to see the different level of engagement with each video.
• 5:42
  SPEAKER_02: Like my first video that I posted on TikTok got just under 1,000 views.
• 5:46
  SPEAKER_02: And every video, I think I've posted three after since then, and they've all been under 300 views.
• 5:56
  SPEAKER_02: And then Instagram Reels, my first one was– I think roughly just under 500, and then the other ones were pretty low.
• 6:06
  SPEAKER_02: But then the last one I just posted has almost 2,000 views.
• 6:10
  SPEAKER_02: So it's very interesting, the up and down.
• 6:13
  SPEAKER_02: But really the best thing I can say is play around with it.
• 6:21
  SPEAKER_02: the views and the likes it's just a number but if you're giving out that uh valuable content that people can relate to and that's authentic and you're showing up as real that's what matters in those videos
• 6:36
  SPEAKER_01: so why is it so important to start doing this you know we we talk about a lot of things on social media is it really important for us to keep up with these trends uh for our business that I guess most of us are doing online now?
• 6:50
  SPEAKER_02: It is, you know, and I know a lot of people tend to be a little bit uncomfortable on video.
• 6:57
  SPEAKER_02: So typically what I tell my clients to do is if you're uncomfortable with that, what you can do to play around with it in the beginning is just make animation reels.
• 7:09
  SPEAKER_02: So having a really nice background with some B-roll, a trending audio clip, and just words, right?
• 7:16
  SPEAKER_02: You can also do where it's just you reading off something with, you know, a pretty video playing in the background.
• 7:26
  SPEAKER_02: But to do something is better than to do nothing.
• 7:30
  SPEAKER_02: And it is important to follow in with the trends just because that's how the algorithm, you know, measures into everything.
• 7:42
  SPEAKER_02: And if you're missing one or two components that are important to the algorithm, then it's going to be detrimental to your overall engagement, unfortunately.
• 7:51
  SPEAKER_02: And I wish it wasn't like that, but yeah.
• 7:57
  SPEAKER_01: Well, I noticed a lot of stuff on Facebook, and you can't find...
• 8:01
  SPEAKER_01: you know, unless you're looking up something specific, it's hard to locate like things anymore before, you know, your friends and businesses that you're following would show up right away.
• 8:11
  SPEAKER_01: And now you don't see that.
• 8:13
  SPEAKER_01: And is that because, as you were saying, it has to be more of like the video form now for things to really show up?
• 8:20
  SPEAKER_01: Facebook
• 8:20
  SPEAKER_02: is very different.
• 8:22
  SPEAKER_02: And I'm actually not a huge fan of Facebook anymore because unless you're paying for kind of like your spot at the top of the feed, you really go unnoticed, and it's so unfortunate.
• 8:38
  SPEAKER_02: And with Facebook, unless you're posting every couple hours– your content is relatively going to fall to the wayside or the very end of that feed and go unnoticed.
• 8:53
  SPEAKER_02: And that really sucks, to be honest.
• 8:56
  SPEAKER_02: And there's a difference with Facebook.
• 9:00
  SPEAKER_02: If you're boosting a post or if you are actually running a Facebook ad through the Facebook ad manager.
• 9:08
  SPEAKER_02: So typically what I say is if you're wanting to allocate a certain amount of dollars a month to your social media, don't boost your ads.
• 9:18
  SPEAKER_02: Actually go into the Facebook ad manager, set up a campaign and do it that way because when you boost the post, it They kind of do this kind of like secret backhanded thing where the next couple posts after your boosted post that you don't boost, they will actually intentionally hide more so that you have to pay to boost your post to get the engagement that you're looking for.
• 9:46
  SPEAKER_02: Oh,
• 9:47
  SPEAKER_01: my goodness.
• 9:48
  SPEAKER_01: That's
• 9:48
  SPEAKER_02: crazy.
• 9:50
  SPEAKER_02: Yeah, so...
• 9:52
  SPEAKER_02: That's one of the reasons why I'm not a huge fan of Facebook.
• 9:55
  SPEAKER_02: The Facebook ads though, they do work but I find people get confused when they're on their business page and they make a post and then there's usually that little button at the bottom that says boost post and they think that's a Facebook ad but it's truly not.
• 10:13
  SPEAKER_01: Oh, my goodness.
• 10:14
  SPEAKER_01: All the things that we're all learning.
• 10:15
  SPEAKER_01: And, you know, we always appreciate you coming on here and sharing that with us because there is so much out there and it's hard to navigate.
• 10:22
  SPEAKER_01: You know, being a home-based business entrepreneur myself, you know, you always think, okay, what is the best course of action for me to take?
• 10:30
  SPEAKER_01: And there's so much out there.
• 10:31
  SPEAKER_01: There's so many platforms.
• 10:33
  SPEAKER_01: And I get overwhelmed.
• 10:34
  SPEAKER_01: I don't know which ones to do.
• 10:36
  SPEAKER_01: I don't know which ones will help my business.
• 10:39
  SPEAKER_01: And I get stuck.
• 10:40
  SPEAKER_01: And I think a lot of our listeners are probably the same way.
• 10:43
  SPEAKER_01: You know, we hear all the, what a lot of people are doing.
• 10:46
  SPEAKER_01: And that's why I wanted you to come on here and, you know, talk about the Instagram, talk about the TikToks and how you're doing that, because that's what we're hearing so much about.
• 10:53
  SPEAKER_01: But for myself, I think, would that even help my business?
• 10:58
  SPEAKER_02: Yeah, you know, I totally get it.
• 11:00
  SPEAKER_02: And, you know, I was very reluctant to do the Instagram reels and the TikTok videos because I, you know you typically think tick tock is just for you know funny videos and girls that kind of dance around in their underwear sort of thing and yes there is that but there's a huge market for businesses on tick tock it's kind of unreal and there's a lot of businesses that were really struggling and then they posted on TikTok saying that they were struggling and that they might have to close their doors.
• 11:40
  SPEAKER_02: And then they end up getting like a million likes and it completely changes their life because typically with TikTok and any kind of social media, once you get over a certain amount of views and likes, you're actually eligible to earn money off of it.
• 11:58
  SPEAKER_02: because you're considered one of their top performers.
• 12:02
  SPEAKER_02: And with TikTok, they've never released their analytics.
• 12:07
  SPEAKER_02: Well, in the sense of how it works and the perfect equation to go viral.
• 12:13
  SPEAKER_02: They've kept it a secret for so long.
• 12:17
  SPEAKER_02: Yeah, so everyone's just trying to figure it out.
• 12:20
  SPEAKER_02: And it's a very interesting experiment that they've done.
• 12:25
  SPEAKER_01: It's amazing, isn't it?
• 12:26
  SPEAKER_01: But how, Brianna, a lot of people are probably thinking, how do you find people to look at your videos?
• 12:31
  SPEAKER_01: Like how you're saying that people can get views, but how is that even possible?
• 12:38
  SPEAKER_02: Well, and that's kind of what I'm going through right now is I'm playing around with it to see when– when I post and depending like what day and time that my reels and my TikToks perform the best.
• 12:53
  SPEAKER_02: So I actually typically find that if I post a reel later in the evening, they perform better than ones that I post earlier during the day, which is interesting.
• 13:05
  SPEAKER_02: And honestly, the best advice that I could say is this is the little trick that I've done.
• 13:13
  SPEAKER_02: If you go on to TikTok or if you go on to Instagram and you go on to your stories and then you switch over to live, even if you don't go live, it'll show you at the very, very top how many active users that are following you and that you follow are online.
• 13:35
  SPEAKER_02: Wow.
• 13:41
  SPEAKER_02: definitely post.
• 13:42
  SPEAKER_02: But if it's lower, wait a little bit.
• 13:45
  SPEAKER_02: And this is something I think not a lot of people know about.
• 13:49
  SPEAKER_02: So it's actually on my list of little tutorial videos that I'm going to film and post as an Instagram or a TikTok.
• 13:58
  SPEAKER_02: So definitely keep your eyes out for that just to see a visual tutorial of what I'm explaining.
• 14:07
  SPEAKER_02: But It is a very interesting platform to jump onto and I can definitely like sense myself when I started posting the videos and on TikTok specifically like my first one got you know almost a thousand views and I was like oh okay this is going to be relatively easy and then my next two kind of flopped but I know it's about consistency and you just kind of have to You can't really look at the numbers.
• 14:41
  SPEAKER_02: You just got to keep going.
• 14:42
  SPEAKER_02: So just keep giving out the content that's valuable, that your audience relates to.
• 14:48
  SPEAKER_02: Just watch your analytics to see when you're posting and when they're engaging the most.
• 14:57
  SPEAKER_02: And then it'll kind of come into a natural cycle of engagement.
• 15:03
  SPEAKER_01: I love that.
• 15:04
  SPEAKER_01: Thank you so much for sharing that.
• 15:06
  SPEAKER_01: And for all of our listeners, what I'm going to do is I'm going to share Brianna's information on our social media too at the same time.
• 15:13
  SPEAKER_01: So when she posts the videos, I'm going to make sure that they're on our story on our Divas That Care so that you guys can all check that out too.
• 15:21
  SPEAKER_01: This is fun, Brianna.
• 15:22
  SPEAKER_01: We're learning so much today.
• 15:25
  SPEAKER_02: Yeah.
• 15:26
  SPEAKER_02: You know, that's one of the things that I love about having my business is being able to be, you know, that resource.
• 15:32
  SPEAKER_02: to provide that information to business owners.
• 15:37
  SPEAKER_02: And there is one other thing that I actually wanted to talk about today as well is Instagram released a newer feature.
• 15:45
  SPEAKER_02: And everyone was kind of annoyed how they changed their platform when you have to go and post.
• 15:52
  SPEAKER_02: So at the top, when you click the little plus button to make a new post, if you look at that bottom of the list, it says Guides.
• 16:01
  SPEAKER_02: You can now, every business typically has some sort of a freebie guide that they're giving away.
• 16:07
  SPEAKER_02: You can actually post that freebie guide on your Instagram now.
• 16:16
  SPEAKER_01: Oh, wow.
• 16:16
  SPEAKER_01: And what will that do?
• 16:19
  SPEAKER_02: So that's another way that you can, you know, fall into that equation and get a little bit more visibility.
• 16:28
  SPEAKER_02: Because I find that not a lot of people actually realize that this is a feature right now.
• 16:33
  SPEAKER_02: I myself just figured it out yesterday that it just kind of popped up on there and I was like, oh, like, what is this?
• 16:40
  UNKNOWN: Yeah.
• 16:41
  SPEAKER_02: And I haven't posted one quite yet, but I am looking at doing one.
• 16:46
  SPEAKER_02: But I was looking at a couple of other social media influencers who have posted of those guides.
• 16:54
  SPEAKER_02: And it's typically ones, the guides are kind of those like opt-in freebies that they have on their websites and whatnot.
• 17:02
  SPEAKER_02: So it's definitely another interesting way to kind of boost your engagement and provide valuable content to your audience.
• 17:12
  SPEAKER_01: That is awesome advice.
• 17:14
  SPEAKER_01: And, you know, all of you go check it out because I think that would help boost your businesses like Brianna was saying.
• 17:19
  SPEAKER_01: That's great advice.
• 17:20
  SPEAKER_01: I love it.
• 17:22
  SPEAKER_01: Brianna, what else is new happening with you?
• 17:24
  SPEAKER_01: You know, we love having you on every month now.
• 17:27
  SPEAKER_01: So would you like to share anything else with us?
• 17:29
  SPEAKER_02: Yeah, sure.
• 17:30
  SPEAKER_02: So...
• 17:32
  SPEAKER_02: definitely getting more into the one-on-one social media coaching.
• 17:37
  SPEAKER_02: So I do offer, you know, monthly retainer packages that you can book monthly or every couple of bi-weekly coaching sessions with me.
• 17:49
  SPEAKER_02: And they're 90 minutes long.
• 17:51
  SPEAKER_02: And I have one client who is located in Edmonton as well.
• 17:58
  SPEAKER_02: And, yeah, he was a realtor for a very, very long time.
• 18:02
  SPEAKER_02: And he, you know, same as me, just didn't resonate with that hustle anymore and the dog-eat-dog kind of style of that environment.
• 18:13
  SPEAKER_02: So he was naturally born leader and mentor.
• 18:18
  SPEAKER_02: So he's actually started his own business as a business and life coach.
• 18:24
  SPEAKER_02: And so, yeah, He is a little bit older, so understanding the social media and stuff like that is a little bit of a struggle.
• 18:32
  SPEAKER_02: He was actually a referral to me from another client, and I've been coaching him with his social media and teaching him all these little different tricks and tips that I use weekly, daily to keep consistent but also save me time.
• 18:55
  SPEAKER_02: his engagement rate and his following count has just exploded.
• 19:00
  SPEAKER_02: And it's so good to see that.
• 19:03
  SPEAKER_02: And I love helping, you know, small business owners and entrepreneurs get those engagement results that they're looking for just by helping them create a little bit more of a strategy and just kind of tweak what they're doing already.
• 19:18
  SPEAKER_02: I
• 19:21
  SPEAKER_01: love that.
• 19:22
  SPEAKER_01: Good for you.
• 19:23
  SPEAKER_01: I think that that's exactly what we all need, and I know that for myself.
• 19:28
  SPEAKER_01: I need to chat with you a little bit more about that because I think that having somebody like yourself showing me what I can do in order to increase my engagement in my businesses, you know, I think that's really important.
• 19:41
  SPEAKER_01: Gosh, I love that, Brianna.
• 19:42
  SPEAKER_01: Thank you so much for sharing that.
• 19:44
  SPEAKER_01: You're so welcome.
• 19:47
  SPEAKER_01: So last thing I always have, you know, we always talk about a lot, last minute tips and tools for sharing, leading us up until, you know, our next call with you.
• 19:56
  SPEAKER_01: Would you mind leaving us with a few little things for us to work on this month?
• 20:02
  SPEAKER_02: Of course.
• 20:03
  SPEAKER_02: So there is this one program that I use, and you can use the free version or you can use the paid version.
• 20:11
  SPEAKER_02: I use the paid version, and I believe it's,$15 a month US, so it works out to like$19 Canadian, but it is worth every penny.
• 20:21
  SPEAKER_02: It is called$1.80, and it follows Gary Vee's philosophy towards business as well as social media.
• 20:31
  SPEAKER_02: And I won't talk about it too, too much, but it is a program where it connects to your Instagram, and you are able to create a target audience or demographic that you're looking to connect with and engage with on social media.
• 20:50
  SPEAKER_02: So you pick your 10 hashtags that fall into your demographic.
• 20:59
  SPEAKER_02: So for myself, it would be small business, online business, startup, you know, hashtag girl boss, hashtag entrepreneur, that kind of thing.
• 21:10
  SPEAKER_02: Then you pick your 10 locations that you want to target.
• 21:13
  SPEAKER_02: So typically I target Canadian cities, so Calgary, Edmonton, Toronto, Vancouver, all of that.
• 21:21
  SPEAKER_02: And then you pick 10 profiles that are ones that kind of fit your ideal clients.
• 21:28
  SPEAKER_02: And then what this software does is it actually pulls up, there's two parts, so you can pull up the top profiles that have posted using those hashtags in those cities and that are similar to that profile that you've selected, or you can pick the most recent.
• 21:49
  SPEAKER_02: And it brings up the post like a slider.
• 21:53
  SPEAKER_02: And you can like, you can follow, and you can comment right there.
• 21:56
  SPEAKER_02: And you can put in preloaded comments.
• 22:00
  SPEAKER_02: And with the free version, you can do about, I think it's 10.
• 22:03
  SPEAKER_02: And then with the paid version, you can do up to 90 comments and engagements a day.
• 22:10
  SPEAKER_02: And it saves me so much time from scrolling on my phone.
• 22:15
  SPEAKER_02: Usually it would take me an hour to do the amount of engagement that I would want on my account, whereas this, I'm done in 20 minutes.
• 22:26
  SPEAKER_01: That's fantastic.
• 22:28
  SPEAKER_01: I had never even heard of this company before.
• 22:31
  SPEAKER_01: Yeah.
• 22:31
  SPEAKER_01: I love that.
• 22:32
  SPEAKER_01: I know that I was going to say, do they have an affiliate thing on here?
• 22:36
  SPEAKER_01: Are you a part of that affiliate program that we could perhaps link to your show today?
• 22:41
  SPEAKER_01: I am, yes.
• 22:42
  SPEAKER_02: So I actually have it on my website.
• 22:44
  SPEAKER_02: I created a new tab, and it's called Resources.
• 22:47
  SPEAKER_02: And if you go there, you can actually see all the different programs that I use on a daily basis to help me run my business smoothly and efficiently.
• 22:58
  SPEAKER_01: Perfect.
• 23:00
  SPEAKER_01: So for all of our listeners, make sure you go check out her resources on LimitlessImpact.ca.
• 23:08
  SPEAKER_01: She'll have all that information on there.
• 23:10
  SPEAKER_01: Oh, gosh, I love that.
• 23:12
  SPEAKER_01: Thank you so much, Brianna.
• 23:13
  SPEAKER_01: I've had so much fun.
• 23:14
  SPEAKER_01: I've learned, again, so much from you.
• 23:17
  SPEAKER_01: You're such a big help to all of us out there.
• 23:19
  SPEAKER_01: And you know what?
• 23:20
  SPEAKER_01: I appreciate you coming on our program now on a monthly basis.
• 23:24
  SPEAKER_02: Yes, thank you so much for giving me the opportunity, you know, to speak monthly and share these tips and tricks because I love doing it and I love sharing that knowledge with as many people as possible.
• 23:37
  SPEAKER_01: Well, I can't wait until next month when you come on to share some more with us.
• 23:40
  SPEAKER_01: So thank you again for being my amazing guest today.
• 23:43
  SPEAKER_01: And you know what?
• 23:44
  SPEAKER_01: I want to do a big shout-out to all of our listeners that have checked us out.
• 23:48
  SPEAKER_01: Make sure that you check out Brianna.
• 23:51
  SPEAKER_01: See all the stuff that she does.
• 23:52
  SPEAKER_01: She's absolutely extraordinary.
• 23:54
  SPEAKER_01: Make sure you follow her on all of her social media platforms.
• 23:57
  SPEAKER_01: You'll be able to learn so much from her.
• 23:59
  SPEAKER_01: As I said, I always look forward to these amazing monthly calls with our amazing guest, Brianna Kuhn.
• 24:05
  SPEAKER_01: Until next time, everyone.
• 24:07
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• 24:08
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• 24:11
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