Why Enterprise Deals Stall—Even When Buyers Are Interested
Why Enterprise Deals Stall Even When Buyers Are Interested
Your pipeline looks active. The demos went well. Users are engaged. But the deals are still not moving.
In this episode of MATCH B2B Insights, I sit down with Dan Mercer, a veteran CFO, to examine why so many promising enterprise opportunities stall before approval.
We look at the gap between user interest and real economic urgency, why product features and AI capabilities are rarely enough to secure budget, and what finance actually needs to see before making a decision.
Together, we break down how to translate product capabilities…
The skinny
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