Latest / The Empire of Wealth / My Social Media Strategy Behind 500M Monthly Views

Transcript

My Social Media Strategy Behind 500M Monthly Views · The Empire of Wealth

• 0:00
  Speaker 1: In the last six years, I've learned everything there is
• 0:02
  Speaker 1: to know about social media, and I've become one of
• 0:05
  Speaker 1: the top business influencers in the world. And today, I'm
• 0:08
  Speaker 1: gonna step you through everything I've learned in the last
• 0:11
  Speaker 1: six years, going from zero followers to 17 million followers,
• 0:15
  Speaker 1: and so much money I can afford to make this
• 0:17
  Speaker 1: video for you free. And all you need to do
• 0:19
  Speaker 1: is sit down with a notepad and make notes, and
• 0:22
  Speaker 1: you can change your life. So let's get into it.
• 0:24
  Speaker 1: So principally, there are eight things that you need to
• 0:26
  Speaker 1: know about social media. The number one thing you need
• 0:28
  Speaker 1: to understand You'll probably be starting from zero. It's a
• 0:32
  Speaker 1: good thing. The vital key to this is it doesn't
• 0:34
  Speaker 1: matter you've got no followers. I see a lot of
• 0:36
  Speaker 1: people saying, well, how can I make money from social
• 0:39
  Speaker 1: media if I've only got 100 followers? It's possible. If
• 0:42
  Speaker 1: you can connect to 100 people and understand why they
• 0:44
  Speaker 1: followed you, I promise you can make money from it.
• 0:46
  Speaker 1: Follow account does matter. It has a role to play
• 0:49
  Speaker 1: in your social media strategy. And we definitely want people
• 0:52
  Speaker 1: to follow you. But I want you to start off
• 0:53
  Speaker 1: with the mindset that this is an experiment, have some
• 0:56
  Speaker 1: fun with it. And I want you to start from zero.
• 0:58
  Speaker 1: When I first went live, and live is something you
• 1:01
  Speaker 1: really have to get into. And you don't necessarily have
• 1:04
  Speaker 1: to be on camera. There's quite a few people that
• 1:06
  Speaker 1: are doing pretty well doing POV content, point of view content.
• 1:09
  Speaker 1: Now you on camera will actually help you build your
• 1:11
  Speaker 1: personal brand. So if you're not minding being on camera,
• 1:14
  Speaker 1: then absolutely do it. But if you are awkward on camera,
• 1:17
  Speaker 1: then you can do this POV style and it can
• 1:19
  Speaker 1: be just as powerful as you on camera. But you
• 1:22
  Speaker 1: have to have the mentality that it doesn't matter how
• 1:25
  Speaker 1: many views you have. It doesn't matter how many followers
• 1:28
  Speaker 1: you have. You just got to have fun and do
• 1:30
  Speaker 1: something that becomes natural to you every single day. If
• 1:33
  Speaker 1: any of you go to the gym, for example, you
• 1:35
  Speaker 1: know that once you go once and then you go
• 1:37
  Speaker 1: twice and then the third time you go, it becomes
• 1:39
  Speaker 1: a beginning of a habit. Social media needs to become
• 1:41
  Speaker 1: part of your life. You literally need to go live
• 1:44
  Speaker 1: having breakfast. It might only be you eating breakfast, but
• 1:47
  Speaker 1: you're live. You're learning to be comfortable in front of
• 1:49
  Speaker 1: the camera. You're getting used to that idea of the
• 1:51
  Speaker 1: camera in front of you. Get used to it because
• 1:53
  Speaker 1: it's not going anywhere. And if you use it right now,
• 1:56
  Speaker 1: I predict within three years, they'll shut what I'm about
• 1:59
  Speaker 1: to teach you down. They won't let you take advantage
• 2:01
  Speaker 1: of what I'm about to teach you. So you have
• 2:03
  Speaker 1: to right now get comfortable with the uncomfortable. The second
• 2:06
  Speaker 1: thing I'm going to teach you about this starting from
• 2:07
  Speaker 1: zero point is you're going to have to think a
• 2:10
  Speaker 1: what you enjoy doing. Make it something that you would
• 2:13
  Speaker 1: do naturally. So if you love running, go live when
• 2:16
  Speaker 1: you're running. Experiment and ingrain it in what you love doing.
• 2:20
  Speaker 1: If you love doing sales calls, then literally turn on
• 2:23
  Speaker 1: your live doing those sales calls. Teach people not by
• 2:26
  Speaker 1: telling them what to do, but by showing them what
• 2:29
  Speaker 1: to do. And you'll be surprised how quickly that can
• 2:31
  Speaker 1: generate you a customer, how that can generate you a follower.
• 2:34
  Speaker 1: And eventually, I'm going to teach you how to do
• 2:35
  Speaker 1: this in a minute, how it's going to generate you revenue.
• 2:37
  Speaker 1: Get the right mindset and and start from zero and
• 2:40
  Speaker 1: get excited about having zero followers. I want to give
• 2:43
  Speaker 1: you something I've never shared before. My team and I
• 2:45
  Speaker 1: have put together all of our internal documents, how we edit,
• 2:48
  Speaker 1: how we create content, and exactly how to start working
• 2:51
  Speaker 1: with brands. School doesn't teach this, so I want you
• 2:54
  Speaker 1: to have it for free from us. Just drop me
• 2:57
  Speaker 1: your email below and tell me where to send it.
• 2:59
  Speaker 1: Use it alongside this video and it could genuinely change
• 3:01
  Speaker 1: the direction of your life. And by the way, I'm
• 3:03
  Speaker 1: picking one person who follows every step in these emails
• 3:06
  Speaker 1: to win 10,000 pounds plus a free consultation with my
• 3:09
  Speaker 1: expert team. You don't want to miss this. Sign up
• 3:12
  Speaker 1: to win through the link below. The second thing I
• 3:13
  Speaker 1: want to teach you is something that when I first
• 3:15
  Speaker 1: say it, it's obvious, but I'm going to give you
• 3:17
  Speaker 1: a framework to make it possible. You have to learn
• 3:20
  Speaker 1: to just post. Don't overthink. Don't over edit. You just
• 3:25
  Speaker 1: make it good and you post it and then you
• 3:27
  Speaker 1: get feedback and you repeat, learn and post again. You've
• 3:30
  Speaker 1: got to stop blaming lack of experience or lack of
• 3:34
  Speaker 1: equipment on not making it happen. You might have zero
• 3:37
  Speaker 1: followers and you may get one view and that one
• 3:40
  Speaker 1: view can be your mate who may be laughing at you.
• 3:43
  Speaker 1: But I promise you. This process of learning to accept
• 3:47
  Speaker 1: failure and people laughing at you will lead to freedom.
• 3:50
  Speaker 1: If you remember, every time you post, and if you
• 3:53
  Speaker 1: post every single day, from the day you've watched this
• 3:56
  Speaker 1: video to the one year from now, I 100% guarantee
• 3:59
  Speaker 1: in one year's time, The people that were laughing at
• 4:03
  Speaker 1: you won't be laughing anymore. Those people that were watching
• 4:05
  Speaker 1: the content will become your customers and you'll have the
• 4:08
  Speaker 1: life you want because you'll own your own time. You'll
• 4:10
  Speaker 1: be able to post and make content when it suits you. Mentality-wise, understand.
• 4:15
  Speaker 1: If you don't post, if you don't just do it,
• 4:17
  Speaker 1: you're going to get trapped in the life you've presently got.
• 4:21
  Speaker 1: This is also a social experiment to see whether or
• 4:23
  Speaker 1: not you can push yourself through the pre-programming that school
• 4:26
  Speaker 1: has given you. The education system has taught you to
• 4:28
  Speaker 1: sit down and shut up. to not get noticed, and
• 4:31
  Speaker 1: you have to push back against all that subconscious training.
• 4:35
  Speaker 1: Standing out is exactly what's going to guarantee success for you.
• 4:38
  Speaker 1: Being unique, being seen, being heard. Every single business on
• 4:42
  Speaker 1: this planet is only succeeding because someone heard about them
• 4:47
  Speaker 1: and bought their product or service. If you don't post,
• 4:50
  Speaker 1: your life will not be what it could be, and
• 4:53
  Speaker 1: you will not have financial freedom. You may be able
• 4:56
  Speaker 1: to do it without social media, but I'm telling you
• 4:58
  Speaker 1: it's a lot harder now earlier I said we talked
• 5:01
  Speaker 1: about monetization so let's talk about tools because here's the
• 5:04
  Speaker 1: secret most people won't tell you what you use matters
• 5:07
  Speaker 1: this is where Stan comes in Stan is one of
• 5:10
  Speaker 1: the top softwares for monetizing social media most tools need
• 5:14
  Speaker 1: you to have a huge following with Stan you can
• 5:16
  Speaker 1: get started by selling direct in your bio which is
• 5:18
  Speaker 1: the easiest way to get started plus they built all
• 5:21
  Speaker 1: the tools a creator needs to monetize if you want
• 5:23
  Speaker 1: to make money from social media use Stan to get
• 5:25
  Speaker 1: paid as mentioned earlier you can get our internal document
• 5:29
  Speaker 1: at the link below. My team will show you exactly
• 5:31
  Speaker 1: how to prep, launch and grow your content for free.
• 5:34
  Speaker 1: We'll show you how to set up your standstill too,
• 5:36
  Speaker 1: if that's something you're interested in. Thank you to Stan
• 5:38
  Speaker 1: for sponsoring this video. We use the money we get
• 5:40
  Speaker 1: from sponsorship to fund dreams and help you with content
• 5:43
  Speaker 1: like this to get where you want to be for free.
• 5:45
  Speaker 1: The next thing you need to learn is how to
• 5:47
  Speaker 1: take feedback and structure. Let's start with structure. When I
• 5:50
  Speaker 1: started this journey six years ago myself, I already had
• 5:53
  Speaker 1: a YouTube channel that I hardly used and I've been
• 5:56
  Speaker 1: playing around with making videos for my previous businesses with
• 5:59
  Speaker 1: frankly very low views. But what I should have done
• 6:02
  Speaker 1: in hindsight is be a bit more proactive and follow
• 6:05
  Speaker 1: my own guideline in this video. The number one thing
• 6:07
  Speaker 1: to do on structure is actually get yourself structured to
• 6:11
  Speaker 1: make content every week. The best way to do that,
• 6:14
  Speaker 1: I think, is batch recording. So find a slot, half
• 6:17
  Speaker 1: a day, ideally a whole day, where you come up
• 6:21
  Speaker 1: with ideas for content and then you shoot it. And initially,
• 6:24
  Speaker 1: keep your structure light. A good iPhone will do it.
• 6:27
  Speaker 1: Get a stand, a cheap one, and just talk into
• 6:30
  Speaker 1: the camera. It doesn't have to be good audio, it
• 6:32
  Speaker 1: doesn't have to be brilliant on the videoing, but just practice.
• 6:36
  Speaker 1: Maybe that's too basic for you. I can explain why
• 6:39
  Speaker 1: I am six years later, but I worry that you
• 6:41
  Speaker 1: won't really fully believe it's possible for you to build
• 6:44
  Speaker 1: the structure I now presently have. In the end, you
• 6:46
  Speaker 1: are going to need someone that helps you come up
• 6:49
  Speaker 1: with ideas because even I'm brilliant at coming up with content,
• 6:52
  Speaker 1: I still need help to fine tune that content. It's
• 6:54
  Speaker 1: like anything in this world, you need a muse, you
• 6:57
  Speaker 1: need someone to go back and forth with. Now, right now,
• 6:59
  Speaker 1: you can build that structure by having a friend you
• 7:01
  Speaker 1: trust or the expertise or the thing you're gonna talk about,
• 7:04
  Speaker 1: perhaps get other people in the room with you making
• 7:06
  Speaker 1: that content. Or literally, you can just put the content
• 7:08
  Speaker 1: out And this is why I'm talking about feedback and
• 7:10
  Speaker 1: see what people say. At the end of the videos,
• 7:12
  Speaker 1: you can ask them, what else do you want to know?
• 7:14
  Speaker 1: What are we not teaching you that you need to know?
• 7:17
  Speaker 1: I know for a fact, for example, that this video
• 7:19
  Speaker 1: I'm about to give you now will give you everything
• 7:21
  Speaker 1: you need to make your social media life work. But
• 7:24
  Speaker 1: there will be things like, for example, how to create
• 7:27
  Speaker 1: a perfect hook. how to create a perfect story. Some
• 7:30
  Speaker 1: of these things are gonna be very technically difficult for
• 7:32
  Speaker 1: me to explain to you in this video. I'm going
• 7:34
  Speaker 1: to try to give you the basics, but I'm gonna
• 7:36
  Speaker 1: give you all of this deep content. All you need
• 7:38
  Speaker 1: to do is go subscribe to my main list. There'll
• 7:39
  Speaker 1: be a link somewhere around here and I'll send you
• 7:42
  Speaker 1: in my next post out on my email list, a
• 7:44
  Speaker 1: detailed video on exactly what you need to do to
• 7:47
  Speaker 1: make a video work. I've been doing this so long now,
• 7:51
  Speaker 1: I know what you're going to tell me you need
• 7:53
  Speaker 1: at the end of this video. But equally, you need
• 7:55
  Speaker 1: to understand When people give you feedback, what to listen
• 7:58
  Speaker 1: to and what not listen to. And here's the framework.
• 8:00
  Speaker 1: Read the comments of every single video that you put out.
• 8:03
  Speaker 1: Send the video to people you have targeted in the video.
• 8:06
  Speaker 1: So I'm targeting people who are starting a business. I'm
• 8:08
  Speaker 1: targeting people that want to grow their business through social media.
• 8:11
  Speaker 1: So I can literally send this video to those people
• 8:13
  Speaker 1: and say, I know you have this problem with social media.
• 8:16
  Speaker 1: Does this video give you what you need to be
• 8:19
  Speaker 1: better at social media? And if it doesn't do that
• 8:22
  Speaker 1: and someone tells me that, then I don't Make the
• 8:24
  Speaker 1: same mistake twice. I make another video and I fill
• 8:26
  Speaker 1: the gaps. You have to go after your target audience
• 8:29
  Speaker 1: and ask them exactly whether or not what you've made
• 8:32
  Speaker 1: gives them what they want. And that will, I promise you,
• 8:35
  Speaker 1: ensure a successful social media strategy going forward. Now, just
• 8:37
  Speaker 1: finishing up on the structure. When you first start out,
• 8:40
  Speaker 1: do not overthink this. You can literally use the in-app
• 8:43
  Speaker 1: edit tools to edit any video. And it doesn't have
• 8:45
  Speaker 1: to be perfect. It just has to be live. Do
• 8:48
  Speaker 1: not try to make it perfect. As you develop your
• 8:50
  Speaker 1: craft and you get better at, say, talking on camera
• 8:52
  Speaker 1: or making content behind the camera, you can start to
• 8:55
  Speaker 1: see where your gaps are. And someone will see your
• 8:57
  Speaker 1: content and pop out an offer to help you with editing.
• 9:00
  Speaker 1: But all you need to remember is that content is
• 9:03
  Speaker 1: just like TV. You have to entertain people. You have
• 9:05
  Speaker 1: to teach them something and you have to hook them in.
• 9:08
  Speaker 1: I know people don't like hooks. When I first started
• 9:10
  Speaker 1: doing content, my first big hook was, I'm a multimillionaire
• 9:14
  Speaker 1: and I can teach you business. I cringed. I didn't
• 9:17
  Speaker 1: want to do it, but I did it. And that's
• 9:19
  Speaker 1: why I have huge audience and huge amount of success
• 9:23
  Speaker 1: on social media because I accepted it. that although a
• 9:26
  Speaker 1: hook wasn't me, it was how the game is played.
• 9:29
  Speaker 1: Once you're hooked in, I then try to bring value
• 9:31
  Speaker 1: and differentiate myself within the value that I bring. Let's
• 9:34
  Speaker 1: move on to staying motivated because I know now at
• 9:36
  Speaker 1: this point, I've given you what you actually need to start,
• 9:39
  Speaker 1: but what's gonna keep you going? This is the key
• 9:42
  Speaker 1: that a lot of people don't teach within their business
• 9:44
  Speaker 1: content because it's gonna sound woo-woo, but I promise you,
• 9:47
  Speaker 1: if you move past the subconscious thinking it's just woo-woo
• 9:50
  Speaker 1: and understand what I'm about to teach you, you will
• 9:53
  Speaker 1: change your life. I first want to say, that burnout
• 9:56
  Speaker 1: is normal. After six months of doing content on a
• 10:00
  Speaker 1: this whole process six years ago, it was within six
• 10:03
  Speaker 1: months that my enthusiasm died. I felt I'd said everything
• 10:06
  Speaker 1: I already knew. And there was a point where I thought, well,
• 10:09
  Speaker 1: there's no point anymore in doing this. I told everybody
• 10:12
  Speaker 1: everything I know. Those videos are there forever. That's it.
• 10:15
  Speaker 1: It's over. And I had a week off. And then
• 10:18
  Speaker 1: I realized something. And I don't know whether this is
• 10:20
  Speaker 1: just business instinct because I've been doing business so long,
• 10:22
  Speaker 1: but this isn't how it works. You can't work hard
• 10:25
  Speaker 1: for six months building a business and then stop and
• 10:27
  Speaker 1: expect it to work. Those early videos that I made,
• 10:30
  Speaker 1: I had to remake them because I'm a different person
• 10:32
  Speaker 1: six months later. I had to redo that content and
• 10:35
  Speaker 1: be sharper, make the hook better, make the story better,
• 10:37
  Speaker 1: and make the payoff better. I had to entertain people more.
• 10:41
  Speaker 1: I had to teach people something deeper. And so I
• 10:43
  Speaker 1: went and did the whole thing again. And I did
• 10:46
  Speaker 1: it by realising that I wasn't that great and that
• 10:49
  Speaker 1: I could be better. The best people and the people
• 10:51
  Speaker 1: I invest in, I invest in a lot of companies,
• 10:53
  Speaker 1: I invest in people that accept they're not the best
• 10:55
  Speaker 1: and they're going to get better. And this is what
• 10:57
  Speaker 1: you need to do. You need to realise that you
• 10:59
  Speaker 1: can improve and you want to because the more you improve,
• 11:02
  Speaker 1: the more chances later of you never being poor again.
• 11:05
  Speaker 1: I don't want you to win the lottery because if
• 11:07
  Speaker 1: you do, you won't be able to make the money
• 11:09
  Speaker 1: again unless you're extremely lucky. The best way to ensure
• 11:14
  Speaker 1: long-term financial success is know how to make money and
• 11:17
  Speaker 1: build it step by step by improving yourself. You have
• 11:21
  Speaker 1: to learn that burnout is normal, but you also have
• 11:24
  Speaker 1: to understand how you come back from burnout. And that's
• 11:26
  Speaker 1: first of all, realising what you've just done, you can
• 11:28
  Speaker 1: do better and you should for your own sake. And second,
• 11:31
  Speaker 1: and probably just as important, remember when you've made a
• 11:34
  Speaker 1: bit of content and people have seen it, you'll be
• 11:37
  Speaker 1: shocked how many people haven't seen it. I have told
• 11:39
  Speaker 1: people a million times that I bought a staircase in
• 11:42
  Speaker 1: Twickenham where you can go and pitch your doorbell of dreams,
• 11:44
  Speaker 1: that I won a million dollars in Dubai. But I
• 11:46
  Speaker 1: bet there's still someone here right now who's never heard
• 11:48
  Speaker 1: any of those things before. And I've made videos on
• 11:50
  Speaker 1: those things a hundred times. You have to remember what
• 11:53
  Speaker 1: you think people have heard, they haven't heard. You have
• 11:55
  Speaker 1: to say it again and again and again. You need
• 11:57
  Speaker 1: people around you that are going to support you. You
• 12:00
  Speaker 1: have to get rid of people that are not encouraging
• 12:01
  Speaker 1: you to follow your dreams. If you've got friends telling
• 12:03
  Speaker 1: you to come out on a Friday night or come
• 12:05
  Speaker 1: out at the weekend, when really you should have your
• 12:07
  Speaker 1: head down building your dream and making content instead, then
• 12:10
  Speaker 1: you kind of need to cut those people out of
• 12:11
  Speaker 1: your life. Now, I'm not saying don't go out and
• 12:13
  Speaker 1: have fun. Please do, especially if it's your content strategy.
• 12:15
  Speaker 1: But if it's going to stop you following your dreams
• 12:17
  Speaker 1: by having the wrong people around you, you've got to
• 12:18
  Speaker 1: get rid of them. You've got to make sure you're
• 12:20
  Speaker 1: motivated by the people around you. The next thing we're
• 12:22
  Speaker 1: going to talk about is monetization. Yes, how to make money.
• 12:25
  Speaker 1: I'm going to try and give you two frameworks. Now, ironically,
• 12:28
  Speaker 1: if you can make money, I know this is going
• 12:30
  Speaker 1: to help you stay motivated. So we want to get
• 12:32
  Speaker 1: you to monetization as quickly as possible. But remember what
• 12:35
  Speaker 1: I said just a moment ago. Motivation's got to come
• 12:38
  Speaker 1: from the inner you, the purpose of which you're doing
• 12:40
  Speaker 1: this for. Because what's going to happen? And I have
• 12:42
  Speaker 1: it too. You go look at my videos. I've got
• 12:44
  Speaker 1: a video that's got 141 million views. The next video
• 12:47
  Speaker 1: has 1,000 views. It's going to happen. Don't look at
• 12:50
  Speaker 1: the views and let that determine whether or not you
• 12:53
  Speaker 1: are successful. Don't let it demotivate you. What matters... is consistency.
• 12:58
  Speaker 1: And the only way you're going to get that is
• 13:00
  Speaker 1: by not looking at views, but impact. If you'd help
• 13:03
  Speaker 1: one person or you get one customer or you get
• 13:07
  Speaker 1: one new person joining your organization for whatever reason as
• 13:09
  Speaker 1: a fan, that's the win. That's the win we want
• 13:12
  Speaker 1: each week. And that is what you need to focus on. Now, ironically,
• 13:16
  Speaker 1: if you post consistently and you bring value, money's going
• 13:20
  Speaker 1: to flow in. Okay, and now let's talk about the
• 13:23
  Speaker 1: structures of how money is going to flow in. We'll
• 13:25
  Speaker 1: quickly have to break down each of the different platforms.
• 13:27
  Speaker 1: So let's just be clear. YouTube will give you the
• 13:30
  Speaker 1: most amount of money per views. Probably second, depending on
• 13:34
  Speaker 1: algorithms and any given month is TikTok. Instagram doesn't really
• 13:37
  Speaker 1: pay you for views, but Instagram will give you money
• 13:41
  Speaker 1: from brand deals quicker than say YouTube or TikTok in
• 13:44
  Speaker 1: the early days will. You can get money from brand
• 13:46
  Speaker 1: deals quite quickly on Instagram. But the most important thing is,
• 13:50
  Speaker 1: You post on all channels. Going back to YouTube for
• 13:52
  Speaker 1: a minute. When you're posting on YouTube, you've actually got
• 13:54
  Speaker 1: three sections you need to learn to use properly. First
• 13:57
  Speaker 1: is the shorts. So you need to put up short
• 13:59
  Speaker 1: form content and that can drive subscribers and build your
• 14:02
  Speaker 1: channel up quite nicely. Now, of course, long form videos
• 14:06
  Speaker 1: like this video, definitely you want to get into as
• 14:09
  Speaker 1: well when you can. And then the final thing is
• 14:10
  Speaker 1: the community tab, the area that a lot of people overlook.
• 14:13
  Speaker 1: You want to post in the community tab as often
• 14:15
  Speaker 1: as you can. This community tab is what creates stickiness
• 14:19
  Speaker 1: between you and the followers and the subscribers and the viewers.
• 14:22
  Speaker 1: To build a business, all you actually need is 1,000
• 14:24
  Speaker 1: true fans, 1,000 people that love you, that every month
• 14:27
  Speaker 1: will be willing to tell 10 people about you. So
• 14:29
  Speaker 1: focus on building the community because community, by the way,
• 14:33
  Speaker 1: is another way to monetize. If you right now were,
• 14:35
  Speaker 1: for example, doing plumbing and you had 500 plumbers in
• 14:40
  Speaker 1: a WhatsApp group, or in your community tab on Instagram
• 14:44
  Speaker 1: or on YouTube, and you said to a plumbing company
• 14:46
  Speaker 1: who's launching a new product, you can reach 500 plumbers
• 14:50
  Speaker 1: with one post, they'll pay you a lot of money. Now,
• 14:52
  Speaker 1: I mentioned WhatsApp there. Frankly, that's another social media channel
• 14:55
  Speaker 1: that you can use. If you see on your YouTube
• 14:58
  Speaker 1: channel and your Instagram channel and your TikTok channel, you're
• 15:00
  Speaker 1: getting 100 views. If you could get those 100 views
• 15:03
  Speaker 1: into a WhatsApp group, now you're starting to build another
• 15:05
  Speaker 1: level of independence from those platforms. So if TikTok shuts
• 15:08
  Speaker 1: down or Instagram blocks you, you've still got this WhatsApp group.
• 15:11
  Speaker 1: So you do wanna figure out, for monetization, how to
• 15:15
  Speaker 1: build email addresses, build community, and make sure, ultimately, that
• 15:19
  Speaker 1: you've got a group of your community. Those are assets
• 15:22
  Speaker 1: that none of these social media chat platforms will be
• 15:24
  Speaker 1: able to take away from you later, so you wanna
• 15:25
  Speaker 1: try and always build out those things. That's why I
• 15:28
  Speaker 1: mentioned earlier, for example, Join my main list and I'll
• 15:30
  Speaker 1: give you deep dive videos from my technical team on
• 15:33
  Speaker 1: how to make these videos that we're talking about, right?
• 15:35
  Speaker 1: It's also a way for me to build up my
• 15:36
  Speaker 1: main list because I don't know if YouTube one day
• 15:38
  Speaker 1: is going to block me and I want to make
• 15:39
  Speaker 1: sure I don't lose connection with you, my audience, right?
• 15:42
  Speaker 1: You need to do the same because it's another way
• 15:44
  Speaker 1: to monetize. So in the end, you want to try
• 15:46
  Speaker 1: and build one funnel that does lead to getting an
• 15:50
  Speaker 1: email address. You can make money from affiliate links. So
• 15:53
  Speaker 1: you can put links to products that you believe in
• 15:55
  Speaker 1: and with people click those links, you make money. So
• 15:57
  Speaker 1: you can put affiliate links in your bio. I work
• 16:00
  Speaker 1: with StanStore. This is the partner I have for this
• 16:03
  Speaker 1: because I don't need to build a website with all
• 16:05
  Speaker 1: this stuff in it. I just use StanStore. And within StanStore,
• 16:07
  Speaker 1: I can put all the things that people can buy
• 16:09
  Speaker 1: from me. So branded product, for example, or affiliate links.
• 16:13
  Speaker 1: So basically you can make money from affiliates. You can
• 16:15
  Speaker 1: make money also from brand deals. Now you might think,
• 16:19
  Speaker 1: oh Simon, I don't have any followers. How am I
• 16:21
  Speaker 1: gonna get brand deals? Why don't you think about it
• 16:23
  Speaker 1: this way? When we launched my doorbell of dreams at
• 16:26
  Speaker 1: the staircase in Twickenham, we used Ring doorbell. Now Ring
• 16:30
  Speaker 1: is owned by Amazon and we couldn't get hold of them.
• 16:32
  Speaker 1: We thought it'd be nice if they were a sponsor,
• 16:34
  Speaker 1: but we put the doorbell up anyway, and we got
• 16:36
  Speaker 1: millions of views on these videos just because we use
• 16:39
  Speaker 1: their product because we needed it. We like it. We
• 16:41
  Speaker 1: believe in it. And guess what? We then meet them.
• 16:43
  Speaker 1: We get a brand deal with them. So sometimes just
• 16:46
  Speaker 1: lean into what you really like product wise, you know,
• 16:48
  Speaker 1: what you're wearing. And if you get the success that
• 16:51
  Speaker 1: I hope you get following the formula I'm giving you here,
• 16:54
  Speaker 1: you will get those brands reaching out to you. Now,
• 16:56
  Speaker 1: you can also go and join affiliate programs. So you
• 17:00
  Speaker 1: can go and be within things like TikTok. I'm launching
• 17:02
  Speaker 1: a drinks brand soon. You could sell my drinks brand.
• 17:05
  Speaker 1: And if you sell that drinks brand, I make profit,
• 17:07
  Speaker 1: which I can give to Dreamers, and you get money
• 17:09
  Speaker 1: for helping sell that product. So you don't even need
• 17:11
  Speaker 1: to have a product to make lots of money in
• 17:13
  Speaker 1: the future. The next thing I'm going to talk about
• 17:15
  Speaker 1: is building a team. Now, when I say this, you're
• 17:16
  Speaker 1: instantly going to think cost. Your fight or flight panic
• 17:19
  Speaker 1: mode is like, oh my God, I haven't got any
• 17:21
  Speaker 1: money to build a team. You don't need money in
• 17:22
  Speaker 1: the short term to build a team. I'm gonna give
• 17:24
  Speaker 1: you a framework how to build a team with no money, okay?
• 17:26
  Speaker 1: So how do you build a team of the calibre
• 17:28
  Speaker 1: that I've got? Again, a lot of this will interlink
• 17:31
  Speaker 1: what I've talked to you about today. If you have
• 17:33
  Speaker 1: a mission that matters, so my mission is to fix
• 17:35
  Speaker 1: the education system and frankly, I'm building an alternative to it.
• 17:37
  Speaker 1: You can learn from this YouTube channel. You don't need
• 17:40
  Speaker 1: to learn from a teacher that doesn't know. I have
• 17:42
  Speaker 1: asked people in my team, the present people in my
• 17:44
  Speaker 1: team initially to help me And I wasn't even talking
• 17:47
  Speaker 1: about money. I just said, I'm trying to do this.
• 17:49
  Speaker 1: You have a skill on content or copywriting. Can you
• 17:53
  Speaker 1: help me? They said, yes. So Callum, Jack, even Joe
• 17:56
  Speaker 1: is with me today in the room. All kind of helped.
• 17:59
  Speaker 1: They weren't thinking about money. They were thinking about the mission.
• 18:02
  Speaker 1: Now they're making money now and they should. You need
• 18:05
  Speaker 1: to pay your people long term. But at the beginning,
• 18:09
  Speaker 1: people will help you if you have a mission. And
• 18:11
  Speaker 1: one of the things I've done in my previous business
• 18:13
  Speaker 1: that I think is really interesting is I wanted to
• 18:16
  Speaker 1: hire someone who was really, really good. So I was
• 18:19
  Speaker 1: running an agency called Fluid out of Hong Kong, one
• 18:22
  Speaker 1: of the biggest agencies in the region, really successful. But
• 18:25
  Speaker 1: the person I wanted to hire, we couldn't afford them.
• 18:28
  Speaker 1: So how did I get them on board? I basically
• 18:31
  Speaker 1: gave them ownership. I said, in time, you can own
• 18:35
  Speaker 1: equity in the business if you come and join us. Now,
• 18:38
  Speaker 1: if this person, and they were very senior, very good,
• 18:41
  Speaker 1: they're working in a company that would never give them that.
• 18:43
  Speaker 1: So I have an advantage that other companies don't. I'm
• 18:46
  Speaker 1: willing to give up equity, which by the way, is
• 18:48
  Speaker 1: the most valuable thing you can ever give someone. And
• 18:50
  Speaker 1: so I brought him on board. He actually bought the shares.
• 18:54
  Speaker 1: So he invested and then worked in the business under KPIs,
• 18:58
  Speaker 1: measurements of success. And as he reached those milestones, he
• 19:00
  Speaker 1: got equity. And he is now a multi-millionaire today. A
• 19:04
  Speaker 1: guy called Guy Parsonage. I think you should do that
• 19:06
  Speaker 1: for everybody in your company. Everybody. What I'm getting to
• 19:09
  Speaker 1: here is, is that building a team isn't about spending
• 19:12
  Speaker 1: lots of money. It's about applying the frameworks I've just
• 19:15
  Speaker 1: given you to get the very best people in. And frankly,
• 19:18
  Speaker 1: if you don't get the best people in, then you
• 19:19
  Speaker 1: won't be able to be the best. Just before we
• 19:22
  Speaker 1: move on to the next two things, which are really
• 19:24
  Speaker 1: vital to make this all work, there are some key
• 19:26
  Speaker 1: roles that you're going to need within a content strategy, right?
• 19:30
  Speaker 1: Social media in particular. I think it is crucial to
• 19:32
  Speaker 1: have a good editing team or a good editor in
• 19:35
  Speaker 1: the long run. You can use in-app editing initially. And
• 19:37
  Speaker 1: by the way, the apps love it when you do that.
• 19:39
  Speaker 1: but in the long run you are going to need
• 19:40
  Speaker 1: an editor. You're also going to need probably a camera person.
• 19:43
  Speaker 1: Now you can get camera people that are also editors.
• 19:45
  Speaker 1: I found that often one's a really good editor, but
• 19:48
  Speaker 1: not necessarily good on camera. Or they're really good on camera,
• 19:51
  Speaker 1: they're not very good editing. Like Dudley is my cameraman, right?
• 19:54
  Speaker 1: And Joe is my editor. Joe could hold a camera.
• 19:57
  Speaker 1: And Dudley, by the way, Dudley's got quite good editing now.
• 19:59
  Speaker 1: But in his early days, he was really crap. I
• 20:01
  Speaker 1: think scripting is quite important. Now, I don't script these
• 20:04
  Speaker 1: videos because I know all of this stuff. So I
• 20:06
  Speaker 1: don't need scripting. But what I do have is someone,
• 20:10
  Speaker 1: Jack in my team, who writes out the basic points
• 20:13
  Speaker 1: so I don't forget. You might need to get someone
• 20:15
  Speaker 1: to help you with scripting. Now, OpenAI, ChatGPT, these tools
• 20:18
  Speaker 1: are all right. You can use them. But of course,
• 20:20
  Speaker 1: they need to be in your own words and be authentic.
• 20:22
  Speaker 1: I think thumbnail designers, like even now at the scale
• 20:25
  Speaker 1: we're at, we're one of the most popular business YouTube
• 20:27
  Speaker 1: channels in the world. We don't have a full-time thumbnail designer.
• 20:30
  Speaker 1: We literally have a couple of people part-time who are good.
• 20:32
  Speaker 1: And internally, we do have a couple of people that
• 20:34
  Speaker 1: can do thumbnails. I think you need a designer to
• 20:36
  Speaker 1: frame up your social posts. Again, Canva is pretty good.
• 20:41
  Speaker 1: And with AI and things like Canva, they're not my sponsor.
• 20:43
  Speaker 1: But I just like products like that. They're really useful.
• 20:46
  Speaker 1: And then the final thing you should think about, operations.
• 20:49
  Speaker 1: Someone that's going to keep you a bit accountable. Now,
• 20:51
  Speaker 1: you can do a remote EA. I have a full-time EA,
• 20:55
  Speaker 1: someone that's permanently remote. organising my life but I do
• 20:58
  Speaker 1: think you need someone that's going to keep your account
• 21:00
  Speaker 1: on Monday you're going to meet them at nine o'clock
• 21:02
  Speaker 1: and you're gonna talk through what you're gonna get done
• 21:04
  Speaker 1: that week. You need a bit of accountability. This might
• 21:06
  Speaker 1: also help you stay motivated, by the way, having someone
• 21:08
  Speaker 1: to help you with the operations. The next thing we're
• 21:10
  Speaker 1: gonna talk about is innovation and growth. This bit might
• 21:13
  Speaker 1: sound obvious, but again, I'm gonna try and give you
• 21:15
  Speaker 1: a framework to stay innovative, okay? Now, one of my
• 21:18
  Speaker 1: favourite thinkers is Clayton Christensen. He's now left us. I
• 21:22
  Speaker 1: was lucky enough to be on stage with him years ago.
• 21:24
  Speaker 1: He wrote a book called Innovator's Dilemma. And the basic
• 21:26
  Speaker 1: premise was that a lot of successful companies get stuck
• 21:31
  Speaker 1: with what they have and they can't innovate. Now, the
• 21:33
  Speaker 1: exciting thing about this insight is that there were a
• 21:35
  Speaker 1: lot of companies today that aren't innovating. And if you
• 21:38
  Speaker 1: learn to embrace innovation, embrace disrupting yourself, you can win.
• 21:44
  Speaker 1: An example, of course, the obvious example is Netflix versus blockbusters.
• 21:48
  Speaker 1: Blockbusters didn't innovate, they died and Netflix won. Now, I
• 21:51
  Speaker 1: think there's a big opportunity For every business today to
• 21:55
  Speaker 1: beat the incumbent, you can be bigger than Amazon. If
• 21:58
  Speaker 1: you built a business where every time you sold a
• 22:00
  Speaker 1: product like Amazon does, you gave a percentage of your
• 22:03
  Speaker 1: profit to fund someone's dream. The point I'm getting to
• 22:06
  Speaker 1: here is that if you learn to innovate, you can
• 22:09
  Speaker 1: learn to win. Innovation isn't just a way of surviving.
• 22:12
  Speaker 1: It's a way of thriving. Equally, if you learn to innovate,
• 22:16
  Speaker 1: you can grow. What actually guarantees 100% success is taking risk.
• 22:21
  Speaker 1: And risk basically is innovating. We helped two twins, the
• 22:25
  Speaker 1: Mako group twins, build their social media. And basically what
• 22:28
  Speaker 1: they did is they went and cleaned places that no
• 22:31
  Speaker 1: one else will clean. They innovated in content. No one
• 22:33
  Speaker 1: else was cleaning places no one else wants to clean.
• 22:36
  Speaker 1: They went and cleaned them. And on the back of
• 22:37
  Speaker 1: those viral videos, they built one of the most successful
• 22:40
  Speaker 1: cleaning companies in the UK in a space of just
• 22:42
  Speaker 1: a couple of years. I met them a couple of
• 22:44
  Speaker 1: years ago. They were living with their mum and their
• 22:47
  Speaker 1: other siblings, five of them, in one room in a
• 22:50
  Speaker 1: house they were about to be evicted from. And now
• 22:52
  Speaker 1: they live in a five-bedroom house of their own because
• 22:54
  Speaker 1: they followed my advice. Innovating and pioneering and pushing will
• 22:59
  Speaker 1: give you personal growth. Now the final thing I need
• 23:02
  Speaker 1: to teach you is probably the most important. And if
• 23:05
  Speaker 1: you've got it this far in the video, I'm going
• 23:07
  Speaker 1: to say well done. There's a high chance you're going
• 23:09
  Speaker 1: to be successful. because you've managed to stay focused on
• 23:12
  Speaker 1: learning something that can change your life. Please do me
• 23:15
  Speaker 1: a favor, hit the subscribe button. And don't forget, if
• 23:18
  Speaker 1: you are finding any value from this content, you should
• 23:20
  Speaker 1: join my main list, the links in my bio. Short-term
• 23:23
  Speaker 1: wins and long-term vision. It's important, and I've touched on
• 23:27
  Speaker 1: it slightly in the previous parts of this video, that
• 23:30
  Speaker 1: you really set in stone why you were doing this.
• 23:33
  Speaker 1: If you set a short-term goal, a long-term goal, and
• 23:36
  Speaker 1: a reason to keep going forever, you will win. Collaboration
• 23:40
  Speaker 1: in the short term is probably gonna be your quickest
• 23:42
  Speaker 1: route to success. I always say one plus one equals 11.
• 23:46
  Speaker 1: You basically need to think carefully about how you can
• 23:49
  Speaker 1: work with others to build your profile up. You know,
• 23:52
  Speaker 1: I was saying earlier about building your team. One other
• 23:54
  Speaker 1: way to do it is build your community. Think about
• 23:56
  Speaker 1: who in your space would be good to team up with. Now,
• 23:59
  Speaker 1: don't think because they've got millions of followers that they
• 24:02
  Speaker 1: won't necessarily collab with you. There's been plenty of people
• 24:04
  Speaker 1: that have had near zero followers that I have done
• 24:07
  Speaker 1: a podcast with because not everybody's in it for the money,
• 24:09
  Speaker 1: despite what the media tells us. A lot of good
• 24:12
  Speaker 1: people out there will collaborate with you. It's not who
• 24:14
  Speaker 1: you know, it's who you ask. I think short term,
• 24:17
  Speaker 1: to get your views up, First of all, be persistent,
• 24:20
  Speaker 1: be frequent and look for collaboration. In the long term,
• 24:24
  Speaker 1: you have to make sure that your business is something
• 24:26
  Speaker 1: you love. You have to give yourself an ambitious target,
• 24:29
  Speaker 1: both revenue and execution of mission. So in my case,
• 24:32
  Speaker 1: I want to help 10 million people start a business.
• 24:34
  Speaker 1: I think we're well into the million plus now already.
• 24:36
  Speaker 1: Give yourself two frameworks. One is to move a mountain,
• 24:40
  Speaker 1: move one small rock at a time. That's your short
• 24:42
  Speaker 1: term plan. Move one small rock at a time. Your
• 24:45
  Speaker 1: long term plan is What is the mountain and why
• 24:48
  Speaker 1: does it need to be moved? This is a marathon,
• 24:50
  Speaker 1: not a sprint. You have to give yourself time. It's
• 24:53
  Speaker 1: taken me six years to become one of the most
• 24:55
  Speaker 1: successful business influencers in the world. And every single step
• 24:58
  Speaker 1: of the way, I have thought about giving up. Every
• 25:00
  Speaker 1: single step of the way, I'm thought, why am I
• 25:01
  Speaker 1: doing this? Every single step of the way, I've had
• 25:03
  Speaker 1: doubts whether I've got the ability to do it. I
• 25:05
  Speaker 1: push myself through all that. I'm a better person because
• 25:08
  Speaker 1: of it. And even if I get no views on
• 25:10
  Speaker 1: this video, at least I tried. At least I'm trying
• 25:14
  Speaker 1: to be better. And that's what will give you the
• 25:16
  Speaker 1: life you want, because you try to be better. In
• 25:19
  Speaker 1: this video, I've given you everything you need to make
• 25:21
  Speaker 1: your social media journey both enjoyable, successful, and scalable. Maybe
• 25:25
  Speaker 1: you need to go back and watch it again and
• 25:26
  Speaker 1: take notes. Save this video. I don't know what you
• 25:28
  Speaker 1: need to do. Do not stop until it works. Your
• 25:32
  Speaker 1: life can be better if you apply yourself using knowledge
• 25:36
  Speaker 1: like this. You don't need a mentor. You just need
• 25:38
  Speaker 1: to get the knowledge from the people that have it.
• 25:40
  Speaker 1: And I have it. I'm giving it to you for free.
• 25:42
  Speaker 1: Please share it with others. Let's make other people's lives better.
• 25:45
  Speaker 1: Thank you so much for listening today. If you enjoyed
• 25:47
  Speaker 1: this video, subscribe. Don't forget to join the main list
• 25:49
  Speaker 1: and I'll see you soon.