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Tealium's Zack Wenthe on the hidden challenge of AI-driven commerce
As you race to adopt AI-powered shopping experiences, are you creating a new data black box that will make your customer journey less understood, not more?
Agility requires not just the speed to adopt new channels like generative AI, but the foresight to ensure these new touchpoints don't become blind spots in your customer journey. It demands that our data strategy evolves as quickly as our customer-facing technology.
Today, we're going to talk about the hidden challenge of AI-driven commerce. As major brands roll out compelling shopping experiences on platforms like Google's Gemini, they…
The skinny
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