Thrasio Bought It, Ben Bought It Back: A Founder Who Lived It Tells All
More than the incredible (true) story of one founder’s journey to turn around the company he created, this is a public coaching session on what it takes to win as a 6–7 figure brand.
Sean Frank and Matt Bertulli sit down with Ben Leonard, founder of Beast Gear, a strength and conditioning brand he built from scratch in Scotland, sold to Thrasio in 2019, and bought back after watching it decline for years.
Together, they dig into what went wrong, what Ben is doing to resurrect it, and why he’s launching a new product at the same time. The conversation covers the rise and fall of the Amazon…
The skinny
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