Myths of Social Media

Marketing Execution with Mark Donnigan · Jul 21, 2026 · 20m

78% of social sellers outsell peers who skip social media entirely. Yet most B2B companies still treat social channels like a billboard instead of a revenue engine. The disconnect is not effort but strategy, and that gap is costing you pipeline.

On the Marketing Execution Podcast, we break down the framework from Myths of Social Media that every GTM leader should internalize. The core insight: start with the end in mind, then layer situation analysis, objectives, channel selection, and tactics in sequence. Most teams jump straight to tactics, chasing whatever platform the CEO read about on a…