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Latest / North American Ag Spotlight: Agriculture & Farming News and Views

Inside the Innovations and Collaborations Powering FIRA USA 2025

Season 5: Episode 217

In this episode of North American Ag Spotlight, Chrissy Wozniak welcomes back Gwendoline Legrand, Co-Director of FIRA, to discuss the upcoming FIRA USA 2025 event taking place October 21–23 in Woodland, California. Known as the premier gathering for agricultural robotics and automation, FIRA USA brings together growers, innovators, OEMs, startups, and investors for three days of live demos, collaboration, and networking.

Gwendoline shares what makes Woodland such a strong venue, why in-field demos are critical for showing growers real-world solutions, and how FIRA…

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