Latest / B2B Marketing: The Provocative Truth
Educating B2B Industries with Thought Leadership, with James Watson, CMO of The Glimpse Group
In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with James Watson to discuss all things thought leadership, and how it can educate B2B industries.
Thought leadership is everywhere in B2B industries. However, it doesn’t always make a lasting impact on its target audience, and it almost never actually educates the target audience on a given concept. Effective thought leadership has to leave the audience with a piece of insight, and that they are walking away with more information than they previously had. But what’s the truth behind achieving exactly that? How do we…
The skinny
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