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Episode 415: Common Obstacles That Keep Cookbook Writers Stuck · Cookbook Love Podcast

• 0:02
  Speaker: You are listening to the Cookbook Love Podcast with
• 0:04
  Speaker: Maggie Greene, episode number four hundred fifteen.
• 0:10
  Speaker: Welcome to the Cookbook Love
• 0:12
  Speaker: Podcast, a podcast that
• 0:14
  Speaker: celebrates cookbook readers,
• 0:16
  Speaker: buyers, collectors, writers, and
• 0:18
  Speaker: clubs.
• 0:19
  Speaker: And now your host, cookbook
• 0:21
  Speaker: author, culinary dietitian, and
• 0:23
  Speaker: cookbook writing coach, Maggie
• 0:24
  Speaker: Greene.
• 0:31
  Speaker: Hi, everybody.
• 0:32
  Speaker: Welcome back to another episode of the Cookbook Love Podcast.
• 0:36
  Speaker: How's everybody doing today?
• 0:38
  Speaker: Hope you are all doing well.
• 0:40
  Speaker: I'm having a quiet morning here in my cookbook bunker, and I've
• 0:45
  Speaker: been thinking about the recent launch that I did of the
• 0:51
  Speaker: cookbook Fan base formula.
• 0:53
  Speaker: We closed the doors on Sunday, and I'm so excited to welcome
• 0:58
  Speaker: new students into that brand new program as founding members.
• 1:04
  Speaker: And if any of you who joined our
• 1:06
  Speaker: listening, I want to tell you
• 1:08
  Speaker: how excited I am to work with
• 1:10
  Speaker: you and to help you grow an
• 1:13
  Speaker: audience.
• 1:14
  Speaker: Publishers love so that you can get a book deal.
• 1:18
  Speaker: And been thinking a lot about this.
• 1:21
  Speaker: And I want to tell you a little
• 1:22
  Speaker: bit about something that I do in
• 1:24
  Speaker: my business before I ever offer
• 1:28
  Speaker: a masterclass.
• 1:29
  Speaker: Um, and that is I send an email to my list, my email list, and I
• 1:36
  Speaker: tell them that I'm classes coming up, get ready for this
• 1:40
  Speaker: exciting new class.
• 1:41
  Speaker: But what questions do they have that they would like for me to
• 1:45
  Speaker: be sure to answer in the class?
• 1:48
  Speaker: Um, it's two very simple questions.
• 1:51
  Speaker: Number one, what is holding you back from growing your audience?
• 1:55
  Speaker: And then number two, this time
• 1:56
  Speaker: was what kind of questions would
• 1:58
  Speaker: you like me to answer in the
• 1:59
  Speaker: master class?
• 2:01
  Speaker: As I'm talking about the journey
• 2:04
  Speaker: from where you are now to
• 2:06
  Speaker: audience growth that a publisher
• 2:08
  Speaker: loves?
• 2:08
  Speaker: So I thought what I would do
• 2:09
  Speaker: today for the show is share with
• 2:12
  Speaker: you the questions that people
• 2:13
  Speaker: asked me.
• 2:14
  Speaker: These are people that are on my email list.
• 2:17
  Speaker: So first of all, if you are not on my email list, I highly
• 2:22
  Speaker: recommend you join it.
• 2:23
  Speaker: You can head down to the show notes.
• 2:25
  Speaker: There's a link there for a cookbook concept map.
• 2:27
  Speaker: Just click that link.
• 2:29
  Speaker: You can get a free gift cookbook concept map to help you map out
• 2:33
  Speaker: your concept for your cookbook.
• 2:35
  Speaker: And then you'll be on my list.
• 2:37
  Speaker: You'll receive regular emails from me and, uh, get to
• 2:42
  Speaker: participate in what I call my, uh, digital dining room, my
• 2:49
  Speaker: space where I welcome you in.
• 2:51
  Speaker: And this is exactly what I am teaching people inside cookbook
• 2:54
  Speaker: fan base formula.
• 2:56
  Speaker: But anyway, so I get these questions from people about
• 2:59
  Speaker: things that they want to know about before I teach the class.
• 3:02
  Speaker: And so what I thought I would
• 3:04
  Speaker: share with you today is some of
• 3:07
  Speaker: the things that are stopping
• 3:08
  Speaker: people from building their
• 3:10
  Speaker: audience or growing their
• 3:11
  Speaker: audience.
• 3:12
  Speaker: And also, um, some of the top questions that came up when it
• 3:17
  Speaker: comes to audience building.
• 3:19
  Speaker: And I think it's fascinating when I do this to hear from
• 3:24
  Speaker: people who want to take the class and to really hear about
• 3:27
  Speaker: what's holding people back.
• 3:29
  Speaker: Because the truth of the matter
• 3:30
  Speaker: is, is if there's anything in
• 3:33
  Speaker: life that we want to do
• 3:35
  Speaker: something we have in the future
• 3:37
  Speaker: that we really want to
• 3:38
  Speaker: accomplish.
• 3:40
  Speaker: And you say, are you?
• 3:43
  Speaker: Have you accomplished it yet or not?
• 3:45
  Speaker: Um, have you started working on it yet or not?
• 3:48
  Speaker: If the answer is no, I haven't
• 3:50
  Speaker: started working on it or I
• 3:54
  Speaker: haven't.
• 3:55
  Speaker: I'm.
• 3:56
  Speaker: You're either working on it or you're not.
• 3:58
  Speaker: But if you're not working on a goal, usually it's because there
• 4:01
  Speaker: is some sort of an obstacle standing in the way.
• 4:03
  Speaker: And typically the obstacles are
• 4:05
  Speaker: the way we're thinking about
• 4:06
  Speaker: things.
• 4:07
  Speaker: So I thought I'd share with you some of the obstacles that came
• 4:10
  Speaker: up from people on my email list.
• 4:11
  Speaker: I think you'll find this very
• 4:12
  Speaker: interesting, and maybe you might
• 4:14
  Speaker: see yourself in some of these
• 4:15
  Speaker: obstacles.
• 4:16
  Speaker: And then I'm also going to talk a little bit about the top
• 4:19
  Speaker: questions that they had when it came to audience building,
• 4:22
  Speaker: because the truth about writing a cookbook is if you want to get
• 4:28
  Speaker: a book deal, you are engaging a publishing business to publish
• 4:33
  Speaker: and produce the book for you, and they pay you in advance of
• 4:37
  Speaker: royalties to do that.
• 4:40
  Speaker: You write the book, they produce it.
• 4:43
  Speaker: But once the book is produced, the publisher helps to take care
• 4:47
  Speaker: of distribution, but the book has to be sold.
• 4:51
  Speaker: And selling a product like a cookbook is like being in
• 4:56
  Speaker: business to sell a product like, uh, a pair of glasses or sell a
• 5:02
  Speaker: product like a portable speaker, or sell a product like a digital
• 5:07
  Speaker: course, or sell a product like a pound of coffee.
• 5:12
  Speaker: There has to be some sort of business model behind the sale
• 5:16
  Speaker: of that product.
• 5:17
  Speaker: And that's what I'm going to teach inside the cookbook.
• 5:20
  Speaker: Fan base formula because you have to have customers, readers,
• 5:24
  Speaker: people to sell your book to.
• 5:26
  Speaker: And I love doing that through an email list.
• 5:30
  Speaker: Um, and my email list just generated income for my business
• 5:34
  Speaker: because I promoted my class primarily through my email list.
• 5:38
  Speaker: Email lists do this for people in digital marketing all the
• 5:43
  Speaker: time, and email lists are there for more than just that.
• 5:46
  Speaker: They're there to help people have a safe space to gather and
• 5:51
  Speaker: talk about cookbook writing.
• 5:52
  Speaker: I think emails are really just
• 5:54
  Speaker: like the beginning of a
• 5:56
  Speaker: conversation, an invitation to
• 5:59
  Speaker: invite people to talk to you via
• 6:01
  Speaker: email.
• 6:03
  Speaker: Email is the place where people
• 6:05
  Speaker: still continually check every
• 6:09
  Speaker: day, if not on their phone, on
• 6:11
  Speaker: their desktop or laptop
• 6:14
  Speaker: computer.
• 6:15
  Speaker: And it doesn't require another
• 6:17
  Speaker: app to have a conversation with
• 6:20
  Speaker: people.
• 6:21
  Speaker: If I send an email, it arrives
• 6:23
  Speaker: in someone's inbox at a certain
• 6:26
  Speaker: time.
• 6:26
  Speaker: And the way that things arrive
• 6:29
  Speaker: in inboxes are chronologically
• 6:31
  Speaker: ordered, and people can interact
• 6:34
  Speaker: with you and have a conversation
• 6:35
  Speaker: via email.
• 6:36
  Speaker: So I love email, and that's what I'm going to be teaching in the
• 6:40
  Speaker: cookbook fan base formula.
• 6:41
  Speaker: But here's what's holding some people back from actually
• 6:46
  Speaker: building their audience.
• 6:49
  Speaker: One person responded and said, what's holding them back from
• 6:53
  Speaker: building their audience is writing their blog.
• 6:58
  Speaker: The, the, the thought process
• 7:00
  Speaker: and the time that goes into
• 7:02
  Speaker: writing the blog is preventing
• 7:05
  Speaker: this person from building their
• 7:07
  Speaker: audience, which I, I think has a
• 7:11
  Speaker: really good, uh, potential to
• 7:13
  Speaker: it.
• 7:13
  Speaker: And it's kind of fascinating
• 7:15
  Speaker: because writing a blog is time
• 7:18
  Speaker: that this person is sitting at
• 7:19
  Speaker: their computer, they're
• 7:20
  Speaker: generating content.
• 7:22
  Speaker: Uh, they're, they're talking to people through a blog.
• 7:25
  Speaker: But hopefully what I'm going to be able to teach people inside
• 7:28
  Speaker: this program is my concept and my method for batching and for
• 7:35
  Speaker: using content that I create to serve multiple purposes.
• 7:41
  Speaker: If I'm going to put energy into
• 7:44
  Speaker: a podcast, for example, and
• 7:47
  Speaker: think about a topic and talk to
• 7:49
  Speaker: you about it, there are other
• 7:50
  Speaker: ways that I can use the content
• 7:52
  Speaker: that I create this podcast about
• 7:56
  Speaker: ways that I can, uh, make it
• 7:58
  Speaker: multi-purpose.
• 7:59
  Speaker: And, um, so hopefully writing
• 8:03
  Speaker: something like a blog would be a
• 8:06
  Speaker: reason to continue to grow your
• 8:08
  Speaker: audience and a way to help you
• 8:11
  Speaker: generate content that you could
• 8:13
  Speaker: also share with your audience,
• 8:15
  Speaker: but not be a barrier to growing
• 8:17
  Speaker: the audience.
• 8:18
  Speaker: If anything, writing a blog
• 8:19
  Speaker: should be something that
• 8:21
  Speaker: generates people coming to your
• 8:23
  Speaker: website.
• 8:25
  Speaker: When they get to your website, there should be a place they can
• 8:28
  Speaker: sign up for your email list.
• 8:30
  Speaker: Um, I've got a method that I
• 8:32
  Speaker: teach inside the program about
• 8:34
  Speaker: what you do to get them to leave
• 8:36
  Speaker: that email.
• 8:37
  Speaker: And then what happens after they leave their email with you
• 8:40
  Speaker: because that behind that email is a real person, a real person
• 8:43
  Speaker: who has a real life and a real set of wants, desires, and
• 8:49
  Speaker: dreams in their own life.
• 8:51
  Speaker: Maybe they're in pain and they need some relief.
• 8:53
  Speaker: Maybe they have a problem and they want a solution.
• 8:56
  Speaker: Maybe they just want a little bit more joy in their kitchen.
• 8:59
  Speaker: But we can certainly provide that to them through emails that
• 9:02
  Speaker: we send out.
• 9:03
  Speaker: So I think it's fascinating that the good news is I've got
• 9:07
  Speaker: someone that's writing a blog that just needs to take the leap
• 9:12
  Speaker: to see how that connects to sending regular emails to their
• 9:15
  Speaker: list and growing their lists.
• 9:16
  Speaker: But if you're writing, currently writing a blog, you're currently
• 9:19
  Speaker: creating content for a website, maybe your own website.
• 9:24
  Speaker: You're only really one step away
• 9:25
  Speaker: from growing your list and
• 9:29
  Speaker: growing your audience and not
• 9:30
  Speaker: letting that be a reason not to
• 9:32
  Speaker: collect email addresses and grow
• 9:34
  Speaker: it.
• 9:34
  Speaker: It's not two separate things.
• 9:35
  Speaker: It's really just one part of the same thing.
• 9:39
  Speaker: Um, another person wrote and
• 9:41
  Speaker: said that they are not
• 9:42
  Speaker: consistent and they feel like
• 9:47
  Speaker: consistency is standing in their
• 9:49
  Speaker: way.
• 9:50
  Speaker: And I also get this as well.
• 9:55
  Speaker: Consistency is a skill that's
• 9:58
  Speaker: built over time, and it's a
• 10:02
  Speaker: commitment to ourselves to be a
• 10:06
  Speaker: consistent person.
• 10:07
  Speaker: So I always think about it this way.
• 10:10
  Speaker: Like today, this person is
• 10:13
  Speaker: standing in what often is
• 10:15
  Speaker: referred to as a gap, a gap
• 10:17
  Speaker: between the version of them that
• 10:20
  Speaker: is not consistent and the
• 10:21
  Speaker: version of them that is
• 10:23
  Speaker: consistent.
• 10:24
  Speaker: And the way to become consistent is to think like someone who is
• 10:32
  Speaker: consistent, thinks to feel like someone who is consistent feels,
• 10:36
  Speaker: and to act like someone who is consistent acts even before you
• 10:40
  Speaker: feel like you are consistent.
• 10:43
  Speaker: It's through the being
• 10:45
  Speaker: consistent that we learn to
• 10:47
  Speaker: become consistent.
• 10:48
  Speaker: So. Consistency doesn't just happen.
• 10:54
  Speaker: Like I'm not consistent.
• 10:55
  Speaker: All of a sudden I am consistent.
• 10:57
  Speaker: What ends up happening is to be consistent.
• 11:00
  Speaker: We have to decide on a frequency with which we are going to send
• 11:05
  Speaker: an email to our list.
• 11:08
  Speaker: And I usually let my students decide that consistency.
• 11:11
  Speaker: Generally in business, it's good
• 11:13
  Speaker: to reach out to your email list
• 11:16
  Speaker: probably a couple of times a
• 11:18
  Speaker: week, but once a week is
• 11:20
  Speaker: certainly sufficient.
• 11:21
  Speaker: This is called keeping your list
• 11:22
  Speaker: warm, keeping them aware of who
• 11:26
  Speaker: you are, and giving them a
• 11:28
  Speaker: reason to want to open your
• 11:30
  Speaker: email when it lands in their
• 11:31
  Speaker: inbox.
• 11:32
  Speaker: So I typically recommend that my students pick one day a week
• 11:39
  Speaker: that they commit to sending an email and the first week that
• 11:44
  Speaker: they send it, That's great.
• 11:48
  Speaker: The second week that they send it, they're being consistent.
• 11:52
  Speaker: They've sent it two weeks in a row.
• 11:55
  Speaker: So it's really just about trying
• 11:57
  Speaker: to think about the weekly
• 12:00
  Speaker: sending of email rather than
• 12:02
  Speaker: being consistent.
• 12:03
  Speaker: It's it's the week to week
• 12:04
  Speaker: sending of email that makes us
• 12:06
  Speaker: consistent.
• 12:07
  Speaker: And we become consistent by sending the email week after
• 12:10
  Speaker: week after week.
• 12:12
  Speaker: I used to have to think about sending email a lot and like
• 12:16
  Speaker: plan it into my day.
• 12:17
  Speaker: But it is such a part of who I am and what I do now that I
• 12:21
  Speaker: cannot even imagine not writing to my list every week or several
• 12:26
  Speaker: times a week, sometimes depending on what I'm up to.
• 12:29
  Speaker: I enjoy having a conversation with my email list and the
• 12:34
  Speaker: people who are on it.
• 12:35
  Speaker: I love sitting down and writing them emails.
• 12:39
  Speaker: I enjoy supporting them.
• 12:41
  Speaker: I enjoy providing information that's inspirational and I think
• 12:46
  Speaker: it's a great way to practice and be a writer to share with people
• 12:53
  Speaker: something via email.
• 12:55
  Speaker: So consistency is built by just
• 12:57
  Speaker: doing it at least twice, and
• 13:00
  Speaker: then every week committing to
• 13:02
  Speaker: continue to show up at that time
• 13:05
  Speaker: and at that place to send that
• 13:07
  Speaker: email.
• 13:08
  Speaker: Now, the nice thing about email
• 13:09
  Speaker: is you don't have to write it at
• 13:11
  Speaker: the time you're going to send
• 13:12
  Speaker: it.
• 13:13
  Speaker: You could write it five days before you send it, and then you
• 13:17
  Speaker: can schedule it to go out at the time you want it to go out.
• 13:20
  Speaker: And if you're really on a roll, you could write two emails and
• 13:24
  Speaker: schedule one for next week and one for the week after that.
• 13:27
  Speaker: So consistency in terms of what our people receive from us
• 13:33
  Speaker: doesn't always mean that we're sitting down that exact number
• 13:37
  Speaker: of times to write it.
• 13:38
  Speaker: It could be that we we batch
• 13:39
  Speaker: things, and I'm going to share
• 13:41
  Speaker: my technique for batching inside
• 13:43
  Speaker: my program.
• 13:44
  Speaker: But consistency is something
• 13:46
  Speaker: that a lot of people struggle
• 13:47
  Speaker: with.
• 13:47
  Speaker: Now, the interesting thing about it, I bet there are things in
• 13:50
  Speaker: your life right now, and I know it's true for me too, that
• 13:53
  Speaker: you're very consistent with.
• 13:55
  Speaker: There is something that you consistently do in your life.
• 14:00
  Speaker: And the reason is, is because
• 14:02
  Speaker: you get a reward or some kind of
• 14:05
  Speaker: a dopamine hit from doing that
• 14:07
  Speaker: thing consistently.
• 14:09
  Speaker: And if it's going to work to
• 14:11
  Speaker: earn money, if it's scrolling on
• 14:14
  Speaker: Instagram before you go to bed,
• 14:16
  Speaker: if it is having a glass of wine
• 14:19
  Speaker: every night when you cook
• 14:20
  Speaker: dinner, if it is always cooking
• 14:23
  Speaker: beans and rice on Monday night,
• 14:25
  Speaker: whatever it is, there's always
• 14:27
  Speaker: something that we are already
• 14:29
  Speaker: consistently doing.
• 14:30
  Speaker: So consistency probably is not the problem as much as it's just
• 14:35
  Speaker: becoming consistent in the scheduling of things that we
• 14:41
  Speaker: need to do to reach out to the people who we are here to help.
• 14:46
  Speaker: Um, recording a podcast for me and releasing it every Thursday
• 14:51
  Speaker: is something I consistently do.
• 14:53
  Speaker: Sending emails to my list.
• 14:55
  Speaker: I consistently do a lot of
• 14:57
  Speaker: things in my business, um, every
• 14:58
  Speaker: week doing my bookkeeping
• 15:00
  Speaker: consistently do, um, thinking
• 15:02
  Speaker: about the next product that I'm
• 15:04
  Speaker: going to launch and sell in a
• 15:06
  Speaker: business.
• 15:06
  Speaker: That's what I do.
• 15:07
  Speaker: It's what I consistently do, uh,
• 15:09
  Speaker: writing my morning pages every
• 15:10
  Speaker: morning consistent.
• 15:12
  Speaker: So think about what you're already doing consistently.
• 15:18
  Speaker: And, uh, maybe some of those things are giving you a positive
• 15:21
  Speaker: result in your life.
• 15:22
  Speaker: Maybe some of them are not.
• 15:24
  Speaker: But adding a consistent
• 15:26
  Speaker: communication with people who
• 15:27
  Speaker: you care about, the readers on
• 15:29
  Speaker: your email list is may feel like
• 15:33
  Speaker: work, but it's actually very
• 15:34
  Speaker: beneficial.
• 15:36
  Speaker: And it's very fun to have this weekly conversation with the
• 15:40
  Speaker: people who are on my list.
• 15:41
  Speaker: And the reason I'm even able to have this podcast episode today
• 15:45
  Speaker: is because I had a conversation with them and they told me what
• 15:47
  Speaker: they needed, and consistency was one of the things that they felt
• 15:50
  Speaker: like they were struggling with.
• 15:53
  Speaker: The next thing they said they
• 15:54
  Speaker: struggled with was, and what's
• 15:55
  Speaker: stopping them actually stopping
• 15:57
  Speaker: them from building their
• 15:58
  Speaker: audience's engagement.
• 16:00
  Speaker: Um, they aren't getting the kind of engagement that they want.
• 16:05
  Speaker: So sometimes we have to invite engagement.
• 16:07
  Speaker: We have to ask people to do something kind of like guide
• 16:10
  Speaker: them and tell them what to do.
• 16:12
  Speaker: But I want you to think about yourself when you are reading
• 16:15
  Speaker: emails, you might open it and read it, but and you might
• 16:20
  Speaker: really benefit from an email that you read, but just because
• 16:23
  Speaker: you didn't reply or click on a link does not mean that it did
• 16:27
  Speaker: not mean something to you.
• 16:29
  Speaker: So yes, we want a certain level of engagement when we interact
• 16:34
  Speaker: with our audience, but the fact that we don't hear anything
• 16:39
  Speaker: doesn't always mean that people are not paying attention.
• 16:43
  Speaker: Okay, so engagement and attention are kind of two
• 16:47
  Speaker: different things, two different sides of the same coin.
• 16:49
  Speaker: I suspect if people are opening
• 16:51
  Speaker: your emails, you do have their
• 16:53
  Speaker: attention.
• 16:54
  Speaker: If you want them to engage, you need to give them things to do
• 16:57
  Speaker: and make it really, really simple things for them to do.
• 17:02
  Speaker: So we're going to be talking
• 17:03
  Speaker: about that inside the cookbook
• 17:04
  Speaker: fan base formula, but how to
• 17:08
  Speaker: garner more engagement from our
• 17:10
  Speaker: audience.
• 17:12
  Speaker: Another thing that's holding one
• 17:13
  Speaker: of my readers of email back is
• 17:16
  Speaker: internet politics.
• 17:19
  Speaker: Now, I want you to stop and
• 17:20
  Speaker: think about this for a minute,
• 17:22
  Speaker: and let's slow down and think
• 17:24
  Speaker: about having a dream, a desire
• 17:29
  Speaker: to publish a cookbook, a desire
• 17:33
  Speaker: to share our years of expertise
• 17:36
  Speaker: in the kitchen, in a book with
• 17:38
  Speaker: other people to help them heal
• 17:40
  Speaker: or to learn or have fun in the
• 17:42
  Speaker: kitchen.
• 17:42
  Speaker: We know that what we have to offer could truly help people.
• 17:46
  Speaker: It could actually be something life changing for people.
• 17:49
  Speaker: Um, something that really helps them to be a better cook, to
• 17:53
  Speaker: feed their family better, to enjoy life more because of the
• 17:56
  Speaker: book that we want to write.
• 17:58
  Speaker: And the reason we're not doing
• 18:00
  Speaker: it is because of internet
• 18:02
  Speaker: politics.
• 18:04
  Speaker: Now, the first thing I have to
• 18:06
  Speaker: say about that is if you just
• 18:11
  Speaker: don't like reading internet
• 18:12
  Speaker: politics, you don't have to be
• 18:16
  Speaker: on social media to grow your
• 18:18
  Speaker: audience.
• 18:20
  Speaker: You don't have to be there
• 18:22
  Speaker: scrolling and reading other
• 18:23
  Speaker: people's posts to grow your
• 18:26
  Speaker: audience.
• 18:27
  Speaker: The only people you have to be
• 18:29
  Speaker: engaging with, if they engage
• 18:31
  Speaker: with you, are the people who
• 18:32
  Speaker: reply to something that you
• 18:34
  Speaker: post.
• 18:36
  Speaker: And that can happen in something
• 18:38
  Speaker: that you have posted on social
• 18:39
  Speaker: media.
• 18:40
  Speaker: Someone sends a reply, you reply back or it happens in the safety
• 18:44
  Speaker: of your own email list, which, if you want it to be, can be
• 18:49
  Speaker: free of internet politics.
• 18:52
  Speaker: My business and my work for the
• 18:56
  Speaker: past ten fifteen years has been
• 18:59
  Speaker: totally free of internet
• 19:00
  Speaker: politics.
• 19:03
  Speaker: It's just not something we talk about.
• 19:05
  Speaker: It's a place where people enjoy
• 19:07
  Speaker: coming because we're not talking
• 19:08
  Speaker: about it.
• 19:10
  Speaker: It's not something that I've made as one of the pillars of
• 19:14
  Speaker: something that I want to talk about on my podcast.
• 19:16
  Speaker: This is not a internet political podcast.
• 19:19
  Speaker: My email list isn't like that.
• 19:21
  Speaker: So to let internet politics hold
• 19:24
  Speaker: you back from your dream means
• 19:26
  Speaker: that it's because you're on
• 19:28
  Speaker: social media for the wrong
• 19:29
  Speaker: reason, which is consuming
• 19:31
  Speaker: content instead of creating
• 19:33
  Speaker: content.
• 19:35
  Speaker: So I want everyone here who is
• 19:38
  Speaker: avoiding social media because of
• 19:40
  Speaker: internet politics.
• 19:42
  Speaker: To put on a new pair of glasses
• 19:44
  Speaker: as a creator, a new way of
• 19:47
  Speaker: thinking as a creator, a new way
• 19:51
  Speaker: of acting as a creator, in
• 19:53
  Speaker: creating the kind of environment
• 19:55
  Speaker: online that you want to have and
• 19:58
  Speaker: that you think your people will
• 20:00
  Speaker: enjoy.
• 20:01
  Speaker: You certainly can do that in the
• 20:04
  Speaker: emails that you send and receive
• 20:06
  Speaker: from people, and you definitely
• 20:08
  Speaker: can do it in the way that you
• 20:09
  Speaker: interact with people on the
• 20:10
  Speaker: comments that they make on your
• 20:12
  Speaker: posts.
• 20:14
  Speaker: Okay.
• 20:15
  Speaker: Please.
• 20:16
  Speaker: It's not worth it to let a four year political cycle in the US
• 20:22
  Speaker: interfere with a dream, to help people that you have, or a dream
• 20:27
  Speaker: to create a legacy.
• 20:28
  Speaker: To live a better life.
• 20:30
  Speaker: To live as a cookbook author.
• 20:32
  Speaker: To get that book finished.
• 20:33
  Speaker: Because it will open doors in your future that cannot be
• 20:38
  Speaker: opened without a book.
• 20:40
  Speaker: Opportunities.
• 20:42
  Speaker: Speaking engagements.
• 20:44
  Speaker: Being on panels.
• 20:45
  Speaker: Being an author, you have to have a book to do that.
• 20:48
  Speaker: And so I'm begging you, do not let internet politics win and
• 20:54
  Speaker: keep you from your dream.
• 20:57
  Speaker: It certainly doesn't have to.
• 20:59
  Speaker: And you can decide to be a person that rises above that.
• 21:04
  Speaker: And that creates the type of content that you want to create
• 21:08
  Speaker: and that you want to attract people to and that you want to
• 21:12
  Speaker: have the interaction with.
• 21:14
  Speaker: Um, it's just a very powerful decision.
• 21:18
  Speaker: And I know that you can do it.
• 21:21
  Speaker: I do it all the time.
• 21:23
  Speaker: And it's a wonderful life when
• 21:25
  Speaker: you can, um, not worry about
• 21:28
  Speaker: that type of thing when it comes
• 21:31
  Speaker: to your business and your
• 21:32
  Speaker: cookbook.
• 21:34
  Speaker: Okay.
• 21:35
  Speaker: And then the last thing that someone said that was stopping
• 21:38
  Speaker: them from building their audience was they have not
• 21:40
  Speaker: identified the topic that they want to write about.
• 21:44
  Speaker: So when I think about not
• 21:47
  Speaker: identifying a topic, I often
• 21:52
  Speaker: think of not identifying a
• 21:54
  Speaker: concept for a book to grow your
• 21:57
  Speaker: audience.
• 21:58
  Speaker: You do not have to have
• 21:59
  Speaker: identified the concept for your
• 22:01
  Speaker: cookbook.
• 22:03
  Speaker: Um, this person mentioned a few
• 22:05
  Speaker: things that they thought they
• 22:07
  Speaker: might be interested in talking
• 22:09
  Speaker: about.
• 22:10
  Speaker: And my recommendation is, is that if there's some things that
• 22:12
  Speaker: interest you and that you love about your kitchen, that's what
• 22:16
  Speaker: you start talking about.
• 22:19
  Speaker: If it's about spices or if it's about grains, or if it's about
• 22:23
  Speaker: beans, or if it's about baking or cookies or fancy cakes or,
• 22:31
  Speaker: um, anti-inflammatory Food.
• 22:34
  Speaker: If it's about vegetables, if
• 22:36
  Speaker: it's about fruit, it doesn't
• 22:37
  Speaker: really matter.
• 22:38
  Speaker: When you write your emails, you
• 22:40
  Speaker: just start sharing and
• 22:42
  Speaker: supporting people and inspiring
• 22:44
  Speaker: people around some things that
• 22:45
  Speaker: you love.
• 22:47
  Speaker: Because when you love things,
• 22:50
  Speaker: you attract people that love
• 22:52
  Speaker: them too.
• 22:54
  Speaker: I gotta tell you a story about something.
• 22:57
  Speaker: I'm in a coaching group, and I was on a call the other day and
• 23:01
  Speaker: we were talking about, um, being inspired by people who are
• 23:06
  Speaker: living the life that you want to live and like reading stories of
• 23:13
  Speaker: people's conversion, people's change, like becoming the person
• 23:17
  Speaker: that they want to be.
• 23:19
  Speaker: And I told them in the group that, you know, I'm Catholic and
• 23:23
  Speaker: I love to read stories of modern day saints like saints that have
• 23:27
  Speaker: been made saints since, uh, like nineteenth, twentieth, and
• 23:32
  Speaker: twenty first century saints.
• 23:33
  Speaker: I mean, we're not talking about saints from the four and five
• 23:37
  Speaker: hundreds, which are fascinating too, but I'm talking about
• 23:40
  Speaker: people who have lived just within the few past decade or
• 23:44
  Speaker: past, um, hundred, two hundred years that have become saints
• 23:49
  Speaker: because they have achieved, in the eyes of the church a life of
• 23:54
  Speaker: sanctity and holiness.
• 23:56
  Speaker: They've done amazing things
• 23:57
  Speaker: because they have opened
• 23:58
  Speaker: themselves up to a life of
• 24:00
  Speaker: grace.
• 24:01
  Speaker: And I love reading stories about those people.
• 24:04
  Speaker: I find it very, very inspiring.
• 24:08
  Speaker: Now, there are some people that
• 24:10
  Speaker: might not find that that
• 24:11
  Speaker: inspiring and might think it's
• 24:12
  Speaker: just a bunch of, um, hooey and
• 24:15
  Speaker: that's fine, but I, I find it
• 24:17
  Speaker: inspiring and I love reading
• 24:19
  Speaker: them.
• 24:20
  Speaker: So when we were talking in this business setting about
• 24:23
  Speaker: conversion stories, I just mentioned that when we think
• 24:26
  Speaker: about our clients or our customers having a change of
• 24:30
  Speaker: heart and achieving the dream that they want to achieve.
• 24:34
  Speaker: Just like people who want to
• 24:35
  Speaker: write a cookbook, they achieve
• 24:36
  Speaker: the dream.
• 24:38
  Speaker: They're changed.
• 24:38
  Speaker: They're different people.
• 24:40
  Speaker: Their life changes because of that cookbook.
• 24:42
  Speaker: And I just was drawing the analogy that it's like reading.
• 24:46
  Speaker: If we have stories of people in our business who have been
• 24:49
  Speaker: successful, have created the change that they wanted to
• 24:53
  Speaker: create, created the product they wanted to create or selling the
• 24:56
  Speaker: product and have the new life.
• 24:59
  Speaker: And we write a story about that
• 25:00
  Speaker: person, such as maybe as a
• 25:02
  Speaker: testimonial or something like
• 25:03
  Speaker: that.
• 25:04
  Speaker: It's the same thing to me as
• 25:05
  Speaker: reading stories of people who
• 25:08
  Speaker: have become saints in the Roman
• 25:09
  Speaker: Catholic Church or in the
• 25:10
  Speaker: Orthodox Church.
• 25:11
  Speaker: It's the same thing.
• 25:13
  Speaker: And that was kind of a risky
• 25:15
  Speaker: thing for me to say in this
• 25:17
  Speaker: business setting.
• 25:18
  Speaker: But I was drawn an analogy
• 25:19
  Speaker: between the two things, and it's
• 25:21
  Speaker: sort of risky probably for me to
• 25:23
  Speaker: talk about this now, but I find
• 25:25
  Speaker: it inspiring.
• 25:26
  Speaker: So I'm going to share it with you.
• 25:27
  Speaker: Well, after the call was over in this business setting.
• 25:32
  Speaker: We have a member portal, and I got a direct message from a guy
• 25:35
  Speaker: who was in the group with me when I mentioned about reading
• 25:38
  Speaker: about the lives of the saints, and he said to me, I want to
• 25:43
  Speaker: thank you so much for saying that I find the lives of the
• 25:48
  Speaker: saints inspiring as well.
• 25:51
  Speaker: He went on to say that he is
• 25:53
  Speaker: currently really enjoying
• 25:55
  Speaker: reading about, um, Catherine of
• 25:58
  Speaker: Siena, and he finds her life
• 26:01
  Speaker: very inspiring.
• 26:02
  Speaker: She's one of the doctors of the church.
• 26:04
  Speaker: She was a lay woman, um, but
• 26:08
  Speaker: really, truly wrote about things
• 26:13
  Speaker: in a way that he finds very
• 26:14
  Speaker: inspiring.
• 26:15
  Speaker: So he just thanked me for saying that in the group.
• 26:18
  Speaker: And he said, thank you for
• 26:18
  Speaker: having the courage to bring it
• 26:19
  Speaker: up.
• 26:20
  Speaker: So when I'm trying to say to you today is.
• 26:25
  Speaker: What inspires you and what you
• 26:29
  Speaker: love and connect with could be
• 26:32
  Speaker: the very thing that connects you
• 26:34
  Speaker: to people in groups that you're
• 26:36
  Speaker: in now.
• 26:39
  Speaker: It's also sometimes these topics can be polarizing and it might
• 26:43
  Speaker: turn people off as well.
• 26:45
  Speaker: But what we're seeking when
• 26:47
  Speaker: we're growing our audience is
• 26:48
  Speaker: connection points and having
• 26:52
  Speaker: things that inspire us and that
• 26:53
  Speaker: we love that are perhaps
• 26:56
  Speaker: polarizing so much to the fact
• 26:58
  Speaker: that it either really draws
• 26:59
  Speaker: people in or very clearly turns
• 27:03
  Speaker: people away.
• 27:05
  Speaker: That's called being known for something.
• 27:09
  Speaker: And if I've become a person that is known for talking about going
• 27:14
  Speaker: to mass or reading the lives of the saints, then so be it.
• 27:17
  Speaker: I hope that that offers a
• 27:19
  Speaker: connection point for some
• 27:20
  Speaker: people.
• 27:20
  Speaker: And if it's not, and people don't want to follow because of
• 27:23
  Speaker: that, that's fine.
• 27:24
  Speaker: But that is something that inspires me and is a very big
• 27:28
  Speaker: part of my life, and that's why I tend to want to talk about it.
• 27:32
  Speaker: So what is that in your life?
• 27:33
  Speaker: What are the things that are topics that inspire you, that
• 27:37
  Speaker: you love, that you hope might become a connection point to
• 27:41
  Speaker: draw people to you who like the same thing, could be riding a
• 27:46
  Speaker: bike, could be making your own beer at home.
• 27:51
  Speaker: It could be having container gardens.
• 27:54
  Speaker: It could be, um, you know, being
• 27:57
  Speaker: an avid reader could be one of
• 27:59
  Speaker: the last people to still use a
• 28:00
  Speaker: library card.
• 28:01
  Speaker: Who knows, it could be any number of things.
• 28:04
  Speaker: But think about the topics that inspire you.
• 28:07
  Speaker: Let your audience be drawn to you because of those.
• 28:10
  Speaker: And in the midst of the conversations with them, work
• 28:14
  Speaker: out your cookbook concept so your cookbook concept will come
• 28:20
  Speaker: as a result of conversations with people, not as something
• 28:24
  Speaker: you have to decide before you have conversations with people.
• 28:28
  Speaker: Okay.
• 28:29
  Speaker: So, um, those are the, um,
• 28:33
  Speaker: hesitations that came through
• 28:34
  Speaker: from people.
• 28:35
  Speaker: So writing a blog, consistency, audience engagement, internet
• 28:41
  Speaker: politics and not having identified my topic.
• 28:45
  Speaker: Um, I hope that if those are in
• 28:49
  Speaker: any way something that might be
• 28:50
  Speaker: holding you back, that you can
• 28:52
  Speaker: see that sometimes it's just a
• 28:56
  Speaker: change in the way of thinking
• 28:57
  Speaker: about something, uh, really
• 29:00
  Speaker: shifting the way we feel about
• 29:02
  Speaker: it and taking action toward the
• 29:04
  Speaker: dream that we have that really
• 29:06
  Speaker: ends up helping us be the person
• 29:07
  Speaker: that we want to be, which in
• 29:09
  Speaker: your case might be being a
• 29:11
  Speaker: cookbook author, it might be
• 29:13
  Speaker: building a publishing business,
• 29:15
  Speaker: it might be growing your list of
• 29:18
  Speaker: engaged readers.
• 29:20
  Speaker: But, um, it's easy to change the
• 29:24
  Speaker: way we think sometimes so that
• 29:25
  Speaker: we can move forward in our
• 29:26
  Speaker: businesses.
• 29:27
  Speaker: And I hope that this episode has
• 29:30
  Speaker: helped you to do that very
• 29:31
  Speaker: thing.
• 29:32
  Speaker: So again, down in the show notes, there is a link for
• 29:35
  Speaker: cookbook concept map.
• 29:37
  Speaker: If you're interested in getting
• 29:38
  Speaker: on my email list, please click
• 29:39
  Speaker: that link.
• 29:40
  Speaker: Leave me your email address.
• 29:42
  Speaker: I will send you a copy of my
• 29:44
  Speaker: cookbook concept map and welcome
• 29:47
  Speaker: you into my digital dining room
• 29:49
  Speaker: and can't wait to interact with
• 29:51
  Speaker: you there.
• 29:52
  Speaker: So that is it for today's
• 29:53
  Speaker: episode of the Cookbook Love
• 29:55
  Speaker: Podcast.
• 29:57
  Speaker: This is your host, Maggie Green.
• 29:59
  Speaker: And until next time, have a
• 30:00
  Speaker: great day and keep loving your
• 30:02
  Speaker: cookbooks.
• 30:07
  Speaker: Thanks for listening to the Cookbook Love podcast.
• 30:09
  Speaker: You can find out more information at w w w dot
• 30:12
  Speaker: cookbook dot co.