Latest / Keys To The Shop : Equipping Coffee Shop Leaders
SHIFT BREAK! Become Immune to Fear-Based Coffee Marketing
"Don't get left behind!" It feels like every post trying to sell you on a product relies on fear in order to make the sale. The idea of marketing to "pain points" as they say in the biz, is not entirely wrong since we do in-fact want to provide solutions for real needs. But where things go a step too far is trying to create problems in order to sell the solution.
As a coffee shop, you have an opportunity to build your resiliency toward these tactics to make sober-minded decisions and you also have the opportun ity to apply that same steady and genuine approach to how you see and treat your…
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