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Leveraging Thought Leadership | Peter Winick & Bill Sherman | 301
Today our dueling hosts Peter Winick and Bill Sherman sit down together to give an overview of the thought leadership world.
They start with the topic of Organizational Thought Leadership, which TLL has had a heavy focus on. We examine why more and more companies are investing in dedicated thought leaders, how those companies are struggling to define what it means to them, where it falls in the company, and how to measure its success.
Peter and Bill discuss to find the right audience for both organizational and standalone thought leadership can be a challenge. The old method of broadcasting…
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