Latest / Boardroom Conversations with Fexingo: CEOs, Strategy, and Corporate Leadership Explained
How the Ferrari Board Protects Brand Exclusivity
In this episode of Boardroom Conversations, Lucas and Luna examine how Ferrari's board has maintained the brand's exclusivity for decades. They dive into the specific governance mechanism—the 'one fewer than demand' production cap—that keeps scarcity high and resale values even higher. They discuss how the board resisted pressure to scale volume after the 2015 IPO, why they said no to a second SUV despite market demand, and how a single board member with deep luxury-goods experience shifted the conversation on brand extensions. The episode also covers the unique governance…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.