How to Build a Market, Not Just a Product with Bruce Cleveland

What's Next! with Tiffani Bova · Aug 13, 2026 · 29m

Welcome to the What's Next! Podcast with Tiffani Bova.

I'm excited to welcome Bruce Cleveland to the show. He's a venture investor, former senior executive at Oracle. Siebel, Apple, and C3 AI, founder of Traction Gap Partners and author of the book, Market Engineering. Over the course of his career, he's helped build and invest in companies that have grown into billion dollar businesses. And his latest work argues that markets don't simply emerge, they are intentionally built.

THIS EPISODE IS PERFECT FOR…founders, CEOs, marketers, product leaders, and entrepreneurs who want to understand how…