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375: The Power of Proximity · Unshakeable with Human Design - A Human Design For Business Podcast

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  Nicole Laino: Welcome to Unshakeable with Human Design, the show dedicated
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  to helping entrepreneurs use human design to shift from hustle to
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  flow without sacrificing results.
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  Come here to become an unshakeable human and build an unshakeable business
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  according to your human design.
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  I'm your host, Nicole Laino.
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  Hello, and welcome to Unshakeable With Human Design, everybody.
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  I'm your host, Nicole Lano.
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  And today I wanna bring up something that has been, it came up in my world
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  and it came up with a few of our clients recently, and that's always my signal
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  that I should share it here on the show.
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  And it's something that I'm very careful to talk about because I think that there
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  has been some toxic language around this particular topic in the past.
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  So I have been hesitant to ever share anything about this stuff.
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  Or to do it as directly as I'm about to do it, but I think my relationship to it
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  has changed and we're gonna talk about it differently than some of the ways
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  that I have seen it shared in the past.
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  Okay.
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  So before we get started, I do wanna call out that we are in the middle of
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  the Authority Accelerator Masterclass.
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  If you are interested in human design and seeing how you can integrate it
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  into your business and into your life.
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  Then I suggest you come to this.
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  This is my free five day masterclass.
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  There is still time for you to jump in, catch up on the replays
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  'cause we do offer replays.
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  All you have to do, like I said, it's totally free.
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  I walk you through my whole process.
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  So if you're a fan of this show and you get value from this show, this is really
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  condensed into a lovely live workshop.
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  So you can join us live for the remaining sessions, or you can follow
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  us along with the replays and catch up.
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  All you have to do to register for that and get the links to the replays,
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  we'll send them to you right away.
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  Are go to nicole lano.com/masterclass and you can register on the website or
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  DM me the word masterclass on Instagram.
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  I'm at Nicole Lano official and we will register you right there in the dms.
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  Okay, now let's start with this.
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  So what we're talking about, this topic that I wanna talk about is
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  about proximity and it's about being in the energy of the thing that you
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  want, and we can think about that as a very personal process, which it is.
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  There is also energetic element to the spaces that you choose to put
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  yourself in and the people that you choose to surround yourself with.
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  I am part of a beautiful text group with some of my business friends,
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  and we all support each other there.
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  We lift each other up.
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  And we are all like at the same level ish, so we're calling each other up.
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  We're all chasing and, or I should say, I don't like the word chase,
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  but we are on the same journey where we are striving for the same things.
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  We have similar ambitions.
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  That's really important.
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  And my own reflection on this is an example that I have is that I
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  joined a program recently, you know, in the last six months and, well,
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  I guess at the end of last year.
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  And when I joined that program, I nearly doubled my revenue.
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  I started to make consistently what I was doing here and there, and.
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  I wanna be really clear about this.
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  It wasn't that this program taught me a whole bunch of brand new
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  things and I implemented all of them and I'm doing all the things.
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  No, there's actually quite a bit in that program that I've known already.
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  There's some things, a lot of it that I had implemented already.
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  There are also some things that I knew.
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  I wanted to do, but had sat on them for a long time and I
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  wasn't taking action on them.
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  So I didn't make the decision to join that program purely based on what
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  will I learn in here, part of it, but it was also, is this the energy
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  that I want to be part of my world?
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  Is this gonna hold me the way that I want it to?
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  Is this going to call me up?
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  And what ended up happening was it absolutely did.
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  I implemented some of, a lot of the things actually that I was kinda sitting on.
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  It got me, it lit a fire under me.
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  It really got me motivated to do more, being part of their, they
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  have a Facebook group that's the community that they've chosen.
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  Being part of the Facebook group and hearing people, sharing what they're
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  doing, learning through osmosis from those other people, just being around
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  them, hearing their experiences.
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  It's like, Ooh, I'm gonna try that.
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  I didn't think of it that way.
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  Because people are on the same page because they're
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  going through the same things.
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  I rose faster.
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  I rose to the energy of that room very, very quickly.
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  So what I wanna talk today about is how strategy matters.
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  It does.
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  It absolutely does.
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  It is important that that group was teaching me things.
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  Largely, honestly, a lot of that is because the context of
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  that room is very much the same.
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  People are working largely on the same things.
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  Even though we all have very different businesses, there is a
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  core, the sameness or commonality between the things that we're doing.
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  So we're talking about similar strategies, although there are people in there
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  sharing things that I haven't tried yet.
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  Or there are things that they're doing and I'm like, I'm not gonna implement that.
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  And that's okay.
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  But hearing what people go through and hearing how they're coached and how we
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  support each other, the strategy matters.
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  But the energy I. Activates it.
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  It's the energy that gets us into motion, and we can be
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  really obsessed with strategy.
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  You know, we're all chasing those tactics, particularly at the beginning.
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  We chase the content, calendars, the perfect offer, the systems, the things
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  that we think will get us what we want.
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  Or we obsessively heal, we can fall into that obsessively healing ourselves.
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  I have to fix this.
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  I just have to unblock this.
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  I just have to work on my money mindset.
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  And we do.
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  We need to work on that stuff.
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  But the missing piece in here is energetic calibration.
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  So part of what can be difficult with healing programs is sometimes
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  people have a whole lot of healing to do, and it's not necessarily lifting
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  you up when you're in that group.
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  It really depends on what the vibe is.
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  So it has to be something that is calling everybody up.
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  The problem with strategy is we're leaving out that energetic component.
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  We're just looking for more things, but we're not really
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  activating that within ourselves.
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  So that's where we buy programs and we don't action them.
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  We don't actually do the thing.
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  I've done that a lot.
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  In fact, the program that I bought, I paid five figures to be in this program.
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  You know, tens of thousands of dollars to be in this program,
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  and I have bought cheaper lower ticket offers from them before.
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  And done nothing with them.
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  Never really used them.
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  I was just not activated into it.
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  Same information, very different result for me.
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  Now, I'm implementing all of that stuff because I'm in
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  this mix with everybody else.
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  That's what energetic calibration is, and when I say that, I'm careful
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  with the way that I talk about this.
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  There was a big thing for a while, definitely a few years ago, where
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  people were selling proximity.
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  Proximity is power, proximity.
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  Is all you need.
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  It's not all you need it.
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  Very rarely, whenever someone says this is all you need, it's very
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  rarely that, but it's so much easier to sell somebody one thing than tell
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  them, oh, it's gonna be this kind of.
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  Little basket of three or four things that you need, and we're
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  gonna teach you how to use them all.
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  It starts to get complicated.
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  It starts to feel more complex.
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  People don't feel as like, oh my God, it's so easy.
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  This might be work for me.
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  And they may be more hesitant to buy.
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  Personally, I prefer people who buy what I'm selling and feel really good about it
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  when they get in there and they're ready to do the work that's in front of them.
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  Not bait and switch them with what's really in front of them now, proximity.
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  What is true is that humans generally learn better, faster, and almost
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  unconsciously through modeling who we're around, what we are exposed
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  to influences our behavior often more than what we are taught.
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  I love this saying, I heard this from Dan Martel.
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  He said that you're talking about raising children.
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  He's like, it's what's caught not taught.
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  It's what they see and they model not what you consciously are
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  teaching them that matters most.
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  I thought that was so powerful.
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  So modeling matters, and we've all heard that saying you're the average of the
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  five people you spend the most time with.
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  Look around.
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  Besides your family that you live with, who are you spending the most time with?
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  Who are you choosing to be in your circle?
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  This is where proximity matters.
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  This is why people sell masterminds.
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  It's about proximity, because you're all supposed to be helping each other
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  and you're all lifting each other up.
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  The problem is, is that a lot of those masterminds, people think it's.
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  The only answer, and they haven't built the foundation, the strategic
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  foundation in their business, and they haven't built really the brand
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  and the message around what they do before they join a mastermind.
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  So they get in there and that's not something that pays off.
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  They're not really ready for those connections when you
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  join a high level mastermind.
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  So one of my clients came into the business by design a few months ago,
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  and she shared this in our group.
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  Which I thought really illustrated this point, and especially when we're
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  talking about human design, we are talking about an energetic system,
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  and this is what happens when you start to align with your design.
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  Now, I will say that this particular client has a business
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  built, she has strategy in place.
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  She's looking to, she's a projector and she's looking to,
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  uh, systematize a little bit more.
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  To take some things off her plate.
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  She felt like something was off.
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  She's not operating as a projector.
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  So she came in here being like, I know I need adjustments,
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  and I know I need adjustments strategically and energetically,
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  so that's why I'm coming here.
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  She shared in our group, which I thought was just so powerful and so like on
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  the nose for what we're talking about.
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  She said, ever since joining the program, my energy's been different.
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  I feel grounded and certain this I hear over and over again.
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  I had a call with another client the other day.
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  It was like her exit call, our last one-on-one, and she said, people are
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  telling me now how grounded I am.
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  I told her, I was like, you seem really grounded.
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  It's such a huge change for you.
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  And I say this with everybody 'cause that's what deconditioning does.
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  It grounds you.
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  It pulls you back in your body.
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  Suddenly you're not out here, you know, out in the ether
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  looking for answers everywhere.
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  You're like, no, I'm here in my body.
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  I'm centered, I'm grounded.
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  That's power.
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  But she said, people tell me all the time how grounded I
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  feel, and that they feel safe.
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  Sharing with me.
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  And that's what happens when we're aligned.
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  People come to us, they get pulled into us and they feel safe staying
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  because you actually have the ability to hold space for them.
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  And that is something I hear time and time again.
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  And this client, she said, she's like, that's not feedback I've gotten before,
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  but people keep telling me that now.
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  So I know something has shifted and that's what's so powerful.
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  But this other client, when she joined, she was like, I feel in my authentic self.
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  Instead of in needy energy.
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  And she was like, she was saying that her consultation, she went from usually
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  booking like two to three consults a month to having six booked in two weeks.
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  So that was huge for her.
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  She was like, that doesn't happen when I'm not launching.
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  That's what energetic calibration is.
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  She entered the container and immediately her energy started to shift.
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  Now, obviously when you have strategy in place, things can move a whole
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  lot faster 'cause she had channels built for people to come to her.
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  She had a program to put people in.
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  So I wanna be really clear again about full disclosure.
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  If you come in with no offer, if you join something and you have no offer, you
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  haven't really nailed down your message, you don't really have an audience, then
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  you might start attracting people quickly.
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  But it might not be that instant thing, but you might feel instantly grounded.
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  In fact, a lot of people do if they can hold themselves through
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  that part of actually building the foundation and the infrastructure that
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  they need to start their business.
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  But this is what's so powerful.
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  She came into the program and immediately started to see results.
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  Why?
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  'cause her energy shifted and she had the strategy built enough and the structure
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  built enough in her business that it, what it does is it's like you unclogged
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  a pathway if you are standing in the way of getting what you want and the
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  universe bringing you what you want, if you've got those channels built.
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  But they are clogged with your energy and you clear your energy.
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  Suddenly things start flowing very quickly.
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  I have things built.
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  I have a lot going on.
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  I have come a long way.
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  So when I moved into that other container, I opened up my energetic flow to bring
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  more to me quickly because it was built.
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  That's the beauty of this.
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  This is why group programs work so well, and I know people
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  get down on group programs.
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  Oh, I don't work, learn well in groups.
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  I don't know how to be seen in groups.
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  I don't feel comfortable in groups.
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  I don't feel comfortable speaking up.
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  First of all, that's something for you to work on because growing
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  a business by yourself, hard way, harder than it needs to be.
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  I don't recommend it.
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  Make friends, make alliances and connections with people.
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  It will start to make everything feel more possible, lone wolfing.
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  It is a really difficult way to grow this business, and it usually is a
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  total mind fuck for rather, for lack of a better term, because you're the
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  only one kind of working with yourself.
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  You feel alone.
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  If you feel uncomfortable in groups, then you probably have something about not
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  feeling like people support you, and this is where the limiting beliefs come in.
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  So when you put yourself in a situation like a group program, you
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  don't just learn, you calibrate.
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  You are learning and you stop shrinking your vision and you start to grow it to
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  match what other people are doing and what the mentor you chose is holding
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  space for you in, you know, the Beatles and the Rolling Stones were friends.
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  They hung out.
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  They kept each other sharp.
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  They had a friendly rivalry of who was going to be the best,
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  and they made each other better.
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  I've heard both groups talk about how because of them on their heels,
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  because of the level that they were playing at, it made them rise.
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  When you're in a group too, when you're down, someone else's up and
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  reminding you of who you are, you borrow belief until it becomes yours.
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  So I wanted to share that because I think proximity is important.
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  I think it gets distorted, and I wanted to share what that really looks like.
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  So if you're sitting alone and you're wondering, how am I going to do it?
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  Get into a room with people who are doing it already and not a room that you
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  go to for one day and then you leave.
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  Events are wonderful, but sustained connection with people,
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  whoever they may be, choose.
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  Choose who you want to rise to and who you think will nurture
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  you in that journey Best.
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  If you wanna join us in the masterclass and the Authority Accelerator
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  Masterclass, I'm teaching this whole system that I teach, and you get a feel
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  for the energy of our room as well.
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  If you wanna join us there, all you have to do is DM me the
• 15:23
  word masterclass on Instagram.
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  I'm at Nicole Leno official, or go to the website and register yourself right
• 15:28
  there at nicole leno.com/masterclass.
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  Thank you so much for being here.
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  I appreciate you and remember.
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  In order to have an unshakeable business, you must first
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  become an unshakeable human.
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  So thanks for letting us help you become unshakeable with human design, everyone.
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  We'll see you next time.
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  If you love this episode and you're a fan of the show, please show
• 15:46
  us the love on iTunes, Spotify, or wherever you're listening to
• 15:49
  the show and leave us a review.
• 15:51
  And if you'd like to connect with other entrepreneurs on their human
• 15:53
  design journey, join our free Facebook community, Human Design for Entrepreneurs.
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  Go to nicolelaino.
• 15:59
  me forward slash podcast links to join the group, book a human
• 16:03
  design reading with me, or access our free human design resources.
• 16:07
  We'll see you there.