What The Oldest Brand in The World Can Teach You About Marketing | Ep. #662

Marketing School - Digital Marketing and Online Marketing Tips · May 24, 2018 · 8m

In episode #662, Eric and Neil discuss what old brands can teach you about marketing. Tune in to hear how classic brands stay relevant.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What The Oldest Brand in The World Can Teach You About Marketing

[00:35] Stella Artois is the oldest brand in the world.

[01:00] The old brands last because they are boring. They repeat their marketing over and over.

[01:15] It’s also key that they are a great product.

[01:30] Stella and other older brands take pride in creating a good product.

[01:45] They also try to stay relevant.

[02:00] Their ads are…