Latest / The Keynote Curators Podcast
175. How to Build a Business That Speaks for Itself With Scott McKain
What makes a business memorable nowadays?
Not louder branding.
Not bigger claims.
Not another round of attention-seeking.
This week, I’m talking with Scott McKain about distinction and customer experience, and why the businesses that last are the ones that stand for something.
He makes a sharp point: the real threat isn't competition.
It’s irrelevance.
For event pros: if your audience is thinking about values, customer loyalty, and how to stay meaningful in a market that keeps shifting, this episode delivers.
Inside this episode:
✅ Why distinction starts with what you stand for
✅ Real loyalty…
The skinny
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