Leveraging the Power of Value Storytelling
How do you advance from good value quantification to even better value storytelling?
In this episode we explore a value leader's journey from traditional financial justification to value storytelling. Giuliano Da Silva is our guide, a Senior Director of Value Consulting for customer experience platform firm Genesys, and a long time value marketing, product and services leader.
We discuss the importance of evolving to a storytelling approach, what elements were needed to affect the change, and how this shift has elevated his value marketing, selling and customer success efforts even further.
The skinny
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