When It Hits The Fan: 5 Steps to Survive a Crisis - Mike Swenson
What happens when a company that has been in business for decades is shut down in just six months because of one mistake?
Mike Swenson, founder of Barkley Public Relations and creator of CrisisTrak, shares the chilling story of the peanut butter crisis that impacted over 300 global brands. He explains that even if a crisis isn't your fault, it is still your problem to solve. If you don't have a plan before the storm hits, you are already behind the curve.
This episode dives into the FailCraft theme of leadership under fire. Mike breaks down his 5-step "CrisisTrak" system for preparing for the…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.