Latest / Fitness Business Podcast: Leadership, Innovation, and Profit
Why Gym Members Really Quit and How to Keep Them Longer | Dr. Heather McKee (S6 E4)
Motivation is often treated as the solution to retention, but according to behavior change expert Dr. Heather McKee, motivation may be one of the least reliable things fitness professionals can build around. In this episode, JT sits down with Heather to unpack why more access, more information, and more data are not creating better long term habits. Together they explore the science of behavior change, why traditional goal setting often backfires, and how operators can create systems that help people keep showing up long after motivation fades. If you want members to stay longer and create…
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