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12x EBITDA—and Still Regrets Selling · The Turn: Blue Collar to Billions

• 0:00
  SPEAKER_00: Today we talked to Ferny Member.
• 0:03
  SPEAKER_00: Many of the people we've got with all the business private equity forms.
• 0:08
  SPEAKER_00: Many of them have gone incredibly well.
• 0:10
  SPEAKER_00: Ferry actually regrets.
• 0:14
  SPEAKER_00: And even though he got an amazing valuation for the company, 12 times, he lost something along the way.
• 0:22
  SPEAKER_00: He lost the legacy of over 6,000 customers at the company.
• 0:33
  SPEAKER_00: So if we had to do it over again, actually would have solved.
• 0:36
  SPEAKER_00: Corey would have sold it someone differently.
• 0:38
  SPEAKER_00: So I think the lessons that we learned in this episode freely for the case.
• 0:45
  SPEAKER_00: Welcome back to the term.
• 0:47
  SPEAKER_00: I'm Corey Mitchell of Iconic Foundry.
• 0:49
  SPEAKER_00: The term is where blue-collar founders talk about the businesses they built, the value they've created, and what comes next after they sell.
• 0:59
  SPEAKER_00: Welcome to the turn, Danny Namarill.
• 1:01
  SPEAKER_00: Super excited to hear your story.
• 1:02
  SPEAKER_00: I love the fact that you've kind of moved your life to a warm tropical climate post-exit.
• 1:09
  SPEAKER_00: So I'm going to want to hear all about it.
• 1:11
  SPEAKER_00: Maybe as we get going, tell us a little bit about you and your background.
• 1:15
  SPEAKER_01: The easiest way to say it is that I'm guilty of dropping out of two really good universities and becoming an electrician, which my father was, was essentially punishment.
• 1:28
  SPEAKER_01: Um I joke about it now.
• 1:29
  SPEAKER_01: It's it's been almost a 30-year punishment.
• 1:32
  SPEAKER_01: It was my my last chance to continue to live in the house.
• 1:36
  SPEAKER_01: And uh it turned out that working with my hands, being able to see things grow and be um constructed on a daily basis, for lack of a better term, was exactly what I needed.
• 1:51
  SPEAKER_01: Sitting at a desk is not necessarily my cup of tea.
• 1:54
  SPEAKER_01: So your dad was an electrician.
• 1:56
  SPEAKER_01: Did he own a business?
• 1:57
  SPEAKER_01: He owned a company that was named after my brother and I, Jordan Electric.
• 2:02
  SPEAKER_01: So I named my electrical company after my sister because she said, How come all of the men in the family get get to have the names of the companies be named after uh um themselves and and and the sons and the brothers, so on and so forth.
• 2:18
  SPEAKER_01: So Sharon uh is is my sister's first name.
• 2:22
  SPEAKER_00: I love that.
• 2:23
  SPEAKER_00: What was your dad like that made him go into business and how did that inspire you to start your own thing?
• 2:30
  SPEAKER_01: So my father is very traditional and still is to this day.
• 2:34
  SPEAKER_01: The first thing I learned from my father was not to put all of your eggs in one basket.
• 2:40
  SPEAKER_01: So, in that regard, we worked on three homes for one family for approximately nine years.
• 2:49
  SPEAKER_01: The smallest home was around 16,000 square feet.
• 2:53
  SPEAKER_01: And initially, when this relationship started between this gentleman and my father, everything was very warm, very familial.
• 3:02
  SPEAKER_01: Uh, but the more the money accrued for this man and his family, the more uh distant he became.
• 3:11
  SPEAKER_01: And eventually my father wasn't dealing with this person, he was dealing with the accountant, he was dealing with the secretary of the accountant, so on and so forth.
• 3:19
  SPEAKER_01: Um, and it became very impersonal.
• 3:21
  SPEAKER_01: I watched my father between decisions that he made, as well as an injury that he got in a car accident, kind of watch that business dwindle down to nothing.
• 3:32
  SPEAKER_01: Talk about customer concentration risk.
• 3:35
  SPEAKER_01: Major.
• 3:35
  SPEAKER_01: I mean, it was it was unbelievable.
• 3:38
  SPEAKER_01: But and and by the way, the things that I learned on these jobs were priceless, but there was that hard lesson wherein you must diversify.
• 3:51
  SPEAKER_01: I taught for six years.
• 3:53
  SPEAKER_01: I taught electrical theory, contracting, the National Electrical Code, so on and so forth.
• 3:58
  SPEAKER_01: And it was during a period wherein I took off uh because my second daughter was being born, that I had planned on spending a lot of time with my my new daughter, as well as my wife and trying to be as supportive as possible.
• 4:16
  SPEAKER_01: I then had another in rush of requests for work, and and that's where Farron Electric was born.
• 4:23
  SPEAKER_00: Tell us about those early years of being in business.
• 4:27
  SPEAKER_00: Like what worked, what didn't work, and how did you take some of those lessons to make a successful business that was eventually become sellable?
• 4:35
  SPEAKER_01: When I started Farron Electric, I really thought the epitome of success was working for builders, was working on large luxury homes.
• 4:47
  SPEAKER_01: And so I would say for the first three of the eight years that I owned Farron Electric, we were working for luxury home builders in the main line of Pennsylvania, and we were losing money, we were in the red every stinking year.
• 5:03
  SPEAKER_01: So I didn't learn the lesson that I I should have at that particular point.
• 5:09
  SPEAKER_01: It was when I brought in certain people, and they say, surround yourself with people that are smarter than you, especially in certain areas of business.
• 5:21
  SPEAKER_01: Uh, and and this particular gentleman, I'll gladly mention his name, John Neal.
• 5:25
  SPEAKER_01: He's a very good friend to this day.
• 5:28
  SPEAKER_01: And he said, you've got to do two things.
• 5:30
  SPEAKER_01: You need to diversify.
• 5:33
  SPEAKER_01: And what he meant by that was stop working for builders, get into the service business, start using flat rate pricing, start offering packages, and that is when we saw this business just take off.
• 5:48
  SPEAKER_01: It was unbelievable.
• 5:50
  SPEAKER_01: The difference in the success that we had with the business was night and day between working for builders and working directly with the homeowner.
• 6:01
  SPEAKER_00: Diversify flat rate pricing and package pricing.
• 6:05
  SPEAKER_00: I understand diversification, of course.
• 6:09
  SPEAKER_00: Tell us what you mean by flat rate pricing.
• 6:12
  SPEAKER_01: So we were really killing the business by you know delivering our proposals based upon time and material.
• 6:21
  SPEAKER_01: Now, flat rate pricing is based upon time and material.
• 6:25
  SPEAKER_01: However, it just kind of condenses things and it allows you to work a lot quicker.
• 6:32
  SPEAKER_01: Uh so with the flat rate pricing, you're you're gathering all of your expenses, you're adding your profit, plus possibly a little bit more, and and you obviously put putting in the net that you would like to get, the net margin that you would like to get.
• 6:49
  SPEAKER_01: And now all of a sudden you have the capability of going to somebody's house and immediately telling them how much a job is going to cost.
• 6:58
  SPEAKER_01: There's no wait time.
• 7:00
  SPEAKER_01: It cuts down on decision-making time, so on and so forth, and it really, really expedites the process, which makes you much more successful for sure.
• 7:09
  SPEAKER_00: That puts a lot of risk on you if you if your guy prices it wrong.
• 7:13
  SPEAKER_00: How do you figure out how to train that team who has the real potential to put you at risk out there when they're estimating jobs?
• 7:21
  SPEAKER_01: We had our greatest success with a company called Service Titan, and I'm sure you're familiar with Service Titan.
• 7:27
  SPEAKER_01: Very good.
• 7:28
  SPEAKER_01: Um, we tried a tried a few others.
• 7:30
  SPEAKER_01: So with Service Titan, I could in real time see exactly what these guys were doing when they were pricing the job.
• 7:39
  SPEAKER_01: Another thing that is absolutely important is that when you do this, you're essentially asking an electrician to become a salesperson, and not everyone is going to connect with that.
• 7:54
  SPEAKER_01: But I truly believe that everyone is a good salesperson as long as they do one thing, and that's just be themselves.
• 8:02
  SPEAKER_01: So we've had we had guys that were excellent, excellent salespeople.
• 8:08
  SPEAKER_01: And you know, another gentleman who would ended up being my right-hand man in the field, a gentleman by the name of Robert, was in his own words, a horrible salesperson.
• 8:20
  SPEAKER_01: And I said to him, Well, grasp that, embrace that.
• 8:25
  SPEAKER_01: In other words, just be yourself.
• 8:28
  SPEAKER_01: And when you do that, you'll learn when Rob settled down and just became himself, essentially stopped trying to sell and just dispensed information.
• 8:39
  SPEAKER_01: He literally sold the largest service job that Farron Electric ever uh was contracted for, and it was a little over$100,000.
• 8:50
  SPEAKER_01: It was about$123,000 worth of work.
• 8:53
  SPEAKER_01: What was your typical size job?
• 8:55
  SPEAKER_01: The smaller, the better.
• 8:57
  SPEAKER_01: In other words, I truly believe that the quicker we get in, the quicker we get out, the more money we make.
• 9:03
  SPEAKER_01: So we were trying with one man or one team, I should say, to do an average of two to three jobs on in in a specific work day.
• 9:14
  SPEAKER_01: Okay.
• 9:14
  SPEAKER_01: Essentially, you know, looking in the three to four thousand dollar range um uh was a s was a success for us for sure.
• 9:22
  SPEAKER_00: People have this idea that big jobs are better.
• 9:28
  SPEAKER_00: And my experience is the exact opposite.
• 9:31
  SPEAKER_00: The bigger thing, the bigger takeaway from an exitability standpoint is buyers hate them because they say, I have no idea if that big job that they got that Danny got last year is ever coming back.
• 9:44
  SPEAKER_00: But it's a lot easier to understand how I'm gonna spin up my marketing machine and get two and three thousand dollar jobs over and over and over again.
• 9:52
  SPEAKER_00: And if I lose one of them, guess what?
• 9:53
  SPEAKER_00: It's not gonna kill my month.
• 9:55
  SPEAKER_00: It might suck for the day.
• 9:57
  SPEAKER_00: And at the same time, to your point, you're in and out, you're getting paid much quicker, so your cash flow is better, and the margins tend to be just uh dramatically better on those small jobs.
• 10:10
  SPEAKER_00: Indeed.
• 10:10
  SPEAKER_00: I completely agree.
• 10:12
  SPEAKER_00: I hate to do this, but I want to dive more into this sales guy concept.
• 10:15
  SPEAKER_00: What you just said is you actually believe every one of those people can sell.
• 10:19
  SPEAKER_00: I wanna I want to like dig into that for a minute because everybody I know in this contracting arena struggles with this exact concept.
• 10:29
  SPEAKER_01: The key is to make it as easy as possible for them to educate the client, as well as really educate them.
• 10:38
  SPEAKER_01: In other words, you know, my father used to say, you've got two ears and one mouth, use them proportionately, right?
• 10:44
  SPEAKER_01: So you need to learn how to shut your mouth, listen to the needs of the client, and and then come back and kind of redirect where they're going or become the conductor again, if you will.
• 10:58
  SPEAKER_01: I truly believe that that just about anyone can become a good salesperson.
• 11:04
  SPEAKER_00: I want to dive into one more concept before we start before we start kind of getting to the meat of the conversation, which is to you know, building your business to sell it.
• 11:15
  SPEAKER_00: But this package pricing, can you just tell us a little bit what you mean by that and why that was critical for you?
• 11:23
  SPEAKER_01: Cannot necessarily be done in every single scenario, but you'd be surprised or or people would be surprised at how many times or how many situations you can use packages.
• 11:34
  SPEAKER_01: And why do we use packages?
• 11:36
  SPEAKER_01: It's very simple.
• 11:37
  SPEAKER_01: If I give if I give somebody one price, they have two choices.
• 11:41
  SPEAKER_01: I either get a yes or I get a no.
• 11:44
  SPEAKER_01: And it's all built into the human psyche.
• 11:47
  SPEAKER_01: Uh, if you've you know, you try to aim at giving a customer three options.
• 11:53
  SPEAKER_01: And and going back to the human psyche, they never want to be the cheapest, right?
• 11:58
  SPEAKER_01: They never want to do the most expensive thing, although I love the customers that always did, they're always gonna fall into that middle package.
• 12:06
  SPEAKER_01: I believe the statistics say around 70% of the time they're gonna fall into that middle package.
• 12:12
  SPEAKER_01: So then you can kind of flip it on its head.
• 12:15
  SPEAKER_01: And what I mean by that is put your most interesting, your most profitable, the parts that are most uh easy to install, throw them all in the middle package.
• 12:28
  SPEAKER_00: One of the things that's not talked about enough is if you're selling a service by the hour, think of law firms, think of accounting firms.
• 12:39
  SPEAKER_00: Well, a lot of construction firms also sell by the hour.
• 12:42
  SPEAKER_00: And one of the challenges of selling things by the hour is that you're automatically capped at how many hours you can sell for first and fifth, right?
• 12:51
  SPEAKER_00: If the average guy works at 52,080 hours a year, you're capped at selling that many hours a year.
• 12:57
  SPEAKER_00: Danny talks to us about value selling.
• 13:00
  SPEAKER_00: If you can figure out how to actually sell for more value per revenue hour, you're able to unlock a tremendous amount of profitability in your company.
• 13:11
  SPEAKER_00: Danny changed his pricing from time and materials to fixed price contracts, and what that allows you to do is increase your productivity and therefore increase your margin per man hour.
• 13:27
  SPEAKER_00: And when he unlocked that lesson, the profitability in his company just went through the roof.
• 13:33
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• 13:36
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• 13:41
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• 13:44
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• 13:48
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• 14:01
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• 14:06
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• 14:13
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• 14:15
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• 14:17
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• 14:21
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• 14:26
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• 14:27
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• 14:28
  SPEAKER_00: What's the trajectory of the business now moving from this point forward?
• 14:32
  SPEAKER_00: It was unbelievable.
• 14:35
  SPEAKER_01: It we skyrocketed in revenue.
• 14:38
  SPEAKER_01: I I actually pared down the amount of people working for me out in the field.
• 14:44
  SPEAKER_01: And we just, like I said, the success of the business, the fact that we had six, six teams on the road, I believe it was six at the at the very end, but had a book of over 4,000 clients just tells you how successful we became.
• 15:02
  SPEAKER_01: So it was it it was literally night and day.
• 15:06
  SPEAKER_01: We went from struggling and having to take lines of credit to me starting a car collection because we had so much extra money.
• 15:16
  SPEAKER_01: So um, yeah, the trajectory was was quite astonishing, to say the least.
• 15:21
  SPEAKER_00: So were you 100% owner of the company?
• 15:24
  SPEAKER_00: Yes.
• 15:25
  SPEAKER_00: Okay.
• 15:25
  SPEAKER_00: So this is your baby, you're building it out.
• 15:28
  SPEAKER_00: I know that that one of the things you did is you got involved in a program with with Goldman Sachs.
• 15:36
  SPEAKER_00: Tell us what that was called and what that meant for you.
• 15:39
  SPEAKER_01: Goldman Sachs 10K SB was a pivotal moment for me.
• 15:45
  SPEAKER_01: And there's two reasons why.
• 15:46
  SPEAKER_01: On the very first day, and the very first thing that was asked of us was, what's your exit plan?
• 15:52
  SPEAKER_01: And as soon as they said that, I remembered exactly a lesson that my father taught me, and that was when running wire from point A to point B, it is imperative that you put the boxes, aka the destinations, you fix them to the wall, you set them.
• 16:12
  SPEAKER_01: Because how can you run a wire from point A to point B if you don't know where point A and point B are?
• 16:18
  SPEAKER_01: We can take that analogy and we can certainly apply it uh to the business.
• 16:24
  SPEAKER_01: In other words, I have to know everyone who is in business has to know what their exit plan is.
• 16:32
  SPEAKER_01: The other thing that was absolutely pivotal, and I immediately went home and started creating this, create a document about what would Danny want in this situation?
• 16:45
  SPEAKER_01: What would Dan do in this particular situation?
• 16:48
  SPEAKER_01: So creating SOPs for the business was pivotal uh with regard to what I learned in 10KSB and having a structured exit plan was also pivotal.
• 17:02
  SPEAKER_00: I'm curious in your version of an exit plan, what were some of the key things that you remember putting in the document?
• 17:11
  SPEAKER_01: Wow, well, it certainly wasn't selling my business.
• 17:13
  SPEAKER_01: It was really leaving a legacy for my family.
• 17:17
  SPEAKER_01: That was my my ultimate focus.
• 17:20
  SPEAKER_01: If I had to do it over again, I probably would have followed my initial thought, which was which which was keeping the business, scaling it, stacking it, and essentially either leaving it for my employees to run or giving it to my family.
• 17:38
  SPEAKER_01: We had a new revenue target every single year.
• 17:41
  SPEAKER_01: Really, it came down to what I refer to as stackability.
• 17:46
  SPEAKER_01: In other words, in any business, if you have expertise, and I'll go to the electrical side of things, if you have an expertise in electrical business, if you have a warehouse with with all kinds of parts and materials and things like this, you know, we kind of put the blinders on and and and have this singular focus on being a residential electrician.
• 18:10
  SPEAKER_01: But I had dreams of expanding and finding other revenue streams that could be supported by Farron Electric.
• 18:17
  SPEAKER_01: Uh, one of them was a uh a landscape lighting, a low voltage landscape lighting company.
• 18:24
  SPEAKER_01: What people don't understand, what homeowners don't understand, is they're paying you know thousands of dollars in labor for low voltage landscape lighting when low voltage landscape lighting is something that literally anyone can do.
• 18:37
  SPEAKER_01: You the human body cannot be hurt by 12 or 24 volts.
• 18:41
  SPEAKER_01: So, in that regard, um, one of the things that I was thinking about was stacking.
• 18:47
  SPEAKER_01: How can we create other revenue streams using the expertise that my team and myself already have?
• 18:58
  SPEAKER_00: One of the things you see in private equity investment, as an example, is they take a business that's got one service line, and as soon as they close the deal, they figure out how to immediately add organic growth by adding a new service line.
• 19:13
  SPEAKER_00: Danny calls it stackability.
• 19:16
  SPEAKER_00: Think about it this way.
• 19:17
  SPEAKER_00: If you've got a free service to remove trees because the tree falls down, the same customer needs things like fine health care in the arts to preserve the health of the trees or you know, pruning the trees so that they don't fall in your house, so on and so forth.
• 19:34
  SPEAKER_00: Those kind of service line add-ons can take the same customers, the same sales team, the same people doing the work, and adds immediate new revenue opportunity.
• 19:43
  SPEAKER_00: And usually the margin is higher because you're already on site.
• 19:46
  SPEAKER_00: So you said that you got the business you know up to, did you say six crews by the time you sold?
• 19:53
  SPEAKER_00: Actually, we scaled back to six crews.
• 19:55
  SPEAKER_01: I was much more successful having a smaller company.
• 20:01
  SPEAKER_01: Uh we created maybe less revenue, but our margins were much greater because there was communication, which is an absolute killer in business, especially large businesses.
• 20:15
  SPEAKER_01: It became a lot easier because we had a smaller number of crews.
• 20:18
  SPEAKER_01: I mean, I was running at one point when I was working with with contractors and home builders, we had 23 electricians working for us.
• 20:26
  SPEAKER_01: To scale down to a little bit less than half of that, uh, we actually became more successful.
• 20:34
  SPEAKER_00: One of the things that Danny found is as he got a little bit bigger, I think he felt like he started losing control of the business.
• 20:41
  SPEAKER_00: So he actually scaled down to a smaller team.
• 20:44
  SPEAKER_00: And interestingly, he found that the margin of his business went up and the quality of his life improved.
• 20:51
  SPEAKER_01: I had a team that could run this business with their eyes closed.
• 20:56
  SPEAKER_01: But the the fact of the matter is, is I cared.
• 20:59
  SPEAKER_01: I absolutely 100% trusted my whole entire team to run this company.
• 21:03
  SPEAKER_01: And once again, if I had to do it over again, I'd be living in Costa Rica, continuing to have Farron Electric, but have other people run.
• 21:13
  SPEAKER_00: Let's now walk towards selling the company.
• 21:16
  SPEAKER_00: How how did this even come about?
• 21:18
  SPEAKER_00: So, you know, you'd you'd you'd built this business, you felt really good, the margins are great.
• 21:23
  SPEAKER_00: Why did you decide to to go through the process and how did it even come about?
• 21:27
  SPEAKER_00: How did they reach you?
• 21:30
  SPEAKER_01: So I thought it were I thought these were people prank calling me.
• 21:33
  SPEAKER_01: I think the this gentleman um who was head of acquisitions probably called me three times.
• 21:40
  SPEAKER_01: It was on the the the third occasion uh that I didn't hang up on him, that I did start to listen to him, that I had verified that they had bought other businesses, uh specifically the HVAC business that kind of took my business in, and that this guy was real.
• 21:58
  SPEAKER_01: And I don't know.
• 22:00
  SPEAKER_01: what the economic environment is like now, but they offered me almost twelve times my EBITDA.
• 22:07
  SPEAKER_01: And that was that's unheard of.
• 22:10
  SPEAKER_01: That's like crazy, crazy money.
• 22:12
  SPEAKER_01: So we we you know, we were doing really well and I was living a really, really nice life.
• 22:19
  SPEAKER_01: But at that time what I was offered was game changing money.
• 22:24
  SPEAKER_01: It was it I literally overnight became a newly minted multimillionaire.
• 22:30
  SPEAKER_01: And that to me seemed really really attractive.
• 22:35
  SPEAKER_01: I was offered above and beyond that initial buyout um what's referred to in the business as an earnout.
• 22:44
  SPEAKER_01: So for two years I was to work for the company that bought mine.
• 22:50
  SPEAKER_01: And that's where I really learned my true business life lessons and that is that no amount of money can replace the calm, the security, the confidence that a business owner gets from being in control of that business.
• 23:14
  SPEAKER_01: And just about every single thing that they said that they were going to do was not followed.
• 23:19
  SPEAKER_01: It became with all due respect to them an absolute nightmare.
• 23:23
  SPEAKER_01: And I remember my brother saying Dan I don't care if they ask you to pick up wire nuts off the bathroom floor suck it up for your earnout.
• 23:33
  SPEAKER_01: And there are some people that can do that.
• 23:35
  SPEAKER_01: There are some people that are so corporate that they can just follow along like a like a robot and I am just not that person.
• 23:45
  SPEAKER_01: So I actually structured a deal with them where I I received my first year's earnout and a portion of the second year's earnout for me to leave a year early.
• 23:55
  SPEAKER_01: And really in that one year that I worked there and essentially watched them for all intents and purposes kill everything that I worked so hard to build.
• 24:06
  SPEAKER_01: We we lost all but 10% of my book I spent that year looking from Portugal to Mexico for a place to take my family and have a a bit of a different experience because I I lived in the same town for geez 37 years.
• 24:23
  SPEAKER_01: So that's that's how I ended up in Costa Rica.
• 24:27
  SPEAKER_00: I hear you loud and clear it sounds like looking back you wouldn't have done the deal you have regrets that maybe you could have just put a management team in place lived out some of your family's dreams in Costa Rica and continue to own and cash flow the business.
• 24:45
  SPEAKER_00: What can our listeners glean from that and how should they be thinking about protecting themselves as they're potentially moving towards selling their company.
• 24:55
  SPEAKER_00: What would you have done differently let's just say you decided to go through with it anyway how would you have negotiated that differently or how would you have thought differently about who bought your company that's a great question.
• 25:07
  SPEAKER_01: I think and I and by the way I had a great attorney I really truly did but we're we're dealing with a multi-billion dollar company that that really stuck to their guns and had a team of attorneys so on and so forth.
• 25:22
  SPEAKER_01: So I guess my first piece of advice would be something that once again my father taught me and that is defer liability especially when it's something when it concerns something that you are not an expert in so it is if if you don't know how to structure that purchase agreement if you don't know how to structure a shareholders agreement things like this you better have a good attorney that kind of you know for lack of a better term holds you back and says wait a second Dan and and by the way my attorney did my attorney did there's this internal and external struggle with should I sell you know and it always came down to that 12 times evident 12 times evident 12 times evident and it probably it didn't probably it blinded me to these to these little asks if you will in the asset purchase agreement and these little um you know promises in the asset purchase agreement that I ignored because the money was so good.
• 26:32
  SPEAKER_01: So if I if I had any advice to give stick to your guns if there's one company that is interested in buying your company I promise you there's another one as well and the reason why I'm saying that is because at the same exact time I sold my company the gentleman Seth who I had mentioned before literally a week before I sold my company sold his HVAC company to another venture capitalist firm and they are the absolute antithesis of whom I sold to you know I try not to be jealous I try not to look too deeply into the past but he's still working for them and he loves them and this company followed through with everything that was written into the asset purchase agreement.
• 27:19
  SPEAKER_01: It was like I said the absolute antithesis of of of my situation.
• 27:24
  SPEAKER_00: I think this is a really great point really understanding who you're getting in bed with is so critical right and doing your diligence there interviewing people they've already bought before finding out what how they think about partnership and people and contracts you know it's just a must it must have but I think the most important thing you said is know your value.
• 27:47
  SPEAKER_00: Right?
• 27:48
  SPEAKER_00: If you have a valuable business to them to your point it's valuable to many people and it's it's a reason why I usually say hey look don't you know don't necessarily take the first offer you get.
• 27:59
  SPEAKER_00: Even if you end up with the buyer that approaches you first it's worth kind of looking around and having some representation and going out there and seeing who else is out there.
• 28:10
  SPEAKER_00: If you're going to sell anyway you might as well make sure you end up with the right deal and the right partner and even if it's the same multiple or valuation you could have wildly different terms with a wildly different partner.
• 28:22
  SPEAKER_00: Silver lining you got 12 times IV to you got one year of your earnout I'm looking at a beautiful house in the background in Costa Rica.
• 28:30
  SPEAKER_00: It seems like the the flip side of the regret is you were able to live out this lifelong I don't know if it's lifelong your your family's dream of moving out of the country in your case to Costa Rica.
• 28:44
  SPEAKER_00: You know tell us about the experience post exit.
• 28:46
  SPEAKER_00: How how's life been?
• 28:48
  SPEAKER_01: You know life has been really really good a couple of lessons that that I've learned number one is that you know everyone should find their Costa Rica.
• 28:59
  SPEAKER_01: I was when I had my business I was putting my family second and now I put my family first and for anyone to be successful I truly believe that that is a necessity that you you you've got to put your family and your faith first and that will allow you to be more successful in business.
• 29:18
  SPEAKER_01: I've opened up two businesses I'm thinking to myself well I've got millions of dollars and I need to diversify money not spent is scared money all of these things but the biggest lesson I learned in that is that I was inspired because in the electrical business you can see something being created daily for my own sanity for my wife's sanity I started an electrical company here called Costa Ruz Electrico and I'm back in the field doing work and I've never been happier because I'm working with my hands I'm doing physical work and last but not least I get to see things being created on a daily basis.
• 30:01
  SPEAKER_00: On that note I'm leaving the conversation super pumped.
• 30:04
  SPEAKER_00: I want to find my Costa Rica someday I'm sure everyone else is is going to be looking up ways to find theirs coming out of this interview.
• 30:12
  SPEAKER_00: Super appreciative of the wisdom and the story that you've shared and just grateful to get the lessons learned from you.
• 30:20
  SPEAKER_00: Danny Namro thanks for being on the turn.
• 30:22
  SPEAKER_00: It's my absolute pleasure thank you court I think one of the things we can learn from Danny is you know finding your Costa Rica might take many shapes but he's able to do something that is often really hard for founders to find he was able to find a way to really put his family first and live the life that he'd always sought after he's not his Costa Rica in a way he probably wouldn't if he didn't while there may be some regret it's a putting a light thanks for watching absolutely loving it toys subscribing by the produced by connect executive producer pro video editing by floor forest stand design and next thing by then channel