Latest / CattleUSA Daily / 68: Heard These 3 Anti-Beef Claims? Here’s How to Fight Back With Facts
Transcript
- 0:03Welcome to the Cattle USA Daily podcast, your go to source for
- 0:07the latest livestock markets, industry insights and the
- 0:10updates shaping agriculture today.
- 0:12I'm your host Lauren Moylan, a passionate advocate for
- 0:15agriculture, here to keep you informed and connected.
- 0:18Now let's dive into today's episode.
- 0:24Welcome to another episode of the Cattle USA Daily podcast.
- 0:28Thank you so much for being here.
- 0:30Today we are going to be talking a little bit about some anti
- 0:35beef narrative, what that means, where they come from and some of
- 0:40the I picked top three. It might not be top 3/3 things
- 0:45that we hear a lot about in the media as far as the like anti
- 0:50beef culture goes and how we can combat those as people within
- 0:55agriculture. And just really equip ourselves
- 0:58with some quick, easy facts that you guys can remember.
- 1:01And just some tidbits of information on both sides, where
- 1:05it's coming from, how we can combat it, and what that looks
- 1:09like. But first and foremost, I want
- 1:10to discuss where the anti beef narrative comes from.
- 1:13I feel like it's really important have a good basic
- 1:16understanding of where this is coming from in order to combat
- 1:20it. So first and foremost, we're
- 1:21seeing it from three main places.
- 1:23So we're seeing it from mainstream media and pop
- 1:25culture, we're seeing it from well funded advocacy groups, and
- 1:28then we're also seeing it from environmental extremism online.
- 1:32So with the mainstream media and pop culture, this is where
- 1:35you're seeing the really oversimplified and just really
- 1:41catchy headlines like cow farts are killing the planet, but then
- 1:45they're not explaining it with any scientific content.
- 1:48And this is also where we're seeing documentaries like
- 1:51Cowspiracy or What the Health, where it has shaped millions of
- 1:55opinions with flawed data, emotional music, and honestly
- 1:59just 0 producer input at the end of the day.
- 2:02And I think it's really important to remember as
- 2:04producers that when Hollywood drives the story of agriculture,
- 2:07the truth tend to tends to get trampled, right?
- 2:09We know this. We know that even if it is a
- 2:13well produced show about agriculture or it's a Western
- 2:19ROM com or something like that, they still Get the facts wrong,
- 2:24like, and I think that it's not always 100% Hollywood's fault,
- 2:29right? If you talk to a doctor, they're
- 2:32going to say that everything on Grey's Anatomy is incorrect,
- 2:34right? So it's not always 100%
- 2:38Hollywood's fault, but they do drive the story in context like
- 2:43this as far as the mainstream media goes and as far as
- 2:46different documentaries and things like that.
- 2:49So I think it's important to remember that our voices as
- 2:51agriculturalists are not heard in Hollywood and that a lot of
- 2:55mainstream media and pop culture, a lot of opinions get
- 2:58derived from that. Next, well funded advocacy
- 3:01groups. So this is where you're seeing
- 3:03institutions and organizations like the Good Food Institute or
- 3:07Eat Lance Commission or some others that shall not be named
- 3:11that I think you guys can connect the dots where they
- 3:15receive millions to billions of dollars in funding from people
- 3:21that are pushing a plant based future.
- 3:23These groups have marketing teams, they have lobbyists, they
- 3:27have PR firms and a clear agenda.
- 3:30That agenda is to reduce or eliminate animal agriculture.
- 3:34When you have billions upon billions of dollars and a whole
- 3:38team of people dedicated to fighting against agriculture
- 3:42with really snippy and like easy to digest quick things that like
- 3:47when they put a headline out there, Dang those, it's hard not
- 3:50to fall into those, those headlines.
- 3:51It's hard not to believe what they're saying, right?
- 3:54And I think it's important like, this isn't just a food fight.
- 3:56This is a fight for narrative control.
- 3:59And beef producers have just genuinely just been left out of
- 4:01the room in a lot of these situations and discussions.
- 4:05So #3 environmental extremism online.
- 4:08So this is where you're seeing your eco influencers on TikTok
- 4:12and Instagram with millions of followers that oversimplify
- 4:15climate conversation. And I think that this goes
- 4:18outside of just eco conversation.
- 4:19This goes to just animal activist extremism online where
- 4:23influencers, influencers, I'm saying in quotations heavy on
- 4:27that have a lot of power with their audience that they can sit
- 4:32there and they could probably say that they're like earth is
- 4:36flat and a lot of people would believe them, right?
- 4:38Like if they say it with enough authority and if they say it
- 4:40with enough just and they capture that viewer in the first
- 4:45few seconds. I think it's like algorithms
- 4:48amplify shock value content. That's what I call content,
- 4:52where they are coming in and they say something really quick
- 4:56that like it jolts you, right? Like you're like, wait, what?
- 4:59What do you mean? What is, what is that?
- 5:02And so the algorithms are amplifying that, meaning that
- 5:05the louder and more extreme are more like like the louder and
- 5:09more extreme it is, the more likely it is to spread, no
- 5:11matter how true it is. And I do have a stat that I want
- 5:14to share with you guys on this. So Google search trends show a
- 5:18400% increase in plant based searches from 2016 to 2.
- 5:23And nearly all major fast food chains now offer plant based
- 5:27options. This is a cultural thing, not
- 5:30just nutritional. This is a cultural shift that we
- 5:34have seen, not just a nutritional shift.
- 5:37So now let's dive into three different anti beef claims that
- 5:41I want to talk about with you guys and some facts that you
- 5:44guys can have to fight back. So claim number one, cattle are
- 5:48the biggest cause of climate change.
- 5:50OK, we hear this one a lot. This is not a new claim, but
- 5:53here's why it's wrong. The EPA reports that all of US
- 5:57agriculture accounts for 11% of total greenhouse gas emissions,
- 6:01and beef cattle are only about 2.2% of total US emissions.
- 6:06Compare that to transportation, which is at 29% in energy
- 6:11production, which is at 25% of the total emissions in the US.
- 6:16And I think the key point here, a lot of us understand this as
- 6:20agriculturalist and especially as the fact of climate change
- 6:23and cow farts and all of those things have been really hot for
- 6:26about the past couple years. But cattle are part of the
- 6:29natural carbon cycle. So this isn't like we're burning
- 6:33fossil fuels, which releases carbon that was previously
- 6:37stored for millions of years. So we are releasing in like the
- 6:41natural carbon cycle, the carbon that is being released, it was
- 6:46previously stored for millions of years.
- 6:47Like it's just, it's a cycle, right?
- 6:49It's not like we're sitting here burning fossil fuels and
- 6:52releasing those into the atmosphere, right?
- 6:55So cattle are part of the natural carbon cycle.
- 6:57I think that is a really easy fact to remember and really big
- 7:00key point in this, that if people say that cow farts are
- 7:03killing the planet, then hey, there's your thing.
- 7:06Cattle are part of the natural carbon cycle.
- 7:07They're cycling things in and out.
- 7:09So cattle aren't just creating carbon, they are cycling it.
- 7:13Globally, cattle account for about 6% of GHGS, so not the
- 7:19majority by any stretch. Like not even, not even close in
- 7:25any way, shape or form. And it is also important to
- 7:27remember that beef production has reduced emissions per pound
- 7:30of beef by about 30% in the last 30 years.
- 7:34As we continue to build a better beef ecosystem and better
- 7:39ranches and be more sustainable and just really look at growing
- 7:44a better animal, we are naturally going along this path.
- 7:48For the last 30 years, have we been talking about climate
- 7:51change? No, we have not.
- 7:52Well, maybe some people have, but not in the ag industry.
- 7:55And that has not been a main focus.
- 7:56But you can see that over the last 30 years, we've seen a 30%
- 8:00decrease in emissions per pound. So even though we weren't
- 8:05trying, we were still doing it because we were building better
- 8:07beef, building a more sustainable herd, and really
- 8:10just working to be a better industry as a whole.
- 8:14So if people are saying this, remember cattle are part of the
- 8:17natural carbon cycle. Beef cattle are only about two
- 8:20per two, 2.2% of total US emissions.
- 8:23AG accounts for 11%. And then just throw at them that
- 8:27their cars are 30% and their energy production is 25%.
- 8:32So which puts it way off. And as far as what AG is OK #2
- 8:39beef is bad for your health. This is one that bounces in and
- 8:44out of trends. So I would say that it is still
- 8:46one that gets pushed really heavily.
- 8:49But there's also been as far as like TikTok and social media
- 8:55influencers and all of those things goes, it bounces in and
- 8:59out, right? Sometimes it's trending that
- 9:01beef is bad for your health. Sometimes it is trending that
- 9:04beef is a great like nutrient protein source.
- 9:07And you know what, Maybe I'm just on the right side of TikTok
- 9:10now, but I think it is still important to be equipped with
- 9:14the facts of why beef is good for your health.
- 9:16So we're still going to discuss this one.
- 9:18So why it is wrong? Beef is one of the most nutrient
- 9:23dense foods on earth. It provides high quality
- 9:26complete protein, bioavailable iron, zinc and vitamin B12.
- 9:30All of these nutrients that are harder to get from plant based
- 9:34sources. So you need here's here's a
- 9:38little fact that you can remember.
- 9:40You'd need to eat 8 cups of spinach to get the same amount
- 9:44as same amount of iron as a three ounce serving of beef.
- 9:48And your body absorbs more from the beef. 1/3 ounce serving of
- 9:52beef provides nearly half of your daily protein needs now.
- 9:57Or should most of us be eating a lot more protein than that?
- 10:00Yes, but according to National Health organizations and their
- 10:04recommendations for daily protein needs, that is what they
- 10:07say. But the gist of that is beef is
- 10:11filling your protein needs very well.
- 10:13You are getting a ton of naturally derived vitamins and
- 10:18nutrients that you don't need to be taking a bunch of supplements
- 10:22on the counter every single morning.
- 10:23Just go eat some beef, right? So here are some other facts to
- 10:27understand about this and underserved populations.
- 10:30Animal source foods are critical for growth, cognitive develop,
- 10:34and disease prevention. This is probably an area that I
- 10:37get so riled up when people talk about how animal protein is bad
- 10:42for your health, right? We are so lucky here in the US
- 10:46to be able to have a wide variety of protein availability
- 10:51to us, right? Like you go to the grocery store
- 10:54and you have every protein that you could possibly think of at
- 10:57your fingertips. Not all populations have that,
- 11:00and not all people even not all people here in the US have that,
- 11:03right? Animal protein is providing
- 11:06great vitamins, great nutrients, and it is vital for growth and
- 11:11cognitive develop development and disease prevention as well.
- 11:15So it ticks me off to no end when people sit here and they
- 11:19say that cattle are killing the planet and all of this and beef
- 11:22is bad, Don't eat it. It's bad for your heart, it's
- 11:24bad for your health. It's going to kill you.
- 11:26People that are vegan or living longer and all of this stuff and
- 11:30they take into no account the people in this world that have
- 11:35no other option. And they are spreading
- 11:38misinformation at mass rates that if we have an underserved
- 11:42population here in the US, that a mom is going to the grocery
- 11:45store and the only thing that she is able to provide for her
- 11:48children that week is some type of beef then.
- 11:52And she feels guilty about that because she saw some influencer
- 11:55on TikTok talking about how beef is bad for your health and how
- 11:58cattle are killing the planet. Like that tick.
- 12:00All that ticks me off to no end, no end at all.
- 12:04And I know that's just me getting off on a little bit of a
- 12:06rant, but it's still extremely important to remember that it is
- 12:10great for your overall health and it provides you with a lot
- 12:13of things that you need to function as a human.
- 12:16Another extra fact for you guys is studies linking red meat to
- 12:20cancer or heart disease often only rely on weak observational
- 12:25data and don't isolate lean beef from processed meats.
- 12:30So that is a big fighting thing that people have been pushing,
- 12:35right? There are studies out there that
- 12:37say that red meat is linked to cancer and heart disease and all
- 12:40of the yadda, yadda, yadda. Like that's their, that's their
- 12:43thing right now is that red meat is causing cancer and heart
- 12:46disease and that it's linked to them.
- 12:48Well, it is important to remember that not all scientific
- 12:51studies are created equal and not all studies, like, it is
- 12:55important to remember that like, don't just look at the
- 12:58headlines, right? Don't just look at the
- 13:00headlines. Don't just look at the articles
- 13:01written about the studies. You need to go actually read
- 13:03them. So most of the studies that are
- 13:06linking red meat to cancer and heart disease, they are
- 13:10observational. So they're just looking at
- 13:12things. They're not doing a ton of
- 13:14testing on different situations. And then they're not isolating
- 13:19lean beef from processed meats. We all can sit here and tell you
- 13:24that the ground beef that is in my freezer is very different
- 13:27from the hamburger Patty that you're getting from McDonald's,
- 13:29right? Like those are two extremely
- 13:31different things. And if you only eat McDonald's
- 13:34hamburgers, you could take everything off and just eat the
- 13:37hamburgers for the rest of your life.
- 13:40Yeah, you might have some issues.
- 13:43But if you take my lean ground beef that is in my freezer, that
- 13:49is very different, very, very, very different than that
- 13:53processed meat. OK.
- 13:55So that is also important to remember that when facts are
- 13:58being spewed at you like that, that they sound great, right?
- 14:03Like there's been scientific studies done that are linking
- 14:05red meat to cancer. That grabs your attention real
- 14:08quick. And then you sit there and you
- 14:10second guess like, wait, scientific studies done.
- 14:14OK, what is this about? Right?
- 14:16Everyone does that. But it is important to use our
- 14:19critical reading skills and go and actually Get the facts from
- 14:23these right and not just the quick headlines that are feeding
- 14:28narratives. So the at the end of the day,
- 14:31guys, we're not just feeding people, we are fueling health.
- 14:34Removing beef from the plate is a public health risk.
- 14:38Point blank period, end of discussion is a public health
- 14:41risk if we remove beef from the plate.
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- 15:14OK #3 Cattle are abused and factory farms are cruel.
- 15:20This is one that I think we are fighting more and more as of
- 15:25current. And I just had a really amazing
- 15:27discussion with Kristen Nichols, doctor Kristen Nichols from
- 15:31Certified Angus Beef, and she said that we are actually seeing
- 15:35a little bit of a consumer trend away from environmental
- 15:40practices and caring. They still care about those, but
- 15:43it's almost, it's just an expectation now rather than
- 15:46point pointing it out a ton. And they're seeing more of a
- 15:49consumer trend towards animal welfare and factory farms and
- 15:53what all of that means, right. And so I think that this is an
- 15:56area that I left this one for last for a reason.
- 16:00This is one that needs to be talked about and we need to know
- 16:04how to communicate well and with facts about animal welfare
- 16:09within the cattle industry. And outside of just having a
- 16:14conversation and sharing your own individual story, I think
- 16:17it's important to know some facts that you can share within
- 16:19those conversations, right? Because if you're having a
- 16:22conversation with a consumer and you're able to sit there and
- 16:26you're like, not on my like ranching operation, this is how
- 16:29we do things and this is how we operate.
- 16:31And these are our focuses and all of these things.
- 16:33That's amazing. That's really, really important
- 16:35to have. And that personal relationship
- 16:37is great, but it's also you need to stand up for the beef
- 16:40industry as a whole, not just for your ranching operation.
- 16:43So here's some facts for you. Over 91% of US cattle operations
- 16:47are family owned, not some nameless quote UN quote factory
- 16:50farm. And I'm not even going to get
- 16:52into the factory farm thing because in my opinion that's not
- 16:58a thing. Like I don't believe in those
- 17:01words. But if we went down that rabbit
- 17:03hole, that would be an entire episode in its own for me.
- 17:07So I'm not even going to get into that in the aspect of like,
- 17:10it's just important to remember that.
- 17:12Like there is a way that you can communicate this.
- 17:17But I think it's also important to just like steer away from the
- 17:20factory farms thing, right? Like they're just really remind
- 17:24people to like those really aren't a thing.
- 17:26Like 91% of US cattle operations are family owned and that other
- 17:309% that aren't family owned, they are business owned or
- 17:36multiple families own them or there's factory farm is not a
- 17:40word I like to use. So really just try and steer
- 17:42away from that and don't try and just focus on it at all #2.
- 17:48Another fact that you can share, I really like sharing about BQA.
- 17:51So beef quality assurance and the fact that we have strict
- 17:55animal welfare standards in place and that with a BQA
- 17:59certification, it prioritizes humane treatment and low stress
- 18:03cattle handling. And that with that you can share
- 18:07the over 85% of US beef comes from BQA certified operations.
- 18:13So I would really like to get that number up.
- 18:15I think the BQA certificate are really easy to get.
- 18:19They're super obtainable, they're awesome to have.
- 18:22And it's just another certification that you can have
- 18:24for your operation. Having that as another thing
- 18:27that you can throw out there that like hey, we have this
- 18:29really awesome regulatory thing that we can opt into taking and
- 18:3485% of us do 85% of us say that like yes, this is important to
- 18:39us and we are going to get BQA certified.
- 18:41That way the consumer knows that we are able to sit here and say
- 18:46that their beef is coming from an A farm or a ranching
- 18:49operation that prioritizes humane treatment and low stress
- 18:53cattle handling. And then the last thing I want
- 18:56to kind of point out as far as like why it's wrong, a lot of
- 19:00cattle handling and abuse things come from situations like viral
- 19:04footage. We all remember the fair life
- 19:07situation that happened like 10 years ago.
- 19:10Now, at this point, that's just a really good example that I
- 19:14still like to use when I'm talking to producers, right?
- 19:17So we remember what happened with Fair Life and the fact that
- 19:20they had a lot of bad actors come in and take video of abuse
- 19:26of calves, abuse of cattle on those operations.
- 19:29And then it got made into a full blown documentary and it got put
- 19:36everywhere and blasted. And this was a thing that
- 19:39happened over years, right? And so I think it's important to
- 19:43remember that this viral footage often comes from isolated bad
- 19:46actors and that it is not a representation of how cattle are
- 19:49cared for across the industry. And the way that we communicate
- 19:52that matters to the people that are consumers.
- 19:56They don't care that people were probably hired to come in and do
- 20:01those videos, right? That a lot of those well funded
- 20:04groups, there have been claims, and I am not claiming this, but
- 20:08there have been claims put out there by other people that some
- 20:11of these well funded groups pay people to go in and to get
- 20:15become an employee and then to do these things to record these
- 20:19videos to fit their narrative, right?
- 20:21Or you just see isolated bad actors that are getting caught
- 20:25and then it gets blown up, right?
- 20:28At the end of the day, we care about how our cattle are
- 20:30treated, right? If we mistreat our animals, we'd
- 20:33be out of business. Healthy cattle equals high
- 20:35quality beef. So we care.
- 20:37We care a lot about what our cattle are feeling like, how
- 20:42their stresses all of these things.
- 20:44Because if we have cattle that are in low stress environments
- 20:47and being treated well, they're going to produce a better
- 20:49quality beef or they're going to produce a better quality milk
- 20:51product or whatever the outcome of that animal is, They're going
- 20:55to be better equipped to do their job.
- 20:58And so we care in really communicating that aspect.
- 21:02But hey, like I care about my cattle.
- 21:05I care about my operation and the fact like share some facts
- 21:08about, hey, if I have cattle that are in super high stress
- 21:11situations, I'm going to be at risk for not having as much
- 21:15marbling in their meat. And that's how I, I get paid
- 21:17more and better for this higher quality beef product.
- 21:20So I don't want to put my cattle in these high stress situations
- 21:23from a business aspect, from a point that like I care, but then
- 21:26also it would be silly for me too, right?
- 21:29Like it's not a way for me to cut corners by having a high
- 21:33stress operation. So, and I think it's also it's
- 21:37just one of those situations where you have to be willing at
- 21:41the end of the day to sit down with all three of these claims
- 21:45guys, like all three of these claims that we talked about.
- 21:47You have to be willing to sit down and have a conversation and
- 21:50be willing to share your side of the story with the facts, but
- 21:54also without the facts. Because I talk all the time.
- 21:56Like you're probably like Lauren, you've talked multiple
- 21:59times about how it's more important that you share the
- 22:02emotional side and not the facts.
- 22:04Yes, it is. But I think when you can find a
- 22:07merge of the 2 is where real impact happens, right?
- 22:12So if you can take 1 fact from each of these points that I made
- 22:16today and remember them, just account them to your memory, put
- 22:19them in your notes app on your phone, whatever it may be.
- 22:22That way you are equipped when these situations come up of hey,
- 22:26people are talking about how calorie used, that is a great
- 22:29opportunity for you to step in and be like, let me share my
- 22:32story. But then you're also going to be
- 22:35equipped with the fact of, hey, actually 85% of the beef that is
- 22:39coming to your plate comes from BQA certified operations and
- 22:44share what BQA is. And sharing a fact in
- 22:47combination with your story is where the impact is going to
- 22:51happen and where you're actually going to truly start to leave
- 22:55these consumers and people that are fighting this anti beef
- 23:00narrative. You're going to start fighting
- 23:02back. And AG needs to start fighting
- 23:05back. We have got to stop standing on
- 23:07the sidelines and letting ourselves get trampled over.
- 23:10We have got to stand up for ourselves, stand up for our
- 23:13industry because guess what? We're the only ones that are
- 23:16right. We have amazing organizations
- 23:18out there from the beef industry that are standing up for us and
- 23:22doing a ton of advocacy work and working to fight.
- 23:25But at the end of the day, we need these grassroots
- 23:28initiatives. We need people in their everyday
- 23:31lives, in their small town communities all across the
- 23:33world, all across the United States, standing up for AG,
- 23:37Whatever that looks like for you, whether it is in a grocery
- 23:40store or whether it's on social media or whether it is on a
- 23:43mainstage. I don't care what that looks
- 23:45like for you, but you have got to start standing up for AG and
- 23:49be equipped with your story and then the facts and merge the
- 23:54two. It's as simple as that.
- 23:55So I hope you guys got some really great info from this
- 23:59episode. Maybe you learned something new,
- 24:01which would be even cooler, right?
- 24:03Like, I really hope that maybe I brought a fact to you today that
- 24:07even as a producer within the industry that you were able to
- 24:09learn something new and come away just feeling more equipped
- 24:13to start having these discussions.
- 24:15Because at the end of the day, right, like a lot of us don't
- 24:18want to have these discussions because we don't, we don't feel
- 24:21equipped for it. We don't feel like we're the
- 24:22person that is able to accurately share about the beef
- 24:26industry. And I hope that these facts that
- 24:28I gave you today just make you feel a little bit more equipped
- 24:30to start having these conversations.
- 24:32So thank you guys so much for listening to another episode of
- 24:36the podcast. As always, if you could like
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- 24:42time, but please, it does make a big difference to us and it
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- 24:52provide amazing content for you guys as producers.
- 24:55So thank you guys so much for another amazing episode and
- 25:00happy Friday. This is a Friday episode coming
- 25:03out. I hope that you guys have a
- 25:04great rest of your day and we will see you all on Monday.
- 25:08Have a good one y'all.