$4M Company, $748 in the Bank: A CFO on CPG Cash Flow
A $4M company finished the year with $748 in the bank.
A 100-store retail win would have run another brand out of cash in 5 weeks.
Fractional CFO Scotty Palmer breaks down why profitable CPG brands run out of cash, and the numbers to fix first.
Scotty Palmer is a CPA and fractional CFO who works with food and beverage brands, including a hot sauce brand, distilleries and breweries.
His last corporate job was at Honey Baked Ham. He started his firm by helping a family friend's business that was profitable on paper but had no cash.
He breaks a business down into 5 layers: cost of goods…
The skinny
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