Fractional CMO & Copy Chief for Direct Response Marketers Roy Furr

Famous Interviews with Joe Dimino · May 10, 2023 · 26m

Welcome to a new edition of the Famous Interviews with Joe Dimino series .. On this episode, we talk with Fractional CMO & Copy Chief for Direct Response Marketers Roy Furr .. In 2005, he discovered direct response marketing between calls at a miserable customer service call center. Within months, he became the top marketing guy at an IT Training publisher, putting them on the Inc. Magazine list of America’s fastest-growing businesses — three times. By 2010, he pivoted into his own business full-time, consulting, copywriting, and now providing fractional CMO and Copy Chief services for direct…