Target Steps Back from 'Stores as Hubs' Digital Fulfillment
"It's also important to note that while our stores are fulfilling more digital orders it's not coming at the cost of in-store sales…our stores as hubs strategy isn't putting our core business at risk. It's simply helping us grow faster." - Brian Cornell, Target CEO, in 2019
In August, Target announced that they would be backing away from their 'stores as hubs' program. The program started in 2017 and used dedicated spaces in the backrooms of regular Target stores to fulfill the company's digital orders.
The 'stores as hubs' program was rolled out with huge fanfare… and a massive $7 Billion…
The skinny
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