Latest / The WWM Financial Podcast

The Opportunity Cost Trap: What Your Money Could Be Doing Instead
In this eye-opening episode, Catherine Magaña, Steve Wolff, Rachel Ivanovich, and Greg Carroll unpack one of the sneakiest money mistakes people make, spending big on depreciating assets that don't generate income. From luxury cars and RVs to paying off your low-rate mortgage too soon, they reveal how "feel-good" purchases can quietly derail your long-term financial security.
The team shares stories of clients who traded liquidity for peace of mind, and why that decision sometimes backfires. They break down the real cost of buying a new car, the opportunity cost of paying cash, and the…
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