Latest / Success Story with Scott Clary / Lessons - The Evolving Role of Social Entrepreneurship | Abby Falik - Founder & CEO of Global Citizen Year
Transcript
- 0:00In this episode, we break down what defines social entrepreneurship and how it differs from
- 0:05traditional business. You'll learn how leaders can balance profit with purpose, measure real impact,
- 0:10and approach education as a tool for change. We also explore key leadership traits like empathy,
- 0:15resilience, and agency, and how they shape the future of responsible business.
- 0:19Now, this is what I want to understand. What is social entrepreneurship? I ask that because if
- 0:35somebody is looking at, for example, like an Elon Musk, and he's putting people on Mars,
- 0:41and he's creating an electric car, and he's doing all these incredible things, and he's like,
- 0:45well, that's advancing humanity. How is that not to the benefit? But ultimately, as driving
- 0:50incredible profits, there's shareholders, stakeholders. Obviously, he's incredibly wealthy himself.
- 0:55So how do we define what social entrepreneurship is? What isn't it? Is there some gray area for
- 1:00some causes? Or is it very black and white? Oh, it's simply not black and white. I think
- 1:06fairly, fairly, fairly, you think is our ever black and white. And I think that the lines between,
- 1:13what we've called entrepreneurship and social entrepreneurship are blurring. I think the lines
- 1:17between the sectors, the traditional, non-profit, for-profit, public sector distinction,
- 1:22also totally blurring. And frankly, don't make sense anymore. I think those are outmoded and not
- 1:29useful designations in many ways. For me, my favorite definition of entrepreneurship is the
- 1:36pursuit of resources. Sorry, the pursuit of an opportunity independent of the resources
- 1:42under control. It's this notion of stepping off a cliff and having a little confidence that you
- 1:47will assemble the airplane or the parachute as you, before you land. But it's a pursuit of an
- 1:52opportunity before you know where the resources come from. And in social entrepreneurship,
- 1:57I think that the opportunity or pursuing holds people and our planet and some sense of social
- 2:05purpose as your bottom line. I think we get tied in circles when we think about double and
- 2:11triple bottom line businesses. So this is probably the gray area where, you know, when push
- 2:17comes to shove at the end of the day, and you're making decisions as a leader of an entity,
- 2:22one line is on the bottom period. So we set ourselves up as a not-for-profit
- 2:29global citizen year by design so that we could be clear that impact and not profits at the end of
- 2:34the year were the singular bottom line. That doesn't mean we don't raise, you know, money or
- 2:40think about revenue strategically or fine paying customers. It just creates a clarity about
- 2:45to what end we will make decisions when things are marquee. Very smart. And how do you measure impact?
- 2:54Transformative experiences for young people who wouldn't have otherwise had them. We with a
- 3:01framework for training and measuring what we call the real 21st century skills, R-E-A-F,
- 3:08your resilience, empathy, agency, and leadership. And leadership we define not as a position or
- 3:15an arrival point or a title or salary leadership as a practice. And they're set to be eighths
- 3:19that we believe our leaders need to exhibit. It's, you know, practicing curiosity before judgment,
- 3:24aligning your life with your convictions. Have encouraged to do hard things connecting across
- 3:29lines of difference to build empathy. And our belief is that we can embed those behaviors and
- 3:36practices in young people whether 18 and create a community that supports them in continuing to
- 3:42exhibit them as they move into their careers. So over time, it's about launching new leaders who
- 3:47will approach their sense of responsibility in a completely different way. And how do you,
- 3:53as because obviously businesses don't operate in silos? So how do you convince the shareholder
- 3:59is a stakeholder is the investment, the philanthropist? How do you convince them that this is the
- 4:04model that's going to move the needle in the future? Because that's probably a very difficult
- 4:08conversation. That's half the battle with social entrepreneurship, right? How do you get everybody
- 4:13on board with it? When I have an opportunity to sit with somebody and if they are open to listening
- 4:22and reflecting on their own lived experience, it's pretty universal that education was formative.
- 4:28It's fairly universal that there's a distrust and frustration with the way that
- 4:35leaders across sectors are approaching their roles and responsibilities. And it's not a leap of
- 4:43faith to then recognize that if we want the future to look better than the present, the input
- 4:49to that shared future is changing way we approach education. The status quo will get us more of
- 4:54the same and revolutionizing our approach to education gives us a shot at actually preparing
- 5:00young leaders, a new new cadre of leaders who are more representative, more courageous,
- 5:05more humble, more empathetic, and who can actually outpace the existential challenges work against.
- 5:12Actually, I'm going to ask you a question on that one first. Then I just want to talk a little
- 5:15bit about leadership. But when you find leaders that are listening to this and they're like, yes,
- 5:19I do want to have more of an impact. I want to take my organization in one way, but I'm in
- 5:24this particular position. And when I report my Q1 financials, my board doesn't care that much
- 5:30about the impact. They're when we're not making the money that we're supposed to be making.
- 5:35How do you remove yourself out of that position? How do you make your situation better so that you
- 5:40can focus on or perhaps better educate the people that you work with about that long-term vision?
- 5:47What's your leadership lessons for getting people on board with what you believe?
- 5:52How do you change that change management? That's taught.
- 5:57Seeing if I'm understanding right, it starts with the foundational purpose of the entity.
- 6:03And I think so many businesses have been founded
- 6:08with a very singular and focused and easy to measure and define profit, maximizing purpose.
- 6:18Period. And I think it's actually really hard. It's not just about managing change around that.
- 6:24It's about a whole reset that says, whoa, as an entity, what do you exist to do?
- 6:32Because what you measure is what gets done. It's what you manage toward.
- 6:37And the form and the function of what you're actually oriented around follow from what's that
- 6:43north star. So I would just encourage people who are thinking of starting new businesses
- 6:50to be very clear about what the purpose is. And one externality is your accounting for,
- 6:57right? So you can have, I don't mean that the sort of profit maximizing orientation is
- 7:04necessarily bad. I think the problem is when you're not then accounting on your balance sheet
- 7:08for all the externalities or harm you may be causing. So it doesn't work for society to have
- 7:14companies, you know, maximize profits for shareholders with, well, ignoring other stakeholders,
- 7:21including humans and health and the planet's sustainability. And then out of those profits,
- 7:28you give some of it away to help, you know, you've made the money in one hand and you're giving it
- 7:33away with the other to sort of often put band-aids on problems that may have contributed to solving.
- 7:38So it's just a much more holistic way that I think we need to see the role of the corporation
- 7:46in society as accounting for its positive and detrimental contributions.
- 7:53Very good. I love that. And it's something that hopefully if you are in an organization,
- 7:57you can move forward and start to bring up those ideas so that you're right. If it's a large
- 8:02organization, it's hard if it wasn't founded on the correct principles or principles that
- 8:07should matter. But ultimately, that's the direction you should be moving in.
- 8:12And I always share one thought, Scott, as you talk, you've used the word should. These are
- 8:17the things we should be doing, should be doing. And I just hear that as a little bit of a,
- 8:22I think that's a really hard place for as a human to respond from because it feels like an
- 8:30obligation or a corporate social responsibility. As there's something that needs to shift from the
- 8:40should to the must to the, I can't not do it this way because of experiences I've had because
- 8:47of the way I see the world. And I think that's where the clarity comes from. And we get quite
- 8:52mushy or gray when there's a, well, we do it this way, but we should be doing it this way.
- 8:58As I think the language may matter as we're inspiring people to think about new forms and
- 9:03functions for business. I want to get your perspective on on leadership because I thought that
- 9:08was a good point as well. So let's talk about what leadership is and what leadership isn't.
- 9:14From your definition, leadership is what exactly? How do you, how do you become a leader? What is a
- 9:22leader? Leader is not just a title or a role or a salary. Leader is, leadership is how you approach
- 9:28the world is. What is leadership and who can be a leader? Leadership is knowing your ability,
- 9:37exert power and influence from wherever you stand. It's being grounded in a place that on the
- 9:44you stand and only you know from the full accumulation of your experiences and life and
- 9:51you know, it's important. View on the world. And it's knowing that inside of you is an engine to make
- 9:58choices that inspire and influence people around you. And every single person, every single person
- 10:07has that inside them. Absolutely. Absolutely has that inside them. And it is not a role, it is not
- 10:14a salary. And if you feel like you cannot influence your incorrect. So I would say on that,
- 10:22on that a little bit more and whatever you do, whatever you do in your life, it's important to
- 10:26know that you do have that power. You have that agency too. Your agency, which I think is most
- 10:32essential is especially clear word in this. Well, I thought a bit about this, but thinking about
- 10:38you know, in an era when big tech and social media hijack our attention and sell it, unless we
- 10:50know our ability, choose how we respond, what we attend to, what we invest in with our time and
- 11:00energy and resources. If we are just carried along without a sense of our own
- 11:09independent decision making ability, we end up in a spot where there's a threat of authoritarian
- 11:16leadership or we are the product. And we live at a time that requires every human to know
- 11:31important talks about, to citizen is a verb, everybody knows their responsibility to contribute
- 11:38to solving problems big or small. Because without all of us having that orientation,
- 11:44we will just get sort of swept along and swept off a cliff. We need everybody to sort of see
- 11:51their power as change agents. Thanks for tuning in. If you found this valuable, don't forget to
- 11:55hit that subscribe button so you never miss an episode. And if you want to dive deeper into this
- 12:00conversation, check out the links in the description to watch the full episode. See you in the next one.