How WakeFit became a 700 crore revenue D2C brand ft. Founder, Ankit Garg
Normally for the most of us our buying focus is around products like -
# Which smartphone to buy?
# Which laptop to buy?
# Which car to buy? And so on.
But have you ever thought for a bit about which mattress should I buy? Probably No, right.
This is the reason why, in almost the last 10-15 years, prior to 2015-16, we’ve barely seen any innovation in mattresses or competitive pricing amongst brands?
But a lot of that has changed in the last 3-4 years, with companies like Sleepyhead, The Sleep Company, Wakefit and a few other D2C mattress brands coming up.
In today’s episode we’ve brought…
The skinny
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