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Latest / The Unified Brand - Branding Podcast

"We Fired Our Biggest Clients to Survive” — Gilad Bechar on Scaling Profitably, Not Just Fast

What happens when rapid growth starts killing your business?

In this episode of The Unified Brand Podcast, Gilad Bechar, CEO & Founder of Moburst, shares the raw truth behind scaling a global marketing agency — including the bold decision to fire major clients, cut half the team, and rebuild from the ground up.

From raising $2.4M unexpectedly to working with brands like Google and Uber, Gilad breaks down the hidden dangers of hypergrowth, the importance of profitability, and why most agencies fail to scale sustainably.

You’ll learn:

Why growth without profitability is a ticking time bomb

The…

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