Latest / The Think Factory Podcast
Coni Lefferts, President of Creative Packaging Solutions Corporation
In this episode, packaging expert Connie Lefferts shares how decades in the industry have shown her that great packaging can make or break a brand. From discovering the power of packaging through a cookie-company rethink in the ’90s to guiding today’s emerging brands through materials, engineering, design, and market positioning, she offers a masterclass in how the right container elevates a product’s value, presence, and consumer appeal.
Connie breaks down the psychology behind what catches a buyer’s eye, the impact of digital printing and small-run capabilities, and why early market…
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