573 - What's Next with Four Roses? on BourbonCommunity Roundtable #120
On this week’s Bourbon Community Roundtable, our panel is tackling the single biggest shockwave to hit the industry this year: Gallo’s massive acquisition of Four Roses. We're diving headfirst into what this tectonic ownership shift means for one of bourbon’s most fiercely protected heritage brands. We dissect the massive changes coming to the marketing playbook as corporate retail giant Gallo takes the driver's seat, debating whether we’re about to see aggressive national distribution, mainstream sports sponsorships, or an entirely new strategy to scale the brand beyond the enthusiast…
The skinny
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