230. Brian Kirkbride, Co-founder & Co-CEO of FitLab
Today, I'm joined by Brian Kirkbride, co-founder & co-CEO of FitLab.
An experienced founder, Fortune 500 exec, and investor, Brian oversees the company's 11-brand portfolio of studios, equipment, and experiences — including Assault Fitness, XPT, Ragnar, and McGregor FAST. Scaling up FitLab is pushing expansion.
In this episode, we discuss the company's integrated lifestyle platform.
We also cover:
• Acquiring vs. building companies
• Partnering with Nike to launch boutique studios
• Uniting memberships and experiences across portfolio brands
Subscribe to the podcast → insider.fitt.co/podcast…
The skinny
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