The Missing Link Between Service Design and Business Goals / Mark Howell / Ep. #241
Service design, so what...
That's a question still many people around us (rightfully) ask.
And let's be honest, they'll probably keep asking it for the foreseeable future.
It will take a very long time before our field becomes a household name, which I doubt it ever will.
Now, it’s easy to get frustrated about this, to roll our eyes every time someone questions the value of our work.
But that frustration isn't going to get us any closer to creating the impact we know we can.
A much more productive approach is to prepare for these questions, to have our answers ready before they even get…
The skinny
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